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Al Tijarah
Published by Universitas Darussalam Gontor
ISSN : 24604089     EISSN : 25282948     DOI : https://doi.org/10.21111/tijarah
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Al Tijārah (E-2528-2948 and P-2460-4089) is a semiannually journal published by University of Darussalam Gontor. In line with the objective of the university, the journal is committed to the development and promotion of contemporary issues in Islamic management and management in its broadest sense in order to keep scholars on research in the area of management. The editorial board welcomes original submission in the fields of management, finance, human resource management, marketing, operational management, and strategic management including from an Islamic perspective. Al Tijarah is currently indexed by DOAJ, Google Scholar, Garuda, Crossref, BASE, Sinta 4 and other reputated indexes in the future.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 259 Documents
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Creation of Islamic Branding Strategy in Digital Marketing: A Study on “Umair” The Product Line of Trisna Group's Subsidiaries Dewani, Shinta Laura; Desy Putri Purnamasari; A. Anas Haikal; Gallant Yosava Swatantra
Al Tijarah Vol. 10 No. 2 (2024): Al Tijarah l December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/at.v10i2.12941

Abstract

Islamic branding, as a concept that integrates Islamic principles into brand marketing strategies, is not only an essential focus for companies that uphold religious values as their core identity but also serves as a marketing tool, particularly in digital marketing, targeting the Muslim market in Indonesia. This research aims to explore the implementation of Islamic branding in the digital marketing of product from Trisna Group Kediri's subsidiaries and to analyze the challenges and their solutions. The study employs a qualitative case study approach and triangulates data sources through observation, interviews, and documentation. The data collected will be reduced by summarizing, selecting key points, and focusing on significant aspects. The findings are then presented for better understanding and conclusions. The results indicate that product from Trisna Group Kediri’s subsidiaries “Umair” perfume has adopted Islamic branding in their digital marketing strategies, such as creating an Islamic-themed logo for Umair, the halal labeling process for Umair perfume, presenting Islamic content in Umair's digital marketing, endorsing Islamic influencers as Key Opinion Leaders (KOL) for digital promotion, and actively participating in various Muslim or halal fairs in Indonesia. Challenges identified include the frequency of digital content uploads and the website design resembling a landing page. Solutions to these issues involve brainstorming content ideas and benchmarking against similar companies, creating interactive content, scheduling posts automatically, and designing a more engaging and comprehensive website. Overall, the application of Islamic branding in digital marketing effectively optimizes the company’s efforts to attract the Muslim community market in Indonesia, and even other countries.
UNLOCKING THE POWER OF HALAL BRANDING: THE INFLUENCE OF BRAND IMAGE, TRUST, AND LOYALTY ON PURCHASE INTENTION OF WARDAH PRODUCTS Sukmawati; Larasati Ayu Sekarsari
Al Tijarah Vol. 10 No. 2 (2024): Al Tijarah l December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/at.v10i2.13331

Abstract

Porpuse: This study aims to determine the effect of Brand Image, Brand Trust, and Brand Loyalty on Purchase Intention of wardah products. By using quantitative research with hypothesis testing, this study involved a sample of 156 respondents who used wardah skin care products. The analysis methods used include multiple linear regression. multiple linear regression, coefficient of determination (R2), coefficient of correlation and determination, t test, F test, and classical assumption test. using WarpPLS 7.0 software. Primary data for research was obtained through questionnaires. The results of this study indicate that Brand Image, Brand Trust, and Brand Loyalty have a significant effect on the Purchase Intention of Wardah skin care products. Wardah skin care products. In addition, brand image also has a considerable role in influencing the purchase intention of Wardah skin care products. However, perceived quality does not have a significant influence on the purchase intention of Wardah skincare products. Wardah skincare products.
The Effectiveness of Hybrid Working In Improving Employee Work-Life Balance and Employee Performance Setiyono, Ahmad; Fahmilia Rahmita; Muhammad Fuzail
Al Tijarah Vol. 10 No. 2 (2024): Al Tijarah l December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/at.v10i2.13463

