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Management and Economics Journal (MEC-J)
Published by Universitas Islam Negeri Maulana Malik Ibrahim Malang
ISSN : 25993402     EISSN : 25989537     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Management and Economics Journal (MEC-J) is a peer-reviewed and open access journal that focuses on management and economics fields. This journal publishes original articles, reviews, and also interesting case reports. Letters and commentaries of our published articles are welcome. Subjects suitable for publication include but are not limited to the fields of Marketing Management, Finance Management, Strategic Management, Operation Management, Human Resource Management, E-business, Knowledge Management, Management Accounting, Management Control System, Management Information System, International Business, Economics, Business Economics, Business Ethics and Sustainable, and Entrepreneurship, etc. The papers received by this journal will be reviewed by some experts from several universities in different countries. MEC-J is published three times a year in April, August, and December by Faculty of Economics, Universitas Islam Negeri Maulana Malik Ibrahim Malang, Indonesia. One volume of MEC-J is published in the one-year calendar.
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 9, No 1 (2025)" : 7 Documents clear
Implementation of Risk Management In PT AXA Financial Indonesia Health Insurance Products Dewi, Mariana Puspa; Wiyarni, Wiyarni
MEC-J (Management and Economics Journal) Vol 9, No 1 (2025)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v9i1.29718

Abstract

The background of importance of risk in the insurance industry is to manage and transfer risk from individuals or groups to insurance companies. In health insurance, the main risk is unexpected medical care costs, which can burden the finances of individuals and insurance companies if not appropriately managed. The purpose of this research is to find out how risk management is implemented in insurance companies, especially AXA Financial Indonesia, what the underwriting process is in accepting and rejecting potential health insurance participants, and how PT AXA Financial Indonesia mitigates (manages) risks. The method used in this research is descriptive qualitative. This study uses several data collection methods, namely: In-Depth Interviews with Underwriters in Insurance Companies, Actuaries who handle risk analysis, and customers as users of insurance services. The interview technique uses open-ended questions to explore deeper insights and other research methods are document and policy analysis in the form of Government Regulations on Health Insurance and Internal Guidelines of Insurance Companies regarding underwriting procedures, claims management, and re-insurance strategies. This research uses the case study method because this method is more suitable if the main research question is how or why, and the focus of the research is on contemporary or current phenomena. This type is a form of research that aims to describe events that occur naturally or are man-made. The results of the research are that PT AXA Financial Indonesia has implemented risk management in its business management.
Analysis of the of Customer Orientation on MSMEs’ Performance: Testing the Mediating Role of Innovativeness Athiyah, Farah; Darmawan, Baziedy Aditya
MEC-J (Management and Economics Journal) Vol 9, No 1 (2025)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v9i1.30071

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia make an important contribution to the national economy but face various challenges that can hinder the optimization of their business performance. Although previous research has shown that customer orientation and innovativeness can improve business performance, studies focusing on this topic in developing countries are still limited. Therefore, this study aims to analyze the effect of customer orientation on MSME's performance mediated by innovativeness in Sleman district and Yogyakarta City. 82 MSME respondents in Sleman Regency and Yogyakarta City completed a questionnaire and were analyzed using SmartPLS4 with a non-probability convenience sampling technique. The results showed that customer orientation does not positively influence MSME's performance. However, there is a positive relationship between customer orientation and innovativeness, where customer orientation encourages an increase in innovativeness. In addition, innovativeness has a significant positive influence on MSME's performance. However, innovativeness does not significantly mediate between customer orientation and MSMEs' performance. MSMEs players can use the results of this study to consider the effect of innovativeness on customer orientation and MSMEs' performance.
Influence of Digital Game Influencers on Brand Engagement, Perceived Brand Value, and Purchase Intentions in Recommending Game Top Up Services Mahardika, Maulana Rafi; Muslichah, Istyakara
MEC-J (Management and Economics Journal) Vol 9, No 1 (2025)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v9i1.29432

Abstract

The influence of influencers has become one of the most effective marketing strategies, where influencers act as trusted figures for their audience when providing recommendations related to products or services. With their ability to shape perceptions, influencers play a key role in strengthening brand engagement, brand expected value, and purchase intention. This study aims to analyze the impact of perceived influence on brand engagement, brand expected value, and purchase intention, as well as examine the effects of brand engagement on brand expected value and purchase intention, and the impact of brand expected value on purchase intention. This research uses a survey method with a purposive sampling technique. A total of 160 respondents, who are active game players on social media and follow one of the game influencers in Indonesia, served as the subjects of the study. The data was analyzed using PLS-SEM, and the results showed a positive impact of perceived influence on brand engagement, brand expected value, and purchase intention. Brand engagement also positively affects brand expected value and purchase intention, while brand expected value has a positive impact on purchase intention. This study offers novelty by exploring the specific role of game influencers in influencing purchasing decisions, which has significant implications for digital marketing strategies.
Optimizing Digital Marketing Strategy for Small and Medium Enterprises in North Sulawesi Munaiseche, Maya; Mandey, Nancy Henrietta Jessamine; Rooroh, Betsy; Ponggawa, Venny; Lumunon, Edwin
MEC-J (Management and Economics Journal) Vol 9, No 1 (2025)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v9i1.31893

