Ganaya: Jurnal Ilmu Sosial dan Humaniora
Ganaya: Jurnal Ilmu Sosial dan Humaniora is a journal published by Jayapangus Press which contains the results of research in the field of social sciences and humanities. The purpose of this journal is to publish and disseminate writings in the social sciences and humanities that can contribute to the development of science. Ganaya: Jurnal Ilmu Sosial dan Humaniora published twice a year in March and September. Ganaya: Jurnal Ilmu Sosial dan Humaniora accepts writings in the form of quantitative and qualitative research from academics, practitioners, researchers, and students relevant to the topic of social science and humanities.
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<![CDATA[Pengaruh Advertising Dan Special Event Terhadap Peningkatan Brand Awareness ]]>
<![CDATA[Anwar, Rima Rahmani]]>;
<![CDATA[Anggraini T., Rosita]]>
<![CDATA[ Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 4 No 3 (2021) ]]>
Publisher : <![CDATA[Jayapangus Press ]]>
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DOI: 10.37329/ganaya.v4i2.1401
<![CDATA[The right communication to grow brand awareness can be realized through advertising. In addition, events are one of the strategies to have a positive influence in communicating a brand. This study wants finding out how building and increasing brand awareness through advertising on social media Instagram and the "Zumba party" event. This research was conducted at the KALCare Lotte Shopping Avenue outlet using a quantitative approach and a positivism paradigm. The study population was 61 “Zumba party” participants as well as a representative sample. The data was processed with SPSS 20.1. then analyzed using Cronbach's Alpha value test factor analysis and t test for regression test The results showed that the "Zumba party" event had a strong enough influence to increase brand awareness of PT. Kalbe Farma. As for advertising on Twitter, although not significant, it still has an influence to increase brand awareness of PT. Kalbe Farma in low levels. Thus, advertisements on the @kalcare Instagram account should be maximized in terms of content and frequency in communicating the Kalbe Farma brand in order to be able to grow Brand Awareness. Then for further research to expand the findings of the benefits of advertising and special events in growing Brand Awareness to customers in various industries and also among society in general.]]>
<![CDATA[Green Online Retailer Towards Brand Sustainability ]]>
<![CDATA[Hutomo, Edwin Joyo]]>;
<![CDATA[Buana, Yud]]>;
<![CDATA[Kurniawan, Yohanes Jhony]]>
<![CDATA[ Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 4 No 3 (2021) ]]>
Publisher : <![CDATA[Jayapangus Press ]]>
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DOI: 10.37329/ganaya.v4i2.1427
<![CDATA[The shift in shopping methods from physical (offline) stores to virtual (online) stores has crystallized even more. Gradually the shift allows consumers to feel easy and comfortable in respect to buying products by online methods. This earliness paradigm shift becomes interesting if it becomes a topic of the research regarding the possibility of its sustainability in the triple bottom line. The clarity of the consumer's perspective on brand sustainability in terms of the main three pillars is being tested to clarify the roots of the paradigm by becoming a hypothesis in this research. The hypothesis was tested using Structural Equation Modeling on the answers of 278 respondents to identify the significant path. The findings are quite surprising so that entrepreneurs require to put forward the sustainability side of their brand. Future research should be aimed at adding more detailed factors related to the need for the process of achieving sustainability.]]>
<![CDATA[The Role Of Word Of Mouth’s Value Co-Creation On The Achievement Of Sustainability ]]>
<![CDATA[Buana, Yud]]>
<![CDATA[ Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 4 No 3 (2021) ]]>
Publisher : <![CDATA[Jayapangus Press ]]>
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DOI: 10.37329/ganaya.v4i2.1428
<![CDATA[Consumers who buy their products through e-commerce are beginning to pay attention to a company's corporate social responsibility (CSR) status. Due to technological advancements, information became more transparent. Based on this phenomenon, research is required to determine the extent to which word-of-mouth consumers collaborate to increase value in order to achieve sustainability. In this study, the achievements are examined from the perspective of co-creation on the word of mouth aspect, with dimensions of three main factors, namely, social, economic, and environmental. The hypothesis of this study was tested using structural equation modeling (SEM), which includes an assessment of the segments of the related pathways. A total of 297 Indonesians who have completed at least 20 transactions in e-commerce, expressed concern about three important aspects of sustainability: people, profit, and the planet. This finding demonstrates the importance of co-creation of word-of-mouth value in achieving sustainability. Further research into the moderating effects of more detailed aspects of the supporting ecosystem could be conducted in the future.]]>
<![CDATA[Role Of Stress To Quitting Intention Between Men And Women Employees In Hotel Industry ]]>
