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Ekspektra: Jurnal Bisnis & Manajemen

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Published by Universitas Dr. Soetomo Surabaya

ISSN : 25496972 EISSN : 25493604 DOI : https://doi.org/10.25139/ekt.v6i2

Core Subject : Economy, Education,

Economics, Econometrics & Finance Other

Ekspektra: Journal of Business & Management (P-ISSN=2549-3604; E-ISSN=2549-6972) is a scientific peer-reviewed journal published by the Management Program for Economics and Business Faculty at Dr Soetomo University, Indonesia, in collaboration with Insan Doktor Ekonomi Indonesia, a professional organization of doctoral staff in the Indonesian economy. The journal aims to provide a platform for the dissemination of original and high-quality research in various fields of economics and business. Ekspektra invites scholarly articles in the field of management science, encompassing areas such as marketing, finance, human resources, MSMEs, and business. The journal is published twice a year, in February and August. With a rigorous peer-review process, Eksktra strives to ensure publication of relevant and impactful research that contributes to scientific discussion and advances knowledge.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen

Articles 182 Documents

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Liquidity Ratio, Profitability, And Solvency On Stock Returns With Capital Structure As An Intervening Variable (Study On Food And Beverage Sub Sector Listed In Indonesia Stock Exchange (Idx) Period 2013-2017) Chasanah, Nailul; Sucipto, Agus
Ekspektra : Jurnal Bisnis dan Manajemen Vol 3, No 1 (2019)
Publisher : Universitas Dr. Soetomo

The stock market is a business field of securities trading one of them stock. For prospective investors, investment decisions in stock must be preceded by a process of analysis of variables which can influence the price of a stock. Investors need to have benchmarks in order to know whether if he invested in a company he would benefit if the shares are sold. Salaah one factor to be a benchmark investor is knowing the financial condition of the company where it can be seen with the financial ratio analysis and management of an optimal capital structure. This study aims to determine the effect of the ratio of liquidity, profitability, and solvency to return stock with a capital structure as an intervening variable.This study uses a quantitative approach. The research method using the method of documentation. Samples were company food and beverage sub-sectors listed in Indonesia Stock Exchange 2013-2017 period. The sampling technique used purposive sampling method with predetermined criteria obtained 11 samples of the company. This study uses data analysis Partial Least Square (PLS).These results indicate that liquidity ratios have a negative impact on stock returns, while the profitability and solvency ratios have no effect on stock returns. The results also show the liquidity ratio and solvency ratio has a negative effect on the capital structure, profitability ratios while not having capital structure. And capital structure has a negative impact on stock returns. The results also show the ratio of liquidity, profitability, and solvency partially no effect on stock returns with the capital structure as an intervening variable.

E-Money As A Payment System Tool In Flazz Bca Card Users In Surabaya Rizqi, Muhaimin Nur; Ady, Sri Utami
Ekspektra : Jurnal Bisnis dan Manajemen Vol 3, No 1 (2019)
Publisher : Universitas Dr. Soetomo

