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Public Relations Education at the Crossroad: Trend and Realities. Ahmad FIPR, PhD., Jamilah Hj.; Putra, MA, I Gusti Ngurah
Jurnal Ilmu Komunikasi Vol 5, No 2 (2008)
Publisher : Jurnal Ilmu Komunikasi

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Abstract

Abstract: This paper explores the issues of public relations academics credentials on teaching public relations at undergraduate level. Generally, most Asian universities look to the United States education system as the ideal model in developing their own curricula, and frequently invite American professors as visiting fellows to help set up their programmes. In addition, Asian universities, including those in Malaysia and Indonesia still harbour the view that the US offers the best public relations education and practices, and therefore follow the US model regarding any matters related to curriculum, study materials, teaching modules, learning resources and the structure of exam papers. Whilst seeming efficient, as the US leads the fields of public relations, it appears to be done blindly without considering such variables as the encompassing political, economic, legal, media and cultural factors of the society adapting these curricula that should determine the roles and functions of public relations practitioners in any given country. This paper concludes that US still offers the best public relations education in comparison to any Asian universities due to lack of academic credentials.
Demokrasi dan Kinerja Pers Indonesia Ngurah Putra, I Gusti
Jurnal Ilmu Komunikasi Vol 3, No 2 (2006)
Publisher : Jurnal Ilmu Komunikasi

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Abstract

Abstract: Mass media, especially, press have important rules in the democration process. There are three criteria to evaluate performance of the press. Press as a civic forum, it’s related to Habermas’s public sphere that there is space for citizen to discuss about public interest in the free condition. Press as a watch-dog, that it’s means press has to protec minority rights from malfuntion of majority power. Press as a mobilization agent, it’s medium to increase society involment in the politic process.
Perempuan Dalam Dunia Public Relations Kurnia, Novi; Putra, I Gusti Ngurah
Jurnal Ilmu Sosial dan Ilmu Politik Vol 7, No 3 (2004): Peran dan Konstruksi Sosial tentang Perempuan
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Gadjah Mada

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Abstract

Literature review shows that women gain more access to job in public relations. Observation in Yogyakarta shows that women are not easily top position in corporation due to understatement of the role of public relations in organizational structure. Discrimination against women is minimal except on family allowance.
Privatisasi Komunikasi dan Demokrasi Putra, I Gusti Ngurah
Jurnal Ilmu Sosial dan Ilmu Politik Vol 3, No 3 (2000): Kekerasan, Keberdayaan, dan Demokrasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Gadjah Mada

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Abstract

Democray as communicative action involving the ruler and ruled is underthread by the increasingly popular ide of mass media privatization. The supposedly efficent mode of marked-based system, in fact, fails to satisfy the need to facilitate peoples actualization of their citizenship rights, and enhancing their communicative competence. The idea of citizenship is replace by customer service for the sake of capital accumulation and control.
Ketika Watchdog Dipelihara Para Juragan: Kontrol Pengusaha terhadap Media Massa Putra, I Gusti Ngurah
Jurnal Ilmu Sosial dan Ilmu Politik Vol 12, No 2 (2008): Media dan Demokrasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Gadjah Mada

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Abstract

As a watch dog, Indonesia mass media now are in dangerous situation. They are trapped between whether they should be servant of the public by doing their duty to bark when watching bad practices in any social institution or they should serve the people who support their existence, namely the conglomerates. This is so due to thefact that mass media now depend mostly on advertising revenues and are controlIed by the conglomerates who have interest in making good images in public eyes. This article discusses the tendency of Indonesia media being controlled by conglomerates through various mechanisms.
Tantangan Public Relation dalam Sektor Publik : Sebuah catatatan awal Putra, I Gusti Ngurah
JKAP (Jurnal Kebijakan dan Administrasi Publik) 1999: JKAP VOLUME 3 NOMOR 1, TAHUN 1999
Publisher : Magister Administrasi Publik (MAP) FISIPOL Universitas Gadjah Mada

