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Jurnal SEPA (Social Economic and Agribusiness Journal)

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Published by Universitas Sebelas Maret

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Core Subject : Economy, Agriculture,

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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Articles 374 Documents

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Perbaikan Skala Usaha Sapi Potong Pada Kelompok Peternak Malingping Dan Hasanah Di Kabupaten Sukabumi Supardi Rusdiana; L. Praharani; D.A. Kusumaningrum
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 15, No 1 (2018): SEPTEMBER
Publisher : Universitas Sebelas Maret

The purpose of this study was to determine the improvement of beef cattle business scale in Mmalingping and Hasanah breeders in Sukabumi Regency. The study was conducted on a group of beef cattle farmers in Purabaya District, Sukabumi Regency, West Java Province, in 2016. With a structured interview survey method for a group of Malingping beef cattle breeders by purposive random sampling as many as 18 farmers, and the Hasanah breeders group of 18 farmers. Each group of breeders is divided into 2 (two) parts, namely group I maintains beef cattle on a 2-3-scale scale and group II maintains beef cattle on a scale of 4-6 head. The research data is then tabulated by descriptive, quantitative and financial economic analysis of the B/C ratio. The results of the financial economic analysis of the net profit in the breeders of Malingping beef cattle from the maintenance of 2 mains to 3 mains of IDR 2,078,000/year to IDR 5,799,500/years, or an increase of 65.13%, B/C ratio 1.06-1.12. The net profit in the Hasanah beef cattle breeders group from 2 parent scale maintenance to 3 parent head scale is IDR 2,384,000/year to be IDR 5,009,250/year, or an increase of 64.18%, B/C ratio 1.05-1.10. If the Malingping and Hasanah beef cattle breeders maintain a scale of >3 productive female mothers, it is veryeconomical, effective and efficient, economically beneficial.

Analisis Pengaruh Faktor Bauran Pemasaran Terhadap Keputusan Pembelian Ulang Pada Produk Susu Kalimilk Di Yogyakarta Afriyani, Novi; Ferichani, Minar; Sundari, Mei Tri
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 15, No 1 (2018): SEPTEMBER
Publisher : Universitas Sebelas Maret

The purpose of this research was to know factors that considered by consumer and reviewing dominant variables affecting consumers consideration toward repeat purchase decision on Kalimilk product in Yogyakarta. The basic method of this research is analytical description. Location methods performed by purposive sampling method. The location was used as a place of research is the main store of Kalimilk in Kaliurang Km 4.5 Yogyakarta. Method of sampling done by purposive sampling. The total sample set was as much as 96 respondents. The data source is primary and secondary data. Data analysis used in this research is factor analysis. The results showed that from the 14 variables that were analyzed, it can be simplified into 13 variables and is included in the three core factors. Based on the priority factor, there are, the factor of suitability of products that have percentage of variance 49.023%, place factors that have a variance percentage value of 12.450%, and promotional factors that have a variance percentage value of 8.585%. While most dominant variable considered by consumers in the purchase decision of dairy products Kalimilk from each of the core factors that form the variable affordability of product form suitability factors, variable comfort of a place factor, and a variable bonus of promotion factor. The dominant variable for all variables are researched based on the loading factor value of all the variables is a variable bonus to the value of factor loading 0.876, affordability with a value of factor loading 0.860, and variable social media with a value of factor loading of 0.858.

Analisis Preferensi Konsumen Terhadap Pembelian Kopi Instan White Coffee Di Kecamatan Kebumen Kabupaten Kebumen Zulfi, Jivana; Kusnandar, Kusnandar; Qonita, Rr. Aulia
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 14, No 2 (2018): FEBRUARY
Publisher : Universitas Sebelas Maret

This research was aimed to determine the consumer preferences and attributes that most consumers consider in purchases of instant White Coffee in Kebumen Subdistrict Kebumen Regency. The basic method of this research is descriptive analytic by survey technique to the respondents directly. This research was conducted to respondents who had bought instant White Coffee with 96 respondents. The sampling technique was done with convenience sampling technique use questionnaires. Data analysis used is chi square operated by SPSS and fishbein multi attribute analysis. Based on the research results obtained the following conclusions: (1) consumer’s preference toward purchasing of instant white coffee purchase in Kebumen Subdistrict Kebumen Regency based on the existing attribute is flavor variant = original; promotion = purchase bonus; packaging = attractive appearance; and guarantee = halal; as well as the preferred product is Luwak White Koffie; and (2) The attributes of instant white coffee most considered in the purchase decision of instant white coffee in Kebumen Subdistrict Kebumen Regency are brand attributes.

