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Manajerial
Published by Universitas Jayabaya
ISSN : 19074832     EISSN : 25025546     DOI : -
Core Subject : Social,
Social Sciences
Manajerial (M) is the dissemination of research results or academic review covering all areas of management, but not limited to, business ethics, business strategy, entrepreneurship and innovation, information systems, study international business and cross-cultural, marketing, research organizations and the general management and supply chain and operations management. Managerial journal aims to present the latest thinking and research on key management topics in the form of articles that meet high standards of academic quality, while still being accessible to non-specialists.
Arjuna Subject : -
Articles 24 Documents
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Strengthening HR Competence in the Indonesian National Police through Hybrid Assessment Centers (Enhancing Police Professionalism in the Era of Disruption) Riantanti, Diah Ika; Zainal, Veithzal Rivai; Hakim, Azis
Manajerial Vol 18, No 1 (2025)
Publisher : Postgraduate of Jayabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31479/m.v18i1.276

Abstract

This study aims to analyze the implementation of the Hybrid Assessment Center as a strategy to enhance the professionalism of human resources within the Indonesian National Police (Polri) through an innovative approach that combines traditional assessment methods with digital technology. This hybrid approach not only strengthens technical skills but also soft skills such as leadership, communication, and adaptability to change—skills that are crucial for success in the dynamic nature of police duties. The research employs a descriptive qualitative methodology, with data collection based on literature review and analysis of digital documents related to the implementation of the Hybrid Assessment Center within Polri. The findings indicate that the hybrid approach provides a more accurate and comprehensive assessment of individual competencies, fostering sustainable development. Additionally, the use of digital technologies, such as virtual reality and remote assessment, allows for more efficient and flexible evaluations, especially in crisis situations such as a pandemic. The study recommends emphasizing the integration of technology in human resource management within Polri and suggests continuous improvements to the competency assessment system via the Hybrid Assessment Center. The implementation of this model is expected to support the enhancement of Polri's human resource quality, making personnel more prepared to face the challenges of the disruptive era and ensuring professional service to the community.
Peran TikTok Analytics dalam Meningkatkan Efektivitas Strategi Pemasaran Digital Bowo, Ferdian Arie
Manajerial Vol 18, No 1 (2025)
Publisher : Postgraduate of Jayabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31479/m.v18i1.282

Abstract

Penelitian ini bertujuan menganalisis peran TikTok Analytics dalam optimalisasi strategi konten digital dengan menekankan makna kuantitatif dan kualitatif dari metrik yang tersedia. Hasil kajian literatur dan analisis praktik menunjukkan bahwa metrik seperti kurva retensi tontonan (watch time retention curve), rata-rata durasi tonton (average watch time), tingkat penyelesaian tontonan (completion rate), dan kecepatan keterlibatan (engagement velocity) tidak hanya merefleksikan performa teknis, tetapi juga perhatian, relevansi, serta keterhubungan emosional audiens. Strategi berbasis data seperti penentuan waktu unggah, pemetaan sumber lalu lintas, pemanfaatan hashtag dan sound relevan, serta perancangan caption interaktif terbukti meningkatkan jangkauan dan keterlibatan organik. Segmentasi konten (edutainment, storytelling, user-generated content) serta siklus iterasi berbasis data membantu menyusun pedoman internal yang adaptif. Penelitian ini menegaskan bahwa TikTok bukan sekadar media hiburan, tetapi instrumen strategis komunikasi digital yang berkontribusi pada performa merek.
Kepemimpinan Transformasional Dan Kultur Inovasi: Strategi Digital Academic Leadership Dalam Menghadapi Era Society 5.0 Dewi, Ratna Kusuma
Manajerial Vol 18, No 1 (2025)
Publisher : Postgraduate of Jayabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31479/m.v18i1.284

Abstract

This study examines the role of transformational leadership in strengthening Digital Academic Leadership (DAL) and fostering an innovation culture within higher education institutions in response to the demands of Society 5.0. Using a narrative conceptual literature review, this research explores how the four pillars of transformational leadership (idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration) contribute to the development of human-centered digital academic leadership. The analysis demonstrates that transformational leadership is essential for shaping a transformative digital vision, empowering digital human resources, and embedding humanistic values in digital governance. Furthermore, the study highlights that the integration of transformational leadership principles with digital competencies forms a strategic foundation for creating an adaptive, collaborative, and sustainable innovation culture in higher education.
Systematic Literatur Review: Peran Digital Marketing dalam Membangun Kepercayaan Konsumen pada Industri Insurtech Noor, Zulki Zulkifli
Manajerial Vol 19, No 1 (2026)
Publisher : Postgraduate of Jayabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31479/m.v19i1.286

Abstract

Insurtech has shifted insurance interactions from face to face meetings to digital screens, creating significant challenges in building consumer trust without human touch. This study aims to evaluate the effectiveness of friendly chatbots versus in app cost transparency in shaping customer confidence. The method used is a Systematic Literature Review (SLR) with the PRISMA protocol, analyzing 12 reputable journal articles from 2020 to 2025. The results indicate that cost transparency plays a fundamental role in mitigating fraud risk perceptions and building initial integrity. Conversely, AI based chatbots serve as accelerators that provide privacy comfort due to their non judgmental nature, particularly in collecting sensitive data. In conclusion, effective digital marketing strategies should not choose one over the other but rather position transparency as the logical foundation and chatbots as an empathic interface. These findings contribute to Trust Commitment Theory by proposing a hybrid trust model for digital financial services.

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