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International Research Journal of Business Studies (E-Journal)
Published by Prasetiya Mulya Publishing
ISSN : 20896271     EISSN : 23384565     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Research Journal of Business Studies (IRJBS), with registered number ISSN 2089-6271 (Print) and ISSN 2338-4565 (Online), is an open access and peer-reviewed scientific journal published by Prasetiya Mulya Publishing, Universitas Prasetiya Mulya. IRJBS published three times a year (December-March, April-July, and August-November).
Arjuna Subject : -
Articles 443 Documents
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How Ownership Structure Influences Firm Performance In Relation To Its Life Cycle Nur Firdaus, Retno Kusumastuti
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 5, No 3 (2012): December 2012-March 2013
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.5.3.107

Abstract

Convergence Numerically of Trinomial Model in European Option Pricing Entit Puspita, Fitriani Agustina, Ririn Sispiyati
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 6, No 3 (2013): December 2013 - March 2014
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.6.3.103

Abstract

The Effect of Vendor Trustworthiness toward Online Purchase Intention through Costumer Trust Michael Adiwijaya
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 7, No 3 (2014): December 2014 - March 2015
Publisher : Universitas Prasetiya Mulya

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Abstract

Risks Management of Ready-Made Garments Industry In Bangladesh Morshadul Hasan; Appel Mahmud
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 10, No 1 (2017): April - July 2017
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.10.1.1256

Abstract

Atribut Yang Menjadi Pertimbangan Konsumen Dalam Membeli ProdUK Perumahan Penelitian Dan Analisis Conjoint Damelina B. Tambunan
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 2, No 2 (2009): August-November 2009
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.2.2.37

Abstract

Sources of New Life Insurance Product Ideas in LIC of India Furquan Uddin
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 11, No 1 (2018): April-July 2018
Publisher : Universitas Prasetiya Mulya

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Abstract

Strategi Produktivitas Tenaga Kerja Dan Daya Saing Studi Kasus Galangan Kapal Kawasan Pulau Batam Dan Jawa Bagiyo Suwasono; Sjarief Widjaja; Ahmad Zubaydi; M. Zaed Yuliadi
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 3, No 2 (2010): August-November 2010
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.3.2.53

Abstract

The strength of international competitiveness encouraged a shipyard to reduce cost of materials and labor. Therefore, a shipyard did a measurement to improve the rationalization toward labor productivity. This study aimed to compare the path model from strategies of labor productivity and competitiveness of medium size shipyard in region of Batam and Java. The normality test of questionnaire data at 200 respondents who are competent in the feld of shipbuilding through the ratio of skewness and kurtosis did not show normal distribution from the data. Test of model feasibility through PLS algorithm and bootstrapping showed moderate criterion and no signifcant diference in the variable path for both regions. The frst latent variable: shipyard competitiveness is infuenced by the strategic policy and labor productivity, while the second latent variable: labor productivity is infuenced by work activity, strategic policy, and corporate culture. Test of model segmentation through FIMIX-PLS showed good criterion and osignifcant diference in the interaction of variable heterogeneity for both regions. The fnal result of shipyards PLS path modeling showed a consistent relationship between strategic policy and labor productivity in order to increase the Indonesian shipyard competitiveness.
A Strategic Planning For A CollegeStudent-Segment Shopping Mall Astri Anindya Sari; Hanson Endra Kusuma; Baskoro Tedjo
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 4, No 2 (2011): August-November 2011
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.4.2.81

Abstract

In the midst of shopping mall development today, an understanding of consumer behaviors and preferences is absolutely a must if we want to plan successfuly a shopping mall. This knowledge will provide input for strategic planning so that the concept offered for shopping mall development will meet the consumers’ demand and may win the market competition. This study explores the preferences of students in Bandung as one of the potential market segments of the shopping mall. Qualitative study was conducted to find out the reasons why students choose a particular shopping mall as their favorite place. It was found that the accessibility and design of the malls are important as they enhance student preferences. In addition facilities in a shopping mall which mainly attract college students segment are entertainment facilities and eating counters.
The Influence Of Transformational Leadership On Job Satisfaction, Organizational Commitment, And Employee Performance Marnis Atmojo
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 5, No 2 (2012): August-November 2012
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.5.2.82

Abstract

Foreign Brand Admiration Among Young Consumers in Indonesia Sulhaini Sulhaini; Junaidi Sagir; Sulaimiah Sulaimiah
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 13, No 1 (2020): April - July 2020
Publisher : Universitas Prasetiya Mulya

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Abstract

This study extends the theoretical understanding of the positive and negative emotions of consumers towards foreign vs local brands by providing conceptualisation and measurement of foreign brand admiration and passive brand hate towards local brands. The study incorporates hedonic value dominance and home country image, which is the image of a consumer’s own country. The results show that young consumers in a developing country are both passive brand haters towards local brands and foreign brand admirers. When they possess an inferior image of their home country, they show admiration towards foreign brands. The positive emotion is however mainly influenced by hedonic value dominance, which also have a great contribution to passive brand hate toward local brands. As they have strong negative emotion, they tend to admire foreign brands that offer more hedonic values. In comparison to the negative emotion, the positive emotion indeed has a much stronger contribution toward willingness to pay more for foreign brands. The paper provides useful managerial implications for foreign brand and local brand owners to compete in the country’s market place.Keywords:Hedonic value dominance, Foreign brand admiration, Passive brand hate, Home country image* Department of Management, the University of Mataram. Jl. Majapahit No.62, Gomong, Kec. Selaparang, Kota Mataram, Nusa Tenggara Bar. 83115, Indonesia https://doi.org/10.21632/irjbs.13.1.33-47

Page 37 of 45 | Total Record : 443

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