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INDONESIA
Indonesian Journal of Strategic Management
Published by Universitas Kuningan
ISSN : 26145391     EISSN : 26142406     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
IJSM: Indonesian Journal of Strategic Management with p-ISSN 2614-5391 and e-ISSN 2614-2406 is a peer reviewed journal published in Indonesia by the Department of Management, Faculty of Economic and Business, the University of Kuningan (Prodi Manajemen FEB UNIKU). This Journal is published twice a year : February and August. The Scope of the journal include the following topic areas: Strategic Management Human Resource Management Financial Management Marketing management Operational Management Entrepreneurship
Arjuna Subject : -
Articles 93 Documents
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The Effect of Profitability, Leverage and Inflation on Stock Returns Maulana, Yasir; Nurhumaira, Nadhifa; Hidayat, Yusuf Murtadlo
Indonesian Journal of Strategic Management Vol. 8 No. 1 (2025): Indonesian Journal of Strategic Management
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v8i1.11346

Abstract

This research was conducted at Building Construction Sub-Sector Companies Listed on the Indonesia Stock Exchange for the 2017-2021 period. The purpose of this study was to determine the effect of profitability, leverage and inflation on stock returns. The sample in this study were 8 Building Construction Sub-Sector Companies Listed on the Indonesia Stock Exchange (IDX) for the 2017-2021 period, this research method uses descriptive and verification methods. Profitability, leverage and inflation variables as independent variables and stock returns as the dependent variable. Data were analyzed using Eviews 9.0. Based on the results of the F test, profitability, leverage and inflation simultaneously affect stock returns. The results of the t test show that profitability (ROA) has a positive and significant effect on stock returns, leverage (DER) has an insignificant positive effect on stock returns, inflation has a negative and insignificant effect on stock returns
SYSTEMATIC LITERATURE REVIEW DIGITAL MARKETING ANALYSIS OF TIKTOKSHOP APPLICATION FEATURES ON PURCHASING DECISIONS Fitriani, Lili Karmela; Ramdan, Mohamad; Omar, Abdisamad Abdirahman
Indonesian Journal of Strategic Management Vol. 8 No. 1 (2025): Indonesian Journal of Strategic Management
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v8i1.11473

Abstract

The digital era has brought about a significant transformation in the global marketing landscape, with TikTok Shop emerging as an e-commerce platform that integrates creative content with commercial transactions. This study aims to analyze the influence of digital marketing on consumer purchasing decisions on the TikTok Shop platform through a systematic and comprehensive approach. The methodology used is the Systematic Literature Review (SLR) with the PRISMA protocol, analyzing 20 selected journals from the 2019-2024 period obtained from various academic databases such as Google Scholar. The results of the study show that digital marketing elements such as content marketing, influencer marketing, and live streaming have a significant influence on purchasing decisions, with live streaming being the most influential feature. Affiliate marketing has proven to be effective, especially in reaching Generation Z, while several strategies such as flash sales and electronic word of mouth (E-WOM) have shown inconsistent effects. This study concludes that the success of digital marketing on TikTok Shop depends on a holistic approach that integrates various digital marketing elements. It is recommended for business actors to adopt a multi-channel strategy, focus on developing quality content, and utilize the live streaming feature optimally. The TikTok Shop platform needs to continue to refine its features, while further research can explore more deeply the effectiveness of strategies that have not shown significant results
Driving Sustainable Change: Understanding How Management Talent Practices Mediates Knowledge Sharing And Employee Engagement For Green Innovation Behavior In SMEs Arraniri, Iqbal; Dahl, Martin; Rois, Tatang; Prayudi, Deri; Komarudin, Munir Nur
Indonesian Journal of Strategic Management Vol. 8 No. 1 (2025): Indonesian Journal of Strategic Management
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v8i1.11485

Abstract

This study investigates the mediating role of management talent practices in the relationship between knowledge sharing, employee engagement, and green innovation behavior within small and medium-sized enterprises. Drawing upon the resource-based view, this research posits that effective MTP serves as a crucial organizational resource, fostering a work environment conducive to KS, EE, and ultimately, GIB. SMEs, often facing resource constraints, must strategically leverage talent management to promote sustainable practices. This study examines how employee engagement and knowledge sharing related to environmental sustainability. The research explores how these factors collectively contribute to green innovation behavior, encompassing the development and implementation of environmentally friendly products, processes, and practices. By analyzing the mediating effect of MTP, this study aims to provide valuable insights for SME managers and policymakers seeking to promote a more sustainable and innovative business ecosystem. The findings contribute to the growing body of literature on sustainable change through effective talent management strategies, offering practical recommendations for fostering green innovation within resource-constrained environments.

Page 10 of 10 | Total Record : 93

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