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International Research Journal of Business Studies (E-Journal)
Published by Prasetiya Mulya Publishing
ISSN : 20896271     EISSN : 23384565     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Research Journal of Business Studies (IRJBS), with registered number ISSN 2089-6271 (Print) and ISSN 2338-4565 (Online), is an open access and peer-reviewed scientific journal published by Prasetiya Mulya Publishing, Universitas Prasetiya Mulya. IRJBS published three times a year (December-March, April-July, and August-November).
Arjuna Subject : -
Articles 443 Documents
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Keragaman Identitas dalam Komunitas Konsumen Eka Ardianto
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 1, No 1 (2008): May 2008
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.1.1.10

Abstract

The Interaction between Human and Organizational Capital in Strategic Human Resource Management Audia Junita
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 9, No 1 (2016): April - July 2016
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.9.1.1156

Abstract

Measurement Equivalence/Invariance A Requirement To Conducting Cross-Groups Comparisons Wahyunigsih., Johnny Tanamal
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 1, No 3 (2008): December 2008-March 2009
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.1.3.26

Abstract

The establishment of Measurement Equivalence/Invariance (ME/I) is a logical prerequisite to conducting substantive cross-groups comparisons, for example tests of group mean differences, invariance of structural parameter estimates. In agreement with this argument, this paper aims to (1) demonstrate the stages to establish ME/I test, (2) provide an example of ME/I application on customer satisfaction survey across three groups of consumer, (3) demonstrate the steps should be carried out if the measurement were not perceived equivalently by respondents. Conclusions and future research directions are presented.
RETRACTED: The Quest for Inauthenticity: How Indonesian Bikers Co-Produce Value through Brand Camouflage (pp.121-139) Bilson Simamora
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 7, No 2 (2014): August-November 2014
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Hubungan Emotional Quotient, Intelectual Quotient Dan Spiritual Quotient Dengan Entrepreneur's Performance Sebuah Studi Kasus Wirausaha Ani Muttaqiyathun
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 2, No 3 (2009): December 2009-March 2010
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.2.3.42

Abstract

Corporate Governance Disclosure in Nigerian Listed Companies Folashade Adefemi; Abeer Hassan; Mary Fletcher
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 11, No 2 (2018): August-November 2018
Publisher : Universitas Prasetiya Mulya

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Abstract

Manajemen Stratejik Sebagai Proses Manajemen Keterdesakan Sammy Kristamuljana
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 3, No 3 (2010): December 2010-March 2011
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.3.3.75

Abstract

Peanut Supply Chain Reinforcement Model Dwi Ratna Hidayati
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 12, No 1 (2019): April - July 2019
Publisher : Universitas Prasetiya Mulya

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Abstract

The study focused on reinforcement model establishment for peanut supply chain as one of potential exporting commodity due to the threat of global trade liberalization. As one of main peanut producer area, however, Bangkalan Regency has poor management along the chain with various problems internally and externally. The research involved primary data through both observation and in depth interview of several key informants at main producer area in Bangkalan Regency such as head of farmer groups, extension workers and local leaders. The strategic model analyzed by using SWOT analysis had resultedturn around strategy that emphasize consolidation and improvement of weaknesses while catching opportunities. Improvement of weaknesses strategies can be done by involving farmers into local base institution such as farmer group and cooperative group, providing farmers the literacy program, educating farmer on digital equipments for e-market preparation, and empowering micro scale business of peanut base material. Next, the opportunities considered to be taken are embracing middleman as partner, building peanut industry, distributing infrastructure improvement to remote agricultural area, providing information by having partnership with vendor such as XL and Telkomsel, and assisting farmer’s marketing institution in the operation.Keywords: supply chain, SWOT, reinforcement, empowering, communication(1) Department of Agribusiness, Trunojoyo University, Madura, Indonesia* Corresponding Author https://doi.org/10.21632/irjbs.12.1.55-68
The Effect Of Customer Value On Behavioral Intentions In Tourism Industry Wahyuningsih Wahyuningsih
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 5, No 1 (2012): April-July 2012
Publisher : Universitas Prasetiya Mulya

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Abstract

Role Colour Plays in Influencing Consumer Behaviour Rupa Rathee; Pallavi Rajain
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 12, No 3 (2019): December 2019 - March 2020
Publisher : Universitas Prasetiya Mulya

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Abstract

The ability of colours to attract attention has been used for a long time by marketers to gain customer’s attention. It has been found in several studies that if there is a mismatch in representation of colour associations the colour becomes an eyesore. Therefore, the present study was conducted to understand the role colour plays in influencing consumer behaviour. For this an online survey form was circulated among respondents to study their colour preferences. It was found that yellow colour was preferred the least and blue the most. There were significant differences in choices made by the two genders. The results indicated that colour influenced customer’s decision and brand recall while making purchases. It was also found that there was significant difference among respondents regarding purchase of warm and cool colours as well as warm and neutral colours.Keywords: Colour, Meaning, Associations, Sensory Marketing, Consumer Behaviour* Department of Management Studies, Deenbandhu Chhotu Ram University of Science and Technology, 50th K.M. Stone, N.H. 1, Murthal, Haryana 131039, India https://doi.org/10.21632/irjbs.12.3.209-222

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