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J-MAS (Jurnal Manajemen dan Sains)
Published by Universitas Batanghari Jambi
ISSN : 2541688X     EISSN : 25416243     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
J-MAS (Jurnal Manajamen dan Sains) diterbitkan oleh Program Magister Manajemen Universitas Batanghari, Jurnal ini mencakup bidang ilmu Ekonomi Manajemen. J-MAS (Jurnal Manajamen dan Sains) terbit sebanyak dua kali dalam setahun yaitu pada bulan April dan Oktober. Jurnal ini mempublikasikan artikel hasil penelitian dan artikel yang masuk hendaknya bukan hasil plagiat dan belum dipublikasikan di tempat lain. Artikel akan di review oleh reviewer dan hasilnya akan dikomunikasikan kepada penulis
Arjuna Subject : -
Articles 9 Documents
 1 
Search results for , issue "Vol 11, No 1 (2026): April" : 9 Documents clear
Dampak Influencer Marketing dan Persepsi Konsumen terhadap Loyalitas Merek melalui Customer Engagement di Produk Maybelline di Bali via TikTok Shop Badaraf, Nabila Rahma; Wisudawati, Ni Nyoman Sri
J-MAS (Jurnal Manajemen dan Sains) Vol 11, No 1 (2026): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v11i1.2323

Abstract

Digital transformation has changed how customers interact with brands, especially in the cosmetics sector. Influencer marketing is crucial to boosting client loyalty and improving brand image. This study tries to look into the impact of an influencer marketing and brand perception on customer loyalty of Maybelline products in Bali, with client interaction serving as a mediating variable through the TikTok Shop platform. A numerical method was utilized a survey approach distributed to 112 respondents who had purchased Maybelline products in Bali. The data was analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The outcomea disclose that influencer Brand image and marketing have a favorable and noteworthy influence on the client engagement and consumer loyalty, while customer engagement significantly mediates both relationships. These findings emphasize that consumer engagement is essential to increasing the efficacy of digital marketing strategies and fostering brand loyalty in the increasingly competitive cosmetic industry. This research helps theoretically to the evolution of digital marketing books and provides practical insights for companies to strengthen collaborations with credible influencers and create authentic brand experiences.
Pengaruh Beban Kerja dan Stres Kerja terhadap Kinerja Karyawan Generasi Z di Kota Jambi Lestari, Vania; Lastari, Adria Wuri; Purwati, Mulia Inda
J-MAS (Jurnal Manajemen dan Sains) Vol 11, No 1 (2026): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v11i1.2416

Abstract

The increasing work demands faced by Generation Z employees in Jambi City have the potential to affect performance levels through workload and work stress experienced. This study aims to analyze and examine the influence of these variables. The study population included Gen Z employees in Jambi City born between 1997 and 2012 and working as contract employees or permanent employees with a minimum work period of 6 months. The sample size was 85 people. The data analysis strategy used was multiple linear regression analysis with SPSS 25 and the research instrument was evaluated using a Likert scale of 1-5. Workload was proven to have no significant effect on employee performance, but on the contrary, work stress had a significant effect, and both variables simultaneously affected employee work performance.
Dampak Pembiayaan Syariah terhadap Tingkat Pertumbuhan Sektoral di Sumatera Tahun 2016-2024 Maulana, Maulana; Zulhilmi, Muhammad; Amri, Khairul
J-MAS (Jurnal Manajemen dan Sains) Vol 11, No 1 (2026): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v11i1.2349

Abstract

The purpose of this study is to examine and analyze the impact of Islamic financing on the growth of the trade, agriculture, and industry sectors in the western region and the service sector in the Sumatera. The method used in this study is quantitative with a descriptive research type. The data used are data from the Central Statistics Agency in the form of Gross Regional Domestic Product 2016-2024 and the Financial Services Authority 2016-2024. Data collection uses documentation studies. The results of the study show that Islamic financing channeled by Islamic financial institutions has an impact on the growth of the trade, agriculture, industry and service sectors in the western region of Indonesia in 2020 - 2024. In Aceh Province, Islamic financing has a greater impact on the service sector than other sectors, North Sumatra Province is higher in the growth of services and trade, West Sumatra in the agricultural and service sectors, South Sumatra in the trade sector. Meanwhile, in Bangka Belitung Province, Islamic financing has a more dominant impact on the service and trade sectors. Jambi Province has a greater impact on the service and agricultural sectors. Bengkulu Province has a greater impact on the service and agricultural sectors. Riau Province is more dominant in the industrial and agricultural sectors. Riau Islands Province has more impact on the trade sector and in Lampung Province, sharia financing has more impact on the trade and services sectors.
Pengaruh Trust, Customer Experience, Perceived Value terhadap Repurchase Intention Melalui Customer Engagement (Studi pada Pengguna Blibli.com) Mustika, Dimas Deny Surya; Untarini, Nindria
J-MAS (Jurnal Manajemen dan Sains) Vol 11, No 1 (2026): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v11i1.2417

