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JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Published by Universitas Sam Ratulangi
ISSN : 23031174     EISSN : 26226219     DOI : https://doi.org/10.35794/emba.v10i2.39971
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal EMBA merupakan terbitan berkala sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan dibidang ekonomi. Diterbitkan oleh Fakultas Ekonomi dan Bisnis Univeristas Sam Ratulangi Manado. Jurnal ini diterbitkan 4 kali setahun, sejak tahun 2012. Setiap artikel direview oleh para pakar secara double blind peer review system. JE menerima tulisan atau karya ilmiah hasil-hasil penelitian dibidang Ilmu Ekonomi, Manajemen dan Akuntansi, yang belum pernah dipublikasikan dalam jurnal lainnya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5,267 Documents
 395   396   397   398   399 
PENGARUH KELENGKAPAN PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA FRESHMART SUPERSTORE BAHU MANADO DI MASA PANDEMI COVID-19 Treyssi Sonia Wongkai Jacobus; Bode Lumanauw; Raymond Ch Kawet
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (445.341 KB) | DOI: 10.35794/emba.v10i4.42492

Abstract

Kelengkapan produk, harga, dan promosi merupakan faktor penting yang berpengaruh terhadap keputusan pembelian karena paling sensitif mendasari konsumen untuk memilih tempat belanjanya khususnya di tengah masa pandemi COVID-19 seperti saat ini. Konsumen cenderung memilih tempat yang menawarkan produk lengkap dan harga yang sesuai dengan manfaat yang diperoleh serta dengan melakukan promosi, masyarakat akan semakin mengenal barang ataupun jasa yang kita berikan. Penelitian ini bertujuan untuk mengetahui pengaruh kelengkapan produk, harga, dan promosi terhadap keputusan pembelian konsumen pada Freshmart Superstore Bahu Manado di masa pandemi covid-19 baik secara parsial maupun secara simultan. Jenis penelitian yang digunakan dalam penelitian ini adalah kuantitatif. Populasi dalam penelitian ini adalah konsumen yang memiliki kartu member Freshmart Superstore. Sampel dalam penelitian ini adalah 80 responden dengan menggunakan metode accidental sampling. Metode analisis data yang digunakan adalah analisis regresi linear berganda, uji t dan F, dan koefiesien determinasi. Hasil penelitian ini menemukan bahwa kelengkapan produk berpengaruh positif dan signifikan terhadap keputusan pembelian, harga berpengaruh positif dan signifikan terhadap keputusan pembelian, dan promosi berpengaruh positif dan tidak signifikan terhadap keputusan pembelian. Kelengkapan produk, harga, dan promosi secara simultan berpengaruh terhadap keputusan pembelian konsumen pada Freshmart Superstore Bahu Manado.Kata Kunci : Kelengkapan Produk, Harga, Promosi, Keputusan Pembelian
THE INFLUENCE OF SERVICE QUALITY AND PRODUCT QUALITY ON REPURCHASE INTENTION AT KOPI KENANGAN MANADO TOWN SQUARE Fairus Akbar Ali Mokoginta
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 3 (2022): JE. Vol 10 No 3 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (559.265 KB) | DOI: 10.35794/emba.v10i3.42527

Abstract

This is a quantitative study, which aims to understand, analyze and prove the influences of service quality and product quality on repurchase intention. This study uses people who have bought Kopi Kenangan as the research population. We use 100 respondents as samples in this study. In this study, we used non-probability sampling method and purposive sampling technique. The data we used in this study are collected with questionaries distribution. The data analysis in this study are multiple regression analysis methods processed with SPSS 20 program. The results of the study shows that both service quality and product quality has influences on customers’ repurchase intention.
THE INFLUENCE OF PRODUCT PACKAGING AND SERVICE QUALITY ON CONSUMER PERCEPTION IN COFFEE SHOP (CASE STUDY ON TWENTIES COFFEE SHOP) Mario Adriel Titah
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 3 (2022): JE. Vol 10 No 3 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (623.935 KB) | DOI: 10.35794/emba.v10i3.42528

