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Primanomics : Jurnal Ekonomi & Bisnis
Published by Universitas Buddhi Dharma
ISSN : 1412632X     EISSN : 26146789     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 382 Documents
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The Influence of Brand Trust on The Decision of Repurchasing Sari Roti Product (Case Study on Sari Roti Consumers) Dania Rava Filda Zhia; Hawignyo Hawignyo
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 2 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i2.963

Abstract

Bakery companies in Indonesia are increasingly competitive, each company is required to develop skills and formulate appropriate and measurable marketing strategies to ensure business continuity and maintain brand trust . When customers have confidence in the brand, repeat buying behavior will be created. The purpose of this study was to determine the effect of Brand Trust on the Decision to Purchase Sari Roti Products. This study used descriptive and verification methods with a quantitative research approach. The sampling technique of this research is probability sampling with random sampling technique using the formula Isaac and Michael. The types of data used in this study are primary and secondary data. The data is processed using SPSS (Statistical Product and Service Solution) software . The results of this study prove that Brand Trust has a significant effect on Repurchase Decisions.
Application of Marketing Mix to Improve Consumer Purchasing Decisions on Culinary in The Old Market Sugandha Sugandha; Fidellis Wato Tholok; Suhendar Janamarta
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 2 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i2.966

Abstract

The purpose of this study was to determine the implementation of the Marketing Mix Strategy (Product, Price, Place and Promotion) of Tangerang Old Market Culinary in Increasing Consumer Purchase Interest partially (alone) or simultaneously (together). The research was conducted by distributing questionnaires. , while the research method using Simple Random Sampling. The independent variables in this study are price, location, promotion and service, while the dependent variable in this study is the decision to stay. The data collection method was used by distributing questionnaires directly to the Tangerang Old Market Culinary Consumers. The analytical method used in this research is the analysis of the coefficient of determination, multiple regression analysis of the F test and the t test, using SPSS Version 25.00 which is based on data from 100 Culinary Consumers at the Old Market Tangerang. positive and significant (product t-count value is 6369. > ttable 1.985 and .0000 <0.05 to (Consumer Purchase Interest) At Tangerang Old Market, Price Variable (X2) partially has a positive and significant effect (t-value calculated price is 3559. > ttable 1.985 and. Tangerang , Promotional Variable (X4) partially positive and significant effect (t value of Promotion 4.648. > ttable 1.985 d an .0000 < 0.05 with respect to (Consumer Purchase Interest) at the Tangerang Old Market, and for the F test results obtained results for the calculated F value of 178,855 with a significance value of 0.000 so that the calculated F value > F table or 178,855 > 2.70 or the level of significance (sig) 0.000 <0.05, it can be concluded that there is a simultaneous (together) effect between product, price, place, promotion on consumer buying interest in Tangerang Old Marketand the adjusted R2 value in this study means that the variance in consumer buying interest can be explained by Promotion, Place, Product, Price through the model of .883% and the remaining 11.7% comes from other variables outside of promotion, place, product and price variables. Or in other words, the amount of contribution / contribution of .883 to Consumer Purchase Interest is 88.3%, the remaining 11.7% comes from other variables outside the variables of Promotion, Place, Product, Price
The Influence of Capital Adquacy Ratio and Non Performing Loan on Return On Asset Elsa Thyovani; Gusganda Suria Manda
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 2 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i2.1177

Abstract

Bank performance can be measured using Return On Assets as a measuring tool for a company in achieving profitability in the form of assets owned by the company. This study aims to determine the effect of the ratio of capital adequacy and non-performing loans on return on assets. The population of this study are several banking companies listed on the IDX in the 3 year observation period (2017-2019). This study took samples taken using purposive sampling method. Based on the results of multiple linear regression analysis which shows that the capital adequacy ratio has a positive and significant effect on asset returns, meanwhile non-performing loans have a negative and insignificant effect on asset returns.
Budaya Organisasi, Kompetensi Kerja Perngaruhnya Terhadap Kinerja Pegawai PT. MAYBANK Indonesia Cabang Juanda Jakarta Raston Sitio; Rodeyar S Pasaribu; Parel Naibaho; Paiaman Pardede; Maurits Sipahutar; Charles V Sianipar
Primanomics : Jurnal Ekonomi & Bisnis Vol. 20 No. 2 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i2.1182

