Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah (e-ISSN: 2580-5800; p-ISSN: 2527-6344) is a journal that is managed by the Islamic Banking Study Program, Muhammadiyah University of Surabaya and in collaboration with professional organizations, namely Ikatan Ahli Ekonomi Islam. This journal is published three times a year (April, August and December). This journal focuses on the publication of research results and scientific articles on islamic banking, islamic finance, islamic microfinance institutions, non-bank financial institutions, islamic capital market, islamic economic and other themes related to Islamic finance.
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<![CDATA[Analisis Efektifitas Penerapan Digital Marketing untuk Membangun Citra Merek dari Mulyosari Group ]]>
<![CDATA[Jasmine Sabrina Islamy]]>;
<![CDATA[Virginia Mandasari]]>
<![CDATA[ Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 5 (2024) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surabaya ]]>
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DOI: 10.30651/jms.v9i5.24965
<![CDATA[Research on digital marketing is important in doing business in the era of society 5.0. In this study, research was conducted on the analysis of the effectiveness of various kinds of digital marketing that are widely applied by online shop business people who help maximize sales while providing brand image to customers. This research aims to find out which type of digital marketing is the most effective for providing brand image to customers at Mulyosari Group. The research method used is a qualitative approach with data collection conducted through interviews, surveys and observations. The results of the research and testing can show that the most effective digital component used to build a brand image at Mulyosari Group is marketing with social media video content which must maximize the creation of content in the form of videos. Some of the components that are improved are the consistent use of brand identity to the use of call to action in each video The video content created by Mulyosari Group must be able to display and create a brand image for customers and audiences in order to increase sales of each product.]]>
<![CDATA[Strategi Telemarketing dalam Meningkatkan Keputusan Pembelian Aplikasi Trustmedis ]]>
<![CDATA[Retno Nurul Solichah]]>;
<![CDATA[Reiga Ritomiea Ariescy]]>
<![CDATA[ Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 5 (2024) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surabaya ]]>
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DOI: 10.30651/jms.v9i5.24966
<![CDATA[Telemarketing is a direct marketing method used by companies to reach customers by telephone. This strategy is considered very efficient because it allows companies to promote their products or services directly to consumers without having to meet the customers in person. PT Inovasi Teknologi Solusindo, known as Trustmedis, is one of the companies engaged in the health technology sector. This company provides software solutions based on Electronic Medical Records (EMR) for health facilities. This study uses a qualitative method with an observational approach. Data collection was carried out directly in the field while the author was undergoing an MBKM Internship at PT. Inovasi Teknologi Solusindo (Trustmedis) from August to December 2024. The results of the study, the telemarketing strategy at PT. Inovasi Teknologi Solusindo (Trustmedis) has been running well because of the benefits felt by customers from telemarketing carried out by Trustmedis, as well as the information provided that can increase customer knowledge about the products offered.]]>
<![CDATA[Analisis Efektivitas Penggunaan Video Content Sebagai Media Promosi pada Perusahaan PT. Inovasi Teknologi Solusindo (Trustmedis) ]]>
<![CDATA[Reza Amalia Melindasari]]>;
<![CDATA[Reiga Ritomiea Ariescy]]>
<![CDATA[ Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 5 (2024) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surabaya ]]>
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DOI: 10.30651/jms.v9i5.24971
<![CDATA[This study aims to analyze the effectiveness of using video content as a promotional media at PT. Inovasi Teknologi Solusindo (Trustmedis), a company engaged in the technology sector with Electronic Medical Records (EMR) as its main product. Along with the rapid development of technology and social media, companies are utilizing platforms such as Instagram and TikTok to reach a wider audience and increase product awareness. This study uses a qualitative case study method with an observational approach during the MBKM program in August-December 2024. Data was collected through social media analytics and Customer Relationship Management (CRM) to assess the effectiveness of video content. The results of the study show that the use of video content, especially through Instagram Reels and TikTok, has proven to be more effective in attracting audience attention compared to text or image posts. Video content that combines educational, entertainment, and promotional elements can increase reach, engagement, and build consumer trust in the products being promoted. In addition, the application of Call to Action (CTA) in videos also contributes to increased interaction and product sales. This study concludes that video content is an effective promotional strategy for PT. Inovasi Teknologi Solusindo in introducing Electronic Medical Records (EMR) products and building stronger relationships with consumers through social media.]]>
