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Primanomics : Jurnal Ekonomi & Bisnis
Published by Universitas Buddhi Dharma
ISSN : 1412632X     EISSN : 26146789     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 382 Documents
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The Influence of Packaging and Information Transparency on Intention to Try with Endorser Capability as Moderation Auditia Setiobudi; Deandra Vidyanata; Clarissa Sabella
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 2 (2021): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i2.585

Abstract

Food and beverage industry is growing rapidly which causes companies to trying to fullfil consumer needs, one of which is packaging. Packaging is an important element to protect the product. Technological advances are able to make it easier for everyone to get information. Transparency information is able to provide information that consumers need. The purpose of this research is to examine the effect of packaging and information transparency on the intention to try Cikake products and to examine the moderating effect of endorser capability between information transparency on intention to try Cikake's. The population of this research is Cikake consumers who have tried this product before, have an Instagram account and live around the city of Pandaan. The sampling method used in this study was the census method, with a population of 100 people as the sample. Respondent data is collected by distributing questionnaires to Cikake consumers. This research uses Moderated Multiple Regression (MMR) as an analysis tool. The finding from the results of multiple linear regression tests which resulted in a significance value on the packaging variable of 0.005 while the information transparency variable was 0.000, which means that packaging and information transparency had an effect on the intention to try. The effect of moderation has a significance value of 0.030 and an increase in the coefficient of determination, which means that endorser capability is able to moderate the relationship of information transparency to intention to try Cikake's.
Customer Service Mechanism Analysis At Bank Bjb Branch Of Tangerang City Rachmat Gustiana; Mustofa Mustofa; Beby Pebri Nurjaman
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 1 (2021): Primannomics : Jurnal Ekonomi & Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i1.511

Abstract

This study aims to explain the service mechanism at Bank BJB, Tangerang City Branch to its customers. The research objective was to explain the service level and customer satisfaction index value of the Bank BJB Branch of Tangerang City. The research method used is quantitative method with descriptive type. To measure the level of service used Likert scale analysis and to measure customer satisfaction used customer satisfaction index analysis. The results showed that the research hypothesis can be accepted, with a service level of 70.52%, which is above the critical value of acceptance of hi potesis by 60%. The results of the customer satisfaction index analysis resulted in a value of 89.53 which was included in the service class category A class which indicated that the services provided by the Bank BJB Branch of Tangerang City were very good.
The Effect Of Brand Identification And Self-Concept Connection On Brand Love And Its Implications For Brand Loyalty Devi Dwi Agusthera; Theresia Militina; Saida Zainurrosalmia ZA
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 1 (2021): Primannomics : Jurnal Ekonomi & Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i1.502

Abstract

This study aims to analyze and find out Brand Identification, Self-Concept Connection, Brand Love and Brand Loyalty for iPhone brand Smartphone users in Samarinda. The background of this research refers to the relationship between Brand Identification and Self-Concept Connection that is woven by the iPhone Brand with its users. Besides seeing how the Brand Identification and Self-Concept Connection formed the Brand Love and Brand Loyalty iPhone smartphone users in Samarinda. Brand Identification and Self-Concept Connection may not necessarily create optimal love for iPhone smartphone users in Samarinda, so it needs to be reevaluated along with how much influence it has on brand loyalty. This research is a quantitative descriptive study and uses SEM-AMOS v.22, analysis tool with the SAMPLE formula = Σ Indicator x (5-10), which then selected samples of 102 respondents. Data collection techniques using the proportional accidental sampling method. The results showed that five proposed hypotheses were accepted namely Brand Identification had a significant effect on Brand Love, Self-Concept Connection had a significant effect on Brand Love, Brand Identification had a significant effect on Brand Loyalty, Self-Concept Connection had a significant effect on Brand Loyalty and Brand Love had a significant effect towards Brand Loyalty. These findings support the theory and previous research that became the reference of researchers.
Adaptation Of Disruption In Fast Food Companies In The New Normal Era Rinintha Parameswari; Pujiarti Pujiarti; Eso Hernawan
Primanomics : Jurnal Ekonomi & Bisnis Vol 18 No 3 (2020): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v18i3.396

