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JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN)
Published by Universitas Medan Area
ISSN : 24072648     EISSN : 2407263X     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) is a journal to managed of Managemen Study Program Faculty of Economics, University of Medan Area, for aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in managemen and business. Jurnal Konsep Bisnis dan Manajemen editor receives scientific articles of empirical research and theoretical studies related to managemen and business sciences that certainly have never been published. Published twice a year in November and May.
Arjuna Subject : -
Articles 244 Documents
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Membangun Loyalitas Online: Pengaruh Kepercayaan Merek, Keterikatan Merek dan Penerimaan Teknologi Dessy Yunita; Ahmad Nazaruddin; Lisnawati
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 9 No. 2 (2023): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v9i2.8848

Abstract

Technological developments change the mode of retail business. Initially, the company relied on traditi-onal channels (brick and mortar), then changed to online-based channels (brick and click). These changes affect customer behavior towards retail. Loyalty that has been built in traditional retail with a single channel is expected to be able to form online loyalty in multi-channel retail. Brand trust, brand attach-ment, and technology acceptance are considerations that influence online loyalty. The population are The Body Shop (TBS) buyers who have made purchases in stores and online channels. The sampling method uses non probability sampling and the sample selection uses purposive sampling, which is selected accord-ing to research needs. The data collection method was in the form of distributing 200 questionnaires. The analysis technique uses structural equation modeling to examine the relationships and influences between variables. The statistical analysis use SPSS version 22 and AMOS version 22 were used. The research results showed that brand trust, brand attachment had a positive significant effect on offline loyalty, offline loyalty had a positive significant effect on online loyalty and technology acceptance had no positive significant effect on online loyalty. Then, offline loyalty is not proven to mediate between brand trust and online loyalty and offline loyalty is not proven to mediate between brand attachment and online loyalty
The Contribution of Personality, Work Motivation Toward Organizational Commitment and Performance of the Academic Staff Ni Kadek Ani Widiani; Nengah Landra; Anik Yuesti; Putu Kepramareni
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 9 No. 2 (2023): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v9i2.8958

Abstract

This research aims at measuring the contribution of personality, work motivation toward organi-zational commitment and performance among academic staff of a private higher education institution at Universitas Mahasaraswati Denpasar (Unmas Denpasar). This research uses observational analytic approach, the sampling technique used is saturated sampling by taking all the population as the research sample which is 140 respondents. The analysis technique is using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The result of the research shows that the personality of the acade-mic staff at Unmas Denpasar does not affect the organizational commitment. The high level of motivation might improve organizational commitment, in addition, personality score and high motivation may im-prove performance of the academic staff at Unmas Denpasar. Nevertheless, organizational commitment of the academic staff does not influence performance. The test of indirect influence shows that the va-riable of organization commitment does not mediate the effect of personality and motivation toward performance.
Performance of Insurance Agent Perspective of Work-Life Balance (WLB) Ali Jufri; Pebi Kurniawan; Imam Hadiwibowo; Sari Laelatul Qodriah; Ronald Swarea Rae
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 9 No. 2 (2023): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v9i2.9443

Abstract

This study explicates the aspects of work-life balance that occurred in the work environment during the Covid 19 pandemic. Covid-19 has changed the work patterns mostly carried out from home utilizing virtual media which in turn exert influence on the performances of the agent PT. BRI Cirebon Life Insurance. The quantitative method with descriptive and verification research types was applied in this study using the saturated sampling technique by employing all of the population. A total of 63 respondents of working agents at PT. BRI Cirebon Life Insurance were involved. The data analysis technique was focused on analyzing the multiple linear regression, the coefficient of determination, the simultaneous, and the partial aspects. The calculation method is supported by the use of the SPSS 25 program. The results obtained from this study pinpoint that job performances were significantly affected by each dimension of Work-Life Balance (WLB) such as the Time Balance, the Involvement Balance, and the Satisfaction Balance. In addition, those three aspects simultaneously and significantly influence the employees’ performances. At last, the findings signify that delays in awarding and the time flexibility impeded the performance of the agents. Some proposed actions are recommended to help the employees work optimally.
Budaya Organisasi dan Pencegahan Fraud dalam Pengelolaan Keuangan Desa dengan Moralitas Individu sebagai Mediasi Sri Rustiyaningsih
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 9 No. 2 (2023): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v9i2.9479