The purpose of this research is to understand and analyze to find out the e-money wisdom in Indonesia as a new payment system tool for users of BCA Flazz cards. This research uses Purposive Sampling techniques, namely the method of determining the sample with specific considerations ". Considerations in determining the example in this study are BCA Customer Service Bank and users who use the BCA Flazz Card. The process of collecting data in this study carried out by interview. The author selects the data obtained during the survey of E-Money Policy as a new payment system tool; then the data is categorized according to the details of the problem. The information is connected so that conclusions drown quickly in response to the focus of the existing research. The research observation method is carried out by recording when the event occurred or specific symptoms according to the discussion under study. Observation activities of researchers do provide and convey a realistic picture of data presentation. The results of this study indicate that regarding the management of the handling of Flazz BCA products, it immediately ignored by Customer Service. The FLAZZ BCA card is very profitable because it is practical and efficient, but the use of FLAZZ BCA itself still cannot cover the entire country, there are several regions and some traders who still use conventional sales transactions. It is better to have socialization activities for E-money users an explanation of features that make it easier for users to use E-money facilities, and need to be rearranged about terms and regulations that e-money owners must comply with so that E-money publishers are more careful - careful and selective in giving permission to use facilities to E-money users. E-Money Sebagai Alat Sistem Pembayaran Pada Pengguna Kartu Flazz Bca Di SurabayaAbstrakPenelitian ini bertujuan untuk mengetahui kebijakan e-money di Indonesia sebagai alat sistem pembayaran yang baru pada pengguna kartu flazz BCA.Penelitian ini menggunakan teknik Purposive Sampling yaitu teknik penentuan sampel dengan pertimbangan tertentu”. Pertimbangan dalam penentuan sampel pada penelitian ini adalah Customer Service Bank BCA dan pengguna yang menggunakan Kartu Flazz BCA. Proses pengumpulan data dalam penelitian ini, dilakukan dengan wawancara. Penulis melakukan pemilihan data yang diperoleh pada saat penelitian mengenai Kebijakan E-Money sebagai alat sistem pembayaran yang baru, kemudian data tersebut dikategorikan sesuai dengan rincian masalahnya. Data tersebut dihubungkan antara satu dengan yang lainnya sehingga mudah ditarik simpulan sebagai jawaban terhadap fokus penelitian yang ada. Metode observasi penelitian ini dilakukan dengan cara mencatat pada saat peristiwa terjadi atau gejala tertentu sesuai dengan pembahasan yang diteliti. Kegiatan observasi peneliti lakukan untuk memberikan dan menyampaikan gambaran penyajian data yang realistis. Hasil penelitian ini menunjukkan bahwa mengenai pengelolaan produk Flazz BCA penanganannya langsung di lakukan oleh Customer Service. Kartu FLAZZ BCA sangat menguntungkan karena praktis dan efiesien, Tetapi penggunaan FLAZZ BCA sendiri masih belum dapat mencakup seluruh negeri, ada beberapa daerah dan beberapa pedagang yang masih menggunakan transaksi penjualan secara konvensional. Sebaiknya perlu diadakan kegiatan sosialiasasi terhadap pengguna E-money penjelasan fitur-fitur yang memudahkan pengguna dalam menggunakan fasilitas E-money, dan perlu di atur kembali tentang syarat- syaratdan peraturan yang harus dipatuhi oleh pemilik e-money sehingga penerbit E-money lebih berhati- hati dan selektif dalam memberikan izin penggunaan fasilitas kepada pemilik E-money.

Promosi Dan Harga pada Kepuasan Pelanggan Restoran Fast Food Ditha, Hadita
Ekspektra : Jurnal Bisnis dan Manajemen Vol 3, No 1 (2019)
Publisher : Universitas Dr. Soetomo

Tujuan penelitian ini untuk mengetahui pengaruh promosi, harga terhadap kepuasan pelanggan di restoran fast food CFC cabang mall Kalibata. Penelitian ini dilakukan melalui survei dengan eksplanasi secara deskriptif. Metode analisis yang digunakan dalam penelitian ini adalah metode kuantitatif. Metode pengolahan data yang digunakan penelitian adalah uji validitas, uji reabilitas, uji normalitas, uji heterokedasititas, dan uji multikolinieritas. Sampel yang digunakan dalam penelitian ini sebanyak 150 responden. Hasil penelitian ini menunjukan bahwa promosi berpengaruh secara parsial terhadap kepuasan pelanggan di restoran fast food, terbukti dalam penelitian ini bahwa t hitung 8,573 lebih besar dari t tabel 0.1603. Harga berpengaruh negatif secara signifikan terhadap kepuasan pelanggan di restoran fast food. Terbukti bahwa t hitung 3.327 lebih besar dari t tabel 0.1603. Promosi dan harga berpengaruh secara simultan terhadap kepuasan pelanggan di restoran fast food, maka berdasarkan hasil penelitian ini, dapat di simpulkan bahwa f hitung 63,737 lebih besar dari f tabel 3,115. Berdasarkan hasil penelitian tersebut maka perusahaan perlu melakukan inovasi yang berkelanjutan terutama dalam hal ini meningkatkan promosi dan harga yang lebih baik lagi sehingga dapat meningkatkan kepuasan pelanggan di restoran fast food CFC cabang mall kalibata.The Effect Of Promotions And Prices On Customer Satisfaction In Fast Food RestaurantAbstractThe purpose of this study was to determine the effect of promotion, prices on customer satisfaction at the fast food CFC restaurant, Kalibata mall branch. This research was conducted through a survey with descriptive explanation. The analytical method used in this study is a quantitative method. Data processing methods used in this research are validity test, reliability test, normality test, heterocyticity test, and multicollinearity test. The sample used in this study were 150 respondents. The results of this study indicate that promotion has a partial effect on customer satisfaction at fast food restaurants, as evidenced in this study that t count of 8.573 is greater than t table 0.1603. Price has a significant negative effect on customer satisfaction at fast food restaurants. It is proven that t count 3.327 is greater than t table 0.1603. Promotions and prices have a simultaneous effect on customer satisfaction at fast food restaurants, so based on the results of this study, it can be concluded that f count 63,737 is greater than f table 3.115. Based on the results of these studies, the company needs to carry out continuous innovation, especially in this case increasing promotion and better prices so that it can increase customer satisfaction at the fast food CFC restaurant, mall kalibata branch.

