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Jurnal Bisnis dan Manajemen

jbm
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Published by Universitas Padjadjaran

ISSN : 14123681 EISSN : 24424617 DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Bisnis dan Manajemen (JBM), with ISSN 1412 - 3681 (printed) and ISSN 2442 - 4617 (Online), is published by LMFE Faculty of Economics and Business Universitas Padjadjaran. JBM is published twice a year (every March and September).

Arjuna Subject : -

Articles 102 Documents

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Pemikiran Moral dan Faktor-Faktor Pribadi Mahasiwa terhadap Perilaku Moral Tri Widyastuti; Meiliyah Ariani
Jurnal Bisnis Manajemen Vol 16, No 1 (2015): March 2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

This study is aimed to examine the effect of moral reasoning and the student’s personal factors towards moral behaviour of accounting students in the four basic components to behave underlying of any moral actions or moral behaviour of an individual. In addition to that, it is also to examine the effect of accounting student demographic variables such as sex, Grade Point Average (GPA), and age towards their moral behaviour. The sample selected is done by using a purposive sampling method. Research data was collected from Accounting students of Pancasila University, Jakarta within academic enrollment year 2011/2012. The number of samples used are Accounting students of the 5th to 8th semester totaling 150 students. The analysis technique used is a multiple regression in SPPS ver.19. The results of the study shows moral reasoning and student’s personal factors influence positively and significantly towards the moral behaviour of accounting students simultaneously. Meanwhile, student’s personal factors which measured in the level of idealism, level of relativism in partial has positive and significant impact on student’s moral behaviour. And, others student’s personal factors are measured with locus of control, sex, GPA, and age has no significant influence towards moral behaviour partially.

Effect of Product Attribute Performance and Customer Relationship Management, To Customer Segment Industrial Fabrics textile in Java ARIEF WIDYARTO; YUYUS SURYANA; MEYDIA HASAN
Jurnal Bisnis Manajemen Vol 16, No 2 (2015): September 2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

The company producing textile fabrics in Java face the problem of the level of the segment of business customers for the products of local production of textile fabrics which tend to be relatively low. The situation is suspected because of the performance attributes of the product and Customer Relationship Management developed by the company is still not optimal. The research objective is to obtain results of a study on the performance of the product attributes and the implementation of Customer Relationship Management and its influence on the level of customer share of textile fabric products in the area of Java. The method used is descriftive and explanatory method. The unit of analysis is the company’s textile fabric industry in Java. Time horizon is a cross-sectional, where research is done in one time simultaneously. Data collected from a questionnaire to retailers of textiles and interviews with the managers and interviews mendalamdengan several national textile practitioners. Data were analyzed descriptively and quantitatively. Testing the hypothesis through the PLS model (Partial Least Square). The findings indicate that the performance attributes of the product and Customer Relationship Management developed by the company textile fabric in Java has not been good, resulting in the customer segment level is still low. The conclusion of the study is that the contribution of the performance attributes of the product is more dominant than the Customer Relationship Management on the level of customer segment.Keywords: Performance Product Attributes, Customer Relationship Management, customer segment

The Influence of Motivation on Quality Service Delivery in Decentralised Indonesia Eddy Soeryanto Soegoto
Jurnal Bisnis Manajemen Vol 18, No 2 (2017): September 2017
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

In this study, the authors sought to examine the relationship between motivation and quality service delivery in a decentralised Indonesia. In an effort to have fair findings, a sample of the study was obtained from 102 local government service delivery recipients. The selected samples included department heads whose sectors became units of inquiry and analysis. During the data collection process, questionnaires were used and data analysis entailed running correlationsand regressing motivation practices on quality service delivery. The results have shown that motivational practices positively and significantly predict quality service delivery in a decentralised Indonesia. Besides, the results also revealed that motivation positively and significantly influences quality service delivery in districts found in the West Java Province,especially, Bandung city.

