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INDONESIA
Jurnal SEPA (Social Economic and Agribusiness Journal)
Published by Universitas Sebelas Maret
ISSN : 18299946     EISSN : 26546817     DOI : -
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis is published by Agribusiness Program, Faculty of Agriculture, Universitas Sebelas Maret (UNS) Indonesia in cooperation with Association of Indonesian Agribusiness (AAI). We welcome manuscripts on agricultural socio-economic studies, agribusiness management, agricultural development and policies, agricultural business, agricultural feasibility studies, agricultural consumers and producers, agricultural market, agroindustry and community development.
Arjuna Subject : -
Articles 111 Documents
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ASSESSING MUTĀBARAH MEDIATION IN EMPOWERING SUSTAINABLE AGRIBUSINESS DEVELOPMENT FOR INDONESIAN MILLENNIAL FARMERS Nur Fadilah; Syaparuddin Razak; Zulkifli Zulkifli
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 23, No 2 (2026): SEPTEMBER (IN PRESS)
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v23i2.113628

Abstract

This study aims to examine the mediating role of Mutābarah (perseverance) in sustainable agribusiness development among Indonesian millennial farmers. Grounded in the Theory of Planned Behavior and Character-Based Entrepreneurship Theory, it analyzes how attitudes toward behavior, subjective norms, and entrepreneurial character influence agribusiness development directly and indirectly through Mutābarah. A quantitative explanatory approach was employed using survey data from 150 millennial farmers in Bone Regency, Indonesia. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that attitudes, subjective norms, and entrepreneurial character significantly influence Mutābarah. In turn, Mutābarah has a significant positive effect on agribusiness development. Direct effects of these variables on agribusiness development are also observed, with varying levels of significance. Mediation analysis indicates that Mutābarah partially mediates the relationships, confirming its role in translating behavioral and entrepreneurial factors into sustained agribusiness performance.These findings highlight the importance of perseverance grounded in ethical values in strengthening agribusiness sustainability and offer practical implications for character-based empowerment programs.

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