Abstract

Tujuan penelitian penelitian ini adalah untuk mengetahui pengaruh buadaya organisasi dan kompetensi kerja karyawan PT. Maybank Cabang Juanda Jakarta. Latar belakan penelitian ini adalah adanya fenomena proses komunikasi antar sesama karyawan dan pinpinan dalam meningkatkan kinerja karyawan demi mencapai tujuan perusahaan untuk menarik nasabah lebih banyak. Metode penelitian digunakan adalah desktiptif korelasi untuk mencari hubungan budaya organisasi dan kompetensi karyawan terhadap kinerja karyawan. Penelitian ini dilakukan pada PT. Maybank Indonesia cabang Juanda Jakarta yang beralamat di Jalan. Ir. H. Juanda No. 27A, Jakarta dari bulan Januari sampai bulan Maret 2022. Populasi pada penelitian ini sebanyak 160 orang yakni seluruh karyawan PT. Maybank cabang Juanda dengan menggunakan rumus Slovin pada tingkat kepercayaan 95% atau α = 0.05 maka diperoleh responden sebanyak 114. Data penelitian ini terdiri dari data primer yang diperoleh dari penyebaran kuesioner dan data sekunder diperoleh dari literatur-literatur terkait. Analisis data yang digunakan regresi linier berganda dengan bantuan SPSS 26, dengan terlebih dahulu melakukan uji-uji intrumen penelitian agar model regresi layak digunakan. Hasil Penelitian ini adalah terdapat pengaruh budaya organisasi dan kompetensi kerja terhadap kinerja karyawan PT. Maybank Cabang Juanda Jakarta
Influence of Brand Image on The Purchase Decision of Drinking Water in Packed Le Mineral (Case Study on Le Mineral Consumen in Karawang) Anggi Fitriani Ramadani; Ajat Sudrajat
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 2 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i2.964

Abstract

Bottled water companies have more and more competitors and continue to grow, resulting in companies having to create a good image of a brand in order to get a positive impression in the eyes of consumers. Because brand image is a factor that can influence consumer purchasing decisions. A good brand image will have a positive impact on the company which will ultimately benefit the company through increased purchases. This study aims to determine the effect of Brand Image on the Purchase Decision of Le Minerale bottled drinking water in the Karawang area. This study used descriptive and verification methods with a quantitative research approach. The sampling technique of this research is probability sampling using the formula Hair et all. The types of data used in this study are primary and secondary data. The data is processed using SPSS (Statistical Product and Service Solution) software . The results of this study prove that Brand Image has a significant effect on purchasing decisions.
Analysis of Influencing Factors to Increase Product Selling Value During the Covid-19 Pandemic (Case Study of Small and Medium Enterprises (Smes) in Kampung Sejahtera Mandiri Teras Pancasila Tangerang, Banten) Fx. Pudjo Wibowo; Agus Kusnawan; Eso Hernawan
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 2 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i2.967

Abstract

Analysis of factors that influence To Increase Product Selling Value During the Covid 19 Pandemic, in this case how much both / individually and jointly between independent variables (price, location, promotion and service) affect the dependent variable (Decision Making Purchasing Products During the Covid 19 Pandemic). This research was carried out by Small and Medium Enterprises (UKM) at Kampung Sejahtera Mandiri Teras Pancasila, Tangerang City, Banten by distributing questionnaires to questions while the research sample was used by simple random sampling . Data collection by field studies (interviews, observations, questionnaires) was shown to small and medium enterprises, small businesses. Medium (UKM) Kampung Sejahtera Mandiri Teras Pancasila in Tangerang City, Banten with a total of 100 SME consumers. Statistical data analysis used reliability, validity, normality, autocorrelation, multicollinearity heteroscedasticity, coefficient determination, individual tests (t-test) and joint tests (f-test), with the SPSS 25 statistical tool. The t shows that the independent variables both have a positive and significant influence on the dependent variable. A case study on Small and Medium Enterprises (UKM), Kampung Sejahtera Mandiri Teras Pancasila, Tangerang City, Banten with the results obtained that the t value of the 2.001 price is > ttable 1 .65 and probability .0048 < 0.05, the t value 1.774 for location is. > ttable 1.65 and . probability 0039 < 0.05, the value of t count promotion is 5.823. > ttable 1.65 and .probability 0000 < 0.05 and the value of t count service is 7.401. > )ttable 1.65 and . probability 0000 < 0.05 The result of F count is 172,359 level significance 0.000 then F count > F table (94,925 > 3,87 significance level 0.000 <0.05, the independent variable simultaneously has a positive and significant influence on the dependent variable in the case study on Small and Medium Enterprises (UKM), Kampung Sejahtera Mandiri Teras Pancasila, Tangerang City, Banten and the value of the coefficient of multiple determination R2 is 87.9, % explained the independent variable factors (price, location, promotion and service) and the remaining 100%-87, 9% = 12.1% the results obtained from other variables are not included from the independent variable.
The Moderating Effects Of Enterprise Risk Management (Erm) On Managerial Ownership, Leverage, And Company Growth On Company Value In The Financial Industry Sector Listed On Indonesia Stock Exchange 2015-2019 Geo Fanny Aprilia; Rudolf Lumban Tobing; Lambok DR Tampubolon
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 2 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i2.1178

