Garuda - Garba Rujukan Digital

Pengaruh Integrated Marketing Communication terhadap Brand Equity melalui Advanced Information, Communication, and Technology sebagai Variabel Intervening (Studi pada Nasabah BCA yang menggunakan E-Banking) Pandhita Hamzah Sasadhara
Jurnal Ilmiah Mahasiswa FEB Vol 9, No 1: Semester Ganjil 2020/2021
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Penulisan penelitian ini memiliki tujuan untuk mengetahui pengaruh integrated marketing communication terhadap brand equity melalui advanced information,communication,and technology sebagai variable intervening pada Nasabah Bank BCA yang menggunakan E-Banking. Jenis penelitian ini adalah explanaratory research yang menjelaskan hubungan kausal antar variabel variabelnya melalui pengujian hipotesis. Penelitian ini menggunakan sampel sebanyak 150 responden nasabah Bank BCA yang menggunakan E-Banking. Uji hipotesis dilakukan menggunakan uji t dan menggunakan analisis sobel untuk uji hipotesis interveningnya. Analisis data menggunakan metode Partial Least Squares (PLS) dengan metode bootstrapping dan dibantu oleh software Smart PLS 3.0 untuk memudahkan penelitian. Dari hasil pengujian terhadap ketiga hipotesis yang telah dilakukan dapat disimpulkan bahwa variabel integrated marketing communication berpengaruh positif terhadap brand equity nasabah bank bca yang menggunakan e-banking sebesar 4,7692. Variabel integrated marketing communication berpengaruh positif terhadap advanced ICT nasabah bank bca yang menggunakan e-banking sebesar 8,988. Variabel advanced ICT berpengaruh positif dan signifikan terhadap brand equity nasabah bank bca yang menggunakan e-banking sebesar 4,4666. Variabel advanced ICT memediasi hubungan antara integrated marketing communication dan advanced ICT sebesar 3.980. Kemudian dilihat dari nilai R Square advanced ICT menunjukkan bahwa besarnya pengaruh antar variabel sebesar 0.5134 yang berarti bahwa variabel advanced ICT dapat dipengaruhi oleh variable integrated marketing communication terhadap nasabah bank bca yang menggunakan e-banking sebesar 51,34% sedangkan sisanya 48,66% dijelaskan oleh variabel lain yang tidak di teliti dalam penilitian ini. Nilai R Square brand equity menunjukkan bahwa besarnya pengaruh antar variabel sebesar 0.5727 yang berarti bahwa variabel brand equity dapat dipengaruhi oleh variabel integrated marketing communication dan advanced ICT terhadap nasabah bank bca yang menggunakan e-banking sebesar 57,27% sedangkan sisanya 42,73% dijelaskan oleh variabel lain yang tidak di teliti dalam penilitian ini.Kata Kunci : Integrated Marketing Communication, Brand Equity, Advanced ICT

CYBER GOVERNMENT PUBLIC RELATIONS MANAGEMENT IN STRENGTHENING THE IMAGE OF THE INFORMATION TECHNOLOGY BOARD AND NATIONAL COMMUNICATION (WANTIKNAS) Desy Septiyani; Yunita Sari
Moestopo International Review on Social, Humanities, and Sciences Vol. 1 No. 2 (2021)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

This study aims: to determine the implementation of cyber Public Relations Wantiknas in strengthening the organization's image, and to determine the role and function of optimal cyber Public Relations management. The theory used is communication management theory Public Relations, Cyber Public Relations, two-way symmetrical communication, computer mediated communication theory, and image theory. The research method used is a case study. The results of the study show that WANTIKNAS has not implemented PR's management optimally which has an impact on the lack of management of cyber public relations, besides that limited human resources and not positioned in a strategic role in WANTIKNAS's internal become obstacles to the implementation of PR's activities in the delivery of information.

IMPLEMENTASI EXTREME PROGRAMMING DALAM PERANCANGAN MANAGEMENT INFORMATION SYSTEM PADA LP2M Mesri Silalahi; Saut Pintubipar Saragih
CESS (Journal of Computer Engineering, System and Science) Vol 4, No 2 (2019): JULI 2019
Publisher : Universitas Negeri Medan