Prestige Pricing Strategy as A Symbol of Social Class on Perfume Products NYOMAN S. SUBAWA
Jurnal Bisnis Manajemen Vol 17, No 1 (2016): March 2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Determination of the appropriate pricing strategy is essential in order to maintain and win the competition. This research examined the meaning of the application of the pricing strategy, especially prestige pricing for consumers who consume the product perfume in the city of Denpasar. The method used in this research is a qualitative method, by using descriptive analysis of qualitative and interpretative. The results showed that the first, the meaning of social class, that class was connected with the premium class perfume consumed by certain groups of people. Secondly, life style that is now for people using branded perfume is part of daily activities, and become part of the lifestyle. Because it was done patterned, repetitive, and in a certain period of time in accordance with the nature of the lifestyle itself. Third,are the value Psychological pricing, it was very specific in contrast to sales of other products in general. Producers to sellers maintain sales strategy accompanied with high price remain optimal service to attract or retain customers. Fourth, was the meaning of prestige, that the practice of buying branded perfume with an expensive price to increase or maintain the prestige of its users. Exchange of capital was very evident, buyers exchanging economic capital, social and cultural symbolic capital to achieve the sense of pride and prestige. In this research, the expected contribution is to interpret the application of prestige pricing strategy that so far only examined as part of the marketing strategy and consumer behavior.

What does It Mean to be Ethical in Research? What should It Mean? Mokhamad Anwar
Jurnal Bisnis Manajemen Vol 16, No 1 (2015): March 2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Research Ethics has become one of the most important issues in research activities. Many professional associations, government agencies, and universities have approved specific codes, rules, and policies relating to research ethics. Nuremberg Code 1947 has been a prominent reference for being adopted by organizations in conducting research ethics.This paper tries to explain what research ethics means, how important ethics in research activities, and some ethics principles which many experts shed light on and currently prevail in many organizations including universities. In the end of this paper, it is revealed some of those principles that could be more appropriate to be paid more attention related with the qualitative and quantitative methods employed.

Consumtivism on Touring Master’s Students In Jakarta Linda Kusumaning Wedari
Jurnal Bisnis Manajemen Vol 17, No 2 (2016): September 2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

This study about the factors that influence the decision on tourism destination of Master’s students from 9 (nine) Universities in Jakarta. Around 199 questionnaires that were returned, had been processed by using binary logistic regression, for tour in Java, tour outside of Java, domestic tourism, and tour overseas. The researcher finds that, First, respondents make expenditures for meals, snacks, entrance fees, game with consumptive. While spending on hotels, their clothes, clothes for gift, souvenirs and snacks for gift with highly consumptive. Second, factors that encourage a trip decision to Java and outside Java, are income and plan (respondents prepared it by their monthly saving) while factors that influence them to have trip in the country (domestic)or overseas, are motivation, spending, and income. Third, for both trip to Java Island and outside Java Island, and also tourism domestic destinations as well as overseas, most respondents choose to pay their cost by their own cash or by their own credit card for the range of 1-6 months payment.

The Influence Of Corporate Resources And Corporate Strategy To Improve Corporate Performance At Indonesian State Owned Enterprises Harry Gozali; Sucherly .; Yuyus Suryana; Yevis M. Oesman
Jurnal Bisnis Manajemen Vol 16, No 2 (2015): September 2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

The existence of Indonesian state-owned enterprises (SOEs) has an important role for the communities’ welfare as it ismandated in the constitution. If traced based on its face value, the profit of Indonesian SOEs looks to continue increasesteadily every year. However, on the other hand there is the biggest challenge, such as how to increase the value ofcompany, which is shown by ROA and ROE that keep on declining. This actually means that it is still possible to get ahigher profit. The objectives of this study are to get assessment regarding to (1) correlations of corporate resources withcorporate strategy, and (2) whether corporate resources and corporate strategy are affecting corporate performance,partially or simultaneously, to the Indonesian SOEs. Units of analyzes were 101 corporations from four different industrysectors and the samples for this research are 50 corporations of Indonesian SOEs. Time horizon is cross-sectional, wherethe study was conducted at a single period of time simultaneously. Data was gathered by questionaires and in-depthinterviews to SOEs directors and functional managers. Data analyzed were both descriptive and quantitative. Hypothesistesting was utilized by PLS model (Partial Least Square) 2.0 version. The finding shown that there are correlationsbetween corporate resources and corporate strategy. Corporate resources and corporate strategy do affect corporateperformance, directly or simultaneously. Moreover, corporate strategy have more influence than corporate resources.Directional strategy and organizational resources are the most dominant dimensions in affecting corporate performanceof Indonesian SOEs. The conclusion from this research is that most of Indonesian SOEs are not capable in formulatingtheir corporate strategy appropriately due to mismatching of their/incompatibility corporate resources.Key words: Corporate Resources, Corporate Strategy, and Corporate Performance.

