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INDONESIA
Jurnal REKOMEN (Riset Ekonomi Manajemen)
Published by Universitas Tidar
ISSN : 25808893     EISSN : 26142953     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal REKOMEN (Riset Ekonomi Manajemen) managed and published by Management Studies Program, Faculty of Economy, Universitas Tidar. Focus and scopes of this journal are Human Resources Management, Marketing Management, Finance Management, Operation Management, Strategic Management, and Business Management. This journal published twice a year every April and September
Arjuna Subject : -
Articles 8 Documents
 1 
Search results for , issue "Vol 5, No 2 (2022)" : 8 Documents clear
Does Investor Sentiment Affect Islamic Stock Prices? Evidence From Indonesia Farah Amalia; Nindi Riyana Saputri
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol 5, No 2 (2022)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rn.v5i2.5609

Abstract

The Islamic finance industry in Indonesia has grown rapidly in the last decade, one of which is marked by the number of sharia stocks. Sharia stocks, based on the underlying principle, prohibit the involvement of investor sentiment which is often used as a consideration in investment decisions because there are elements of tadlees in it. This study examines the influence of investor sentiment on islamic stock prices index. This study aims to analyze whether Islamic stock price indices are influenced by investor sentiment. The representation of Islamic stock price indices are Indonesia Sharia Stock Index (ISSI) and Jakarta Islamic Index (JII). This study utilizes ARCH/GARCH analysis to determine whether there is an influence of investor sentiment on Islamic stock prices. The statistical tool used is e-views 12.0 program. The research findings stated that investor sentiment influences Jakarta Islamic Index (JII) but doesnt influence Indonesia Sharia Stock Index (ISSI). The difference in the results between the two Islamic stock indices can be explained by the different constituents and criteria for selecting Islamic stocks
Digital Marketing to Competitive Advantages of MSMEs in Kasongan, Kajigelem, Bantul, Yogyakarta Sri Kussujaniatun; Sujatmika Sujatmika; Anis Siti Hartati
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol 5, No 2 (2022)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rn.v5i2.5522

Abstract

This study discusses how to use digital marketing in marketing Micro, Small Medium Enterprise (MSMEs) products in Kasongan, Bantul. Digital marketing is an alternative for small and medium-sized businesses with limited promotional budgets. The use of social media such as Facebook, Whatsapp, Twitter, Instagram, Website and Tiktok is an alternative that can be used to create brand awareness, engagement, sales and even loyalty. The purpose of this study is to determine the use of digital marketing strategies in 115 MSMEs spread across Kajigelem, which consists of four villages namely Kasongan, Jipangan, Gendeng, Lemahdadi villages which have digitalized and the implications for the competitive advantage of these MSMEs based on consumer perceptions. The research method used is a quantitative method with research samples from consumers from MSMEs in Kajigelem, which consists of Kasongan villages. The sampling technique used purposive sampling on 200 respondents with multiple regression analysis. Based on the results of the study, it can be concluded that digital marketing has implications for the competitive advantage of MSMEs in marketing their products by 61% while the remaining 39% is explained by other variables not examined in the study
The Influence of Content, Credibility, and Muslim Celebrity Endorsers on Buying Interest with Brand Image as a Mediation Variable Athaya Azaria Malik; Yudha Trishananto
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol 5, No 2 (2022)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rn.v5i2.5425

Abstract

The phenomenon of many entrepreneurs who want to attract consumers through social media by using a celebrity that has credibility and demands to advance their brand. One of the celebrities who are loved today is Aghnia Punjabi with her trademark wearing a hijab. Indonesia is a country where the majority of the population is Muslim. From this phenomenon, researchers want to find out whether there is a relationship between Instagram content, credibility, and Muslim celebrity endorsers on consumer buying interest with brand image as a mediating variable. This study aims to: determine the effect of content; credibility; and Muslim celebrity endorser Agnia Punjabi on buying interest and brand image. Then to determine the effect of brand image in mediating content, credibility, and celebrity endorser Muslim Aghnia Punjabi on buying interest. This research is a quantitative type using a sample of FEBI IAIN Salatigga students. The type of data used is only primary data and will be analyzed by t test, F test and Path Analysis. The results showed that Instagram content, credibility and celebrity endorser Muslim Aghnia Punjabi had a significant and significant effect on buying interest and brand image. However, Muslim celebrity endorsers have no significant and significant effect on brand image. Then brand image is able to mediate the relationship of content and credibility to buying interest. Then the results obtained that brand image cannot mediate the relationship of Muslim celebrity endorsers to consumer buying interest.
Design of Performance Measurement System in Feed Company PT XYZ With Balance Scorecard Approach Dedi Kurniadi; Idqan Fahmi; Tanti Novianti
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol 5, No 2 (2022)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rn.v5i2.4844