Strategi Pengembangan Usahatani Gula Kelapa Di Kecamatan Puring Kabupaten Kebumen Malik, Wahid Abdil; Ferichani, Minar; Widiyanti, Emi
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 14, No 2 (2018): FEBRUARY
Publisher : Universitas Sebelas Maret

This study aims to determine the magnitude of farm income coconut sugar in District Puring Kebumen, knowing internal factors (strengths and weaknesses) and external (opportunities and threats), to formulate a possible strategic alternatives and identifies priorities for the strategy to be applied in the development of farming of palm sugar in District Puring Kebumen. The research method used is descriptive method. Data analysis method used is the Revenue Analysis, Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), SWOT Analysis and QSPM. These results indicate that the amount of income of Rp 37,323,400.00 for the period June 2015 - June 2016. Internal Factor Evaluation (IFE) showed that coconut sugar farm has five strengths and four weaknesses. External Factor Evaluation (EFE) show gardens coconut sugar farm has four opportunities and five threats. SWOT Analysis generate alternative strategies that can be implemented that improve product with open innovation and their consumer confidence, create attractive packaging so that the consumer response is high, increase competitiveness through cooperatives or associations for joint marketing, and to expand the market by leveraging information technology such as the Internet. QSPM produce good strategic priorities to be implemented is to increase competitiveness through cooperatives or associations for joint marketing.

Introduksi Model Perencanaan Pelatihan Grant Writing Skill Bagi Tenaga Harian Lepas – Tenaga Bantu (THL-TB) Penyuluh Pertanian Kabupaten Jember Najmah Faizah
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 15, No 1 (2018): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v15i1.25054

The developing of agriculture has many supports from both government and non-government institutions, implementing in the form of grants/assistance/loan to farmers. There are many types grants can be accessed by farmers on the condition of submitting proposals. On the other hand, farmers with a majority of low-educated people find it difficult to perform. As a extension agent, the contract officer (THL-TB) of agricultural extension agents have obligation to provide assistance to the farmers. Unfortunately, they have limitation capacity and access to develop self-capacity cause the number THL-TB of agricultural extension agents have limitation experiences. This study has aims to determine the characteristics of THL-TB of agricultural extension agent in Jember Regency and to analyze the introduction of training plan model of grant writing skill for THL-TB agricultural extension agent in Jember Regency. The analysis method is descriptive analysis and training plan model of Goad. The target of training participants are 48 THL-TB agricultural extension agents in Jember Regency who under 40 years old with highest education (D3 and bachelor degree I). Introducing training plans uses the basis of the Pimentel and Franco approache consist of 3 elements, they are pre-implementation, implementation and post-implementation.

Analisis Faktor-Faktor Yang Mempengaruhi Pendapatan Usahatani Padi Sawah Di Kecamatan Cawas Kabupaten Klaten Duwi Wulansari; Minar Ferichani; Rr. Aulia Qonita
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 15, No 1 (2018): SEPTEMBER
Publisher : Universitas Sebelas Maret

The aims of this study were to know the cost and the income of rice field farming and to analyze the influence factors in the income of rice field farming in Cawas, Klaten. The basic method that used in this study was descriptive analytics method. The study area was determined by purposive. It was done by considering the study area that had the largest rice field in Klaten. The data were collected using primary and secondary data. The result showed that: the cost commercializes of the rice field farming were used by the farmer was Rp 14.543.253/Ha, the revenue were accepted by the farmer was Rp 22.814.234/Ha, and the income that accepted by the farmer was Rp 8.270.981/Ha every season. The factors that influence to the income of rice field farming in Cawas, Klaten were labor productivity, pesticide cost, selling price, land productivity, and tractor cost. Other factors tested were age, education, experience, the number of family burden, fertilizer cost, the number of family members active in farming, and type of irrigation did not significant affected to the rice field farming income in Cawas, Klaten.

Faktor-Faktor Yang Mempengaruhi Volume Ekspor Teh PTPN IX, Jawa Tengah Agnes Chaprilia; Yuliawati Yuliawati
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 14, No 2 (2018): FEBRUARY
Publisher : Universitas Sebelas Maret

The purpose of this reasearch is to 1) analyze the factors that influence tea export volume of PTPN IX, 2) to know the overview of PTPN IX tea export trend and forecasting. The kind of this research is quantitative descriptive and use secondary data that sourced from related agencies and organizations. Data in form time series during 96 months from January 2010 until December 2017 are used in this research. This research use multiple linear regression and ARIMA (Box-Jenkin) as analysis technique. Regression analysis result show tea export price, coffee price, and exchange rate had a negative effect and significant for export volume with value R2 is 0,479. Trend analysis use ARIMA shown period of tea export volume from January 2010 until December 2017 had fluctuated and shown a downward trend.

