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INDONESIA
Cakrawala : Jurnal Humaniora Bina Sarana Informatika
Published by Universitas Bina Sarana Informatika
ISSN : 14118629     EISSN : 25793314     DOI : -
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Jurnal Cakrawala difokuskan kepada kajian dan keilmuan bidang Humaniora dan Sosial yang meliputi bidang Bahasa, Komunikasi, Sosial.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol 24, No 2 (2024): September 2024" : 5 Documents clear
REPRESENTASI ETNISITAS DALAM MEDIA: ANALISIS PENGARUH FILM INDONESIA TERHADAP PERSEPSI MASYARAKAT TERHADAP ETNIS TIONGHOA Purwanto, Eko; Azzahra, Mahnum Elbah; Sari, Dian Nurvita; Ashari, Sulthanah Dzakyah; Saronta, Syahrul
CAKRAWALA: JURNAL HUMANIORA BINA SARANA INFORMATIKA Vol 24, No 2 (2024): September 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v24i2.22648

Abstract

This research is a media study that discusses the representation of Chinese ethnic identity in film. The concept of postcolonial theory is used to dismantle the respresentation of Chinese ethnic identity carrried out by text. The research result show that the media has perpetuated the Chinese identity of discrimination, racism and stereotypes of rich minorities. Film as a tool conveys this meaning, that not all Chinese culture is discriminatory or negative. The aim of this research was to analyze the influence of Chinese ethnicity in society. So, there are no more misunderstandings in the film regarding the attitude and behavior of ethnic Chinese culture. Even though it provides positive benefits, there are challenges related to the Chinese ethnicity, emphasizing the important role of film in society to help maintain Bhinneka Tunggal Ika. Whitout any discrimination or negative response in the future.
Symbolic Interaction Between Personal Trainers and Members At Celebrity Fitness Express Teras Kota BSD Utomo, Ardian Setio; Asgawanti, Eka Desy; Kuswarno, Engkus; Suryana, Asep
CAKRAWALA: JURNAL HUMANIORA BINA SARANA INFORMATIKA Vol 24, No 2 (2024): September 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v24i2.23063

Abstract

Celebrity Fitness is a company operating in the largest fitness world in Asia. This research aims (1) To understand further how personal trainers communicate when welcoming members, (2) To understand further how personal trainers use communication when training with members, (3) To understand further how personal trainers use communication in attracting members interest in training, (4) To be able to understand how members perceive the communication used by personal trainers. The research was carried out using a qualitative approach with participant observation to observe the communication between personal trainers and members. In answering this problem, researchers used a symbolic interaction theory approach and conversation analysis through an interpersonal communication process using verbal and nonverbal communication. As a result of this research, researchers constructed personal trainer communication into three categories, namely, personal trainers always pay attention to members both in terms of feelings and health, personal trainers also educate members by providing explanations about everything regarding the field of fitness and professional advice to members, and personal trainers always remind members of their mutually agreed training schedule and fitness goals. Meanwhile, members perceptions of the communication carried out by personal trainers are good. for members, the appearance of a personal trainer is the most important thing, as is an athletic body shape and always appearing fashionable in clothing. She was followed by good skills in the world of fitness, a polite, friendly attitude, and always looking energetic.
Fenomena Konten Prank Terhadap Anak dalam Media Sosial dan Dampaknya Terhadap Moralitas Anak Zahra, Oliviea Novrimada; Az-Zahra, Salsabila; Fatimah, Zanadia Manik; Syahri, Moch; Zulfikar, Moh Fikri
CAKRAWALA: JURNAL HUMANIORA BINA SARANA INFORMATIKA Vol 24, No 2 (2024): September 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v24i2.19924