Abstract

This study aims to identify internal and external factors of MSMEs related to digital marketing and formulate strategies and recommendations so that the use of digital marketing is optimal and has good competitiveness in local, national, and global markets. To achieve this goal, a quantitative method is used; the population of this study is MSME actors who are considered to understand external and internal factors and are involved in forming their business strategies. Samples were collected by purposive sampling, namely MSMEs who plan or are using digital marketing for their marketing activities; with the Slovin formula, 397 respondents were obtained, but only 62% could be used (250). Using the SWOT analysis tool, the results of the study were obtained: IFA scored 3.95, and EFA scored 3.89. Based on QSPM, 14 strategies were obtained according to their respective priority orders, and the top 3 strategies were: utilizing e-commerce platforms, increasing marketing activities, and maximizing personal content. Implementing these priority activities will allow MSMEs to adapt to the digital ecosystem quickly. The implication is that MSMEs need to be given technical training and assistance in using digital platforms, such as creating online stores, managing transactions, conducting promotions, or analyzing data available on social media. Theoretical implications support the theory that MSME growth in the digital landscape requires more effective offensive and proactive strategies. This provides an opportunity for further research to explore the use of digital marketing in MSMEs more deeply.
Collaboration and Integration Role in Mediating the Effect of Trust and Commitment on Supply Chain Performance Fakhrian, M Bintang; Isfianadewi, Dessy
MEC-J (Management and Economics Journal) Vol 9, No 1 (2025)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v9i1.29838

Abstract

The rise of the coffee shop business there is fierce competition in this industry. To remain competitive and succeed in the market, specific strategies are essential for achieving a competitive advantage. One common approach businesses use is to secure lower prices for raw materials to boost profits. To implement this strategy, supply chain management is necessary to help companies organize resource utilization and ensure that production is conducted in an efficient and balanced manner. The purpose of this study was to analyze the effect of trust and commitment on supply chain performance through collaboration and integration in coffee shops in Sleman Regency. The respondents involved in this study were 125 and analyzed using the SmartPLS3 application with non-probability convenience sampling techniques. The results of the analysis that has been carried out show that trust has a positive effect on collaboration, integration, and supply chain performance. Commitment has a positive effect on collaboration, integration, and supply chain performance. Collaboration has a positive effect on supply chain performance. Integration has no positive influence on supply chain performance. The results of this study can be taken into consideration for coffee shop businesspeople to realize the importance of trust, commitment, collaboration, and integration in supply chain performance.
Uncover The Role of Brand Elements of Customer’s Choice for Sustainable Products Krissanya, Nofriska; Berutu, Meta Bara; Febriatmoko, Bogy
MEC-J (Management and Economics Journal) Vol 9, No 1 (2025)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v9i1.29972

Abstract

This research aims to determine the factors that can influence consumers' intention to purchase sustainable beauty and body care products. This study is centered on investigating the influence of various brand elements, including green brand positioning (GBP), brand perception (BP), green brand knowledge (GBK), and attitude toward green brand (AGB), on consumers' purchase intentions regarding these products. It is posited that brand elements play a pivotal role in enhancing the competitive dimension of a brand, particularly in the context of sustainable products. A quantitative method was employed in this research with 223 respondents in Indonesia. The Structural Equation Modeling (SEM) technique was used to analyze the data using Smart PLS 3.0. The results of the study indicate that all examined brand elements have a direct impact on consumers' attitudes, which ultimately influence consumers' intention to purchase sustainable beauty and body care products. Based on the findings of this research, companies can focus their strategies on brand elements such as positioning, perception, and knowledge to get high intention on sustainable beauty and body care products. Therefore, companies need to consider promotional messages that contain green values or empower communities that work on sustainable lifestyles to get more intention on this product.
Analysis of the Influence Instagram Marketing Activities on Customer Based Brand Equity of the Local Skincare Brand Avoskin Beauty Mahendra, Mahesh; Fadhilla, Hanifa Nur
MEC-J (Management and Economics Journal) Vol 9, No 1 (2025)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v9i1.29519

Abstract

The research aims to test and analyze the influence of Instagram marketing activities on customer-based brand equity (brand awareness, brand image, perceived quality, brand love, and Instagram brand re-usage intention). The population in this research is the young generation of productive age in Yogyakarta, and used products from the Avoskin brand. This research uses quantitative methods, the sampling technique is purposive sampling and the data analysis technique uses partial least squares (PLS-SEM) then processed using the SmartPLS 3.0 program. The results of the research show that Instagram marketing activities have a positive effect on brand equity (brand awareness, brand image and perceived quality), while brand equity (brand awareness, brand image and perceived quality) has a positive effect on brand love and Instagram brand re-usage intention. These findings provide actionable insights for businesses aiming to leverage Instagram as a strategic marketing platform. Companies can strengthen customer loyalty and drive sustainable growth by focusing on enhancing brand visibility, improving perceived quality, and fostering emotional connections with consumers through targeted Instagram campaigns.

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