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Abstract

This paper aims at explaining the challenge that public relations faces in public sector organisations. This is an important topic due to the fact that public organisations in Indonesia in recent years have difficulty in gaining peoples support. One of the main weaknesses of public relations practice in public sector is that they tend to apply press agentry model of public relations; a practice which tends to ignore the important of truth as the essence of information. This paper argues that in order to maintain sustainable support from the people, government has to apply appropriate public relations model. It also shows an example of how local governments in China practice appropriate model of public relations so that people support can be obtained.
Demokrasi dan Kinerja Pers Indonesia Ngurah Putra, I Gusti
Jurnal ILMU KOMUNIKASI Vol 3, No 2 (2006)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (80.534 KB) | DOI: 10.24002/jik.v3i2.235

Abstract

Abstract: Mass media, especially, press have important rules in the democration process. There are three criteria to evaluate performance of the press. Press as a civic forum, it’s related to Habermas’s public sphere that there is space for citizen to discuss about public interest in the free condition. Press as a watch-dog, that it’s means press has to protec minority rights from malfuntion of majority power. Press as a mobilization agent, it’s medium to increase society involment in the politic process.
Public Relations Education at the Crossroad: Trend and Realities. Ahmad FIPR, PhD., Jamilah Hj.; Putra, MA, I Gusti Ngurah
Jurnal ILMU KOMUNIKASI Vol 5, No 2 (2008)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.716 KB) | DOI: 10.24002/jik.v5i2.209

Abstract

Abstract: This paper explores the issues of public relations academics credentials on teaching public relations at undergraduate level. Generally, most Asian universities look to the United States education system as the ideal model in developing their own curricula, and frequently invite American professors as visiting fellows to help set up their programmes. In addition, Asian universities, including those in Malaysia and Indonesia still harbour the view that the US offers the best public relations education and practices, and therefore follow the US model regarding any matters related to curriculum, study materials, teaching modules, learning resources and the structure of exam papers. Whilst seeming efficient, as the US leads the fields of public relations, it appears to be done blindly without considering such variables as the encompassing political, economic, legal, media and cultural factors of the society adapting these curricula that should determine the roles and functions of public relations practitioners in any given country. This paper concludes that US still offers the best public relations education in comparison to any Asian universities due to lack of academic credentials.
Media Sosial dan Interaktivitas dalam Dunia Public Relations I Gusti Ngurah Putra
Jurnal Bisnis Terapan Vol. 4 No. 1 (2020): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v4i1.2815

Abstract

Keberadaan media social saat ini tidak bisa diabaikan peranan dalam berbagai bidang kehidupan termasuk dalam bidang public relations. Bagi praktek public relations, kehadiran media social bukan saja menambah media baru sebagai media komunikasi untuk kegiatan public relations, tetapi juga mengubah praktek public relations secara radikal. Praktek public relations sebelum kehadiran media social cenderung bersifat komunikasi satu arah. Dengan kehadiran media social, praktek public relations tidak lagi hanya mengandalkan komunikasi searah, tetapi juga komunikasi yang bersifat interaktif. Artikel ini mendiskusikan berbagai dimensi media social dan pengaruhnya pada aspek interaktivitas dalam dunia public relations.
Ketika Watchdog Dipelihara Para Juragan: Kontrol Pengusaha terhadap Media Massa I Gusti Ngurah Putra
Jurnal Ilmu Sosial dan Ilmu Politik Vol 12, No 2 (2008): NOVEMBER (Media dan Demokrasi)
Publisher : Faculty of Social and Political Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (648.782 KB) | DOI: 10.22146/jsp.10979

Abstract

As a watch dog, Indonesia mass media now are in dangerous situation. They are trapped between whether they should be servant of the public by doing their duty to bark when watching bad practices in any social institution or they should serve the people who support their existence, namely the conglomerates. This is so due to thefact that mass media now depend mostly on advertising revenues and are controlIed by the conglomerates who have interest in making good images in public eyes. This article discusses the tendency of Indonesia media being controlled by conglomerates through various mechanisms.