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All Journal International Journal of Artificial Intelligence Research Scientific Journal of Reflection : Economic, Accounting, Management and Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang PINISI Discretion Review Jurnal Disrupsi Bisnis Jurnal Ekonomi Efektif Jurnal PKM Manajemen Bisnis
Asmalah, Lia
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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Determinan Keputusan Konsumen Membeli Kopi Di Kedai Kopi Serta Implikasi Nya Terhadap Omzet Penjualan Arianto, Nurmin; Asmalah, Lia
KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang Vol. 11 No. 1 (2023): KREATIF
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jk.v11i1.y2023.p82-92

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, harga  terhadap keputusan dan keputusan terhadap omzet penjualan serrta pengaruh kualitas produk, harga terhadap omzet penjualan dan kualitas produk terhadap omzet penjualan melalui keputusan serta harga terhadap omzet penjualan melalui keputusan. Tekinik analisis data dengan  menggunakan uji instrumen yang terdiri dari Validitas dan Uji Reliabilitas sedangkan untuk uji Hipotesis dan Model peneliti menggunakan  Uji Path Coefficient (Nilai R-square), Goodness of Fit Model (GoF), Nilai Relevansi Prediktif  (Q2), Analisis Model Struktural. Dari hasil penelitian kualitas produk, harga memiliki pengaruh terhadap keputusan, keputusan memiliki pengaruh terhadap omzet penjualan serta kualitas produk , harga memiliki pengruh terhadap omzet penjualan dan keputusan dapat menjadi variabel intervening
Pengaruh disiplin kerja dan motivasi terhadap kinerja karyawan nimbuspost di Jakarta Asmalah, Lia; Yudho, Pramono
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 3 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i3.2668

Abstract

The purpose of this study was to determine the effect of work discipline on employee performance, to determine the effect of motivation on employee performance, to determine the effect of work discipline and motivation on employee performance at NimbusPost. This type of research uses a quantitative associative approach by testing hypotheses, the population in this study is 182 employees from NimbusPost during 2021 and obtained a sample of 65 respondents with a sampling technique with a significance level of 10%. Data were obtained by distributing questionnaires of 30 statements. The results of the study, namely the Work Discipline Variable on the t test results obtained tcount 12.119 > ttable 1.669 and a significance value of 0.000 <0.1 then Ho was rejected and Ha was accepted. The variable of work motivation on the results of the t test obtained the results of the tcount value of 13.640 > ttable 1.669 and a significant value of 0.000 <0.1 then Ho was rejected and Ha was accepted. Work Discipline and Work Motivation Variables on the f test results obtained fcount 101.180 > ftable 4.00 and a significance result of 0.000 <0.1 then Ho is rejected and Ha. From the results of the analysis concluded that work discipline and motivation partially and simultaneously have a significant influence on employee performance at NimbusPost.
Pengaruh Disiplin Kerja dan Motivasi Kerja terhadap Kinerja Karyawan pada PT. Exabb Energy Nusantara Abdullah, Abdullah; Noviyanti, Iis; Kristianti, Lily Setyawati; Asmalah, Lia
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 8 No. 2 (2025): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v8i2.1070

Abstract

In the current competitive business environment, understanding the factors that influence employee performance is essential for organizations to enhance their productivity and overall success. This study aims to investigate the impact of employee discipline and motivation on employee performance at PT. Bank Index Selindo KC. Pluit. The research utilizes a quantitative approach, and data processing is performed using statistical analysis. The sample size was determined using Slovin's formula with a 5% margin of error, resulting in 109 respondents. The data analysis methods include validity tests, reliability tests, classical assumption tests, autocorrelation tests, regression analysis, t-tests, F-tests, and the coefficient of determination. The results of the analysis indicate that employee discipline does not have a significant impact on performance when examined independently, while motivation has a positive and significant effect on employee performance. Furthermore, both employee discipline and motivation, when considered together, significantly affect employee performance. These findings suggest that motivation plays a key role in improving employee performance, while discipline alone may not be as influential. Organizations should focus on strategies to enhance motivation to achieve better performance outcomes.
Peningkatan Kapasitas SDM dalam Pengembangan Pemasaran di Era Digital untuk UMKM di Desa Air Batu Kota Palembang Noviyanti, Iis; Asmalah, Lia; Hayati, Feb Amni
Jurnal PKM Manajemen Bisnis Vol. 5 No. 2 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i2.1568

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in supporting local economies, yet many still face challenges in marketing their products effectively, particularly in adapting to the digital era. In response to these challenges, a Community Service Program (PKM) entitled "Enhancing Human Resource Capacity in Digital Marketing Development for MSMEs in Air Batu Village, Palembang City" was conducted to increase local entrepreneurs’ digital marketing competencies. This PKM aimed to equip MSME actors with the necessary skills and knowledge to utilize digital platforms in promoting their products and expanding market reach. The activity was carried out in April 2025 in Air Batu Village, Palembang City, involving 15 lecturers from Universitas Pamulang as facilitators and 33 local participants. The implementation methods included a combination of material presentations, hands-on practice, group discussions, and interactive Q&A sessions. These methods were designed to be participatory and responsive to the specific needs of the participants. The results of the activity indicated a significant improvement in participants' understanding of digital marketing tools such as social media platforms, online marketplaces, and content creation. Participants expressed increased confidence in applying digital strategies to enhance their business visibility and customer engagement.
Unlocking Consumer Growth in Marketplaces: The Power of Artificial Intelligence Marketing and Human Resources Excellence Arianto, Nurmin; Sunarsi, Denok; Hamsinah, Hamsinah; Kasmad, Kasmad; Asmalah, Lia
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1284

