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INDONESIA
Primanomics : Jurnal Ekonomi & Bisnis
Published by Universitas Buddhi Dharma
ISSN : 1412632X     EISSN : 26146789     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 382 Documents
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Analysis of Factors Affecting Visitor Decision Making to Stay at Hotels (Case Study at Hotel in Umbulharjo District, Yogyakarta Special Region) Fx Pudjo Wibowo; Fidellis Wato Tholok; Sugandha Sugandha
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 3 (2021): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i3.636

Abstract

The purpose of this paper is to determine the price, location, promotion, service partially (individually) or simultaneously (jointly) to the decision making to stay at a hotel in the District of Umbulharjo, the Special Region of Yogyakarta. The t test shows that the magnitude of the variable price (X1) partially has a positive and significant effect (t value of price is 1.977.> t table 1.65 and .0049 <0.05 on (decision making to stay) at hotels in Umbulharjo District, Yogyakarta Special Region, variable location (X2) partially affects positive and significant (location value t count 3.519.> t table 1.65 and .0001 <0.05 against (decision making to stay) at hotels in Umbulharjo District, Yogyakarta Special Region, promotion variable (X3) partially has a positive and significant effect (t value promotion 3664.> t table 1.65 and .0000 <0.05 against (decision making to stay) at P There are hotels in the District of Umbulharjo, Yogyakarta Special Region, the service variable (X4) partially has a positive and significant effect (the t count value of service is 9,748. > t table 1.65 and .0000 <0.05 to (decision making to stay) at hotels in Umbulharjo District, Yogyakarta Special Region, and for the F test results obtained for the calculated F value of 249.643 with a significance value of 0.000 so that the value of F count> F table or 249.643> 3.87 or the level of significance (sig) 0.000 <0.05, it can be concluded that the effect simultaneously (together) between price, location, promotion and service, on (decision making to stay) at hotels in Umbulharjo District, Yogyakarta Special Region and The adjusted R2 value in this study means that variance in decision making can be explained by price, location, promotion and service through a model of 56.3% and the remaining 43.7% comes from other variables outside of price, location, promotion and service variables.
Build A Koperasi Organization As A Big House Of Umkm In Tangerang City Asep Sugara; MD Sukamto
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 3 (2021): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i3.632

Abstract

This study aims to explain the existing conditions of out-of-pocket koperasi organization in Tangerang City and explain the pattern of synergism between urban village koperasi organization and UMKM, so as to create business competitiveness based on a sustainable populist economy by utilizing various potentials. The results showed that the existence of sub-district koperasi organization in Tangerang City still seemed forced and less able to synergize with existing UMKM. Koperasi organization should be able to become homes for UMKM by utilizing the potential that exists in the region as well as the penta helix model of cooperation. Koperasi organization and UMKM must also be able to utilize and use information and technology for business management and marketing of their products or services.
A Business Model Analysis On Hj Nina’s Rental Housing Using Business Model Canvas Approach Puti Lenggo Ginny; Andy Andy
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 3 (2021): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i3.637

Abstract

Tangerang City has great potential for the growth of residential property projects. This region called thriving city due to economic growth which Tangerang City quite significantly from National. Terms of geographical, Tangerang City have access to strategic Jakarta so many transportation infrastructure could trigger growth property in the area. With the existence of business opportunities related to housing in Tangerang City, Mrs Hj Nina take advantage of these business opportunities by building land owned by property for a rented houses. But in running her business, Mrs Hj Nina has the main obstacle is competition around rented houses. One of the ways that Mrs Hj Nina’s rented house can explore the existing potential is by analyzing the right business model. Based on the results of the research on the identification of business model elements that exist in the house of Mrs Hj Nina, the author proposes several improvement programs for Mrs Hj Nina, namely expanding the house rent, develop business rented by diversifying business, adding facilities, doing community service, the owner having face to face meetings with rented houses, and house renters are active in the activities of local residents. With proposal the program for the improvement is expected to makes a business Mrs Hj Nina can develop and survived in the field of the business.
The Role of Entrepreneurial Role Model Influencer and Entrepreneurship Education towards Entrepreneurial Intention Kylie Julia Ahmad; Cliff Kohardinata; Clarissa Rachmadella Roshidawati
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 3 (2021): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i3.615

Abstract

The purpose of this research is to find out the effect of entrepreneurial role model influencer and entrepreneurship education towards entrepreneurial intention. The concept of entrepreneurial role model influencer combines the concept of social media influencer with entrepreneurial role model, this is new variables and have never been used in any research. This research uses a multiple linear regression approach, the sample of this research is 153 International Business Management students of Ciputra University. The result of this research shows that the entrepreneurial role model influencer and entrepreneurship education have a significant impact on entrepreneurial intention.
The Influence of Price, Location, Promotion, and Service on Product Purchase Decision Making During The Covid-19 Pandemic (Case Study on Small and Medium Enterprises (UKM) of Kampung Sejahtera Mandiri Teras Pancasila Tangerang City, Banten) Gregorius Widiyanto; Pujiarti Pujiarti
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 1 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i1.912

