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International Research Journal of Business Studies (E-Journal)
ISSN : 20896271     EISSN : 23384565     DOI : -
International Research Journal of Business Studies (IRJBS), with registered number ISSN 2089-6271 (Print) and ISSN 2338-4565 (Online), is an open access and peer-reviewed scientific journal published by Prasetiya Mulya Publishing, Universitas Prasetiya Mulya. IRJBS published three times a year (December-March, April-July, and August-November).
Arjuna Subject : -
Articles 443 Documents
Prediksi Arus Kas Bebas, Kebijakan Utang, Dan Profitabilitas Terhadap Kemungkinan Dibayarkannya Dividen Studi Empirik Pada Emiten Pembentuk Indeks Kompas 100 Di Bursa Efek Indonesia Bram Hadianto, Herlina
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 3, No 1 (2010): April-July 2010
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.3.1.46

Abstract

The aim of this research is to know the prediction of some explanatory factors that impact on probability of public company to divide earnings to investor and fnd the accuracy rate to classify public company become two group based on some explanatory factor. First group is dividend payers company, and second group is non-dividend payers company. Some explanatory factors that we used are free cash fow, debt policy, and proftability. We employ logistic regression model as data analysis method. Our sample is taken from the Kompas 100 Index constituent public company in 2007. The results point out both debt policy and proftability are positively relationship with dividend policy and free cash fow has no signifcant relationship with dividend policy. In addition, the accuracy of all factors that used to classify both dividend payers company group and dividend non-payers company group are 69%. 
The E-Marketing Mix Strategy of Tokopedia Salam during the Covid-19 Pandemic Muhammad Mishbakhudin; Muniaty Aisyah
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 14, No 3 (2021): December 2021 - March 2022
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.14.3.215-227

Abstract

Technological developments and government plans in the sharia economic sector supported by the large potential of the Muslim market triggered the launch of sharia features in the e-commerce marketplace. This study aimed to analyze the effect of the e-marketing mix consisting of e-product, e-price, e-place, and e-promotion variables on consumer decision through e-trust in the sharia marketplace Tokopedia Salam during the Covid-19 pandemic. The sampling method used was purposive sampling with 150 respondents. The data analysis method used was Partial Least Square. The results of the study showed that there is a direct significant effect between the e-marketing mix variables, namely e-product, e-price, and e-promotion on e-trust, except for the e-place. Meanwhile, only e-promotion and e-trust variables have a significant direct effect on consumer decision. The results of this study also showed that e-product, e-price, and e-promotion indirectly have a significant effect on consumer decision through e-trust, except for the e-place. Tokopedia Salam with its various sharia characteristics is expected to provide other offers during the pandemic with things that are more familiar to marketplace customers such as basic product, competitive prices, various promotions, and free shipping. https://doi.org/10.21632/irjbs.14.3.215-227
Mazaraat Cheese Consumer Purchasing Decision Lestari, Indah Ria; Sumarwan, Ujang; Muflikhati, Istiqlaliyah
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 13, No 1 (2020): April - July 2020
Publisher : Universitas Prasetiya Mulya

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Abstract

This study aims to identify the characteristics of Mazaraat consumers, analyze the influence of customer perceived value (CPV), brand awareness, consumer knowledge, and marketing mix on Mazaraat cheese consumer purchasing decisions, and develop appropriate managerial implications to improve Mazaraat consumer purchasing decisions. The study used 158 local Mazaraat consumers as respondents surveyed using a questionnaire and the data obtained were processed using SEM-PLS. The results showed that customer perceived value, brand awareness, and product variables had a positive and significant influence on purchasing decisions. Meanwhile, the variables of consumer knowledge, promotion, price, and location did not have a significant influence on purchasing decisions. Overall, the product has the most significant direct and indirect influences on purchasing decisions for Mazaraat cheese. The companies should pay attention to the marketing mix variables and other connecting variables to improve the purchasing decisions of Mazaraat cheese.Keywords:Artisan cheese, Brand awareness, Customer perceived value, Consumer knowledge, Marketing mix, Purchase decision* School of Business, IPB University, Jl. Raya Padjajaran, Bogor 16151, Indonesia ** Department of Family and Consumer Science, IPB University. Jl. Kamper, Wing 4 Level 5, Campus of IPB Dramaga Bogor 16680, Indonesia  https://doi.org/10.21632/irjbs.13.1.81-98
WOM as The Mediator of Marketing Mix to Customer Satisfaction in Covid-19 Pandemic Novi Haryati; Nisrina - Qotrunnada; Rosita Widya Putri; Yafi Alam Syah; Mirza Ramadhani; Bagus Cahyo Nugroho
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 14, No 2 (2021): August - November 2021
Publisher : Universitas Prasetiya Mulya

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Abstract

This study examines coffee shops’ marketing mix and its impact on customer satisfaction and word of mouth (WOM). Also, analyzing customer satisfaction mediates the relationship between the marketing mix and word of mouth. This study used a quantitative approach with 100 sampling of coffee shop’s customers across Malang City. Primary data collection is done by distributing questioner containing several questions using a Likert scale to the respondents, while secondary data is obtained from literature studies. For analyzing the data, this study applied descriptive analysis and statistical analysis employed WarpPLS 7.0 software to perform the Partial Least Squares-Structural Equation Modelling (PLS-SEM) analysis. This study proves that marketing mix has a positive and significant effect on customer satisfaction, and the same relationship was found between the marketing mix and WOM. An important finding from this study is that customer satisfaction plays a mediating role between marketing mix and word of mouth. https://doi.org/10.21632/irjbs.14.2.147-157
Kinerja Aliansi Stakeholder Perusahaan Pemetaan, Analisis, Dan Prediksi: Studi Kasus Aliansi PT A Dan Bank X Sari, Hasrini
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 1, No 3 (2008): December 2008-March 2009
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.1.3.241