<![CDATA[Financial Market Distortions pada Bank Syariah Indonesia: Analisis Polynomial Regression terhadap Hubungan Non-Linear Inflasi dan Kualitas Pembiayaan ]]>
<![CDATA[Galih Ramadhan Febrianto]]>
<![CDATA[ Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 5 (2024) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surabaya ]]>
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DOI: 10.30651/jms.v9i5.24994
<![CDATA[Penelitian ini menganalisis pengaruh inflasi dan pembiayaan terhadap Non-Performing Financing (NPF) pada Bank Syariah Indonesia (BSI) menggunakan regresi polinomial. Hasil menunjukkan bahwa inflasi memiliki hubungan non-linear signifikan terhadap NPF, di mana dampaknya menurun pada tingkat inflasi tinggi. Pembiayaan juga signifikan secara statistik, meskipun dampaknya kecil secara numerik. Temuan ini menegaskan pentingnya pengelolaan risiko inflasi dan pembiayaan dalam menjaga kualitas pembiayaan syariah. Penelitian ini menawarkan wawasan baru terkait dinamika inflasi dan kualitas pembiayaan dalam konteks perbankan syariah.]]>
<![CDATA[Analisis Peran Telemarketing dalam Penawaran Produk di Perusahaan Trustmedis ]]>
<![CDATA[Monica Shinta Uli]]>;
<![CDATA[Dewi Khrisna Sawitri]]>
<![CDATA[ Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 5 (2024) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surabaya ]]>
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DOI: 10.30651/jms.v9i5.24999
<![CDATA[This research aims to analyze the role of telemarketing in the product offering of Trustmedis, a Software-as-a-Service (SaaS) based technology company that provides cloud-based digital solutions to support health facilities in Indonesia from independent doctor's practices, laboratories, pharmacies, health centers, clinics to hospitals. Trustmedis' product is Electronic Medical Record (RME) software which requires a special approach considering its non-physical and complex characteristics. Telemarketing, both inbound and outbound, is used to introduce products, build customer trust, and collect data on potential customers. This research uses qualitative methods with observations during the internship period and interviews with internal and external parties from Trustmedis. The results of this research show that telemarketing plays an important role in increasing awareness and facilitating application demo sessions as the first step in customer conversion. However, there are challenges in conveying information which must be more structured, using concrete examples, and a more persuasive approach. This research contributes to developing marketing strategies in the field of health facility technology and offers recommendations for increasing the effectiveness of telemarketing.]]>
<![CDATA[Sistem Teknologi Informasi dalam Mendukung Operasional Bank Syariah Modern ]]>
<![CDATA[Al Ramzy]]>;
<![CDATA[Parulian Sibuea]]>;
<![CDATA[Zulfahri Salim]]>;
<![CDATA[Salwa Latipah]]>;
<![CDATA[Putri Ramadani]]>
<![CDATA[ Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 5 (2024) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surabaya ]]>
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DOI: 10.30651/jms.v9i5.25002
<![CDATA[Digital transformation has become a key driver in the changing landscape of the global financial industry, including Islamic banking. With the advancement of information technology, financial institutions strive to improve operational efficiency and provide better services to customers. This transformation includes not only the adoption of new technologies, but also changes in organizational culture and ways of interacting with customers.In this study using qualitative data types. The data source taken in this research is secondary data, where the data is obtained from literature both in the form of journals and reference books by studying, understanding, and examining things related to topics relevant to information systems can be understood as components that are integrated and interconnected in achieving certain goals, while information technology functions as a tool for producing, processing, and disseminating information to support company operations. In Islamic banking, information systems and technology play an important role in improving operational efficiency, service innovation, and compliance with sharia principles.]]>
<![CDATA[Peran Penting E-Business dan E-Commerce dalam Meningkatkan Daya Saing Pemasaran di Bank Syariah ]]>
<![CDATA[Angger Gumilang Sugiarto]]>;
<![CDATA[Parulian Sibuea]]>;
<![CDATA[Fitra Amar Rosuli]]>;
<![CDATA[M. Aidil Syahputra]]>;
<![CDATA[Asnawi]]>
<![CDATA[ Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 5 (2024) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surabaya ]]>
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DOI: 10.30651/jms.v9i5.25003
<![CDATA[E-business and e-commerce have grown rapidly and become the main foundation for many companies around the world. The research conducted using qualitative methods of data taken books, notes and reports on previous research results. Bank is a financial intermediary institution or commonly called financial intermediary. This means that a bank institution is an institution whose activities are related to money problems. Liquidity, rentability and solvency of Islamic banks have been achieved. Sharia financial institutions carry out their business activities based on Islamic principles, freedom of Islamic principles. Islamic financial institutions have the goal of implementing development matters to improve justice and equitable distribution of people's living standards. The implementation of E Business carried out by the banking sector is influenced by several factors such as technological readiness or competence, bank size, commitment to financial resources, alignment of IT/Business strategies, adequacy of IT professionals, availability of online income]]>