Abstract

The rapid development of information technology and digital transformation in Indonesia has triggered a shift in consumer behavior from offline transactions to online shopping, accompanied by intense competition among e-commerce platforms. Despite its large market potential, Blibli.com faces the challenge of a drastic 49.6% decline in web visits by April 2025 and low user engagement compared to its main competitors. Therefore, this study aims to analyze and test the influence of trust, customer experience, and perceived value on repurchase intention among Blibli.com users, by placing customer engagement as a mediating variable. The research approach used is quantitative with a descriptive-causal design. Data collection was carried out through the distribution of an online Likert-scale questionnaire to 220 respondents. Sampling applied non-probability sampling techniques through purposive and snowball sampling methods, with the criteria for respondents aged 17 to 43 years who had made a transaction on Blibli.com at least once in the last six months. The collected data were then analyzed using the Partial Least Squares (PLS)-based Structural Equation Modeling (SEM) method with SmartPLS 4.0 software. The results of the hypothesis testing found that trust, perceived value, and customer engagement have a positive and significant direct influence on repurchase intention. However, the findings also showed that customer experience was proven to have no significant direct influence on repurchase intention, so the second hypothesis (H2) was rejected. Then customer engagement was also found not to mediate between perceived value and purchase intention, so the tenth hypothesis (H10) was also rejected. On the other hand, trust, customer experience, and perceived value each proved to have a positive and significant influence on customer engagement. The practical implications of this study recommend that Blibli.com management prioritize increasing trust and promotional value to encourage direct sales. Considering that user experience does not trigger repeat purchases directly, companies must utilize it to first build strong customer attachment and engagement, as a bridge to drive consumer transaction intentions on an ongoing basis.
Model Pengembangan Kewirausahaan Berbasis Inovasi di Kota Jambi Peramasari, Novi; Ermaini, Ermaini
J-MAS (Jurnal Manajemen dan Sains) Vol 11, No 1 (2026): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v11i1.2405

Abstract

Entrepreneurship is a crucial factor in regional economic development. Micro, Small, and Medium Enterprises (MSMEs) in Jambi City possess significant potential; however, they still face limitations, particularly in terms of innovation capacity. In the digital era, innovation has become a key driver in enhancing business competitiveness and sustainability. The main challenges encountered include the low capacity of human resources, limited access to technology, and a weak supporting ecosystem. These constraints hinder MSMEs from optimizing their performance and adapting to rapidly changing market dynamics. Therefore, this study aims to develop an innovation-based entrepreneurship model that can effectively improve the performance of MSMEs.
Pengaruh Reputasi Merek dan Ulasan Online terhadap Keputusan Pembelian Online Melalui Kepercayaan Pelanggan (Studi pada Konsumen Skincare Lulur Produk Sariayu) Sa'diyah, Halimatus; Untarini, Nindria
J-MAS (Jurnal Manajemen dan Sains) Vol 11, No 1 (2026): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v11i1.2407

Abstract

The hyper-competitive local skincare industry has caused the market position of heritage brands like Sariayu to fluctuate, even leading to a decline in the brand strength index (TBI) of up to 3.1% in the body scrub category by 2025. This situation indicates a challenge for legendary brands to remain relevant amidst the dominance of Gen Z and Millennial consumers who rely heavily on digital information. This study aims to examine and analyze the influence of brand reputation and online reviews on online purchasing decisions by positioning customer trust as a mediating variable. The approach used is a quantitative survey with an explanatory research design. Data were collected through online questionnaires distributed to Sariayu body scrub consumers throughout Indonesia using a purposive sampling technique. A total of 230 valid respondents served as the main sample in this study. The data analysis technique used Partial Least Squares Structural Equation Modeling (PLS-SEM) with the help of SmartPLS 4.0 software to test the causal relationship and mediating role between variables. The results of the study are expected to provide a comprehensive picture of the extent to which legacy reputation and digital reviews are able to build trust that then converts intention to actual purchasing decisions. These findings are intended to provide a strategic foundation for traditional cosmetic brands in adapting digital marketing and managing electronic word of mouth (e-WOM) to maintain loyalty and competitiveness in the modern marketplace.
Fenomenologi Minat Beli Ulang Produk Kesehatan: Kajian atas Kesesuaian Biaya-Manfaat, Keberagaman Varian dan Pengalaman Konsumsi Darmawan, Didit; Muhammad, Ardava Auwiby
J-MAS (Jurnal Manajemen dan Sains) Vol 11, No 1 (2026): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v11i1.2415