Abstract

The Influence of Audit Opinion and Managerial Ownership on Income Smoothing in Banking Companies Dyah Resti Utami; Einde Evana; Yuliansyah Yuliansyah
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 13, No 1 (2020): April - July 2020
Publisher : Universitas Prasetiya Mulya

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Abstract

This research was conducted on banking companies that are included in the top 30 in Indonesia. Data analysis method used in this study is to use a descriptive statistical analysis and logistic regression method with data processing using SPSS 21. The results of this study indicate that audit opinion has a negative but not significant effect on income smoothing. This indicates that with a low audit opinion does not indicate the company is making income smoothing. Managerial ownership shows the results have a significant negative effect on income smoothing, this indicates that the ownership of shares in the company can reduce the actions of managers to make income smoothing.Keywords:Audit opinions, Managerial ownership, Income smoothing* Accounting Departement, Faculty of Business and Economics, University of Lampung, Jl. Prof. Dr. Ir. Sumantri Brojonegoro, Gedong Meneng, Kec. Rajabasa, Kota Bandar Lampung, Lampung 35141, Indonesia https://doi.org/10.21632/irjbs.13.1.15-26
Forecasting of Tourism Companies Before and During Covid-19 Asima Sarkar
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 14, No 2 (2021): August - November 2021
Publisher : Universitas Prasetiya Mulya

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Abstract

For about last two years, the whole world is suffering from a novel disease i.e. Covid-19. When it was first diagnosed in China, even the giant health agencies could not predict the severity and spread of this disease. Slowly, when this novel corona virus had an outbreak the countries stopped all kinds of communication be it interstate or intercountry and so the tourism companies started facing huge loss due to lockdown in every single country. In this paper, the stock prices of the multinational tourism companies that operate in India, have been forecasted and using an online learning algorithm known as Gated Recurrent Unit (GRU). As we know that predicting stock prices is not an easy task to do, it requires extensive study of the stock market and intervention of statistical and machine learning models. We will try to spot whether the forecasting before pandemic is better than the forecasting during the pandemic for each of the six leading multinational tourism companies. https://doi.org/10.21632/irjbs.14.2.99-106
Conceptual Reverse Logistics Model used by Online Retailers Post Covid-19 Lockdown Purvi Kushwaha
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 14, No 3 (2021): December 2021 - March 2022
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.14.3.229-234

Abstract

Coronavirus disease (Covid-19) is an infectious disease caused by a newly found coronavirus. Coronavirus 2(SARS-CoV-2), caused an illness known as Covid-19, which was similar to SARS and was characterized usually by fever and breathing symptoms. World Health Organization in March 2020 declared Covid-19 as pandemic. Social distancing is the only measure in the absence of any vaccine to reduce the spread of this virus so many countries including India are going under lockdown. In the lockdown, the Government ordered closure of all the brick-and-mortar businesses. In this time of crises customers have only choice to purchase essential products from e-commerce portals. Prime Minister Narendra Modi announced that essential items could be purchased through e-commerce portals, all e-commerce businesses were instructed by the Ministry of Consumer Affair to take proper precautions and hygiene in their entire supply chain process. This paper suggests a model to incorporate hygiene in reverse logistics for online retailers post lockdown. https://doi.org/10.21632/irjbs.14.3.229-234
A Critical Analysis of Impact on Employment During and After Covid-19 Lockdown on India Tarun Kashni; Vishal Thakur
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 14, No 3 (2021): December 2021 - March 2022
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.14.3.235-243

Abstract

This article aims to analyze the impact on employment during the Covid-19 lockdown period and after lockdown in India. The analysis was based on the ministry of labour and employment and National Statistical Office surveys undertaken before the outbreak of the Covid-19 and follow-up surveys on the effects of the pandemic, also undertaken by Centre for Monitoring Indian Economy Pvt. Ltd. and Statista Inc. One of the largest unemployment since the Great Depression has been generated during the Covid-19 pandemic. This seems to be a real threat that during lockdown the crisis will exacerbate poverty and deepen inequality, with long-term consequences. Countries must now do all possible to prevent unemployment from escalating into a social disaster. Investing in the future and succeeding generations by rebuilding a stronger and more sustainable labour market is critical. The Covid-19 epidemic in India has unquestionably had a significant detrimental influence on India’s employment rates. https://doi.org/10.21632/irjbs.14.3.235-243
Succession Intention in Continuing Family Business in Indonesia during the Covid-19 Pandemic Henry Pribadi; Sonny Agustiawan
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 14, No 3 (2021): December 2021 - March 2022
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.14.3.267-282

Abstract

The Covid-19 pandemic disrupted many industries and created a different reality of function in terms of several aspects, including family business and succession. This paper discusses how family business successor intentions regarding succeeding the family business in the near future have been affected by the pandemic. The subjects of our study are senior undergraduate business students that could potentially become successors in their family business. Our model is based on the Intention Model from the Theory of Perceived Behaviors, modified from our previous study with Intention to succeeding family business as the dependent variable. Data of 203 valid respondents was collected through quantitative survey and analyzed using a multiple linear regression model. The results of our study show that, during the pandemic, the intention of the heirs of the family business in succeeding his/her family business will be determined by the successor’s own attitude in succeeding family business, campus education, familiness, and resiliency of family business situation in facing the pandemic. https://doi.org/10.21632/irjbs.14.3.267-282

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