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JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN)
Published by Universitas Medan Area
ISSN : 24072648     EISSN : 2407263X     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) is a journal to managed of Managemen Study Program Faculty of Economics, University of Medan Area, for aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in managemen and business. Jurnal Konsep Bisnis dan Manajemen editor receives scientific articles of empirical research and theoretical studies related to managemen and business sciences that certainly have never been published. Published twice a year in November and May.
Arjuna Subject : -
Articles 244 Documents
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The Influence of AI-Based Shopping Experience on Consumer Value through Cognition and Attitude I Putu Putra Astawa; I Gusti Ayu Lia Yasmita; I Komang Trisna Eka Putra
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 12 No. 1 (2025): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v12i1.15692

Abstract

Rapid advances in artificial intelligence (AI) have transformed online retail, yet many studies still empha-sise technical performance rather than the psychological mechanisms through which AI-driven experi-ences shape consumer value. This gap is evident in emerging markets such as Indonesia, where enthuse-asm for AI coexists with persistent concerns about data transparency and system reliability. Addressing this issue, the present study examines how AI-based shopping experiences influence consumer value by incorporating two mediating variables: AI Cognition, consumers’ understanding, Cognitive Load, Deci-sion Making, and Cognitive Bias in AI, and Attitude toward AI, which reflects their emotional and evalua-tive responses. A quantitative survey involving 150 active e-commerce users who had interacted with AI features (recommendation systems, chatbots, and personalisation tools) was analysed using SEM–PLS. The findings show that AI-based shopping experiences significantly enhance consumer value, both di-rectly and indirectly. Among the mediators, Attitude toward AI emerged as the dominant pathway, indi-cating that emotional acceptance plays a more influential role than cognitive appraisal in translating AI-driven experiences into perceived value. These results highlight that strengthening users’ emotional comfort and positive evaluations of AI is essential for maximising value creation, offering important im-plications for both theory and the design of consumer-centred AI systems.
Individual Entrepreneurship Orientation for Implementation of Digitalization and Value Creation to Improve MSME Performance Hassandi, Irfan; Mardiana R
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 12 No. 1 (2025): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v12i1.15791

Abstract

This study investigates the influence of Individual Entrepreneurial Orientation (IEO) on digital tech-nology adoption, value creation, and MSME performance in Jambi City, Indonesia. Using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with 165 respondents, the study examines how IEO drives the use of social media, artificial intelligence (AI), and Big Data, as well as economic and social va-lue creation. The results show that IEO significantly promotes digital adoption and economic value crea-tion, while its effect on social value creation is not significant. In terms of performance, AI and Big Data exhibit significant positive effects, whereas social media shows no effect, reflecting its use mainly for visibility rather than strategic or analytical purposes. Notably, even the significant paths display rela-tively small Beta coefficients, indicating that the influence of digital adoption on performance remains modest. Economic and social value creation similarly do not enhance performance, suggesting that these capabilities have not yet matured into strategic strengths. Overall, the findings emphasize that although entrepreneurial behavior supports early-stage digital adoption, meaningful performance improvements require deeper integration of advanced technologies and stronger organizational capabilities.
Structural Analysis of Psycological Determinants in Driving Green Purchase Intention and Environmentally Conscious Behavior Aisyah, Siti Nur; Nurrahmah, Mita
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 12 No. 1 (2025): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v12i1.16025

Abstract

This research investigates the relationships among Attitude Toward Behavior (ATB), Behavioral Intention (BI), Environmental Knowledge (EK), Purchase Intention (PI), and Perceived Consumer Effecti-veness (PCE) concerning Ecologically Conscious Consumer Behaviour (ECCB), focusing specifically on individuals aged 15–30 years. A quantitative research design was employed, using a convenience sam-pling method with 475 respondents. Data was collected via a structured survey and analyzed using SEM-PLS. The study assessed both direct and indirect effects to understand the mediating roles of BI and PI. The findings reveal that all tested direct and indirect paths are significant. ATB positively influences BI and PI. BI significantly affects ECCB and PI. EK shapes BI, ECCB, and PI. Finally, PI contributes to ECCB. Mediation analysis indicates that EK, PI, and BI serve as dominant mediators in both single and sequential mediation. This study strengthens the Theory of Planned Behavior (TPB) framework by empirically de-monstrating that positive ATB, EK, and PCE are crucial in shaping ethical consumption patterns among young people. The results highlight the pressing need to promote environmental awareness and empo-wer young consumers through focused educational initiatives and green marketing approaches that translate positive intentions into real sustainable practices.
Integrating Fintech and Technological Innovation to Strengthen Digital Entrepreneurship and Reduce Unemployment in Cilacap Indra Rachmawati; Nursanti Dwi Yogawati; Annisa Rahayu Pangesti; Syarifah Aini
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 12 No. 1 (2025): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v12i1.16041

Abstract

This study examines how technological innovation and financial technology support job creation in the MSME sector of Cilacap Regency, with digital entrepreneurship serving as a mediating variable. The re-search addresses the ongoing gap between strong MSME growth and limited employment absorption at both the national and regional levels. Using a mixed-methods approach, the study combines survey-based quantitative analysis using Structural Equation Modeling with qualitative insights from interviews that clarify technology adoption patterns, barriers to fintech use, and challenges in digital literacy. The find-ings indicate that innovation and fintech adoption positively affect job creation directly and through digital entrepreneurship, demonstrating the value of digital transformation for small business growth. However, these gains are constrained by unequal access to digital tools, limited technological readiness, and persistent literacy gaps among MSME actors. The study underscores the need for targeted digital em-powerment efforts, expanded access to technology, and stronger capacity-building programs to enhance MSME competitiveness. Strengthening digital skills and improving fintech utilization can support broa-der employment opportunities and contribute to regional economic resilience. These measures are essential for ensuring that digital transformation produces inclusive benefits, enables sustainable MSME development, and strengthens the overall capacity of local enterprises to generate stable employment in the region.

Page 25 of 25 | Total Record : 244

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