<![CDATA[Pengaruh Sistem Pengendalian Manajemen terhadap Kinerja Karyawan ]]>
<![CDATA[Audi Elshinta Gading]]>;
<![CDATA[Adek Wahyuni Safitri]]>;
<![CDATA[Mutiara Ramadani]]>;
<![CDATA[Sebrina Handayani]]>;
<![CDATA[Fitri Yani Panggabean]]>
<![CDATA[ Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 5 (2024) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surabaya ]]>
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DOI: 10.30651/jms.v9i5.25143
<![CDATA[This study aims to determine the effect of management control system on employee performance. Employee performance is an important aspect in achieving organizational goals. The method chosen uses quantitative, quantitative is a process for obtaining knowledge using numerical data as an analytical tool, data analysis techniques through the IBM SPSS statistical 23 program. t test research results, Management Control System (X) of 3.396, which is greater than the t table value of 1.98397, with a Significance value (Sig.) of 0.001 which is less than 0.05. Therefore, H0 is rejected and Ha is accepted, indicating that the Management Control System has a significant effect on Employee Performance. In this study, it was found that the calculated F value of 11.535> the F table value of 2.70 and the sig. value is 0.001 <0.05, so H0 is rejected and Ha is accepted, meaning that the Management Control System has a significant effect on Employee Performance. The management control system has a significant effect on employee performance. By providing structure, feedback, and motivation, this system can help employees reach their potential and contribute to the overall success of the organization.]]>
<![CDATA[Pemulihan Sektor UMKM Pasca Pandemi Covid-19 melalui Perdagangan Internasional ]]>
<![CDATA[Doni Setiyawan]]>;
<![CDATA[Mochlasin]]>
<![CDATA[ Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 5 (2024) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surabaya ]]>
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DOI: 10.30651/jms.v9i5.25145
<![CDATA[Abstrak Tujuan dari penelitian ini adalah untuk memberikan solusi cepat dalam pemulihan sektor UMKM setelah terjadinya gelombang pandemi Covid-19. Pasca pandemi Covid-19, perubahan cara konsumsi menuntut pelaku UMKM lebih inovatif. Data dari penelitian ini menunjukkan hampir 70% dari 571 UMKM terpaksa berhenti produksi akibat penurunan permintaan pasar (Survey oleh Organisasi Perburuhan Internasional). Kementerian Koperasi dan UMKM menyatakan bahwa hal tersebut dipengaruhi oleh tiga hal yaitu arus kas akibat PHK secara besar-besaran, supply barang terhambat, dan minat beli konsumen yang semakin menurun. Penelitian yang dipakai yakni Kualitatif memalui Pendekatan Studi Pustaka mendalam, untuk menghasilkan kesimpulan yang utuh dan komprehensif dengan melakukan analisis dokumen dan literatur sebagai data utama. Hasilnya, perdagangan internasional dapat dimanfaatkan oleh setiap UMKM untuk mencari peluang mereka di pasar luar negeri agar pemulihan pada sektor UMKM cepat teratasi. Kata Kunci: Covid-19, Pemulihan UMKM, Perdagangan Internasional]]>
<![CDATA[OPTIMALISASI SEGMEN BISNIS ISLAM DALAM PENINGKATAN KINERJA FUNDING DI BANK MUAMALAT KH. MAS MANSYUR SURABAYA ]]>
<![CDATA[Amin, Rukhul]]>
<![CDATA[ Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 5 (2024) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surabaya ]]>
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DOI: 10.30651/jms.v9i5.25008
<![CDATA[The expanding development of Islamic banking necessitates that every Islamic bank has the best strategies to market its products. This is why Bank Muamalat KH. Mas Mansyur has chosen a market mapping strategy. The market segmentation targets the Islamic business segment. This strategy is selected based on the large Muslim population in Indonesia, which is currently the majority. The research problem is centered on the funding strategy within the Islamic business segment to enhance third-party fund collection at Bank Muamalat KH. Mas Mansyur Surabaya, as well as analyzing the implementation of this strategy. The aim of this study is to understand the funding strategy applied by Bank Muamalat KH. Mas Mansyur Surabaya in the Islamic business segment to increase third-party fund collection. The research method used in this study is qualitative, with a field research approach. The researcher will directly engage in fieldwork to conduct observations and data collection. The data will be sourced from both primary and secondary data. Data collection techniques will include interviews with several informants, observations and documentation. The analysis process will begin with data collection, followed by data reduction to select key information, presentation of the data, and finally drawing conclusions. The findings of this study indicate that the strategy currently implemented by Bank Muamalat KH. Mas Mansyur Surabaya, which is market mapping in the Islamic sector, is an appropriate strategy for funding product marketing at the bank. However, the increase in third-party funds is still somewhat fluctuating and faces several challenges in practice.]]>