Abstract

This study is a research gap from previous studies due to differences in results between researchers. This study discusses the effect of managerial ownership, leverage, and firm value with enterprise risk management as a moderating variable in financial sector companies listed on the Indonesia Stock Exchange in 2015-2019. This study took a sample of 17 companies with a total of 85 units of analysis. In processing the data, the researcher used the SPSS Version 22 program.The results of this study indicate that managerial ownership has no significant effect on firm value. While leverage has a significant negative effect on firm value and firm growth has a significant positive effect on firm value. ERM does not significantly moderate managerial ownership on firm value. ERM significantly moderates the effect of leverage and firm growth on firm value.
The Effect Of Paylater Payment Methods On The Increase Of Impulse Purchases Rinintha Parameswari; Puti Lenggo Ginny
Primanomics : Jurnal Ekonomi & Bisnis Vol. 20 No. 2 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i2.1183

Abstract

This research was conducted based on the researcher's desire to find out what factors in the pay later payment method can foster impulse buying, especially for consumers. The independent factor being studied is the Paylater Method (X) while the dependent factor is impulse buying (Y), and the selection of the discount factor is due to the easy payment using the Paylater method. Based on the results of the questionnaire which was processed using SPSS 23 with simple linear regression, it was found that the factors studied had an influence of 4,023. And the result is that X has a positive effect on Y, while based on the results of the R2 count, the value = 0.294 or in other words the discount variable only answers 29.4% of the problems that occur.
The Influence of Product Quality on The Purchase Decision of Wardah Cosmetics in Karawang City Mutiara Ramadhani Putri Jangkung; Ajat Sudrajat
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 2 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i2.968

Abstract

The purpose of this study was to determine the effect of product quality and price on purchasing decisions for wardah products in the city of karawang, this research method used quantitative methods with descriptive and verification approaches. The population used in this study is using social media followers Instagram Wrdah Beauty as much as 2,900,000 with 100 samples used. The validity of the data used is the validity and reliability test and the classical assumption test using linearity, normality, homoscedasticity, non-autocorrelation, and multicollinearity tests. The data analysis technique used is a simple regression analysis technique with partial and simultaneous hypothesis testing. The results of this study are there is a positive and significant influence on the quality of product to purchasing decisions.
Pengaruh Kepercayaan, Promosi Online, Dan Kualitas Layanan Terhadap Keputusan Pembelian Melalui Media Sosial Dan Marketplace Ravena Gabriela Brittany; Andy Andy
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 2 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i2.998

Abstract

Maharaja Pusaka Nusantara adalah sebuah instansi dibidang industri kopi, dan memiliki brand yaitu Maharaja Coffee. Perusahaan telah mengikuti revolusi industri 4.0 dengan menjual produknya di online. Terdapat masalah, bahwa perusahaan kurang memberikan rasa integritas kepada konsumen, promosi online kurang optimal, dan kualitas layanan yang kurang memuaskan. Sehingga ketiga variabel tersebut dapat mempengaruhi keputusan pembelian melalui media sosial dan marketplace. Penelitian ini ditunjukan untuk mengetahui seberapa besarkepercayaan, promosi online, dan kualitas layanan terhadap keputusan pembelian melalui media sosial dan marketplace pada Maharaja Coffee di Kota Tangerang. Penelitian ini menggunakan metode kuantitatif dengan melakukan penyebaran kuesioner kepada 150 sampel. Penelitian ini menggunakan jenis simple random sampling. Dari hasil pengujian hipotesis secara parsial telah memperoleh hasil t_hitung untukkepercayaan yaitu 4,962, t_hitung untuk promosi online yaitu 6,157, dan t_hitung untuk kualitas layanan yaitu 0,516, dengan t_tabel senilai 1,655. Secara simultan Hasil yang telah diperoleh dari F_Hitung yaitu 60,099 dengan F_Tabel yaitu 2,67. Pada penelitian ini telah disimpulkan bahwa terdapat hubungan antarakepercayaan dan promosi online terhadap keputusan pembelian. Kemudian tidak ada hubungan kualitas layanan terhadap keputusan pembelian. Apabilakepercayaan, promosi online, dan kualitas layanan dapat ditingkatkan dengan baik maka dapat mempengaruhi keputusan pembelian. Kata kunci: Kopi, Integritas, Digital, Pemasaran, Kuantitatif.

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