Abstract

This literature study aims to analyze the meaning of cost-benefit fit, appreciation for product variety, and reflection on consumption experience in shaping repurchase intention of health products from a phenomenological perspective. The method used is qualitative library research with a thematic synthesis approach following systematic literature review procedures. The results indicate that cost-benefit fit is subjectively interpreted through comparisons between sacrifices made and physical and psychological benefits received. Consumers who perceive proportional value develop satisfaction that drives repurchase intention. Appreciation for product variety reflects consumer needs for choices aligned with individual preferences, creating emotional bonds with brands. Reflection on consumption experience becomes a cumulative evaluation process where consumers recall, compare, and assess each interaction with the product. These three aspects are interconnected in forming the meaning of repurchase intention that is personal and dynamic. Consumers with diverse positive experiences across product variants develop strong emotional attachments to brands. Repurchase becomes not merely a transaction but a ritual that reinforces identity and brand relationships. This study contributes theoretically to enriching consumer behavior literature through a phenomenological perspective and practically provides foundations for manufacturers in designing products and communication strategies aligned with consumer meaning-making processes.
Analisis Usabilitas Sistem Informasi Manajemen Puskesmas Menggunakan Metode Evaluasi Heuristik (Studi Kasus: Puskesmas Ngaglik 1 dan Puskesmas Turi Kabupaten Sleman) Febriyanti, Eka; Kusumadewi, Sri
J-MAS (Jurnal Manajemen dan Sains) Vol 11, No 1 (2026): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v11i1.2419

Abstract

The Community Health Center Management Information System (SIMPUS) plays an important role in improving the effectiveness, efficiency, and integration of healthcare services. However, its implementation must be supported by good usability to facilitate healthcare workers in using the system. This study aims to analyze the usability of SIMPUS at Ngaglik 1 Community Health Center and Turi Community Health Center in Sleman Regency. The method used was heuristic evaluation based on Nielsen’s 10 usability principles. Data were collected through questionnaires distributed to system users and analyzed using the Wilcoxon Signed-Rank test and severity rating assessment. The results showed that, in general, the usability of SIMPUS in both community health centers was categorized as good, with the average score of all criteria above 4.00. At Ngaglik 1 Community Health Center, 17 usability issues were identified across six criteria, consisting of 14 minor problems and 3 items with no usability issues. Meanwhile, at Turi Community Health Center, 14 usability issues were identified across six criteria, all of which were categorized as minor problems with low-priority improvements. The identified issues were mainly related to system status visibility, consistency, error prevention, flexibility, error recovery, as well as help and documentation. In conclusion, SIMPUS in both community health centers is considered feasible to use and demonstrates good usability, although minor improvements are still needed to enhance service quality and user convenience.
Pengaruh Beban Kerja dan Lingkungan Kerja terhadap Kepuasan Kerja melalui Motivasi Kerja sebagai Variabel Mediasi pada PT INKA Multi Solusi Salsabila, Jihan; Indawati, Nurul
J-MAS (Jurnal Manajemen dan Sains) Vol 11, No 1 (2026): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v11i1.2429

Abstract

This study aims to examine the effect of workload and work environment on job satisfaction with work motivation as a mediating variable at PT INKA Multi Solusi. The study employed a quantitative approach with a causal research design. Data were collected through questionnaires distributed to 112 employees selected using purposive sampling based on the Slovin formula. The data were analyzed using Partial Least Squares (PLS) with SmartPLS 4.1.1.6 software. The results indicate that workload and work environment have a positive and significant effect on work motivation. In addition, workload, work environment, and work motivation positively and significantly affect job satisfaction. The findings also show that work motivation mediates the relationship between workload and job satisfaction, as well as the relationship between work environment and job satisfaction. This study is limited to employees of PT INKA Multi Solusi. Therefore, future research is recommended to involve broader organizational contexts and additional variables. Practically, the findings provide implications for companies in improving job satisfaction through effective workload management, supportive work environments, and enhanced employee motivation.

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