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All Journal Journal of Business Economics and Management
Muhammad Rafi
Universitas Ibn Khaldun Bogor
Economics, Econometrics & Finance

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Pengaruh Kualitas Pelayanan Dan Citra Rumah Sakit Terhadap Kepuasan Pasien Rumah Sakit Islam Aysha Muhammad Rafi; Leny Muniroh
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to analyze the effect of service quality and hospital image on patient satisfaction at Rumah Sakit Islam Aysha, both partially and simultaneously. This research employed a quantitative approach with an associative method. Data were collected through questionnaires distributed to patients using a Likert scale and analyzed using IBM SPSS Statistics 25. The data analysis techniques included validity and reliability tests, classical assumption tests, multiple linear regression analysis, coefficient of determination, t-test, and F-test. The results indicate that service quality has a positive and significant effect on patient satisfaction. Hospital image also has a positive and significant effect on patient satisfaction. Simultaneously, service quality and hospital image have a positive and significant effect on patient satisfaction. The coefficient of determination shows an Adjusted R Square value of 0.598, indicating that service quality and hospital image explain 59.8% of the variation in patient satisfaction, while the remaining 40.2% is explained by other factors outside the research model. These findings indicate that improving service quality and strengthening a positive hospital image are important to enhance patient satisfaction at Rumah Sakit Islam Aysha.
Co-Authors Muniroh, Leny