Abstract

The purpose of this research is how the community can adapt to the changes that occur in fast food companies in the new normal era. Discipline and public understanding of changes during the pandemic and entering the normal era are very important from habituation and technology. This research is descriptive by collecting primary data and also secondary data by conducting analysis and random interviews with services on fast food, visitors, and other data. This observation was made because fast food is the food most often consumed by people around> 80% because it is fast in providing it and this food is the people's choice for holding meetings both formal and informal. The results obtained and analyzed for this new order of life by opening it up gradually and getting used to the conditions applied by the government since March until now have made people accustomed to the existence of temperature checking regulations, wearing masks, maintain distance and determine other health protocols. With the existence of health rules applied the community has realized the importance of maintaining health even with meetings with others. The use of cashless or delivery that was already available in service applications before the pandemic and some people can already use it but others are more accustomed to using other merchant applications because it is considered easier and the number of choices and discounts.
Application of Instagram Media for ‘No Club’ Business Growth Noni Yanti; Liliana Dewi
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 2 (2021): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i2.593

Abstract

Instagram is one of the most popular social media right now. This is proven by millions of active users who use it. In order to optimize Instagram marketing, research is done on well-known brands in Surabaya that use Instagram as their marketing media. The aim of this research is to explore more about which marketing techniques are more effective than others among Instagram business owners, so that it can be used by researcher to determine Instagram marketing optimization efforts for No Club business growth. The method used in this research is qualitative research using descriptive analysis. The informants in this study were three people who were selected based on purposive sampling. Observation and interview were conducted on brands in Surabaya who use Instagram as their marketing media, namely Other Rag Enterprise, Cosmic, and Garlick. The results of this study indicate that Instagram is effectively used for marketing activities. There are several strategies that can be implicated by No Club related to features on Instagram such as cameras, hashtags, arrobas, geotagging, and comments also need to be considered to improve service quality. The most effective marketing on Instagram is by soft selling and up to date every day with at least 1 post a day and a simple but attractive caption. Promotion can be carried out with selebgram and those who are still relevant to the young and fashion target market. The focus of the promotion is on the Instagram feeds and Instagram story features.
Forecasting Stock Prices of PT. Bank Negara Indonesia (Persero) Tbk., by Method (BOX-JENKINS) M. latif Edo Arfian; Paiaman Pardede; Maurits Sipahutar; Parulian Naibaho
Primanomics : Jurnal Ekonomi & Bisnis Vol. 19 No. 1 (2021): Primannomics : Jurnal Ekonomi & Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i1.520

Abstract

The purpose of this study is to find the most appropriate model for predicting future stock prices, and the analytical tool used is ARIMA. In this study, the authors used the time series data of the share price of PT BNI (Persero) Tbk. from January 3, 2017, to June 28, 2019, consisting of 594 working days from the Investing.com database. The research found that the ARIMA model analysis (3,1,3) is the most appropriate model for predicting the share price of PT. Bank Negara Indonesia (Persero) Tbk, with the equation model: Yt = - 6.331988 + 1.714721Yt-1 - 0.149406 Yt-2 - 1.72221 Y t-3 + 0.858083 Yt-4 + 0.729283 t-1 - 0.845787 t-2 - 0.898101 t-3.
The Role Of Small Micro Enterprises In Production Snack And Product Innovation Towards Additional Community Economic Income In Tangerang City Heri Satrianto; Berlin Silaban; Rinintha Parameswari
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 1 (2021): Primannomics : Jurnal Ekonomi & Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i1.507

Abstract

The study is intended to determine The Role of Small Micro Enterprises in Production Snack and Product Innovation towards an Additional Community Economic in Tangerang City. Micro small and medium enterprises (MSMEs) have an important role in the economy of Indonesian society. Indonesia government also views the existence of MSME businessman as important. The existence of MSMEs can have an effect on increasing people's income and also with the innovation of snacks that can attract consumers. The method used quantitative which was taken, it can be conclude that Whereas t count is 6,453> t table is 1,985 and the sig o.oo value <0.05, this shows that the role of Micro and Small Enterprises in production snacks has a significant and positive effect on the addition of community economic income in Tangerang City. That t count is 5,568> t table is 1,985 and the sig o.oo value <0.05, this shows that product innovation has a significant and positive effect on the addition of community economic income in Tangerang City. Whereas F count is 161,927> from F table of 3.09 and sig value of 0,000 <0.05, this shows that the Micro and Small Entrepreneurs Production snacks together with product innovation have a significant and positive effect on the addition of community economic income in Tangerang City.
Leadership Style, Compensation And Its Effect On Employee Performance (PT. SSBP Case) Elly Alfrida; Petrus T. Resi; Sabam Simbolon
Primanomics : Jurnal Ekonomi & Bisnis Vol 18 No 3 (2020): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v18i3.451