Abstract

This study aims to prove the direct and indirect effects of organizational culture on fraud prevention through individual morality as a mediating variable. This study is a quantitative study. The research was conducted on village objects in the Wungu sub-district, Madiun Regency, with village apparatus respondents who were involved in managing village finances. The census technique was used in this study. Primary data was obtained by distributing questionnaires directly to the respondents. Hypothesis testing uses Path Analysis with the help of the SPSS version 24 program and is strengthened by testing using the online Sobel Test. The research results show that organizational culture significantly positively affects fraud prevention in village financial management. Organizational culture has a significant positive effect on individual morality. Individual morality affects the prevention of fraud in village financial management. However, the results of path analysis testing indicate that individual morality is not proven to mediate the influence of organi-zational culture on fraud prevention in village financial management. These results are supported by the Sobel Test online results which show that individual morality does not mediate the relationship between organizational culture and fraud prevention in village financial management.
E-Word of Mouth, Perceived Service Quality, dan Repurchase Intention Konsumen Mixue: Lifestyle sebagai Pemoderasi Abriandi; Rada Dea Ananda Puspa
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 9 No. 2 (2023): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v9i2.9561

Abstract

The purpose of this study was to analyze the effect of e-word of mouth and perceived service quality on repurchase intention with lifestyle as a moderating variable. Acquisition of respondents as many as 300 people who are customers of Mixue. The sampling technique is purposive sampling which determines the criteria for respondents who are 10-25 years old and have purchased Mixue products more than 1 time. The data processing method uses the help of SmartPLS 4 SEM software. The results showed that e-word of mouth, perceived service quality, and lifestyle had a positive and significant effect on repurchase intention, but lifestyle was not able to moderate the effect of e-word of mouth on repurchase intention and lifestyle was also unable to moderate the effect of perceived service quality on repurchase intentions. This research con-cludes that the owner of the Mixue Indonesia franchise needs to create things that can support fulfilling consumer lifestyles, especially generation Z. In addition, the use of social media in e-word of mouth activities also needs to be increased in an effort to attract consumer repurchase interest. As for perceived service quality, it still needs to be improved.
Penerapan Strategi Influencer Marketing melalui Media Sosial Vania Sekarayodya Raharjo; Iwan Sukoco; Cecep Safa’atul Barkah; Nurillah Jamil Achmawati Novel
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 10 No. 1 (2023): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The skeptical attitude of consumers has led companies to shift from traditional marketing to influencer marketing. Based on Robert Cialdini's theory of social proof, it is observed that humans tend to make decisions or act based on what others do or think. In the context of influencer marketing, consumer behavior is influenced by the social proof provided by influencers. Dorskin is one of the local skincare brands that has adopted influencer marketing. Therefore, this research aims to explore the influencer marketing strategies applied by Dorskin. The research adopts a descriptive qualitative approach, which uses a case study method. Data collection techniques include interviews as the primary data source and literature studies as the secondary data source.  The results show that Dorskin focuses on TikTok and Instagram platforms to market their products, with two main Key Performance Indicators (KPIs) to evaluate the effectiveness of influencer marketing: the number of views and sales. Influencers contribute approximately 70% of Dorskin's total reve-nue.
Peran Lokasi dan Persepsi Harga terhadap Minat Beli Ulang Konsumen Mixue: Gaya Hidup sebagai Pemoderasi Rada Dea Ananda Puspa; Abriandi; Sihar Tambun
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 10 No. 1 (2023): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v10i1.10011

