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Kab. bengkalis,
Riau
INDONESIA
Jurnal Inovasi Bisnis (Inovbiz)
Published by Politeknik Negeri Bengkalis
ISSN : 23384840     EISSN : 26146983     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Inovasi Bisnis (Inovbiz) focuses on how we gain knowledge through innovation and how knowledge encourages the innovation both in economics and business. It is provided for writer, researcher, professor, and practitioner who want to publish their research reports or articles, theoritical or critical study, original and up to date ideas.
Arjuna Subject : -
Articles 19 Documents
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Search results for , issue "Vol 12, No 2 (2024)" : 19 Documents clear
Pandemic Economic Growth Recovery Strategies: Strengthening Village Potentials in The Agricultural Sector Sustainable Farming warda, warda
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 2 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i2.3717

Abstract

The purpose of this study is "To find out the post-pandemic economic growth recovery strategy through strengthening the potential of the village in the agricultural sector. The research method used in this study is a qualitative descriptive method using an evaluative approach based on research data analysis using a SWOT matrix analysis. This analysis is suitable for determining economic recovery strategies by taking into account the strengths and weaknesses of the agricultural village potential and taking into account external opportunities and threats. The results of the analysis conclude that: a) Strategic application of sustainable farming methods (sustainable farming) is needed in order to deal with the problems of threats faced by farmers caused by a decrease in the quality of soil fertility due to excessive use of fertilizers so that production levels decrease. b) Government policy strategies are needed in the practice of improving post-pandemic economic practices, namely that business people and the government can operate responsibly to gain profits. So that farmers can benefit more from their crops and be more active after their income decreases during a pandemic, so the government can benefit from reducing the cost of rice imports. c) The government needs to carry out a strategy for optimizing the strengthening of village potential in the agricultural sector because villages have sufficient potential because the land in the village is still very large and is indeed suitable for agriculture. With efforts to focus on optimizing village farmers, the welfare of farmers who have so far been under-empowered can improve. They will get the opportunity to further develop with the support and attention from the government. d) Technology application strategy for agriculture so that agricultural products are of the best quality and quantity because actually the high public consumption of food needs is getting higher post-pandemic.
THE EFFECT OF PAYMENT THROUGH QUICK RE-SPONSE INDONESIAN STANDARD (QRIS) ON CUS-TOMER SATISFACTION OF MICRO, SMALL AND ME-DIUM ENTERPRISES (MSMES) IN RIAU PROVINCE Pertiwi, R. Nur Aini
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 2 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i2.4288

Abstract

In the realm of digital payment systems, the adoption of Quick Response Indonesian Standard (QRIS) represents a significant advancement, promising efficiency and convenience in the digital economy. This study investigates the impact of QRIS on customer satisfaction within Micro, Small, and Medium Enterprises (MSMEs) in Riau Province. Through a quantitative approach and purposive sampling of 400 respondents, the research employs multiple linear regression analysis, validity tests, reliability tests, T-tests, and coefficient of determination (R²) using IBM SPSS version 25. The findings indicate a statistically significant positive relationship between QRIS usage and customer satisfaction among MSMEs in Riau Province. The study contributes valuable insights into the digital payment ecosystem's role in enhancing customer satisfaction, offering strategic guidance for businesses and policymakers. The R² value of 0.759 underscores QRIS variables' substantial explanatory power (75.9%) in influencing customer satisfaction within MSMEs, illuminating avenues for further exploration and application in digital payment innovations.
The Influence of Cultural Pride, Perceived Price, and Perceived Quality on Prestige and Brand Loyalty on Indonesia’s Batik Widyarini, Lydia Ari; Heriman, Angelyna
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 2 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i2.3975

Abstract

Fashion is something that can’t be separated from human life. Batik can be categorized as a form of fashion that originated in Indonesia. Batik itself is a traditional Indonesian fabric that originated on the island of Java. Batik cloth has unique characteristics that other types of cloth do not have. Over time, batik has become increasingly in demand in the community because it can be used for formal and non-formal clothing. The aim of this study is to examine the impact of cultural pride, perceived price, and perceived quality on prestige, as well as the relationship between prestige and brand loyalty on Batik Keris. Batik Keris is known as one of the biggest batik companies in Indonesia. The data for this study was collected through a Google Form survey. The researcher gathered responses from 154 individuals residing in Surabaya, aged above 17 years old, who had purchased Batik Keris fashion products for at least the last year and had a monthly expenditure of ≥Rp. 1.200.000,00. The collected data was then processed using Smart PLS 3.0 and analyzed through the Structural Equation Model (SEM) method. The findings of the study indicate that cultural pride doesn’t have any influence on prestige, whereas perceived price and perceived quality have a significant influence on prestige. Additionally, prestige also exerts a significant influence on brand loyalty.
The Influence of Digital Marketing, Word of Mouth On Purchasing Decisions At Umkm Bos Salad Febriyanti, Shintia; Handayani, Tri
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 2 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i2.4372

Abstract

Bos Salad is one UMKM whose growth potential is faster than other UMKM in Bengkalis City. From the beginning of its establishment, Bos Salad has implemented a marketing strategy through Digital marketing and Word of mouth. The purpose of this study was to determine Digital marketing and Word of mouth on purchasing decisions at UMKM Bos Salad. This research is a type of quantitative research using primary data sources. The sampling technique used Accidental Sampling with a total of 100 respondents. Data collection using a questionnaire and analyzed using SPSS version 20 with Multiple linear Regression Analysis Test. The results showed that there is Digital marketing and Word of mouth on purchasing decisions at UMKM Bos Salad.
Leadership Analysis on the Financial Well-Being of MSME Entrepreneurs with Diffusion of Innovations as a Moderating Variable Utami, Novia; Sitanggang, Marsiana Luciana
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 2 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i2.3962