Abstract

This research aims to describe the phenomenon of prank content on social media TikTok and YouTube and its impact on children's morality. Prank content is defined as content that contains the creator's actions or tricks to prank other people with the aim of joking and entertaining. Morality is defined as rules of value about what should be done in interacting with other people. This study used a descriptive qualitative method. This research data is in the form of prank content against children. The research data source is prank video content on the Tik Tok and YouTube applications. The results obtained from this research were that 8 forms of prank were found, namely, (1) breaking eggs, (2) kidnapping children, (3) leaving children in the mall, (4) smearing feces, (5) invisible prank, (6) black eyes, (7) hitting cats, and (8) pulling chairs. The content of the prank has an impact on moral values, namely, (1) respecting fellow human beings, (2) respecting women, (3) respecting other people's opinions and being willing to live side by side with other people who are different, (4) tolerance. feeling, fair, likes to serve, friendly, loyal, polite and keeps promises, (5) democratic attitude: non-discriminatory and non-repressive, (6) respect for sexuality and family life, (7) attitude towards the nation and state, love of the homeland, and (8) traditional values and rules of courtesy.
Memformulasikan Komunikasi Pancasila Dari Filsafat Komunikasi Periklanan Dan Komunikasi Kehumasan Misnan, Misnan
CAKRAWALA: JURNAL HUMANIORA BINA SARANA INFORMATIKA Vol 24, No 2 (2024): September 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v24i2.27302

Abstract

This study is motivated by the urgent need to formulate a model of Pancasila communication that is relevant to the challenges of the digital era. The values of Pancasila are often limited to normative discourses; therefore, it is necessary to integrate them strategically into contemporary communication practices, particularly through communication philosophy, advertising, and public relations. The purpose of this research is to formulate a Pancasila communication model that internalizes national ideological values while addressing the needs of persuasion, branding, and public relations in the modern era.The study employed a qualitative approach with a constructivist paradigm, utilizing library research and critical discourse analysis. The data sources consisted of official state documents (the 1945 Constitution, founding fathers’ speeches, BPIP documents, the Indonesian Advertising Ethics Code, and Public Relations Code of Ethics), academic literature (journals, books, and proceedings published between 2019–2025), and contextual data such as public communication campaigns, public service advertisements, BPIP digital content, and Pancasila-based CSR practices. The data were analyzed through data reduction, critical discourse analysis, and synthesis into a Pancasila communication model.The findings reveal that integrating Pancasila values with communication philosophy provides a strong conceptual framework for constructing ethical persuasive messages. Advertising practices contribute emotional and rational appeal to the dissemination of Pancasila messages, while public relations functions as a relational mechanism to strengthen public trust. The combination of these three aspects results in a Pancasila communication formulation that both safeguards the nation’s ideology and remains relevant within the digital communication ecosystem.The study concludes that Pancasila communication should not only be perceived as a normative legacy but can also be transformed into a practical communication strategy within modern advertising and public relations. It is recommended that public and private institutions develop communication strategies based on Pancasila values that are transparent, creative, and adaptive to the challenges of the digital era.
Strategi Komunikasi Politik Cicha Koeswoyo Sebagai Calon Anggota Legislatif DPRD PDI-Perjuangan Dapil 7 Jakarta Pusat Barizki, Rezzi Nanda
CAKRAWALA: JURNAL HUMANIORA BINA SARANA INFORMATIKA Vol 24, No 2 (2024): September 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v24i2.27349

Abstract

Political competition in Jakarta’s South Electoral District 7 requires an effective communication strategy, especially for legislative candidates navigating complex demographics and tight electoral dynamics. Cicha Koeswoyo, a candidate from PDI-Perjuangan, capitalized on her celebrity background, local connection, and issue focus on women, children, health, and education to secure electoral success. This study aims to analyze Cicha Koeswoyo’s political communication strategies in her campaign for the Jakarta Provincial DPRD (2024–2029). A descriptive qualitative approach was employed, examining personal narratives, campaign slogans, policy pillars, the use of traditional and digital media, and the role of party machinery. The analysis highlights the interplay of personal branding, authenticity, and issue-based communication. Cicha Koeswoyo’s strategy is characterized by issue consistency, demonstrations of tangible actions, and leveraging celebrity status as initial capital. Concrete actions, such as providing Posbindu health equipment and conducting fogging, strengthened her narrative of “action over rhetoric.” The synergy with PDI-Perjuangan’s machinery complemented her individualized campaign initiatives. She secured 15,578 votes, underscoring the effectiveness of her approach in a highly competitive electoral landscape. Cicha Koeswoyo’s success demonstrates that a blend of personal image, issue-based advocacy, and visible actions is essential for effective political communication. To sustain political legitimacy, her communication strategy must evolve toward participatory, transparent, and continuous governance.

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