Abstract

Technological advances have changed the traditional work paradigm into a more flexible model, especially the Hybrid Working work model, which combines working from the office (WFO) and working from home (WFH). This model has gained popularity during the COVID-19 pandemic as companies try to adapt to the new reality. This study investigates the impact of hybrid working on work-life balance. The goal is to understand how this work model can improve employee Work-Life Balance. The research methodology used is a library research method, which involves collecting and analysing relevant academic sources, including journals, articles and publications related to Hybrid Working, work-life balance and employee performance. Research design involves thorough selection, screening, and analysis of literature to gain meaningful insights. Findings show that Hybrid Working significantly improves work-life balance, leading to increased productivity and employee performance. Key aspects include improved time management, reduced stress, and increased commitment to the organization. This model allows employees to fulfil personal responsibilities while maintaining work efficiency. Companies or organizations that adopt hybrid working are expected to increase employee productivity, welfare and loyalty, reducing overall turnover rates. Effective implementation depends on leveraging technology, strong leadership, and supportive policies. Keywords: Hybrid working, Work life balance, Employee performance
MARKET STRATEGY ANALYSIS: A CONCEPTUAL STUDY OF RED OCEAN VERSUS BLUE OCEAN Putri Qonitah Rahim; Sitti Syamsiah; Murtiadi Awaluddin; Sudirman
Al Tijarah Vol. 10 No. 2 (2024): Al Tijarah l December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the dynamic world of business, competition is a critical aspect that demands strategic attention. The ability to design effective strategies to navigate market challenges is essential for business success. Two prominent approaches in this domain are the Blue Ocean Strategy (BOS) and the Red Ocean Strategy (ROS). BOS focuses on creating new, innovative market spaces where competition becomes irrelevant by delivering unique value. Conversely, ROS emphasizes direct competition in existing markets, aiming to outperform rivals through competitive advantages. This study aims to analyze the concepts and applications of BOS and ROS, exploring the fundamental differences between these approaches and their implications for managing business competition. Through a conceptual approach, this review highlights how these strategies can be integrated to strengthen market positioning, enhance competitiveness, and create sustainable value. Furthermore, the study underscores the potential of BOS and ROS to assist businesses in navigating the ever-evolving dynamics of the global market. This comprehensive analysis is intended to provide strategic insights for business practitioners in selecting and implementing approaches that best align with their objectives.
THE INFLUENCE OF TAX KNOWLEDGE, PROFESSIONAL RECOGNITION, AND JOB MARKET CONSIDERATIONS ON CAREER CHOICE AS TAX CONSULTANTS OF ACCOUNTING STUDENTS IN THE SURAKARTA AREA Mei Puspitasari; Suyatmin Waskito Adi
Al Tijarah Vol. 10 No. 2 (2024): Al Tijarah l December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/at.v10i2.13662

Abstract

Porpuse: This study aims to analyze whether Tax Knowledge, Professional Recognition, and Job Market Considerations affect the interest of accounting students in choosing to work as tax consultants. The type of research used is quantitative research through a questionnaire survey approach of accounting students. The sampling technique uses the Solvin method to determine the number of samples. Data collection was carried out using a questionnaire survey method via a Google form filled out by respondents. The research sample used was 120 respondents of accounting students from UMS, UNS, UNIBA, UNISRI, STIE in 2020-2021. In this study, the test used in the statistical analysis was hypothesis testing with quantitative data analysis and using the SPSS 26 program to test the data. Based on the results of management, the results of this study indicate that (1) tax knowledge affects the choice of a career as a tax consultant. (2) professional recognition affects the choice of a career as a tax consultant. (3) job market considerations affect the choice of a career as a tax consultant.
Analysis of the Influence of Negative Media Exposure and Product Quality on Brand Trust: A Case Study of the Honda Brand Rahmasari, Vita; Hidayat, Amri Syarif
Al Tijarah Vol. 10 No. 2 (2024): Al Tijarah l December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/at.v10i2.13870

Abstract

 This study aims to examine the effects of negative media exposure related to the eSAF frame corrosion case on Honda motorcycles and product quality on consumer trust in the Honda brand. A quantitative research method with a survey approach was employed. The research sample comprised Honda motorcycle consumers in Klaten. Data were analyzed using multiple linear regression analysis. The results indicated that negative media exposure related to the eSAF frame case did not significantly affect consumer trust in the Honda brand. In contrast, product quality demonstrated a positive and significant effect on consumer trust. This suggests that consumers tend to prioritize the overall quality of the product over focusing solely on a single negative issue.This study offers important implications for companies in managing crisis communication and maintaining consumer trust.
The Influence Workload, Motivation, and Work Environment On Employee Performance In CV. Djayadipa Yogyakarta Fika Uswatun Khasanah; Asteria, Beta
Al Tijarah Vol. 10 No. 2 (2024): Al Tijarah l December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/at.v10i2.13874

