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International Journal of Artificial Intelligence Research
Published by STMIK Dharma Wacana
ISSN : -     EISSN : 25797298     DOI : -
Core Subject : Science, Engineering,
Computer Science & IT Electrical & Electronics Engineering
International Journal Of Artificial Intelligence Research (IJAIR) is a peer-reviewed open-access journal. The journal invites scientists and engineers throughout the world to exchange and disseminate theoretical and practice-oriented topics of Artificial intelligent Research which covers four (4) majors areas of research that includes 1) Machine Learning and Soft Computing, 2) Data Mining & Big Data Analytics, 3) Computer Vision and Pattern Recognition, and 4) Automated reasoning. Submitted papers must be written in English for initial review stage by editors and further review process by minimum two international reviewers.
Arjuna Subject : -
Articles 83 Documents
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Search results for , issue "Vol 8, No 1.1 (2024)" : 83 Documents clear
Development of Human Resource Management Information System to Improve Employee Performance Efficiency and Effectiveness Oktaviannur, Moh.; Kindiasari, Aktansi
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1198

Abstract

The development of a Human Resource Management Information System (HRMIS) aims to enhance the efficiency and effectiveness of employee performance. This study focuses on designing and implementing an integrated HRMIS that automates various HR functions such as recruitment, attendance tracking, performance evaluation, and employee development. By leveraging advanced information technologies, the HRMIS provides real-time data and analytics, facilitating informed decision-making and strategic planning for HR managers. The system's user-friendly interface ensures ease of use and accessibility, promoting higher adoption rates among employees and management. Empirical data collected from case studies and surveys conducted within organizations demonstrate significant improvements in operational efficiency, reduced administrative burden, and enhanced employee satisfaction and productivity. The findings suggest that a well-implemented HRMIS can be a critical tool in optimizing human resource processes, aligning HR strategies with organizational goals, and ultimately driving overall business performance. Future research should explore the integration of emerging technologies such as artificial intelligence and machine learning to further enhance the capabilities of HRMIS.
Unlocking Consumer Growth in Marketplaces: The Power of Artificial Intelligence Marketing and Human Resources Excellence Arianto, Nurmin; Sunarsi, Denok; Hamsinah, Hamsinah; Kasmad, Kasmad; Asmalah, Lia
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1284

Abstract

This study aims to analyze the influence of artificial intelligence (AI)-based marketing, the quality of human resources (HR) operating it, and the effectiveness of the marketplace platform on increasing the number of consumers. In the digital era, AI is increasingly used in marketing strategies to personalize customer experiences, increase efficiency, and reach target markets more accurately. However, the role of HR operating AI technology is also crucial in determining the success of implementing this strategy. This study uses a quantitative method with an approach (SEM-PLS) to test the causal relationship between these variables. The research sample consists of business actors on marketplace platforms and online shops that use AI technology in their marketing. The results of the study indicate that AI-based online marketing does not have a significant influence on marketplace development, with a t-statistic value of 1.359 which is smaller than the t table of 1.983 and a P-value of 0.175 which is greater than 0.05. This indicates that even though AI is applied in marketing, its impact on marketplace development is still limited. On the other hand, the quality of human resources also does not have a significant effect on the marketplace, as indicated by the same t-statistic value, which is 1.359, which is smaller than the t table and the P-value exceeding the significance limit of 0.05. This indicates that the quality of human resources in marketplace organizations may need to be focused more on the technological aspect to support better development. On the other hand, the increase in consumers is proven to have a positive and significant effect on the development of the marketplace, with a t-statistic value of 3.212 which is greater than the t table of 1.983 and a P-value of 0.001 which is smaller than 0.05. This finding indicates that the increasing number of consumers can be a key factor for the success of the marketplace in Indonesia.
E-Commerce Shopee Indonesia : Empirical Lessons From The Impact Of Digital Marketing, Brand Loyalty On Brand Equity Istianingsih, Nanik; Susriyanti, Susriyanti; Ariyanto, Ariyanto; Pranawukir, Iswahyu
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1339

Abstract

The study aims to provide empirical evidence of the impact of digital marketing, brand loyalty on the brand equity of E-commerce Shopee Indonesia. The research method is a survey study through a quantitative approach, assessment based on numbers using statistical calculations, using simple random sampling techniques and data collection techniques in this study using library research, field research, observation, and questionnaires. The research sample was 100 consumers. Data was processed using SPSS version 26. The results of the study indicate that digital marketing, brand loyalty partially and simultaneously have a positive and significant effect on the brand equity of E-commerce Shopee Indonesia. Based on the coefficient of determination (adjust R Square), the independent variables consisting of digital marketing, brand loyalty can contribute to the influence on brand equity

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