Banyak organisasi saat ini yang memanfaatkan sistem informasi berbasis Web karena dengan sistem ini, masyarakat dapat dengan cepat dan tepat memperoleh informasi yang dibutuhkan. Lembaga Pendidikan dan Pelatihan Madani atau LP2M adalah suatu lembaga yang bergerak di bidang Pendidikan Non Formal yang telah banyak melaksanakan kegiatan diantaranya Diklat-diklat singkat, Bimtek, Seminar dan Lokakarya di bidang kedinasan, Bimtek pengadaan barang/Jasa Pemerintah dan Ujian sertifikasi keahlian pengadaan barang/jasa, keuangan daerah, bimtek tipikor, kepabeanan, perpajakan, ketenagakerjaan, security management, pendidikan pramugari dan pramugara dan kegiatan-kegiatan lainnya yang dilaksanakan di beberapa kota di Indonesia. Pengelolaan berbagai kegiatan dilakukan secara manual sedangkan pengelolaan data dan informasi dilakukan menggunakan excel. Penelitian ini bertujuan untuk merancang dan membangun sebuah sistem informasi manajemen berbasis Web dengan mengimplementasikan metode extreme programming dalam perancangannya sehingga dengan adanya sistem ini pimpinan lebih mudah dalam memperoleh berbagai informasi terkait serta mempermudah staff LP2M dalam mengelola berbagai kegiatan sehari-hari.

Information Technology Audit at XYZ Agency, a Government Institution, Using COBIT 5 Framework in Domain Delivery, Service and Support Joe Yuan Mambu; Gideon Fernando Tengker; Erienika M Lompoliu; Axcelino Langi
CESS (Journal of Computer Engineering, System and Science) Vol 6, No 2 (2021): Juli 2021
Publisher : Universitas Negeri Medan

Technology has become an important component used by humans to facilitate them in finishing work in this digital era. XYZ institution utilizes technology, especially in the field of e-government to help each employee in doing their duties and responsibilities. In carrying out the responsibility as a government agency especially that is involving or related to the field of information technology may sometimes encounter problem. To find out the extent of information technology management in the XYZ institution, an audit is required. An audit, in the form of COBIT 5 framework within the DSS Domain, was carried out to oversee the work as well as infrastructure management within the information technology area in the XYZ institution. The result of the audit conclude that the within the DSS domain the organization reached level 2 which means task are being done but not yet managed by the organization. There are rooms for improvement by establishing the process through standard operation procedures (SOP).

HYBRID POLICING AS AN ALTERNATIVE MODEL OF POLICING AGAINTS CYBERCRIME IN THE INFORMATION SOCIETY Widagso, Kisnu; Hariyani, Orisa Shinta
Indonesian Journal of International Law
Publisher : UI Scholars Hub

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Crime, within this context cybercrime, has become one of emerging features of social change. This condition generally responded with or demands of different models of policing. Current attempts in policing of cybercrime cases, despite of adequate resources in information system and technology, seemingly ignoring specific characteristics of computing environment in information society. Such ignorance resulting in weak formal social control on cybercrime, reflected on increasing number of cybercrime cases and huge numbers of unsolved cases, lack of trust in police forces, including economic and social cost that follows. So that it’s important to formulate a unique model of policing – hybrid policing, a model of policing enhanced with information system and technology, support and collaboration from stakeholders, including victims

PERANCANGAN GEOGRAPHIC INFORMATION SYSTEM UNTUK TRACKING DAN ROUTING MENGGUNAKAN ALGORITMA DIJKSTRA PADA KENDARAAN ANGKUTAN UMUM Muh. Aristo Indrajaya
Foristek Vol. 9 No. 2 (2019): Foristek
Publisher : Foristek

The ability to do tracking and routing of a motorized vehicle is very useful in everyday life, such as security on private vehicles, public transportation systems, mass transportation fleet management and others. In this study, we designed a Geographic Information System (GIS) application that will be applied to public transport services. This system will in real time track the position of each vehicle (taxi) and be able to perform automatic service for every taxi request by the customer. Dijkstra's algorithm is a graph search algorithm that solves the shortest path problem that originates from one node for a graph where the weight of the node must not be negative. The analysis is done by examining the node with the smallest weight and inserting it into the set of solutions with the initial search for the origin node requiring knowledge of all paths and weights. Dijkstra's algorithm which is applied to this system will function to find the most suitable taxi for customers by using distance parameters and traffic density levels as the weight value.

PENGARUH BUDGETARY PARTICIPATION, INFORMATION ASYMMETRY, BUDGET EMPHASIS, DAN SELF ESTEEM TERHADAP BUDGETARY SLACK Nurainun Bangun; Kurniati W. Andani; Wenny Sugianto
Jurnal Akuntansi vol. 12 no. 1 April 2012
Publisher : Jurnal Akuntansi

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This research aims to evaluate whether budgetary participation, information asymmetry, budget emphasis, and self esteem affect budgetary slack. The validity and reliability test show that the questionarre is valid and reliable for the hypotheses test. Hypotheses are tested using linier regression and multiple regression. With the 95% level of significance, the result shows that budgetary participation, budget emphasis, and self esteem have the significant effect to budgetary slack, and have positive relationship. Information asymmetry doesnâ€™t have significant effect to budgetary slack. The multiple regression test shows that budgetary participation, information asymmetry, budget emphasis, and self esteem simultaneously have significant effect to budetary slack, and show the positive relationship. The next research is recommended to restrict the sample in certain industry, and adopt the other variable, like organization culture, ethic and reputation consideration, competition in company, social pressure, and risk aversion which can affect budgetary slack.Â Keywords: Budgetary Slack, Budgetary Participation, Information Asymmetry, Budget Emphasis, Self Esteem.