Abstract

Improving the quality of customer service and product menu package design is a priority to focus on coffee shops. This study aims to analyze consumer perceptions of the product and service packages of Twenties coffee shops in Manado. This research is a type of quantitative research, which uses data obtained through questionnaires. The population of this research is people in Manado who have experience in the coffee industry, where the sample size is taken from 100 respondents who also have experience with coffee shops. The results of this study found that there is a positive relationship between product packaging and consumer perceptions. Mechanism of quality service has a significant effect on the level of consumer perception. Meanwhile, there is a positive influence that occurs between service quality and consumer perceptions where research finds that service quality increases consumer perceptions.
PENERAPAN TARGET COSTING SEBAGAI UPAYA PENINGKATAN LABA PADA UMKM SUMARU ENDO DI MASA PANDEMI COVID-19 Yolanda Theresia Nangoy; Victorina Z Tirayoh; Syermi S.E Mintalangi
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 3 (2022): JE. Vol 10 No 3 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (445.859 KB) | DOI: 10.35794/emba.v10i3.42613

Abstract

Abstrak: UMKM membutuhkan suatu metode yang dapat membantu mereka dalam menghadapi persaingan untuk mencapai tujuan dalam memaksimalkan laba di masa pandemi covid-19, salah satunya yaitu dengan penerapan target costing sebagai metode penentuan biaya produksi di mana perusahaan terlebih dahulu menentukan biaya produksi yang harus dikeluarkan berdasarkan harga yang kompetitif, sehingga perusahaan dapat memperoleh laba yang diharapkan. Tujuan penelitian ini adalah untuk mengetahui penerapan metode target costing sebagai alat bantu peningkatan laba produksi pada UMKM Sumaru Endo di masa pandemi covid-19. Jenis penelitian yang digunakan adalah deskriptif kualitatif. Hasil penelitian menunjukkan bahwa dengan perusahaan menerapkan target costing dapat digunakan untuk peningkatan laba pada UMKM Sumaru Endo di masa pandemi covid-19. Hal tersebut dapat dilihat  dari perbandingan total laba yang diperoleh sebelum dan sesudah diterapkannya target costing. Perusahaan sebaiknya menerapkan metode target costing karena sudah terbukti mampu meningkatkan laba perusahaan di masa pandemi covid-19.
The Influence of Viral Marketing and Customer Trust toward Customer Purchase Intention of Xiaomi Smartphone in Manado Alfian Jeremmy Sanggamele; James D.D. Massie; Fitty V. Arie
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (507.487 KB) | DOI: 10.35794/emba.v10i4.42648

Abstract

Smartphone is a mobile phone or smart cellular phone that is equipped with the latest features and high capabilities like a computer. Smartphone market competition is increasing, it is undeniable that the use of smartphones among the community has become a necessity to support activities such as work or school, especially in the midst of the COVID-19 pandemic. The objectives of this study are To Know the Viral marketing and Customer Trust toward Customer Purchase Intention of Xiaomi Smartphone in Manado. The analytical method used is Multiple linear regression. Based on the results of the analysis and discussion using Multiple linear regression and classical assumption test, it is concluded that the results of the hypothesis test found that simultaneously Viral Marketing and Customer Trust had a significant effect on Customer Purchase Intention. For Xiaomi Smartphone to maintain and improve the quality of brand again so that it will make its consumers more loyal to the brand also satisfied.
The Influence of Perceived Ease of Use, Perceived Risk and Consumer Trust towards Merchant Intention in using QRIS as a Digital Payment Method Maria Andriani Halimah Pontoh; Frederik G. Worang; Ferdinand J. Tumewu
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 3 (2022): JE. Vol 10 No 3 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (336.152 KB) | DOI: 10.35794/emba.v10i3.42664

Abstract

The purpose of this research is to analyze the influence of Perceived Ease of Use, Perceived Risk and Consumer Trust towards Merchant Intention in using Quick Response Code Indonesian Standard (QRIS) simultaneously or partially. This research method uses questionnaire data collection techniques with the respondent data of 100 people. The result showed that Perceived Ease of Use has significant effect on Merchant Intention in using QRIS as a digital payment method, while Perceived Risk and Consumer Trust has no significant effect on Merchant Intention in using QRIS as a digital payment method. From these results, it is recommended for merchants who have not switched to non-cash transactions, it is hoped that they can use QRIS as a digital payment method, considering that QRIS has low risk, is easy to use and can save time quickly and efficiently. Also, it is recommended for further researchers to able to expand this research.
THE INFLUENCE OF DESTINATION IMAGE, EXPERIENTIAL QUALITY AND E-WORD OF MOUTH TOWARDS TOURIST REVISIT INTENTION TO TOMOHON CITY AS TOURISM DESTINATION Michelle Maria Khrisanthi Kaunang; Maria Veronika J Tielung
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 3 (2022): JE. Vol 10 No 3 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (486.6 KB) | DOI: 10.35794/emba.v10i3.42683