Analisis Keefektifan Iklan Sebagai Strategi Komunikasi Pemasaran Produk Jenang CV. Mubarookfood Cipta Delicia Menggunakan EPIC Model Rizka Octaviani; Sapja Anantanyu; Hanifa Ihsaniyati
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 14, No 2 (2018): FEBRUARY
Publisher : Universitas Sebelas Maret

The purpose of this research is to determine the effectiveness of advertising CV. Mubarokfood could be seen from four dimensions EPIC (Empathy, Persuasion, Impact and Communication) and to determine the dimensions of EPIC which most dominan. The data used are primary data and secondary data. The technique of collecting data using questionnaires, interviews, and recording. The basic method is Descriptive-Analytic. Analysis using the EPIC model. A questionnaire was distributed to 100 respondents in the area of Central Stores CV. Mubarookfood and Kudus city. Interviews were conducted with the marketing manager. The results showed that the ads that are presented in the form of print media (Brochure), outdoor media (X- Banner, Billboard, Neonbox, Banner) and electronic media (Radio, Internet). The results of the analysis of the effectiveness of ads based EPIC model shows that the advertising of the CV. Mubarokfood seen from the dimensions empathy obtained an average score of 4.596, the dimensions of persuasion have a score of 4.244, the dimensions of impact have a score of 4.605 and dimensions of communication have a score of 4.471. The third dimension is included in the scale of "effective", except the dimensions of persuasion are included in the "quite effective" only. The value of the average score is highest impact dimension of 4.605. Overall advertising CV. Mubarokfood considered "effective" with an average score of 4.479. That is able to inform, persuade and remind the public in Kudus city, as well as stimulate the awareness, interest and action ends on the purchase.

Distribusi Kepemilikan Lahan Pertanian Dan Pendapatan Usahatani Di Wilayah Perkotaan Kabupaten Jember Pravitasari Anjar Pratiwi; Mohammad Rondhi
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 15, No 1 (2018): SEPTEMBER
Publisher : Universitas Sebelas Maret

Conversion of agricultural land to non-agricultural becomes unavoidable, given the high demand for land use to promote economic development. Conversion of agricultural land mostly occurs in urban areas affecting the changing patterns and distribution of agricultural land tenure in urban areas. Higher rents for land in urban areas will trigger land conversion and lead to imbalances in agricultural land tenure. Changes in the distribution of agricultural land will affect farm income, because agricultural land is a valuable asset for farmers and affects their farm income. The purpose of this study was to determine the inequality of agricultural land tenure and farm income in urban areas of Jember. Using analytical method with gini index and descriptive method. Samples were determined by simple random sampling and 43 samples were obtained. The result of the research shows that: (1) land tenure index of agricultural land is 0.52 which means that farm ownership in Jember urban areas is unequal, (2) farm income with gini index 0.46 means that income of farming activity in urban area is uneven.

ANALISIS KELAYAKAN USAHATANI JAGUNG HIBRIDA PADA LAHAN KERING DI MERAUKE, PAPUA Frans Palobo; Herman Masbaitubun; Siska Tijaroh
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 16, No 1 (2019): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v16i1.30112

The success of agricultural development is very closely related to the technology used in farming. Good technology is technology that is compatible with climate, variety, farming systems and adaptive. Corn commodities are still the second strategic commodity after rice because in some regions, corn is still the second staple food after rice and also contributes to animal feed. This study aims to determine the economic feasibility level of corn farming in dry land through the application of technological innovations for the use of seeds of new improved varieties of hybrid corn. The study was conducted in Jagebob District Kartini District, Merauke Regency, from August to December 2017, the method of approach which was conducted on-farm and off-farm with treatment (1) use of 4 (four) Bima Hybrid varieties 19 URIs, Bima 20 URIs, Nasa 29 and Bisi-2, (2) analyze the income of corn farming using an analysis of the balance of revenues and costs. The results of the study showed that the treatment of varieties of income of hybrid corn farming Bima 19 URI varieties; R / C 2.25, B / C 1.25, TIP 296 kg / ha, TIH Rp 2,273 / kg and employee benefits Rp 237,233 / day; Bima 20 URI varieties and Nasa-29 varieties R / C value 3.18 ,. B / C 2.18 TIP 249 kg / ha, TIH Rp. 1,783 / kg and employee benefits Rp.420,767 / day. Whereas Bisi-2 varieties; R / C 2.87 ,. B / C 1.87, TIP 260 kg / ha, TIH Rp. 1,783 / kg and employee benefits Rp.360,422 / day.

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