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Ekspektra : Jurnal Bisnis dan Manajemen Universitas Dr. Soetomo JL. Semolowaru No. 84 Surabaya, Jawa Timur Telp. (031) 5926116 Fax. (031) 59338935
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Ekspektra: Jurnal Bisnis & Manajemen
Published by Universitas Dr. Soetomo Surabaya
ISSN : 25496972     EISSN : 25493604     DOI : https://doi.org/10.25139/ekt.v6i2
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
Ekspektra: Journal of Business & Management (P-ISSN=2549-3604; E-ISSN=2549-6972) is a scientific peer-reviewed journal published by the Management Program for Economics and Business Faculty at Dr Soetomo University, Indonesia, in collaboration with Insan Doktor Ekonomi Indonesia, a professional organization of doctoral staff in the Indonesian economy. The journal aims to provide a platform for the dissemination of original and high-quality research in various fields of economics and business. Ekspektra invites scholarly articles in the field of management science, encompassing areas such as marketing, finance, human resources, MSMEs, and business. The journal is published twice a year, in February and August. With a rigorous peer-review process, Eksktra strives to ensure publication of relevant and impactful research that contributes to scientific discussion and advances knowledge.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 182 Documents
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Markov Chain Analysis to Predict Instant Noodle Brand Switching (Case Study: Indomie and Mi Gaga) Fitriani; Besse Arnawisuda Ningsi; Irvana Arofah
Ekspektra : Jurnal Bisnis dan Manajemen Vol 8 No 2 (2024)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/ekt.v8i2.8993

Abstract

Competition in the use of instant noodle brands in Indonesia makes the instant noodle industry need to conduct market share analysis. One of the market share analyses that can be used is the Markov chain analysis. Markov chain is a mathematical model that describes a system that undergoes a change in status from one state to another stochastically with the aim of seeing the transition of the community in changing the choice of Instant Noodle brands. The Instant Noodle brands used as objects are Indomie, Mi Gaga, and other brands. In this study, the data used is primary data, which is obtained by distributing questionnaires to the people of Pagedangan District as many as 100 respondents were selected using the purposive sampling method. This study aims to determine the prediction results of instant noodle brand switching opportunities and determine the state of market share (market share) of instant noodle brands using Markov Chain. The results of this study indicate the displacement of consumers from the three instant noodle products, namely Indomie, Mi Gaga, and Other Brands, where the probability of Indomie consumer displacement in the next 6 periods will be predicted to increase from 0 by 0.54 or 54%, in Mi Gaga by 0.41 or 41%, while in other brands only 0.05 or 5%. Furthermore, in the Market share of the three instant noodle products, namely Indomie, Mi Gaga, and Other Brands in the next 6 periods, the largest percentage is Indomie, which is 52.62%, while Mi Gaga is 43.11%, and other brands are only 4.28%. This shows that the Indomie sequence is the most in-demand by respondents.
English English Elzagi, Verliana; Buntu Laulita, Nasar
Ekspektra : Jurnal Bisnis dan Manajemen Vol 8 No 2 (2024)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/ekt.v8i2.9062

Abstract

This study aims to fill gaps in the literature by examining the influence of hedonic value and customer experience on repurchase decisions in foreign brand retail in Indonesia, with customer satisfaction as a mediating factor. The study utilizes a quantitative approach, collecting data via questionnaires from 202 respondents who have purchased from foreign brand retailers such as ZARA, Uniqlo, H&M, Miniso, and Sephora in Indonesia. The findings reveal that hedonic value and customer experience significantly influence customer satisfaction and repurchase decisions. However, customer satisfaction does not mediate the effects of either hedonic value or customer experience on repurchase decisions. This research introduces a novel perspective by showing that customer satisfaction may not always play a mediating role in consumer decision-making processes within the context of foreign brand retail. These results have practical implications for retail managers seeking to enhance consumer loyalty through hedonic and experiential strategies, while also contributing to academic discussions on consumer behavior.

Page 19 of 19 | Total Record : 182

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