Abstract

The aims of this study is to figure out the influence of destination image, experiential quality and e-word of mouth towards tourist revisit intention to Tomohon city. This research uses quantitative methods. To achieve this goal, the researchers distributed questionnaires and the sample used was 100 tourists as the respondents. The findings of this study indicate that Destination image, experiential quality and E-Word of Mouth simultaneously influence the revisit intention. Destination image and E-Word of Mouth have effect on tourists' revisit intentions. Meanwhile, Experiential Quality has no effect on revisit intention
A QUALITATIVE STUDY OF CUSTOMER PERCEPTION WITHIN MODOINDING MARKET DURING THE COVID-19 PANDEMIC Geofano Felascho Komaling; Joyce Lapian; Regina Saerang
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 3 (2022): JE. Vol 10 No 3 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.131 KB) | DOI: 10.35794/emba.v10i3.42708

Abstract

Pasar Modoinding is one of the well-known traditional market in North Sulawesi, especially in South Minahasa region. The current condition of Pasar Modoinding now also is directed in a positive way with the idea of modernizing the market in order to attract more customers. The main problem now is regarding the customer perception of Pasar Modoinding during the Covid-19 Pandemic, despite the development of market that will be done in the near future. The problem risen regarding customer perception because of the status quo of traditional market itself, during the pandemic most of people are afraid to go out from home because of the virus that can easily spread. The purpose of this study is to see about the customer perception during Covid-19 Pandemic, in this case within the Modoinding Market. The result shows that customer perception which can be measured with 3 main aspects such as perceived risk, perceived value and perceived quality can shift the perception especially during the pandemic. Based on the result, the researcher provided recommendation which is to adapt with the current condition of Covid-19 pandemic by looking upon the health protocol and also other aspects during the pandemic. 
The Influence of Brand Experience and Brand Trust on Brand Loyalty at Esspecto Cafe Tondano Nicole Natasya Ruth Kojongian; W. J. F. A. Tumbuan; Merinda H. C. Pandowo
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (459.837 KB) | DOI: 10.35794/emba.v10i4.42709

Abstract

A cafe or coffee shop business is one of the most popular businesses in the city of Tondano. This is marked by the proliferation of coffee shops in all corners of the city of Tondano. The number of coffee shops that have sprung up has resulted in business owners trying to win the competition. Therefore, coffee shop entrepreneurs are required to have creativity in creating beverage flavored products that are sold, so that they differentiate from other beverage products that are sold by other coffee shops and can survive the competition. In carrying out business activities in order to survive, it is important to pay attention to customer orientation, which concerns what the company must do to find its customers. The objectives of this study are to Knowthe Effect of Brand Experience and Brand Trust on Brand Loyalty at Esspecto Coffee Shop Tondano. The analytical method used is multiple linear regression. Based on tTheresults of the hypothesis test found that simultaneously brand experience and brand trust had a significant effect on brand loyality at esspect, but partially brand experience has no significant effect on brand loyality at esspecto. For EsspectoCoffee to maintain and improve the quality of brand experience again so that it will make its consumers more loyal to the brand also satisfied and make them more comfortable being at Esspecto Coffee
PENENTUAN STRATEGI PEMASARAN DALAM MENINGKATKAN KEUNGGULAN BERSAING DENGAN MENGGUNAKAN ANALISIS SWOT DI TENGAH PANDEMI COVID-19 Allan Christopher Rumambi; Djurwati Soepeno; Jeffry L. A. Tampenawas
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 3 (2022): JE. Vol 10 No 3 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (680.594 KB) | DOI: 10.35794/emba.v10i3.42710