Digital Marketing dan Ragam Produk pada Minat Beli Konsumen Toko Online Shopee (Studi Kasus pada Mahasiswa Prodi Manajemen Fakultas Ekonomi Universitas Bhayangkara Jakarta Raya Angkatan 2016) SE,MM, Andrian
Ekspektra : Jurnal Bisnis dan Manajemen Vol 3, No 1 (2019)
Publisher : Universitas Dr. Soetomo

Digital Marketing adalah merupakan suatu kegiatan pemasaran atau promosi sebuah brand atau produk menggunakan media digital atau internet. Tujuan digital marketing adalah untuk menarik konsumen dan calon konsumen secara cepat. Seperti yang kita tahu, penerimaan teknologi dan internet di masyarakat sangat luas, sehingga tidak heran kegiatan pemasaran secara digital dijadikan pilihan utama oleh perusahaan-perusahaan. Keragaman produk merupakan kumpulan seluruh produk dan barang yang ditawarkan penjual tertentu kepada pembeli. Sedangkan minat beli timbul setelah adanya proses evaluasi alternatif dan di dalam proses evaluasi, seseorang akan membuat suatu rangkaian pilihan mengenai produk yang hendak dibeli atas dasar merek maupun minat. Penelitian ini menggunakan jenis penelitian penjelasan (explanatory research) dengan pendekatan kuantitatif. Variabel yang digunakan dalam penelitian ini ada tiga, yaitu Digital Marketing (X1), Ragam Produk (X2), dan Minat Beli (Y). Pengumpulan data diperoleh melalui penyebaran kuesioner ke sejumlah mahasiswa Jurusan Manajemen Angkatan 2016 Fakultas Ekonomi Universitas Bhayangkara Jakarta Raya. Sampel yang digunakan dalam penelitian ini berjumlah 100 orang responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Analisis data yang digunakan adalah analisis deskriptif dan analisis regresi linier berganda dengan metode SPSS versi 22. Penelitian ini menghasilkan kesimpulan akhir bahwa variabel Digital Marketing dan Ragam Produk mempunyai pengaruh yang signifikan pada variabel Minat Beli sebesar 23,8%.The Impact of Digital Marketing and Product Variety towards Purchasing Interest in Online Store Shopee (Case Study to Students of Class of 2016 Management Department Faculty of Economic University of Bhayangkara Jakarta Raya)Abstract Digital Marketing is an activity of marketing or promoting a brand or product using digital media or the internet. The purpose of digital marketing is to attract consumers and prospective consumers quickly. As we know, the acceptance of technology and the internet in the community is very broad, so it is not surprising that digital marketing activities are made the top choice by companies. Product diversity is a collection of all products and goods offered by certain sellers to buyers. Whereas buying interest arises after the existence of an alternative evaluation process and in the evaluation process, someone will make a series of choices regarding the product to be purchased on the basis of brand and interest. This research uses explanatory research with a quantitative approach. There are three variables used in this research, namely the Digital Marketing (X1), Product Variety (X2), and Purchase Interest (Y). Data collection is obtained through questionnaires distributed to several students of the Class of 2016 Management Department, Faculty of Economics, University of Bhayangkara Jakarta Raya. The sample used in this research amounted to 100 respondents. The sampling technique used is purposive sampling. Data analysis used is descriptive analysis and multiple linear regression analysis with SPSS version 22. This research produces the final conclusion that the Digital Marketing variable and Product Variety have a significant effect on the Purchase Interest variable as 23.8%.

Faktor-Faktor Penentu Keputusan Pembelian Green Product Natural Coffee Givan, Bryan; Wahyudi, Mochamad; Alam Syah, Doni Purnama
Ekspektra : Jurnal Bisnis dan Manajemen Vol 3, No 1 (2019)
Publisher : Universitas Dr. Soetomo