Abstract

Performance serves as a measure of an employee's capability to fulfill their duties. This achievement can be affected by both internal and external factors. The purpose of this study is to identify the elements that affect employee performance at CV. Djayadipa, which is influenced by workload, motivation for the job, and the workplace environment. The data collection relied on primary data sources. The analysis utilized methods such as Multiple Linear Regression, Validity, Reliability, Multicollinearity, and Product Moment Correlation. A survey featuring a Likert scale for measurement accompanied by a sample group of 37 participants was employed to gather the information. The sampling approach was executed quantitatively. The results of the study revealed that (1) the Simultaneous Test showed that the performance of employees was affected by the factors of workload, motivation, and the work environment. (2) There was a slight negative impact of workload on employee performance. (3) Work motivation positively and significantly influenced employee performance metrics. (4) The workplace had a negative and minimal effect on employee performance characteristics.
The Influence of Electronic Word of Mouth and Product Diversity on Purchasing Decisions for Hanasui Cosmetic Products Nur'aini, Zulfa Afifah; Utami, Datien Eriska
Al Tijarah Vol. 10 No. 2 (2024): Al Tijarah l December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/at.v10i2.13953

Abstract

This study analyzes the influence of Electronic Word of Mouth (E-WOM) and product diversity on purchasing decisions for Hanasui cosmetics in Klaten. The primary objective of this study is to understand how these two factors influence consumer behavior in determining product choices.The study employed a quantitative survey method, distributing questionnaires to 100 respondents. IBM SPSS Statistics v23 x64 was used to analyze the data to obtain accurate and valid results. The findings of the study indicate that both E-WOM and product diversity exert a significant positive influence on purchase decisions, thereby confirming that effective marketing strategies, including the utilization of digital consumer reviews and the provision of a wide product variety, play an important role in increasing consumer attraction and interest in Hanasui cosmetic products.
Profitability, Liquidity, And Stock Volatility As Determinants Of Firm Value In The Coal Sector Period 2019-2023: - Wati, Ria Sintya; Utami, Datien Eriska
Al Tijarah Vol. 10 No. 2 (2024): Al Tijarah l December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/at.v10i2.13967

Abstract

This study analyzes the effect of profitability, liquidity, and stock price volatility on firm value in coal issuers listed on the Indonesia Stock Exchange (IDX) and indexed in the Indonesian Sharia Stock Index (ISSI) for the period 2019-2023. Profitability is measured by Return on Assets (ROA), liquidity is measured by Current Ratio (CR), and stock price volatility is measured by Standard Deviation of Stock Returns (STDV), while firm value is proxied by Price to Book Value (PBV).Secondary data were obtained from annual financial reports and analyzed using panel data linear regression with the Fixed Effect Model method. The study's findings suggest that profitability (ROA) and liquidity (CR) have a positive and significant effect on firm value, indicating that companies with high profitability and adequate liquidity tend to have higher market valuations.Conversely, stock price volatility (STDV) has a substantial negative effect on firm value, indicating that high stock price volatility increases investment risk and reduces investor confidence. The findings of this study offer valuable insights for financial managers and investors, guiding their efforts to enhance firm value by managing internal factors and taking into account market risks.
Determination of Ownership Structure, Profitability, and Liquidity on Dividend Policy in Companies Listed on the JII Maftuh Al husna, Muhammad Zidan; Yoga, Ika
Al Tijarah Vol. 10 No. 2 (2024): Al Tijarah l December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/at.v10i2.14022

Abstract

This study analyzes the effect of ownership structure, profitability, and liquidity on dividend policy in 18 companies listed on the Jakarta Islamic Index (JII) for the 2019-2023 period.Secondary data in the form of company financial reports obtained from the Indonesia Stock Exchange were analyzed using panel data regression with Eviews software. The findings indicate that managerial ownership (MNRG) exerts a negligible influence on dividend policy (DPR), given the negligible proportion of managerial shares relative to public shares.Conversely, Return on Assets (ROA) demonstrates a positive and significant relationship with DPR, suggesting that higher profitability leads to increased dividend distribution likelihood. The study further found that Net Profit Margin (NPM) exerts no significant influence on DPR, suggesting that net profit is predominantly allocated to support the company's operational needs.The Current Ratio (CR) was found to have a positive and significant effect on DPR, indicating that a higher liquidity level in the company corresponds with its greater capacity to pay dividends. Consequently, this study validates that profitability and liquidity emerge as the predominant factors influencing dividend policy in companies listed on the Jakarta Islamic Index (JII) during the 2019-2023 period.

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