Abstract

Tujuan penelitian ini adalah untuk menganalisis faktor kekuatan, kelemahan, peluang dan ancaman serta strategi pemasaran yang dapat diterapkan pada Black Cup Coffee and Roastery. Informan kunci dalam penelitian ini adalah pengelola dan pelanggan Black Cup Coffee and Roastery. Teknik analisis data dimulai dengan mengidentifikasi, pemberian bobot, skor dan nilai komponen matriks IFAS dan EFAS lalu dimasukkan dalam matriks SWOT dan matriks IE. Hasil penelitian menunjukan bahwa kondisi internal Black Cup mempunyai kekuatan yang lebih besar dibandingkan dengan faktor kelemahan dan dalam kondisi eksternal Black Cup mempunyai ancaman yang lebih besar dibandingkan dengan faktor peluang. Analisa Matrik IE (Internal Eksternal) memperoleh hasil, yaitu Black Cup ditempatkan pada sel V yang disebut strategi Tumbuh dan Membangun. Sel rata-rata untuk matriks IFE dan sel sedang untuk matriks EFE. Pada posisi ini, Black Cup sebaiknya melakukan strategi intensif dan strategi integratif. strategi intensif meliputi penetrasi pasar dengan memperluas market share melalui usaha pemasaran/promosi, pengembangan pasar dengan memperluas pangsa pasar secara geografis merupakan wilayah baru dan pengembangan produk dengan cara memodifikasi produk, hal ini umumnya dilakukan saat produk telah berada pada posisi jenuh. Strategi integratif yaitu integrasi ke depan dengan mengkonsolidasikan café di luar wilayah pasar Black Cup (Kota Manado) untuk menjadi konsumen bubuk kopi yang diolah oleh Black Cup, integrasi ke belakang dengan melakukan kontrak supplier dengan pemasok dan jika bisa mencari alternatif supplier lain yang dapat memasok bahan baku dengan tingkat kualitas minimal sama dengan harga yang lebih murah dan integrasi horizontal dengan membentuk koperasi dengan pesaing yang dapat mengkonsolidasikan kekuatan dan upaya menciptakan iklim persaingan yang sehat.Kata Kunci: Strategi pemasaran, keunggulan bersaing, swot

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123 Vol 3, No 3 (2015): Jurnal EMBA, HAL 1004 - 1125 Vol 3, No 2 (2015): Jurnal EMBA, HAL 1008 - 1123 Vol 3, No 1 (2015): Jurnal EMBA, HAL 1204- 1323 Vol 3, No 1 (2015): Jurnal EMBA, HAL 1072- 1203 Vol 3, No 3 (2015): Jurnal EMBA, HAL 878 - 1003 Vol 3, No 2 (2015): Jurnal EMBA, HAL 884- 1007 Vol 3 (2015): Jurnal EMBA, HAL 1126 - 1265 Vol 3, No 1 (2015): Jurnal EMBA, HAL 951- 1071 Vol 3, No 3 (2015): Jurnal EMBA, HAL 744 - 877 Vol 3, No 3 (2015): Jurnal EMBA, HAL 608 - 743 Vol 3, No 3 (2015): Jurnal EMBA, HAL 483 - 607 Vol 3, No 3 (2015): Jurnal EMBA, HAL 363 - 482 Vol 3, No 3 (2015): Jurnal EMBA, HAL 241 - 362 Vol 3, No 3 (2015): Jurnal EMBA, HAL 119 - 240 Vol 3, No 3 (2015): Jurnal EMBA, HAL 001 - 118 Vol 3, No 2 (2015): Jurnal EMBA, HAL 758- 883 Vol 3, No 2 (2015): Jurnal EMBA, HAL 629- 757 Vol 3, No 2 (2015): Jurnal EMBA, HAL 375-499 Vol 3, No 2 (2015): Jurnal EMBA, HAL 247- 374 Vol 3, No 2 (2015): Jurnal EMBA, HAL 124- 246 Vol 3, No 1 (2015): Jurnal EMBA, HAL 841- 950 Vol 3, No 1 (2015): Jurnal EMBA, HAL 717- 840 Vol 3, No 1 (2015): Jurnal EMBA, HAL 592- 716 Vol 3, No 1 (2015): Jurnal EMBA, HAL 474- 591 Vol 3, No 1 (2015): Jurnal EMBA, HAL 358- 473 Vol 3, No 1 (2015): Jurnal EMBA, HAL 231- 357 Vol 3, No 1 (2015): Jurnal EMBA, HAL 118- 230 Vol 3, No 1 (2015): Jurnal EMBA, HAL 001- 117 Vol 3 (2015): Jurnal EMBA, HAL 500- 628 Vol 2, No 3 (2014): Jurnal EMBA, HAL 1686 - 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475 Vol 1, No 3 (2013): JURNAL EMBA, HAL 339-445 Vol 1, No 3 (2013): Jurnal EMBA, HAL 233 - 354 Vol 1, No 3 (2013): JURNAL EMBA, HAL 230-338 Vol 1, No 3 (2013): Jurnal EMBA, HAL 118 - 232 Vol 1, No 3 (2013): JURNAL EMBA, HAL 110-229 Vol 1, No 3 (2013): Jurnal EMBA, HAL 001 - 117 Vol 1, No 4 (2013): Jurnal EMBA, HAL 1 - 115 Vol 1, No 3 (2013): JURNAL EMBA, HAL 1-109 Vol 1, No 4 (2012): Jurnal EMBA, HAL 116 - 234 More Issue