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INDONESIA
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Published by Ikatan Sarjana Komunikasi Indonesia
ISSN : -     EISSN : -     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice
Arjuna Subject : -
Articles 285 Documents
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Analysis of Contents of the Indonesian Public Relations Textbook on Digital Public Relations I Gusti Ngurah Putra
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 7, No 1 (2022): Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i1.633

Abstract

Textbooks play an important role in the learning process in universities. They must be able to present the latest developments in theory, concepts and their application in everyday life. In the field of public relations, the existence of textbooks has been recorded since  public relations as a scientific discipline was taught in universities. Unfortunately, there is  almost no  research that examines public relations textbooks in Indonesia. Therefore, this research asks the question of  how does public relations textbook written by Indonesian authors discuss digital public relations? The research was conducted through a qualitative approach by describing the discussion of digital public relations and analyzing how public relations textbooks place digital communication technology in public relations. This study found that not all introductory public relations textbooks published between 2015-2020 presented a chapter on digital public relations. The introductory public relations textbooks analyzed presented various digital public relations topics.  However, only one textbook that discusses digital public relations is relatively adequate as an introduction.  There is a tendency to see digital media technology as a continuation of previous media technology.  Digital media has not been fully placed as a medium that allows the process of dialogue and sees media users as the public who can create, produce, modify and share messages through social networks. This research has only succeeded in identifying four textbooks so that the results of this research cannot be used to make generalizations about the discussion of digital public relations. Further research can be directed to study by comparing digital public relations discussions in English texts or translations with Indonesian textbooks.
The Voice of Academics on Omnibus Law on YouTube: Undermining Public Transparency Nurul Hasfi; Ahsani Taqwim Aminuddin
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 7, No 1 (2022): Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i1.665

Abstract

Agenda-building is concerned with negotiating interests in social systems and forces structured and carried out by a group of people. This study explores the agenda-building of the academics to intervene in the Job Creation Act (UUCK) policies that are delivered through YouTube. UUCK is an omnibus law, regulations made based on the compilation of rules with different substances and levels. UUCK in Indonesia was passed on October 5, 2020, with the main aim of simplifying regulations to improve the investment climate in Indonesia. However, the law has been opposed by many groups of people, starting from workers, students, academics, NGOs, and environmental activists, because the law is considered to be not pro-people. This study analysed dialogue texts about UUCK using agenda-building theory in 12 dialogue videos with a total duration of 25 hours and 40 minutes on YouTube uploaded in 2020. This research shows that YouTube facilitates public voices represented by academics amid positive narratives about UUCK that are spread in the mass media and the internet. The study has found four significant narratives within the pros and cons discussions of UUCK on YouTube that were built by academics. These four significant narratives are employment issues, regulatory issues, investment, economy and business and environmental issues. The UUCK sentiment was dominated by the rejection of UUCK, as mentioned above. The findings of this study indicate a firm rejection of UUCK, with scientific arguments from academics showing that the government has not built a transparent discussion regarding UUCK. This study recommends a more transparent, open and argumentative discussion from all UUCK stakeholders to minimise community friction.
The Body Shop's Preparedness for Post-Pandemic Survivability: The Participation in Society and Environmental Issues Filda Rahmiati; Fadillah Anugrah Pertiwi
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 7, No 1 (2022): Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i1.533

Abstract

The existence of the Covid-19 pandemic has dramatically changed the conditions of the beauty industry. The beauty industry is a very interactive process with people trying, testing, and smelling the product. After the lockdown is enforced, like it or not, beauty products have to change direction into online selling. Online experience, sending out free samples, re-writing product descriptions, and improving images to encourage people to buy online. Additionally, the products offered should also be products that are safe to use, naturally-derived ingredients. Theory of Social Exchange Theory is used in this research to support the value chain of The Body Shop as a corporate campaign in society and environmental issues in pandemic.This research will emphasize one of the world's beauty products with the tagline "Enrich our Planet," The Body Shop. The method is qualitative research, where the researchers evaluate the Values Chain of The Body Shop. This study proves The Body Shop's readiness to face the post-pandemic survivability as posted strong revenue growth though during the Covid-19 pandemic. It can ensure that it survives because it pays great attention to society and its products' environmental issues.
Intercultural Communication of Indonesian-Australian International Special Class Alumni According to Proxemics Dimensions Melati Mediana Tobing
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 7, No 1 (2022): Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i1.667