Company Life Cycle and Capital Structure of Manufacturing Sector In the Consumer Goods Industry Sulaeman Rahman Nidar; Rizki Agung Ponco Utomo
Jurnal Bisnis Manajemen Vol 18, No 1 (2017): March 2017
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Determination of the optimal capital structure is to be done by each company Capital structure is the balance or ratio between foreign capital and equity capital. One proxy of capital structure is leverage. The well-known theory in determining the leverage or capital structure is the pecking order theory. This theory explains that the company will use the funds to have a safer risk in advance in the determination of corporate leverage. There are many variables that affect the determination of a company's leverage, so it has not acquired a standard model in determining the leverage or capital structure of the company. One variable that will be added to add an explanation of the determination of a company's leverage is the life cycle proposed by Dickinson (2011). Company life cycle differentiated by the company's cash flow includes cash flow from operating, financing, and investment. This study aims to determine whether the company life cycle that can explain the determination of leverage or capital structure of the company, and find out how the influence of other variables such as profitability, liquidity, size of firm, non debt tax shield, asset tangibility, and growth opportunities for determination of leverage or capital structure of the company. The study was conducted in the consumer goods sector companies in 2012 and 2013. This study uses regression with dummy variables. The results showed that in 2012 and 2013 variable life cycle can be one of the variables that can explain leverage the company's decision. Variables that affect the leverage is profitability, liquidity, non debt tax shield, asset tangibility, and growth opportunities. Variable has no effect on leverage is size of the company.

Pengaruh Pelayanan Berbasis Teknologi Informasi Listrik Prabayar dan Kerelasian Pelanggan terhadap Kepercayaan Pelanggan dan Dampaknya pada Citra Perusahaan Fajar Suroyo
Jurnal Bisnis Manajemen Vol 16, No 1 (2015): March 2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Prepaid Electricity information technology services (LPB) and Customers Relations who have been and services are being implemented by PLN examined in this study does add to the sense of customers’ trust that can influencing in increasing the company’s image. The study used a survey of 250 customers of prepaid electricity in the province of West Kalimantan. The results using descriptive analysis approach showed that customers information technology services and customer relations, customer trust and corporate image according to the customer is already good. While the approach of verification analysis found that the use of information technology is growing rapidly in support of customer service will greatly help increase customers’ trust in the company’s products, which leads to improved corporate image.

Effect of Marketing Mix Performance and Service Quality To Patient Loyality and Institutional Image and Implication On Hospital Performance (Survey on Police Hospital (Bhayangkara) in Indonesia) RUSDIANTO .
Jurnal Bisnis Manajemen Vol 16, No 2 (2015): September 2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

A Research in the dissertation analysis model on the hospital’s performance through the marketing mix performance variable and the service quality that supported by patient loyalty creation and institution imaging, where the hospital’s performance that became the object of research more or less not in line with the expectation, BOR, LOS, BTO and TOI are remain not optimum also the ROA itself still fluctuated. The study focused on the Police’s Hospital called Bhayangkara Hospital in entire Indonesia. Analysis unit in this research were the hospital and its patients also the management as the observation unit, whereas research method that being used are description and verification. The result of the test showing that marketing mix performance and the service quality were implemented properly, patients’ loyalty and imaging were made as it is even though the hospital’s performance are not fully okay. Mix marketing performance partially does not affect the patients’ loyalty and image whereas service quality partially does not affect the hospital’s performance but simultaneous marketing mix quality and the service quality quite influencing the patients’ loyalty, image and hospital’s performance. Marketing mix performance and the service quality directly or indirectly influencing the: patient loyalty through imaging, imaging through patients’ loyalty, and hospital’s performance through patient loyalty and imaging. Through a new model in this research the hospital’s performance could be built through patients loyalty improvement and imaging that being supported by improving the marketing mix performance and service quality.Keyword: Marketing mix performance , Service quality, Patients loyalty, Imaging, Hospital’s performance

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