Garuda - Garba Rujukan Digital

STRATEGI KOMUNIKASI PEMASARAN POLITIK PADA PEMILU LEGISLATIF Primus Adeodatur Latu Batara; Guntur Freddy Prisanto; Niken Febrina Ernungtyas; Irwansyah Irwansyah; Safira Hasna
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

The large number of parties in the 2019 legislative elections made political parties have to compete for political power in their constituencies. Political marketing communication strategies are needed to get the most votes and win in the democratic event every 5 years in Indonesia. East Nusa Tenggara I became one of the electoral districts that experienced fierce competition among the political parties, due to the large number of elite legislative members and political activists in this area. However, Nasdem as a new party was able to gain the most votes and won the 2019 legislative elections. Therefore, the objective of this study is to understand how the political marketing communication strategy used by Nasdem in East Nusa Tenggara Province, especially in the NTT electoral district I to win the 2019 legislative elections. The research used the concept of political parties, political campaigns, and political marketing communication using a qualitative approach and in-depth interview techniques. As a result, sales oriented political party marketing communication strategies used by Nasdem in the 2019 elections in the electoral district of East Nusa Tenggara Province I won the most votes. This strategy aims to get the number of votes from potential voters, and the representation of parties and personal figures that are 'sold' by political parties. Personal figures of the candidates have more impact for winning legislative elections than political party ideologies.

ANALISIS STRATEGI KOMUNIKASI DALAM MENINGKATKAN CITRA EKOWISATA RIAM KANAN DI KALIMANTAN SELATAN Siswanto Siswanto; Muhammad Muthahhari Ramadhani
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

The potency of the water tourism object in Riam Kanan reservoir is not well known by both domestic and foreign tourists because the communication strategy program has not been maximized by the local government. An important factor in raising the image of ecotourism is the communication strategy policy in order to promote it to a wide audience. Communication strategy is a combination of communication planning and communication management to achieve a goal. The method used in this research is a qualitative approach with the type of case study research. Data collection techniques that researchers use are field research and literature study. The results showed that the communication strategy carried out by the Department of Tourism and Culture of Banjar Regency in enhancing the ecotourism image of the Riam Kanan reservoir has followed the procedure as in communication theories, namely establishing communicators. setting targets, compiling communication messages and, selecting media and channels communication. The media used include outdoor media, small format media, print media, electronic media, internet and social media as well as other public communication channels.

ANALISIS PENGETAHUAN PUBLIK TERHADAP MEDIA DAKWAH RIFQAN TV Budi Roni Wijaya; Fatikhah Nurrahmi Andina
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

This research was conducted aiming to determine the level of insight and public response in South Kalimantan to Rifqan TV. Rifqan TV transforms its Islamic television propaganda activity into the net streaming, replacing old-brand DakwahSunnahDotCom. This study applies descriptive quantitative survey analysis methods, employing a positivist paradigm. The survey research was conducted on 170 respondents to acquire the general description of South Kalimantan people towards Rifqan TV as a streaming-based Islamic da'wah television. One of the essential criteria of respondents is the loyal user of the previous platform. In this research, nearly half of the respondents watch Rifqan TV and believe that it can substitute the older one. More than half of the respondents know the rebranding activity using social media and recognizes the brand and the logo. Half of the respondents believe that Rifqan TV is worth watching and is well-suited for all ages, notably Millenials. Rifqan TV is considered a source of educational content and a platform for social problem-solving. The ease of access to Rifqan TV pinpoints its brand personality. It also can be reached from various regions, especially within South Kalimantan.

PEMAKNAAN PASANGAN USIA MUDA TERHADAP PROGRAM KELUARGA BERENCANA UNTUK MENINGKATKAN KUALITAS KELUARGA DI KOTA PALEMBANG Retna Mahriani; Oemar Madri Bafadhal; Nurly Meilinda
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

The advancement of Palembang City family planning programs was not followed by community participation in this program, particularly by young spouses. This is a fascinating topic of discussion as the government's failure in identifying the causes of the decrease in the participation rate in family planning would have consequences for choosing alternative policies and the policy targets are not eventually reached. Therefore, this study aims to provide alternative viewpoints in looking at options for not participating the family planning program, through the meaning of young spouses to the program. This study used a qualitative design by interviewing five young spouses. By using the theory of symbolic interactionalism, this research found that from the dimension of mind, children are an investment that can strengthen their relationship with God while lightening their lives in their pension time. While from the dimension of self, a spouse does not show spontaneity, impulsive, and creative as an individual, but shows themselves as a husband and wife where the decision is in a joint decision. Lastly, from the dimension of society, the informants tend to be closed in making decisions. In more detail, they decide based on the information they know. This indicates the ineffectiveness of information dissemination from government, religious leaders and the mass media. The practical implications of this research are meaning of the individual intersects with the community, so the government must improve the dissemination of information, more holistically, so that messages do not reach only the individuals concerned but the community at large. The results could be the key to enhancement of quality family in Palembang.