Abstract

This article examines the connection between proxemics and cosmopolitanism. Cosmopolitans can be understood as citizens of a borderless state or owners of global citizenship, with their communication also being borderless. Cosmopolitans usually come from many different cultures and use their native languag, but their perception of place is a gradually construced process and built with experience, education or the information they have gathered from media. Indonesian cosmopolitans also have an identity of being global citizens, who like travelling around the world but choose to stay in Indonesia with their family and friends. This article describes about Indonesian cosmopolitans who prefer to live in Indonesia despite the lack of a good living environment. The article also analyzes informant perceptions of space during their time studying in Australia and working in Indonesia. In accordance with the methodology chosen for the study, interviews with three informants of the International Class Program were conducted in Jakarta in July-August 2016. The informants were active students and are currently working near Jakarta. The study identifies the differences inherent in Indonesian cosmopolitans: 1) Indonesian cosmopolitans do not travel but they like living together with their families: “whether or not one eats, what matters is that one is together with family”, and; 2) these new cosmopolitans have an open attitude. This research using a framework of analysis based on proxemics and linked their communication experiences as cosmopolitans after returning to Indonesia as alumni, with several relevant answers based on their nonverbal intercultural communication.
The Media Verification of Hoaxes about Human-Crocodile Conflicts Herlina Agustin; Dadang Rahmat Hidayat; Dandi Supriadi; Rinda Aunillah
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 7, No 1 (2022): Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i1.666

Abstract

The human-crocodile conflict frequently happens in Indonesia. Based on the data from http://www.crocodile-attack.info/, it is claimed that Indonesia is a country with the most cases of crocodile attacks. Mostly the attacks involved the saltwater crocodile (Crocodylus porosus). On the other hand, this conflict is worsened by the spread of inaccurate information among communities. From October 2019 to October 2021, there were 12 false stories about crocodile attacks. These hoaxes were distributed on social media, causing fear to those who consumed the information. It is crucial to be investigated, especially from the perspective of environmental journalism. This study describes how mainstream media outlets tried to clarify the hoaxes. The results show many materials contained by information disorder, which need to be clarified by the media to ensure clarity and truth for the public. This study finds that most mainstream media still have their conscience to protect the public from false information. It was done by practicing curation journalism that includes the discipline of verification. In conclusion, the media and information sources need to have a good comprehension of crocodile behavior. The research also catches the need for environmental journalism training for media practitioners in Indonesia. Thus, the media will be able to offer the best solution for reducing the attack while at the same time giving adequate education for the public to live in harmony with Indonesian flora and fauna.
A Picture Speaks a Thousand Words: Crisis Communication and Image Making of Indonesian Public Leaders on Instagram Dewa Ayu Diah Angendari
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 7, No 1 (2022): Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i1.594

Abstract

During crisis, such as Covid-19 pandemic, public leaders are expected to be able to provide information that explains the situation at hand to  the affected public while at the same time giving psychologically comforting messages. Nevertheless, a crisis can also be seen as a political event. Political actors use crisis as a momentum to change policies, gain support, and strengthen their positiveimage by showing off their capabilities in handling crisis. The absence of media gatekeeper in digital realms provides wider opportunities  for political actors to set their agenda. Previous research found that Instagram is an effective medium to disseminate health-related messages and provides a platform for political actors to engage with their followers. Hence, this study seeks to understand how public leaders communicate crisis on Instagram. This research uses content analysis method by taking data from the Instagram of four prominent public leaders in Indonesia during the period from February 29 to May 29 2020. Findings show that all the four public leaders are actively uploading social media content during the beginning of the pandemic, focusing on showcasing their efforts to fight the virus, demonstrating leadership, proximity, and intimacy towards their  followers. This study contributes to the study of crisis communication by providing understanding  about  the use of crisis as an image-making momentum in social media by public leaders.
Mapping The Digital Movement in The Hashtags #2024AniesPresiden, #GanjarPresiden and #PrabowoPresiden Restia Tities Asmawarini; Endah Murwani; Bertha Sri Eko Murtiningsih
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 7, No 2 (2022): December 2022 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i2.727

Abstract

Hashtag mobilization has currently become one of the ways to mobilize opinion. As the 2024 presidential election draws nearer, hashtags which are considered effective to mobilize support for presidential candidates in 2024 have emerged and have been widely discussed on Twitter, using different hashtags, namely #2024AniesPresiden, #GanjarPresiden, and #PrabowoPresiden. This research uses Theory of Digital Movement of Opinion, a type of digital activism characterized by spontaneous and disorganized reactions from social media users on Twitter. This research aims to map those three hashtags: can different hashtags produce different mobilizations? The research method is descriptive and quantitative with social network analysis conducted by taking data from the three hashtags in the period from April 29, 2022 to May 12, 2022. This study found 235 accounts talking about #2024AniesPresiden, 22 accounts talking about #GanjarPresiden, and eight accounts talking about #PrabowoPresiden, where data was processed using NodeXL software. The base and its mappings are related to the diameter, density, and centrality (betweenness, closeness, and degree). The @SMILEINDO24 in the hashtag #2024AniesPresiden, the @ganjar_center in the hashtag #GanjarPresiden, and the @djagger17 in the hashtag #PrabowoPresiden are also found as the central or most influential actors in disseminating information and serving as a liaison. In contrast, the @AniesIndonesia in the hashtag #2024AniesPresiden, the @ganjar_center in the hashtag #GanjarPresiden, and the @prabowo in the hashtag #PrabowoPresiden are the critical actors in the formation of communication networks and information flow. The findings of this study have implications on dominant actors that can be used or exploited by policymakers so that these actors can influence public opinion and mobilize opinion movements.
Communication about Traditional Culture through Music Videos of Young Singers in Vietnam Khang Tan Nguyen; Thach Hue Man
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 7, No 2 (2022): December 2022 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i2.714