Abstract

This research aims to analyze the influence of leadership on the financial well-being of Micro, Small, and Medium Enterprises (MSMEs) entrepreneurs in Indonesia, with innovation diffusion as a moderating variable. Data were collected by surveying 400 MSME entrepreneurs who have been in business for at least six months. Data was analyzed using the Structural Equation Model (SEM) with the SEM-PLS program. The analysis results indicate that innovation adoption and leadership positively and significantly influence the financial well-being of MSME entrepreneurs. Additionally, innovation diffusion plays a significant moderating role in the relationship between leadership and financial well-being. The practical implication is that MSME entrepreneurs can enhance their financial well-being by adopting innovation and having effective leadership.
Feasibility Study of Coconut Oil Factory Business in Banyuasin Regency, South Sumatra Using a Feasibility Study Approach Priantama, Dimas Bayu; Bayuaji, Ridho
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 2 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i2.4129

Abstract

Coconut oil is a global commodity with increasing demand. Indonesia, as the world's largest producer of coconut oil, is still unable to meet market demand. Therefore, the construction of a domestic coconut oil processing factory is very necessary. This research aims to analyze the business feasibility of building a coconut oil factory in Banyuasin Regency, South Sumatra. The research methods used include analysis of internal and external aspects, IFAS-EFAS analysis, SWOT analysis, PESTEL analysis, and business model canvas. The results of the analysis show that in general this business is feasible considering the market prospects and availability of supporting raw materials.  the most influential internal factor is the availability of raw materials (coconut) due to the high demand for coconut oil, while production capacity still does not meet this need. Meanwhile, the most influential external factor is the demand for coconut oil, so demand becomes an opportunity in building a coconut oil factory.  The construction of a coconut oil factory in Banyuasin Regency can achieve success if it pays attention to influential internal and external aspects, as well as implementing strategies to exploit potential or prevent problems from the development.  A deep understanding of internal and external aspects will help factory makes the right decisions and ensure successful operations in Banyuasin Regency, South Sumatra.
The Real Role of Management Accounting in Company Sustainability amidst Conditions of Uncertainty CUACA, BENNY; WONGSOWINOTO, FRIDAYANI
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 2 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i2.4021

Abstract

Business sustainability in a company faced with a situation of uncertainty can be influenced by internal factors and external factors of the company which can influence the company's current and future performance. Therefore, a real role is needed for management accounting which has the function of assisting management in planning, controlling and making decisions as an effort to minimize business risks. This research uses qualitative research with data collection techniques through literature study which is analyzed qualitatively. The results of his research concluded, first, that the role of management accounting in general helps company management in making strategic planning and budgeting, controlling costs, the resulting information can be used as a performance evaluation guide for further improvement and development, helping analyze data in making decisions that can minimize risk. business, and management accounting play a role in helping evaluate viable future company investment projects. Second, the real role of management accounting in company sustainability in the midst of conditions of uncertainty is the implementation of a management accounting information system in companies that fulfills the elements of breadth, timeliness, aggregation and integration.
THE INFLUENCE OF DIGITAL MARKETING ON PURCHASING DECISIONS FOR SCARLETT WHITENING PRODUCTS (Case Study of Bengkalis State Polytechnic Students) Fadhillah, Ulva; Hadi, Larbiel
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 2 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i2.4371

Abstract

This research is an associative research that aims to analyze the effect of digital marketing implementation on purchasing decisions for Scarlett Whitening products. The problem in this study is the application of digital marketing and purchasing decisions made by consumers on Scarlett Whitening products. The sampling technique used Nonprobability Sampling technique. Respondents totaled 100 students who used Scarlett Whitening products at Politeknik Negeri Bengkalis and used primary data sources (questionnaires). The correlation coefficient is positive and unidirectional at 0.888. The simple linear regression equation which is positive at Y = 5.829 + 1.319X and the coefficient of determination shows 0.788, which means that digital marketing affects purchasing decisions by 78.8%. The T test results show that the t value of 19.100 is greater than the t table of 1.984, which means that H0 is rejected and Ha is accepted. This states that digital marketing variables influence purchasing decisions.Keywords:  Digital Marketing, Purchasing Decisions, Scarlett Whitening products
DEMOGRAPHIC BONUS SITUATION AS A SOLUTION ECONOMIC GROWTH USING THE COBB-DOUGLASS PRODUCTIVITY APPROACH METHOD IN MEDAN LABUHAN DISTRICT Permadi, Mei Yusmansyah; Sijabat, Lastri Putri BR; Ruslan, Dede; Sari, Raina Linda
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 2 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i2.3968

Abstract

The high population is not a reason, as a factor causing the increased burden on the government to provide subsidies in various formal and non-formal sectors. Still, the high population can be used as an opportunity for the government to carry out various positive economic activities, such as increasing the standard of living. Community life through growing training for productive workers in the field of entrepreneurship, training to become an entrepreneur both in cities and in rural areas, so, in this case, we support government activities to continue to race to improve the standard of living of the community which in the end can increase per capita income. The Medan Labuhan community has activities in the coastal area that are the center of their economic activities. One unique reason we focused our research on this sub-district is that according to statistical data for the city of Medan, the productive age in this sub-district is very high, above 60% of the total population of Medan city. Method The research used is the population; in this research, people of productive age live in the Medan Labuhan sub-district. The sampling technique used is nonprobability sampling, namely a sampling technique where not all members/elements of the population have the same chance of being sampled. The sampling location itself was the Medan Labuhan District location.Keywords:  Population, Productive Age, Population, Labor

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