Abstract

This research is aimed at understanding the relationship of leadership style and compensation on employee performance at PT SSBP considering that the two independent variables are the main factors that determines the success of a company as general as well as PT SSBP. The research obtained data from 144 respondents out of 210 total employees. A questionnaire was prepared to catch their perception on leadership style and compensation and how they affect their performance in the company they work with. From the data obtained and the analysis result shows that the relationship and the contribution of leadership style and compensation on the performance of employees is strong and significant, either partially or simultaneously. Therefore as managerial instruments, leadership style and compensation are extremely important factors to be considered and continuously updated in order to keep and maintain employees motivation that in turn will boost their performance,
Factor Analysis On Customer Satisfaction At Bella Vita Hotel Gabriela Roselin Wongge
Primanomics : Jurnal Ekonomi & Bisnis Vol 18 No 3 (2020): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v18i3.391

Abstract

Tourism industry in Indonesia is growing rapidly every year. This requires Bella Vita Hotel to maintain and develop the company to increase sales, maintain customer loyalty, and attract more customers by increasing customer satisfaction. The researcher uses service quality, price, facility, and customer satisfaction as the reference variables for this study. The purpose of this study is to analyze the factors that influence the level of customer satisfaction at Bella Vita Hotel. The population of this study is 152 people, taken from the average data of customers that stayed at Bella Vita Hotel from May-July 2019. Therefore, the number of samples obtained through the calculation using the Slovin Formula is 61 people. The researcher collected the primary data by distributing questionnaires to 61 customers of Bella Vita Hotel, and the sample is selected using Simple Random Sampling and processed using SPSS 22. Exploratory Factor Analysis is the technique of data analysis used in this study. The result of this study are 7 new variables with each operational item inside, namely: Personal Experience, Benefit, Company Image, Employee Capabilities, Customer Oriented, Feedback, and Price.
The Effect of Ease of Transaction and Service Quality on Purchasing Decisions Mediated by Consumer Satisfaction (Studies on Okeped Jabodetabek Users). Melitina Tecoalu; Soegeng Wahyoedi; Edward Kustiawan
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 2 (2021): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i2.586

Abstract

This study aims to determine the effect of ease of transaction and service quality on customer satisfaction in purchasing decision making. In this study using a sample of 100 respondents using convience sampling non profitability. Data obtained through questionnaires, the data collection process in this study is Structural Equation Modeling (SEM) with the SmartPLS (Partial Least Square) 3.0 program to determine the relationship between the effect of Ease of Transaction, Service Quality on Purchasing Decisions and Consumer Satisfaction as a mediating variable.The results of the hypothesis that there are 4 accepted and 3 rejected after being tested by hypothesis testing is done using the probability value and the t statistic. So in the hypothesis acceptance criteria t-statistic> t-table. Ease of transaction affects customer satisfaction, so the hypothesis is accepted. Service quality affects customer satisfaction, so the hypothesis is accepted. Ease of transaction affects purchasing decisions, so the hypothesis is accepted. Service quality affects purchasing decisions, so the hypothesis is accepted. Consumer satisfaction has no effect on purchasing decisions, so the hypothesis is rejected. The service quality on purchasing decisions is not mediated by consumer satisfaction well so that the hypothesis is rejected. Ease of transaction on purchasing decisions is not mediated in consumer satisfaction well, so the hypothesis is rejected. In this study, it is explained that the purchasing decision is not well mediated by consumer satisfaction so that consumers who do not reach their expectations feel dissatisfied, which leads to not making purchasing decisions on Okeped.

Page 11 of 39 | Total Record : 382

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