Fenomena masyarakat Indonesia akan prioritasnya pada kesehatan dari tahun ke tahun mengalami peningkatan, terbukti pada tahun 2016 Indonesia berhasil meraih peringkat 4 Negara paling sehat di ASEAN. Hal ini menunjukan bahwa Indonesia mulai membiasakan hidup sehat. Dengan fenomena tersebut, beberapa perusahaan makanan dan minuman mulai merubah strategi pemasarannya dimana salah satu caranya dengan menciptakan green product yang disesuaikan dengan gaya hidup sehat yang dimiliki. Objek penelitian ini merupakan masyarakat penikmat kopi, dimana saat ini mulai berkembang berbagai macam jenis kopi salah satunya kopi organik. Metode penelitian yang penulis gunakan adalah statistik kuantitatif dengan alat pengolah data berupa software SPSS for windows. Adapun hasil dari pengolahan data ini menunjukan bahwa terdapat pengaruh yang sangat kuat antara green.Decision Factors for Purchasing Natural Coffee Green ProductAbstract The phenomenon of Indonesian society for its priority on health from year to year has increased, proven in 2016 Indonesia succeeded in reaching the 4th most healthy country in ASEAN. This shows that the people of Indonesia began to get used to a healthy lifestyle. With the phenomenon, some food and beverage companies began to change their marketing strategy, one of them is by creating a green product that refers to a healthy lifestyle. Object of this research is people who loves to drink a coffee. The writer use statistic kuantitatif method by using SPSS for windows as the instrument. Result of processing the data it can be concluded that there is a significant influence between green product and lifestyle to decision of buying Ur Farm Natural Coffee.

Stock Liquidity and Stock Return Violita, Cynthia Eka
Ekspektra : Jurnal Bisnis dan Manajemen Vol 3, No 2 (2019)
Publisher : Universitas Dr. Soetomo

This study aims to examine and analyze the effect of stock liquidity on stock returns on manufacturing companies listed on the Indonesia Stock Exchange. This study uses two control variables namely size and age and the study period from 2013 to 2017. The type of research used is quantitative, while the sample of this study are all manufacturing companies listed on the Indonesia Stock Exchange from 2013 to 2017. The method of determining the sample used is used is purposive sampling. The procedure of data collection in this research is the documentation method. The intended documentation method is collecting secondary data from the company's financial statements. Data analysis techniques used in this study were multiple linear regression, t test, and the coefficient of determination. The results showed that stock liquidity had a positive and significant effect on stock returns. While growth opportunity have a significant positive effect on stock returns.

BUYING EXPERIENCE: THE IMPACT OF TRUST AND SATISFACTION OF GRAB FOOD CUSTOMERS IN SURABAYA Iristian, Jovi; Irdiana, Sukma
Ekspektra : Jurnal Bisnis dan Manajemen Vol 3, No 2 (2019)
Publisher : Universitas Dr. Soetomo

This study aims to determine and explain the influence of buying experience on customer trust and customer satisfaction in Grab Food customers in Surabaya. The selection of the location of this study considered that the customers who usually bought food using Grab Food were customers whose market segments were in the big city community. The exogenous variables in this study were buying experience, while the endogenous variables were trust and customer satisfaction. The type of research used was explanatory research. The sample were 140 respondents with a sampling technique using purpose sampling. The data collection method used a questionnaire. The validity test and reliability test were used to test the instrument. The result of testing the instrument indicated that the entire instrument was valid and reliable. Data analysis used descriptive analysis and path analysis. The results of this study indicated that buying experience had a significant effect on trust with the contribution of 26.9%. Buying experience had a significant effect on customer satisfaction with a contribution of 22.1%, and trust had a significant effect on customer satisfaction with a contribution of 17.1%.This study aims to determine and explain the influence of buying experience on customer trust and customer satisfaction in Grab Food customers in Surabaya. The selection of the location of this study considered that the customers who usually bought food using Grab Food were customers whose market segments were in the big city community. The exogenous variables in this study were buying experience, while the endogenous variables were trust and customer satisfaction. The type of research used was explanatory research. The sample were 140 respondents with a sampling technique using purpose sampling. The data collection method used a questionnaire. The validity test and reliability test were used to test the instrument. The result of testing the instrument indicated that the entire instrument was valid and reliable. Data analysis used descriptive analysis and path analysis. The results of this study indicated that buying experience had a significant effect on trust with the contribution of 26.9%. Buying experience had a significant effect on customer satisfaction with a contribution of 22.1%, and trust had a significant effect on customer satisfaction with a contribution of 17.1%. Keywords: Buying Experience, Trust, Customer Satisfaction

EFFECT OF QUALITY SERVICE, PRICE AND STORE ATMOSPHERE ON CUSTOMER SATISFACTION (STUDY ON CANGKIR COFFEE SHOP IN SURABAYA) effendy, faries hizrian
Ekspektra : Jurnal Bisnis dan Manajemen Vol 3, No 2 (2019)
Publisher : Universitas Dr. Soetomo