Abstract

This study aims to analyze the influence of artificial intelligence (AI)-based marketing, the quality of human resources (HR) operating it, and the effectiveness of the marketplace platform on increasing the number of consumers. In the digital era, AI is increasingly used in marketing strategies to personalize customer experiences, increase efficiency, and reach target markets more accurately. However, the role of HR operating AI technology is also crucial in determining the success of implementing this strategy. This study uses a quantitative method with an approach (SEM-PLS) to test the causal relationship between these variables. The research sample consists of business actors on marketplace platforms and online shops that use AI technology in their marketing. The results of the study indicate that AI-based online marketing does not have a significant influence on marketplace development, with a t-statistic value of 1.359 which is smaller than the t table of 1.983 and a P-value of 0.175 which is greater than 0.05. This indicates that even though AI is applied in marketing, its impact on marketplace development is still limited. On the other hand, the quality of human resources also does not have a significant effect on the marketplace, as indicated by the same t-statistic value, which is 1.359, which is smaller than the t table and the P-value exceeding the significance limit of 0.05. This indicates that the quality of human resources in marketplace organizations may need to be focused more on the technological aspect to support better development. On the other hand, the increase in consumers is proven to have a positive and significant effect on the development of the marketplace, with a t-statistic value of 3.212 which is greater than the t table of 1.983 and a P-value of 0.001 which is smaller than 0.05. This finding indicates that the increasing number of consumers can be a key factor for the success of the marketplace in Indonesia.
Meninjau Kepuasan Pelanggan melalui Promosi dan Kualitas Pelayanan serta Implikasinya terhadap Loyalitas Pelanggan pada Optik Putra Jaya Arianto, Nurmin; Asmalah, Lia
Jurnal Ekonomi Efektif Vol. 6 No. 3 (2024): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v6i3.39703

Abstract

Kepuasan pelanggan merupakan ukuran baik buruknya produk baik promosi ataupun pelayanan dalam memenuhi harapan pelanggan. Tujuan penelitian ini adalah untuk mengetahui pengaruh promosi dan kualitas pelayanan terhadap kepuasan dan loyalitas baik secara langsung ataupun tidak langsung, metode penelitian yang digunakan adalah asosiatif dengan menggunakan path analisis dan jumlah sampel sebanyak 83 responden. Berdasarkan hasil penelitian maka diketahui semua variabel memiliki pengaruh baik secara langsung atau tidak langsung dari setiap variabel dan diperoleh bahwa pengaruh tertinggi yaitu kualitas pelayanan terhadap kepuasan memiliki pengaruh yang tertinggi, hal ini juga diperkuat dengan hasil pengujian secara tidak langsung bahwa kualitas pelayanan memiliki pengaruh tidak langsung terhadap loyalitas, sehingga membuktikan bahwa semakin baik kualitas pelayanan yang diberikan akan semakin tinggi tingkat kepuasan pelanggan yang berdampak pada tingginya loyalitas pelanggan.
The Influence of Work Discipline and Work Environment on Motivation That Has an Impact on Employee Performance at PT. Pan Brothers Tbk In Tangerang Asmalah, Lia
PINISI Discretion Review Volume 5, Issue 2, March 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v5i2.33231

Abstract

This study aims to determine the effect of work discipline and work environment on motivation which has an impact on employee performance at PT. Pan Brothers Tbk in Tangerang. The method used is explanatory research with a sample of 100 respondents. The analysis technique uses statistical analysis with regression, correlation, determination and hypothesis testing. The results of this study that work discipline has a significant effect on motivation by 39.3%, hypothesis testing obtained a significance of 0.000 <0.05. The work environment has a significant effect on motivation by 39.0%, hypothesis testing obtained a significance of 0.000 <0.05. Work discipline and work environment simultaneously have a significant effect on motivation by 50.0%, hypothesis testing is obtained a significance of 0.000 <0.05. Motivation has a significant effect on employee performance by 38.4%, hypothesis testing is obtained a significance of 0.000 <0.05.
Pengaruh Hedonic Shopping Motivation dan Sales Promotion terhadap Impulse Buying Arianto, Nurmin; Asmalah, Lia; Rahayu, Suharni
Jurnal Disrupsi Bisnis Vol. 6 No. 3 (2023): [Mei-Juni] Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v6i3.29418

Abstract

Konsumen cenderung untuk membeli secara spontan, reflek, tiba-tiba dan otomatis datang ke kedai atau gerai kopi kenangan. Tujuan penelitian ini adalah untuk mengetahui pengaruh hedonic shopping motivation  dan sales promotion  terhadap impulse buying  pada konsumen kopi kenangan. Jenis penelitian ini menggunakan jenis Penelitian Kuantitatif yang menggunakan metode survei. Penelitian ini termasuk penelitian explanatory research. Sampel dalam penelitian ini berjumlah 100 orang. Pada penelitian ini berdasarkan hasil uji hipotesis yang dilakukan menunjukkan bahwa variabel hedonic shopping motivation  dan sales promotion  berpengaruh positif dan signifikan secara parsial dan simultan terhadap impulse buying  (Y). Hasil Koefisien Determinasi sebesar 0,649, hal ini menunjukkan bahwa variabel hedonic shopping motivation  dan sales promotion  secara keseluruhan memberikan pengaruh sebesar 64,9% terhadap impulse buying  pada Kopi Kenangan. Sedangkan 35,1 % sisanya dijelaskan oleh variabel lain yang tidak diteliti pada penelitian ini.
Co-Authors Abdullah Abdullah Hamsinah Hamsinah, Hamsinah Hayati, Feb Amni Kristianti, Lily Setyawati Noviyanti, Iis Nurmin Arianto, Nurmin Rahayu, Suharni Sunarsi, Denok Yudho, Pramono