SURVIVING AGAINST CELEBRITY YOUTUBERS: AN ANALYSIS OF RAHMAWATI KEKEYI PUTRI CANTIKA Lambok Hermanto Sihombing; Aulia Kemala Dewi; Fadillah Nuraini
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

The phenomenon of many people that want to become YouTubers has become trending segments nowadays. Most of people that try to become YouTubers try to reach people attention in order to get their own popularity. YouTubers compete among others to create interesting or even controversial content. One of them can be seen from a YouTuber named Rahmawati Kekeyi Putri Cantika. The aims of this study is to find out the communication strategy applied by Kekeyi on her YouTube account as she did it as the way to maintain and increase her popularity. The data of this research was obtained from one of the controversial contents uploaded by Kekeyi on her YouTube account. This study used impression management theory as the grand theory, and two supporting theories; self-representational behavior theory and dramaturgy theory.Using the three theories above, researchers selected Kekeyi's content in the form of video as an analytical material. The researchers discovered that Kekeyi applied aspects of the three theories above on her YouTube content as the strategy to maintain and increase her popularity on YouTube.

MOTIF DAN MAKNA PROFESI BIKE MESSENGER BAGI ANGGOTA WESTBIKE MESSENGER SERVICE JAKARTA Maulana Naseem Alwi; Siti Nursanti; Wahyu Utamidewi
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

The increasing congestion in the capital city of Jakarta demands new solutions and innovations in the delivery of goods or documents. From this problem, the company Westbike Messenger Service emerged as a service provider for goods delivery using bicycles. Making the birth of a new profession, namely bike messenger, is a unique profession because usually courier services for delivery of goods use motorized vehicles. The researcher aims to determine the motives and meaning of the bicycle courier profession for members of the Westbike Messenger Service in Jakarta. This research method uses a qualitative method with a phenomenological approach, because the researcher tries to find out the phenomena from the direct experience of the informants, as well as the motives and meanings of the informants living their profession. The data obtained by the researcher were obtained through in-depth interviews, observation, and document study. The results of the study show first, the motive for choosing the bike messenger profession due to economic factors, the hobby of cycling, just experimenting, and suggested by friends. Second, the motive for (in-order-to motive), namely for career advancement, own income, producing hobbies, and wanting to be like a foreign courier. Third, the meaning of the bike messenger profession as his love for bicycles and a productive hobby.

SIMILAR BUT NOT ALIKE: THE FRAMING OF COVID-19 IN INDONESIAN AND MALAYSIAN NEWSPAPERS Haekal Adha Al Giffari; Shafizan Mohamed
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

The COVID-19 pandemic has certainly caused havoc all over the world. Governments, healthcare personnel, and the general public are all struggling to survive the health crisis. In such calamity, the media plays an important role as it is able to impact public attitude and response towards the pandemic. Malaysia and Indonesia are two neighbouring countries that are equally affected by the pandemic. These countries share the same language and geographic location, but they have distinct populations, government systems, and ethnic identities. This study compares the news framing of Covid-19 in Malaysian and Indonesian newspapers to understand how socio-political and cultural similarities and differences affect how the health crisis is framed and presented. The Star (Malaysia) and Detik (Indonesia) were chosen to be studied in this paper, with a total of 369 news pieces obtained between 60 days after the first local COVID-19 case was discovered in the respective country. The findings suggest that the framing of Malaysian online newspapers was action-oriented, whereas the framing of Indonesian online newspapers was uncertainty-oriented. In addition, Malaysian and Indonesian internet newspapers were quick to report on the Covid-19 news. Both cited the government as their primary source and addressed risk bearers as their primary focus. This shows that despite their geographical proximities, the two countries had distinct ways of covering the pandemic.