Abstract

The management of PT XYZ realizes that the company needs another method that is able to comprehensively provide views with various approaches to corporate strategy formulation. Management is very aware that even though the company has been established for more than 30 years, there are several conditions that need to be improved including 1) Data that is still not integrated, where data from each department is still collecting, managing and utilizing data related to departments and not free to obtain data support from the department easily. 2) The company does not yet have appropriate indicators to develop and manage a sustainable business. and 3) The company does not yet have an integrated approach in viewing all important aspects of the business. This study aims to obtain comprehensive measurements and analyze benchmarks with a balanced scorecard. The data used were primary through interviews and secondary data with literature studies. The methods used were descriptive, paired comparison and BSC analysis. The results show that using the BSC is able to provide a comprehensive and appropriate picture of 4 perspectives
Evaluating The Scheduling of The Development Projects of Rural Electricity Network Distribution Using Critical Path Method Diqbal Satyanegara; Widya Nur Bhakti Pertiwi
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol 5, No 2 (2022)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rn.v5i2.4174

Abstract

Delay in the completion of a project is a problem that is often faced, it certainly has an impact on the entire project. CPM is one of the control tools to get a working picture of the project. In 2015, PT PLN South Banten Area made a Development Project of Rural Electricity Network Distribution in Banten. This project is held by an electrical installation services company, PT. Z, in June 2015.This project is due 150 days, PT. Z had defined time completion on 143 days, but the completion took 154 days. The type of research used in this research is quantitative research with analytical technique CPM approach. This research identified the least project schedule planning. There are three activities in this project schedule which are unlisted yet, therefore it affected the timeline of the project. Based on the CPM calculation, PT. Z could have shorten the work time down to 3 days with the cost of Rp 1.802.386.000
Sumpia Product Development Using Labeling, Packaging and Marketing Home Industry Strategies Wiwik Wida Safitri; Iza Hanifuddin
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol 5, No 2 (2022)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rn.v5i2.4374

Abstract

This study to present the result of research on the labeling, packaging and marketing strategies of sumpia products in addition to the importance of improving quality in term of content, it also needs special attention from various parties such as the government, private sector, and universities. This business still uses traditional marketing systems and simple packaging. This research will focus on the implementation of labeling, packaging, and marketing strategies for sumpia products located in Sumberbening Village, Wates Hamlet, RT 34 RW 10, Balerejo District, Madiun Regency, East Java. The research method used is a qualitative method. This method tends to produce descriptive data and uses analysis. Meanwhile, for data collection obtained by observation, interviews, and documentation of the sumpia business. The results of the discussion show that the development of labeling, packaging, ang marketing strategies for sumpia products in Sumberbening Village, Wates Hamlet RT 34 RW 10 shows that the implementation of these activities has a positive impact on business. Even though it is still in the early stages, the progress is already looking better. The once ordinary packaging has become more valuable and many people have accepted the product. With the addition af product identity as an effort to provide product information and as a media or promotion place then by giving a taste variant of sumpia it is not in vain. Even more who like sumpia with the latest variant.
Capital Market Reaction to The Tax Amnesty Policy (Study on Banking Sector Share in Indonesia) Gebby Aldhepis; Dominicus Savio Priyarsono; Trias Andati
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol 5, No 2 (2022)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rn.v5i2.4843

Abstract

An event or a policy taken by the government can be one of the considerations for investors in making investment decisions in a country. The existence of these events certainly contains information that can be interpreted to carry out transactions in the capital market. The tax amnesty policy is assumed to contain information that is able to respond to capital market players. The reaction of capital market participants can be measured by abnormal returns and trading volume activity. Therefore, it is necessary to conduct research on the reaction of the capital market to the tax amnesty policy in Indonesia on shares in the banking sector because banks are the gateway for the entry of tax amnesty funds. There are 14 bank shares included in the study that fall into the criteria of government perception banks and have IPOs. This study uses the event study analysis method with an observation period of 11 days, namely t-5 to t+5 and t0 as event dates in all tax amnesty policy periods, period I (1 July 2016), period II (1 October 2016), period III (1 January 2017). The research analysis technique used a paired sample t test. The results of the study indicate that there is a reaction in banking stocks to the tax amnesty policy which can be seen from the significant positive difference between the cumulative average abnormal return before and after the tax amnesty policy period I and II, as well as the difference in cumulative average trading volume activity between before and after the tax amnesty policy period I, II, and III. The results of the study conclude that the tax amnesty policy has succeeded in increasing trading activities and providing abnormal returns to investors for two periods on banking stocks so that this issue provides meaningful information and is good news for investors.
Analysis of Willingness to Pay Premium Apple Product Users in Indonesia Indra Ayu Fatmala; Hendra Setiawan
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol 5, No 2 (2022)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rn.v5i2.4193

Abstract

The development of infuatry 4.0 and the covid-19 epidemic  is a major phenomenons that occurs in Indonesia. The existence of this phenomenon makes people are required to keep up with the developments of today's digitalized era. Along with this phenomenon, the development of gadgets is growing rapidly, various electronic companies are releasing their best products, including Apple Inc. Rapid development of the Apple brand makes the company's market share increase every year. Indonesia is also one of the countries that have many consumers who use the Apple brand. This becomes a question when a consumer is willing to pay higher for a gadget that Apple sells. The purpose of this study is to know how Willingness to Pay Premium appears on consumers who are influenced by Brand Love, Brand Commitment, and Brand Trust. All respondents are users of Apple products in Indonesia. Data analysis was performed using PLS (partial least square) 6.0. And the validity and reliability tests were carried out using factor analysis in SPSS 16, all indicators were valid and reliable. The results show that all hypotheses in this study can be accepted and have a positive effect.

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