Abstract

The Vietnamese music market has recently welcomed the phenomenon of young artists using traditional Vietnamese cultural materials to create modern entertainment MV products. In this research, we use qualitative research to identify cultural factors appearing in MVs of two singers Bich Phuong and Hoang Thuy Linh. At the same time, the research team evaluates the effectiveness of integrating Vietnamese cultural elements in the music products of the two singers mentioned above by surveying students of University of Social Sciences and Humanities and Vietnam National University-HCM via a questionnaire. The survey results show that Vietnamese traditional culture is still a topic of interest to many young people. However, instead of learning through traditional channels such as schools and books, the public now has more choices and videos have become one of the most popular approaches thanks to the vivid combination of images and sound. Concurrently, the majority of students said that they regularly follow and watch newly released MVs from artists. The MVs carefully invested in terms of images and skillfully combined folk with modern materials will impress the public and inspire young people to get to know more about conventional values. Traditional culture is expressed through MV. Thereby, it can be seen that the integration of Vietnamese cultural elements into the MV is not only entertaining and educating, improving efficiency in preserving, preserving and spreading diverse and rich cultures, but also imbued with Vietnamese identity.
Why Does Generation Z Love Using Apple Products as Personal Branding on Their Social Media? Gavriella Godeliva; Ni Made Ras Amanda Gelgel
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 7, No 2 (2022): December 2022 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i2.698

Abstract

Young people, particularly members of Generation Z, are the technological generations. They are always on the cutting edge of technology. Apple is one of the technology brands with generationally positive sentiment. This generation uses Apple products not only for technical reasons but also as a form of personal branding. They frequently upload photos taken with an Apple device to their social media accounts. Consequently, this paper describes how and why they brand themselves by using Apple products in their Instagram account. Personal branding theory related to impression management theory by Littlejohn and Computer-Mediated Communication (CMC) by Tomic describe these phenomena. The study employed qualitative descriptive methods by interviewing a young apple addict. The outcome of their use of apple products as personal branding is netizens’ favorable perception of social media. They believe that using Apple products will enhance their personal brand. Their personal branding will improve their relationships, friendships, existence, education, and careers, as well as their amusement and usefulness. In order to develop their personal brand, they utilized impression management by displaying an Apple product in a photo or video mirror selfie directly within their Instagram content.
Ganjar Pranowo's Image Politics Through TikTok Content Videos Hendra Hidayat; Nani Nurani Muksin
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 7, No 2 (2022): December 2022 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i2.692

Abstract

The internet penetration rate in Indonesia reached 77.02% in the first quarter of 2022. The internet and social media are suitable media for the process of communication and political campaigns. With the growing number of users, social media TikTok becomes a new strategic tool for politicians to drive political narratives. One of the Indonesian politicians and state officials who use TikTok social media is Ganjar Pranowo, who is currently serving his second term as Governor of Central Java (2013-2023). Ganjar Pranowo was selected for review because of his electability in the top three positions in June 2022. This article aims to: 1) find out and analyze the politics of Ganjar Pranowo's image on the TikTok account @ganjarpranowofc by exploring the meaning of the messages contained in it; and 2) interpret the political image it displays through the impression received by the audience. This article was compiled using a descriptive qualitative method with a semiotic analysis approach model from Roland Barthes on the video content of the @ganjarpranowofc TikTok account. The results found: that video content was uploaded as a strategy for shaping Ganjar Pranowo's political image. The messages in the video show Ganjar Pranowo's charm who is close to the people, does actual work, balances world life with spirituality, shows social empathy, is friendly to the issue of diversity-child-women and is responsive to up-to-date issues. The uploaded videos also show the figure of Ganjar Pranowo, who enjoys his job as a governor who serves the community. The visual strategies used include 1) biographical strategy, 2) incumbent strategy, and 3) the strategy of the Head of Kagama. TikTok account @ganjarpranowofc is also managed professionally from pre-production to post-production. 

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