Abstract

The purpose of this study was to determine how much influence the independent variables (price, location, promotion, and service) had on the dependent variable (product purchasing decisions), either partially or simultaneously. This research was conducted at the Small and Medium Enterprises (MSMEs) of Kampung Sejahtera Mandiri, Teras Pancasila, Tangerang City, Banten. The sample used was taken by simple random sampling method as many as 100 consumers. Collecting data through field studies by distributing questionnaires to 100 consumers, as well as observations and interviews with SMEs in Kampung Sejahtera Mandiri Teras Pancasila, Tangerang City, Banten. Statistical data analysis used validity, reliability, normality, heteroscedasticity, multicollinearity, coefficient of determination, t test (partial test), and F test (simultaneous test), with the SPSS 25 statistical tool. significant on the dependent variable with the results obtained that the value of tcount price is 2,602 > ttable 1.65 and probability 0.0011 < 0.05, t-count value for location is 2.111 > ttable 1.65 and probability 0.0037 < 0.05, t-count promotion value is 6.101 > ttable 1.65 and probability of 0.0000 < 0.05, and the value of t count service is 6.648 > t table 1.65 and probability 0.000 < 0.05. The F test shows that the independent variable simultaneously has a positive and significant effect on the dependent variable with the results obtained that the Fcount value is 128.419 > Ftable 3.87 and the probability value is 0.000 <0.05. The value of the coefficient of determination (R2) is 56.3%, meaning that the independent variables (price, location, promotion, and service) have a simultaneous influence of 56.3% on the dependent variable (product purchasing decisions), and the remaining 100% - 56.3% = 43.7% influenced by other factors.
Personnel Motivation to Share Knowledge for Quality Assurance: the role of Intrinsic and Extrinsic Motivation Devi Rahnjen Wijayadne; William Widjaja
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 1 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i1.860

Abstract

Quality assurance has become the most critical behavior to expand business across the country. To assure the quality of the product, every employee should understand the knowledge about the standard operating procedure and quality assessment requirement, so the enterprise should manage and share knowledge with each employee in the organization. The best way to manage and share knowledge is knowledge sharing among employees, defined as knowledge sharing behavior. This research examines the role of extrinsic motivation dan intrinsic motivation to enhance employee’s knowledge sharing behavior (KSB). This empirical study aims to confirm and examine these types of motivation that influence KSB. Self-determined theory (SDT) and social exchange theory (SCT) are used to understand the role of motivation and organizational context that influence employee KSB. Research models are analyzed using structural equation modeling partial least square (SEM-PLS). The result is finding a positive effect of extrinsic and intrinsic motivation to determine employees (KSB) who support SDT and SCT.
The Influence of Work-Life Balance on Employee’s Turnover Intention (Case Study in Head Office Perum BULOG Jakarta Milla Dwi Afnisya’id; Pramitha Aulia
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 1 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i1.865

Abstract

This study aims to determine how the level of work-life balance, the level of employee turnover intention, and the effect of work-life balance on the turnover intention of employees at the head office of Perum BULOG Jakarta. The sample in this study as many as 86 employees with a sampling technique that is the probability sampling. In addition, the data analysis techniques used are descriptive analysis, simple linear analysis, classical assumption test, coefficient of determination, and t test using the SPSS version 26 application to process the data. Based on the results of the study, it shows that the level of employee work-life balance is in the high category, the level of employee turnover intention is in the low category, and the results of simple linear regression analysis show that the work-life balance has a significant negative effect on turnover intention.
The Effect Of Capital Intensity, Sales Growth, Leverage On Tax Avoidance And Profitability As Moderators Farid Addy Sumantri; Agus Kusnawan; Rr. Dian Anggraeni
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 1 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i1.861

Abstract

The purpose of this study was to examine the effect of capital intensity, sales growth, leverage on tax avoidance and profitability as a moderator. Tax Avoidance in this study was measured using the cash effective tax rate (CETR) approach and leverage was measured using the debt to equity ratio (DER). Profitability as a moderating variable is measured using return on assets (ROA). The research sample uses food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange. The research method used is a purposive sampling approach. The number of companies used in this study were 11 companies with a research period span of five years, so the number of samples used in this study was 55 samples. The model in this study uses multiple linear regression. The results of the study prove that the variables of capital intensity and sales growth have an effect on tax avoidance. On the other hand, leverage proxies with DER has no effect on tax avoidance. The results of this study can also prove that profitability is proxyed by return on assets to moderate the effect of leverage on tax avoidance. On the other hand, profitability as proxied by return on assets cannot moderate the effect of capital intensity and sales growth on tax avoidance.
The Influence Analysis of Brand Trust and Product Quality on Wardah Customer Loyalty Nur Sa’aadah; Imanuddin Hasbi
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 1 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i1.867

Abstract

Changes in lifestyle and the rapid development of the cosmetic industry have caused consumers to become more selective in determining the brand or product to be used. However, the main thing that triggers consumer loyalty to Wardah is still dominated by halal labels. The number of new brands emerging and the decline in index value signifies that Wardah must increase customer loyalty. According to research, several factors influencing consumer loyalty are brand trust and product quality. This study is a research with a quantitative approach, this study uses descriptive data analysis techniques and multiple linear regression analysis, with the number of samples used as many as 100 respondents, the sampling technique used is non-probability sampling. This study indicates that based on the multiple linear regression analysis techniques, it is known that, partially, the brand trust variable (X1) does not affect the consumer loyalty variable (Y). With the same analysis technique, it is known that the product quality variable (X2) significantly influences consumer loyalty (Y). Simultaneously, the variables brand trust (X1) and product quality (X2) significantly affect consumer loyalty (Y)
Performance Analysis of Tangerang City Local Government Information System Website Franki Slamet; Agus Munandar
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 1 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i1.862

Abstract

This research was conducted as a basis for performance analysis of the information system website local government of Tangerang City. It will be described on the results of measurement and assessment of the information system of the tangerang city government. Of course, government information systems are needed to improve public services. With the results of the information system of the local government of Tangerang City is well indicated.

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