ANALISIS FRAMING PEMBERITAAN POLITIK DINASTI JOKOWI PADA PEMILIHAN KEPALA DAERAH SERENTAK TAHUN 2020 DI MEDIA ONLINE Abdul Aziz; Umaimah Wahid
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Dynastic politics has always been an issue that has attracted public attention to be discussed during the Regional Head Election (Pilkada) process. This is because in reality there is a tendency in many regional heads to try to build dynastic politics. The simultaneous Regional Head Election (Pilkada) in 2020 is quite interesting with several candidates emerging from the family of President Jokowi. This study aims to determine how online media of kompas.com and okezone.com in framing news about dynastic politics in the 2020 Pilkada. To achieve this goal, this study uses a qualitative research method, where the author uses the framing analysis model of Robert N. Entmant. The object of this research is news regarding the politics of President Jokowi's dynasty, in online media kompas.com and okezone.com. The data collection technique used literature study. The results of the analysis of this study present news about dynastic politics in the 2020 Pilkada. In the results of the news framing analysis using the Robert N. Entman model, there are several stages such as problem definition, problem estimation from problem sources, moral decision making, and problem solving. The news on kompas.com clearly highlighted news that was contra or disagreeable with the existence of dynastic politics in Indonesia, especially in the 2020 Pilkada, while the news on okezone.com clearly did not question the existence of dynastic politics in the 2020 Pilkada. The victory of the two PDI-Perjuangan candidates is part of the General Chair's commitment to ensure that his party leads to produce quality young leadership. Of course, the imbalance in the selection of sources in the news is very important so that people who see it can provide a more objective opinion of the news.

INOVASI MARKETING COMMUNICATION PRODUK GRAMEEN BANK UNTUK PEMBERDAYAAN KOMUNITAS WIRAUSAHA PEREMPUAN Nada Arina Romli; Dini Safitri; Prima Yustisia; Khairunnisa Rosdiani
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

This study examines the case of the money marketing communication used by Islamic banks to promote Grameen Bank products. Grameen Bank is a form of financing model for providing capital by a bank to a group of people who have a lack of ability in terms of economics. This study aims to determine the marketing mix model used by BTPN Syariah in attracting the interest of the underprivileged community, especially for women to join the PMD program. This is achieved through qualitative research methods with a case study approach. In searching for data, the researcher conducted semi-structured interviews and passive participant observation. The sampling used in this research is snowball sampling. This study uses the basic theory of Symbolic Interaction proposed by George Herbert Mead. This research was conducted on women entrepreneur communities in Jatisampurna and Bantar Gebang. The results of this study are the concept of the marketing mix used, including events and experiences, namely by holding exhibitions and roadshows, world of mouth marketing, using opinion leaders and group meetings, sales promotion girls with sales promotions placed to foster business groups, and by installing advertisements both with print catalog ads (print out advertising) as well as advertisements with digital platforms on YouTube. The marketing strategy used focuses on offline, this is because the target market of Grameen Bank has not yet touched the digital platform.

DISTINGSI DIGITAL BRANDING TSAMARA AMANY SEBAGAI CALON ANGGOTA LEGISLATIF PEREMPUAN MILENIAL DI INSTAGRAM Yanuar Budi Haristono
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Women's representation in the Indonesian legislative still does not meet the expectations of 30% of the total. In addition to the lack of representation of women in the legislature, the representation of young people especially the millennial generation is very minimal in the ranks of DPR members in the 2014-2019 period. Tsamara Amany Alatas, a 22-year-old woman who graduated from Communication Studies at Paramadina University, went on to run as a legislative candidate. Tsamara built his distinction on social media, especially Instagram. Tsamara always showed the feminine and young side he had as his campaign strategy. The research method used in this study is qualitative research using content analysis of Instagram posts which are then supported by interview data to informants. The results of the study indicate that the distinctive formation built by Tsamara where change appeared when he had entered the world of politics with an appearance that reflected young people who were casual and friendly with the aim of forming the perception that Tsamara wanted to be closer and accepted by society, so that he was not distant from society so that the branding of the millennial politicians that he brings can be conveyed well.

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Muhammad Alif

Contact Email
muhammad_alif@ulm.ac.id

Phone
-

Journal Mail Official
metacommunication@ulm.ac.id

Editorial Address
Jl. Brig Jend. Hasan Basri, Pangeran, Banjarmasin Utara, Kota Banjarmasin, Kalimantan Selatan 70123, Indonesia.

Location
Kota banjarmasin,

Kalimantan selatan

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Muhammad Alif

Contact Email muhammad_alif@ulm.ac.id

Phone -

Journal Mail Official metacommunication@ulm.ac.id

Editorial Address Jl. Brig Jend. Hasan Basri, Pangeran, Banjarmasin Utara, Kota Banjarmasin, Kalimantan Selatan 70123, Indonesia.

Location Kota banjarmasin, Kalimantan selatan INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Muhammad Alif

Contact Email
muhammad_alif@ulm.ac.id

Phone
-

Journal Mail Official
metacommunication@ulm.ac.id

Editorial Address
Jl. Brig Jend. Hasan Basri, Pangeran, Banjarmasin Utara, Kota Banjarmasin, Kalimantan Selatan 70123, Indonesia.

Location
Kota banjarmasin,

Kalimantan selatan

INDONESIA