Effectivity of Information Services in Preventing Bullying at MTs Madinatussalam, Percut Sei Tuan District, Deli Serdang Regency Abdurrahman, Pratiwi Suci Triadi
International Journal Of Education, Social Studies, And Management (IJESSM) Volume 1 Issue 3 November 2021
Publisher : LPPPIPublishing

This study aims to explore in-depth data about the Effectiveness of Information Services in Bullying Prevention using qualitative research methods with data collection techniques through observation instruments, interviews, and documentation studies. The informants in this study were counseling teachers, the head of a madrasah, and students of MTs Madinatussalam. The results of this study explain that the implementation of information services at MTs Madinatussalam in terms of its implementation is coordinated, systematic, and has been determined through Service Units (Satlan) and Service Implementation Plans (RPL), in preventing bullying by counseling guidance teachers is not only information services. provided but also other services such as group guidance as a follow-up service that aims to achieve self-understanding for victims or students who are potential victims of bullying. Information services in the prevention of bullying at MTs Madinatussalam are already effective and have a good impact on students to create a complete understanding of the benefits of solidarity, mutual respect, and the negative impact of bullying for perpetrators and victims. In this case, it is also assisted by the existence of a special program of the mubaligh corps, mandatory ablution, dhuha prayer, and the participation or coordination of field teachers, homeroom teachers, and counseling guidance personnel in supervising students of MTs Madinatussalam

IMPLEMENTATION OF THE TRANSPORTASIKU SYSTEM POLICY TO EASY PUBLIC TRANSPORT INFORMATION IN THE CITY OF SURABAYA Tri Prasetijowati; Anisa Nur Wahyulila
DIA: Jurnal Administrasi Publik Vol 19 No 02 (2021): PUBLIC ADMINISTRATION
Publisher : Program Studi Doktor Ilmu Administrasi, FISIP, Universitas 17 Agustus 1945 Surabaya

The research aims to find out the implementation of Transportasiku system policy in providing easy transportation information to the public in the Surabaya city area through one application, the factors that hinder the implementation of this Transportasiku System policy, and the efforts in dealing with obstacles to the implementation of the policy. The research method used is a type of qualitative research. Informants in this study are the officials who are responsible for the manufacture of Transportasiku, the developer of Transportasiku and the public who use Transportasiku. The data collection techniques used is with interviews and documentation. The techniques used in data analysis is data reduction, data presentation, and drawing conclusions. The results of the research show that: 1) The implementation of Transportasiku system policy to facilitate public transportation information in the city of Surabaya like communication, disposition, and bureaucratic structure. 2) The factors that hinder the implementation of the policy are limited human resources, limited available budgetary resources, limited equipment to support the implementation of the policy, and the occurrence of system errors when Transportasiku system underwent maintenance. 3) The efforts of the Department of Transportation in this case is the division of tasks and the quality of qualified human resources and good performance of existing human resources, to manage the availability of budget resources, to take advantage and do maintenance facilities available periodicly, and perform a reset or system development so that problems with the use of Transportasiku System can be resolved.

The Influence of TikTok Information Quality Towards Destination Image Formation in Greater Bandung Abadi, Muhammad Alif Fairuz; Qastharin, Annisa Rahmani
Journal of Business and Management Vol 10, No 3 (2021)
Publisher : Journal of Business and Management

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Covid-19 pandemic affects tourism sectors, especially for Greater Bandung, which is a national strategic destination. Improving destination image is an essential strategy for tourism recovery strategy given the perceived belief and overall understanding of a tourist destination in the destination's image. This research will determine the role of TikTok content quality towards destination image formation in Greater Bandung. Primary research data was carried out using an online survey method related to variable information quality and destination image formation. This research was carried out from May to July 2021 with 219 respondents. Data analysis was performed using the SmartPLS 3.0 application by the PLS-SEM data analysis approach. The result was that interestingness was positively correlated with both cognitive image and affective image. In contrast, relevancy was positively correlated with the cognitive image. This study will contribute to improving the Greater Bandung destination image hence increasing tourist intents to visit Greater Bandung and thus contributing as a post-Covid-19 pandemic tourism recovery plan.Keywords: Covid-19, Destination Image, Greater Bandung, Information Quality, TikTok, Tourism

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