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INDONESIA
Manajerial
Published by Universitas Jayabaya
ISSN : 19074832     EISSN : 25025546     DOI : -
Core Subject : Social,
Social Sciences
Manajerial (M) is the dissemination of research results or academic review covering all areas of management, but not limited to, business ethics, business strategy, entrepreneurship and innovation, information systems, study international business and cross-cultural, marketing, research organizations and the general management and supply chain and operations management. Managerial journal aims to present the latest thinking and research on key management topics in the form of articles that meet high standards of academic quality, while still being accessible to non-specialists.
Arjuna Subject : -
Articles 22 Documents
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Strengthening HR Competence in the Indonesian National Police through Hybrid Assessment Centers (Enhancing Police Professionalism in the Era of Disruption) Riantanti, Diah Ika; Zainal, Veithzal Rivai; Hakim, Azis
Manajerial Vol 18, No 1 (2024)
Publisher : Postgraduate of Jayabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31479/m.v18i1.276

Abstract

This study aims to analyze the implementation of the Hybrid Assessment Center as a strategy to enhance the professionalism of human resources within the Indonesian National Police (Polri) through an innovative approach that combines traditional assessment methods with digital technology. This hybrid approach not only strengthens technical skills but also soft skills such as leadership, communication, and adaptability to change—skills that are crucial for success in the dynamic nature of police duties. The research employs a descriptive qualitative methodology, with data collection based on literature review and analysis of digital documents related to the implementation of the Hybrid Assessment Center within Polri. The findings indicate that the hybrid approach provides a more accurate and comprehensive assessment of individual competencies, fostering sustainable development. Additionally, the use of digital technologies, such as virtual reality and remote assessment, allows for more efficient and flexible evaluations, especially in crisis situations such as a pandemic. The study recommends emphasizing the integration of technology in human resource management within Polri and suggests continuous improvements to the competency assessment system via the Hybrid Assessment Center. The implementation of this model is expected to support the enhancement of Polri's human resource quality, making personnel more prepared to face the challenges of the disruptive era and ensuring professional service to the community.
Peran TikTok Analytics dalam Meningkatkan Efektivitas Strategi Pemasaran Digital Bowo, Ferdian Arie
Manajerial Vol 18, No 1 (2024)
Publisher : Postgraduate of Jayabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31479/m.v18i1.282

Abstract

Penelitian ini bertujuan menganalisis peran TikTok Analytics dalam optimalisasi strategi konten digital dengan menekankan makna kuantitatif dan kualitatif dari metrik yang tersedia. Hasil kajian literatur dan analisis praktik menunjukkan bahwa metrik seperti kurva retensi tontonan (watch time retention curve), rata-rata durasi tonton (average watch time), tingkat penyelesaian tontonan (completion rate), dan kecepatan keterlibatan (engagement velocity) tidak hanya merefleksikan performa teknis, tetapi juga perhatian, relevansi, serta keterhubungan emosional audiens. Strategi berbasis data seperti penentuan waktu unggah, pemetaan sumber lalu lintas, pemanfaatan hashtag dan sound relevan, serta perancangan caption interaktif terbukti meningkatkan jangkauan dan keterlibatan organik. Segmentasi konten (edutainment, storytelling, user-generated content) serta siklus iterasi berbasis data membantu menyusun pedoman internal yang adaptif. Penelitian ini menegaskan bahwa TikTok bukan sekadar media hiburan, tetapi instrumen strategis komunikasi digital yang berkontribusi pada performa merek.

Page 3 of 3 | Total Record : 22

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