This is study aimed to investigate the effect of service quality, price and store atmosphere on customer satisfaction. The research object was Cangkir Coffee in Surabaya. The population of this study were customer of cangkir Coffee Surabaya. The sampling technique was incidental sampling technique; thus the samples were 100 customers who were unintentionally met at Cangkir Coffee Surabaya. Moreover, the analysis technique for this research data applied multiple regression models.The result of classic assumption test that were obtained from normality, multicollinearity and heteroscedasticity indicated that all variables did not contravene the specified condition. While, the result of feasibility test, the regression model that was utilized in this study was feasible. As the result of multiple determination coefficient, the variables of sevice quality, price, and store atmosphere were about 58.8%, indicating the customer satisfaction variable. Furthemore, the partial test result found that the service quality, price and store atmosphere variables had significant and positive effects on customer satisfaction.

Leverage and Real Earning Management Nantyah, Idzal Dwi
Ekspektra : Jurnal Bisnis dan Manajemen Vol 3, No 2 (2019)
Publisher : Universitas Dr. Soetomo

Every firms needs capital in carrying out its business activities, this is very related to the firm's funding decisions. This funding decision raises leverage if the firms in its operations uses a source of funds that creates a fixed burden, namely debt, with the expectation of additional benefits in the form of tax savings greater than the fixed costs that must be incurred, thereby increasing firm profits. Profit becomes very important for creditors and shareholders, because profits are used as a reference used to evaluate the condition of the company. But in practice, managers take certain actions by manipulating financial statements to mislead those who have an interest in the firm, especially the firm's performance. The purpose of this study is whether leverage affects the real earnings management by using three measurements, namely Abnormal Cash Flow, Abnormal Production Cost, Abnormal Discretionary Expenses using Multiple Linear Regression. Regression results show that leverage has a significant positive effect on abnormal cash flow, leverage has a significant negative effect on abnormal discretionary expenses, leverage has a significant negative effect on abnormal production costs.

Selection of IPM Geothermal Drilling Contractor Through a Merit Point System Using the Analytical Hierarchy Process Effendi, Afif
Ekspektra : Jurnal Bisnis dan Manajemen Vol 3, No 2 (2019)
Publisher : Universitas Dr. Soetomo

One method of evaluating the procurement is a merit point system (value system). In a merit point system price is one of the evaluation criteria, with the understanding that the more complex technical requirements and the more difficult to compare bid proposals, the lower the price weights. In general, the total value for technical bids is higher than price bids. At the auction using the merit point system, there are two main things that greatly affect the results of procurement, namely the determination of technical weighting and the price that will be used when evaluating bids and the method of weighing technical bids. When this is done correctly and appropriately, the company will get the right contractor in accordance with needs and can avoid the opportunity to commit fraud or corruption in the process of procurement. For this reason, the authors conduct research on the determination of technical weight and price as well as the method of weighting technical offerings with a case study of the selection of contracting IPM Geothermal Drilling through the Analytical Hierarchy Process (AHP) approach where the results of the study indicate that the AHP can assist the Procurement Planner to determine the technical weight and price as a reference for evaluating bids through the Merit Point System. AHP also helps the Procurement Implementer to rank technical bids during the technical evaluation. Keywords: merit point system, analytical hierarchy process, IPM Geothermal Drilling

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Ekspektra : Jurnal Bisnis dan Manajemen Universitas Dr. Soetomo JL. Semolowaru No. 84 Surabaya, Jawa Timur Telp. (031) 5926116 Fax. (031) 59338935

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sri Utami Ady

Contact Email ojs.mj@unitomo.ac.id

Phone +6281805043371

Journal Mail Official ojs.mj@unitomo.ac.id

Editorial Address Ekspektra : Jurnal Bisnis dan Manajemen Universitas Dr. Soetomo JL. Semolowaru No. 84 Surabaya, Jawa Timur Telp. (031) 5926116 Fax. (031) 59338935

Location Kota surabaya, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sri Utami Ady

Contact Email
ojs.mj@unitomo.ac.id

Phone
+6281805043371

Journal Mail Official
ojs.mj@unitomo.ac.id

Editorial Address
Ekspektra : Jurnal Bisnis dan Manajemen Universitas Dr. Soetomo JL. Semolowaru No. 84 Surabaya, Jawa Timur Telp. (031) 5926116 Fax. (031) 59338935

Location
Kota surabaya,

Jawa timur

INDONESIA