<![CDATA[Isanawikrama, Isanawikrama]]>;
<![CDATA[Hutomo, Edwin Joyo]]>;
<![CDATA[Buana, Yud]]>
<![CDATA[ Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 4 No 3 (2021) ]]>
Publisher : <![CDATA[Jayapangus Press ]]>
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DOI: 10.37329/ganaya.v4i2.1429
<![CDATA[The attitudes and behaviors of employees who provide frontline service and address the extent to which relationships vary among male and female employees. The overall model predicts effects of role stress and work or no work conflict on customer-contact employees’ job performance, job, and life satisfaction, and quitting intent. Results of structural equations modeling suggest an important role for work/no work conflict overall as well as two areas of interesting variation across gender. Specifically, multisampling structural equations analyses suggest that role stress affects female service provider’s job performance more negatively than it does males’, and that job satisfaction is related more highly to quitting intent among males. Overall, results suggest interesting similarities and differences across gender.]]>
<![CDATA[Pengawasan Hukum Terhadap Penyalahgunaan Izin Tinggal Terbatas Penanaman Modal Asing ]]>
<![CDATA[Kresna Wardana, I Gusti Putu Anom]]>;
<![CDATA[Putri, Tsaltsa Syah]]>;
<![CDATA[Laksono, Tunggal Bayu]]>
<![CDATA[ Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 4 No 3 (2021) ]]>
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DOI: 10.37329/ganaya.v4i2.1433
<![CDATA[Every country in the world has sovereignty, especially over the security of its country, one of the things that can threaten the security of the country is the entry of foreigners whose activities are not according to the permits given to them, one of which is the misuse of residence permits by foreign investors in Indonesia. This study aims to explain in detail about the misuse of residence permits by a foreign investor in Indonesia and further discusses the legal supervision carried out by Immigration in dealing with irregularities committed by foreigners. This study uses a descriptive type with empirical normative research methods, where in finding data sourced from secondary data, namely through interviews, and secondary data obtained by conducting literature reviews such as laws and other regulations. At this writing it was found that the perpetrators took actions that were not in accordance with the purpose of giving a residence permit and did not carry out proper procedures to obtain a new Limited Stay Permit. From this research, it can be concluded that the supervision of foreigners must be tightened, one of which is the effective and efficient implementation of the Foreigner Supervision Team which is formed on the basis of synergy between related Ministries/Institutions in Indonesia.]]>
<![CDATA[Penegakan Hukum terhadap Pekerja Imigran China di Indonesia Selama PPKM dan PSBB ]]>
<![CDATA[Zermiyaz, Muhammad Firly]]>;
<![CDATA[Pambudi, Triantomo]]>;
<![CDATA[Dyantara, Ihsanutama Arya Prima]]>
<![CDATA[ Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 4 No 3 (2021) ]]>
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DOI: 10.37329/ganaya.v4i2.1435
<![CDATA[The COVID-19 pandemic has greatly affected the Indonesian economy, especially the welfare of Indonesian workers. During this pandemic, there are still violations of the law on immigrant or foreign workers. This study aims to discuss how the conditions that occur during the arrival of Chinese work migrants and how the rules or policies regulate this. The method used in this study is a qualitative approach with data collection using literature studies. Based on research results from literature studies, the government claimed to have brought workers from China into Indonesia. This action is of course very contrary to what is happening and the government's efforts so far to suppress the number of COVID-19. Even though the unemployment rate is increasing due to layoffs such as the number of 1,722,958 people, the government still allows foreign workers from China to enter and seems to prevent local Indonesian workers from working. In fact, in Government Regulation Number 34 of 2021 as the central legal basis, permits for extension of workers and strict selection of workers must still be carried out consistently. In conclusion, the immigration and labor sector in Indonesia still shows clear shortcomings.]]>
<![CDATA[Kajian Intertekstual Mitos Watugunung Dan Legenda Sangkuriang ]]>
<![CDATA[Pradnya Paramitha, Ni Made Ayu Susanthi]]>
<![CDATA[ Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 4 No 3 (2021) ]]>
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DOI: 10.37329/ganaya.v4i3.2040