Abstract

This study aims to prove the effect of location and price perception on repurchase intention of Mixue con-sumers with lifestyle as a moderating variable. As many as 300 Mixue consumers contributed in filling out the questionnaire. Purposive sampling was used by setting the criteria for the respondent, namely between 10 and 25 years of age and having made a purchase more than once. SmartPLS 4 SEM is used to process data. The results in this study include location, price perception, and lifestyle variables all having a signi-ficant impact on repurchase intentions. However, lifestyle cannot moderate the influence of location on repeat purchases. Even though it can have a positive impact, lifestyle is not statistically significant in mode-rating the influence of price perceptions on repeat purchases. The conclusion in this study is that companies must innovate a product that meets the lifestyle expectations of customers with impulsive consumption. Apart from lifestyle, price perception also needs to be improved. Location variables also need to be consider-ed, such as being able to offer a safe parking area and a high level of cleanliness and comfort
Tipe Perilaku Impulsive Buying, Etnografi Para Digital Natives Zsasa Novinda; Emma Yunika Puspasari
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 10 No. 1 (2023): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v10i1.10157

Abstract

The existence of increasingly sophisticated digital technology has caused people's activities to experience changes in terms of consumption. Jayabaya's prediction "Yen Pasar Ilang Kumandhange" has a philosophy regarding the change in people's consumption to online. Even though this prediction was created a long time ago, this prediction is in accordance with current market conditions which are increasingly empty of visitors. As a result of these changes, new activities have emerged, namely impulsive buying behavior. This research aims to examine whether Jayabaya's predictive philosophy applies to digital natives, the motives behind groups of digital natives carrying out impulsive buying behavior and to categorize the types of impulsive buying behavior in digital natives. This research approach is a qualitative approach with a realist ethnographic model. The data collection methods used were observation, interviews, digital studies, literature studies and documentation. The analysis used in this research is the Spradley analysis. The research results show (1) Jayabaya's prediction philosophy applies to digital natives, (2) there are several motives behind digital natives' impulsive buying behavior, namely convenience and superiority of the marketplace, product, price, payment method, advertising, surrounding environment, trends, and self-control , (3) most digital natives fall into the planned impulse buying type.
Quiet Quitter, Myth or Fact? Measuring Employee Engagement on Aviation Education Andi Frianto Peranginangin; Agung Wahyu Wicaksono
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 10 No. 1 (2023): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v10i1.10296

Abstract

Organizational achievement of its vision and mission is supported by the level of employee engagement in the process. Employee engagement is directly proportional to employee performance, where em-ployees who perform well will always involve themselves with their work and duties. This study aims to measure employee engagement which is influenced by employee well-being, work environment, and, job design at the Air Transportation Human Resources Development Center which consists of 9 schools in Indonesia. Mixed methods were chosen in this study to provide a complete picture of employee engage-ment. The quantitative method uses SEM-PLS analysis with the SmartPLS3 tool which is strengthened by the results of collecting perceptions with open questions using qualitative methods. The results of the study show that employee well-being and job design influence employee engagement while the work environment fails to influence employee engagement. This study also proves that employee well-being can mediate the relationship between job design and work environment with employee engagement. The most dominant indicators of employee engagement are professionalism, comfort for employee well-being, and co-workers for the work environment while work design is dominated by work identity and ability variations.
Impulsive Buying in Live Tiktok Shop: Exploring The Role of Telepresence, Enjoyment and Trust Among Generation Z Rr Ayu Firdausiah; Bintang Nurrama Putra; Raihan Salsabila
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 10 No. 1 (2023): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v10i1.10456

Abstract

Technological advances cause changes in consumer behavior when making purchases. The livestreaming selling market, which is increasingly developing through various platforms, has become an option for online shopping. The role of telepresence in livestream sales, which refers to using live video to showcase and sell products, is expected to encourage consumer purchasing behavior. This research uses the SOR (stimulus-organism-response) framework, which aims to determine the effect of telepresence as a stimulus aspect on impulsive buying (response) mediated by enjoyment and trust as organism aspects. The research respondents were Generation Z, totaling 265 respondents. The sampling technique used in this research was nonprobability sampling with a purposive sampling method. Data collection used a questionnaire distributed electronically via Google Forms. Research findings show that telepresence directly does not affect impulsive buying. Limitations of consumers in assessing products by only seeing products through the screen, the absence of sensory touch is one of the causes that triggers consumers to refrain from impulse purchasing. However, telepresence can encourage impulse buying by increasing enjoyment and building consumer trust.

Page 21 of 25 | Total Record : 244

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