<![CDATA[Oral literature is literature that includes the literary expressions of citizens in a culture that is spread and passed down orally or by word of mouth. Stories that are included in oral literature are said to be owned by the people because it is not known who the author is. Oral literature is not concerned with facts and truth, but has an important function in people's lives and is believed to exist because in the story it is closely related to the development of everyday life. Armed with deep values, oral literature also has a function as social control. The various incidents presented should play an important role in setting an example for the community to maintain and at the same time limit everything related to moral values. But nowadays, oral literature is often just an ordinary imaginary story. The important messages in the folklore are sometimes not conveyed in their entirety. For this reason, through an intertextual study, this research will reveal the deep messages conveyed in oral literature that is popular in the community. The stories chosen are the myth of Watugunung and the legend of Sangkuriang. The myth of Watugunung that developed in Bali and the famous legend of Sangkuriang in West Java have a similar storyline. By revealing the relationship between the two, it is hoped that this research can provide insight into the deep messages that the ancestors wanted to convey through the cultural heritage of oral literature. In addition, by taking similar stories from two different areas, this research is also expected to provide awareness that basically these moral values apply to society in general. This research is a qualitative research using literature study and comparative method. From the analysis carried out, there is a relationship between the intrinsic elements between the two. While the moral values presented by the two stories are never giving up, prohibiting incest, and being willing to sacrifice.]]>
<![CDATA[Unleashing the Potential of DeFi: A Comprehensive Guide to Maximizing Rewards While Mitigating Risks ]]>
<![CDATA[Multazam, Mochammad Tanzil]]>
<![CDATA[ Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 4 No 3 (2021) ]]>
Publisher : <![CDATA[Jayapangus Press ]]>
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DOI: 10.37329/ganaya.v4i3.2243
<![CDATA[This article discusses the potential rewards and risks of decentralized finance, or DeFi. While DeFi can offer high returns on investment, it's important to approach the industry with caution and understand the potential drawbacks and complexities. The risks involved include the potential for significant losses, and returns are not fixed, with potential for the depreciation of crypto assets. Understanding the industry is crucial to making informed investment decisions, and reading papers on tokenized assets and tokenomics can help investors gain a better understanding of the industry. DeFi is generated by venture capitalists and landing protocols also play a significant role in generating revenue for the industry. DeFi is different from traditional finance in that it is not regulated by the government and is an anonymous and independent industry. Mitigating risks is important, and investors should not put all their life savings into this field. Understanding the complexities and mitigating risks can help investors achieve high returns with minimal risks.]]>
<![CDATA[Teknologi Sebagai Bahan Peningkatan Kesadaran Ber-Pancasila Generasi Muda ]]>
<![CDATA[Jeni Astari, Ni Putu]]>;
<![CDATA[Sudarsana, I Ketut]]>
<![CDATA[ Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 4 No 3 (2021) ]]>
Publisher : <![CDATA[Jayapangus Press ]]>
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DOI: 10.37329/ganaya.v4i3.2892
<![CDATA[The writing of this research aims to provide analysis in the form of descriptive analysis of the use of information technology to increase awareness of pancasila. The purpose of this study is to rebuild the nation's identity through moral education and pancasila education at a young age, especially in the technology and information sector. This research uses qualitative descriptive research methodology, which requires collecting factual and comprehensive data and identifying a problem through the collection of sources from previous research, including journals, books and from other references in the form of websites related to the following research. The results and conclusions of this study highlight the importance of pancasila in promoting optimism in society and preserving the identity of the archipelago in the face of advances in information technology. So that the government can prepare the golden generation while maintaining the national identity of the Indonesian nation.]]>
<![CDATA[Pentingnya Implementasi Pendidikan Karakter Di Sekolah Sebagai Implementasi Pembangunan Generasi Bangsa ]]>
<![CDATA[Rezzahati, Ni Putu]]>;
<![CDATA[Luwih, I Made]]>
<![CDATA[ Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 4 No 3 (2021) ]]>
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DOI: 10.37329/ganaya.v4i3.2893
<![CDATA[The goal of character education is to instill morality, ethics, and religious values in pupils through science. Parents, instructors, and society all have a significant role in the creation and development of the participants' character. Every child has good potential from birth, but in order for each child's character to be created and developed to the fullest extent possible, that potential needs to be continuously refined and socialized. Children can also easily access digital media in this day and age. An era of digital technology that has both beneficial and negative effects Negative In order to help kids make the most of their digital media and reap positive effects for their lives, educators, parents, and adult society also have a responsibility to supervise and regulate what kids do with it.]]>
