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Bisma: Jurnal Bisnis dan Manajemen
Published by Universitas Jember
ISSN : 19783108     EISSN : 26230879     DOI : -
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Bisma terbit secara berkala pada bulan Januari, Mei dan September dengan ISSN 1978-3108 (print), bertujuan untuk menyebarluaskan artikel hasil riset, hasil pemikiran (telaah analitis-kritis) dan artikel ulasan atas artikel yang pernah dipublikasikan dalam bidang bisnis dan manajemen. Bisma menerima kiriman artikel berbahasa Indonesia dan bahasa Inggris yang belum diterbitkan oleh media lain. Artikel hasil penelitian dengan pendekatan survai harus dilampiri instrumen penelitian (kuesioner, daftar wawancara, dan lain-lain).
Arjuna Subject : -
Articles 7 Documents
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Search results for , issue "Vol 18 No 1 (2024)" : 7 Documents clear
PELUANG DAN TANTANGAN EKOWISATA GUNA MENDORONG PERTUMBUHAN BISNIS DAN EKONOMI DI BANYUWANGI Salsabila, Enggita; Wulandari, Gusti Ayu; Riski, Gusti Ayu Agustina
BISMA: Jurnal Bisnis dan Manajemen Vol 18 No 1 (2024)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v18i1.47447

Abstract

Ecotourism has become a rapidly growing trend in the tourism industry, offering nature-based tourism experiences while also contributing to environmental conservation and empowering local communities. This research aims to identify opportunities and challenges for ecotourism development in Banyuwangi to drive business and economic growth, analyze its economic impacts, and formulate strategies to optimize the benefits of ecotourism sustainably. Through a systematic review of various empirical studies, this research reveals ecotourism opportunities in creating employment, attracting tourists with specific interests, and promoting conservation of local natural and cultural heritage. However, challenges faced include negative environmental impacts, cultural shifts within communities, and inadequate infrastructure. Recommended strategies include the application of sustainable principles, increased community involvement, infrastructure investment, technology utilization, multi-stakeholder partnerships, monitoring and evaluation, optimization model development, as well as increased awareness and education. This research provides valuable insights for stakeholders in optimizing the ecotourism potential in Banyuwangi to drive sustainable economic growth.
PENGARUH KUALITAS WEBSITE TERHADAP KEBERLANJUTAN PENGGUNA BERDASARKAN KEPUASAN PADA TRAVELOKA DAN AGODA Hoe, Anthony; Palumian, Yonathan
BISMA: Jurnal Bisnis dan Manajemen Vol 18 No 1 (2024)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v18i1.46267

Abstract

Online flight and hotel ticket booking services are increasingly being used by Indonesians. There are several online travel platforms in Indonesia with the highest number of users, namely Traveloka and Agoda. This research aims to determine the effect of design and service quality on user satisfaction. User satisfaction will later be tested to see whether it influences website reuse intentions. In the presence of a moderating variable, interactions will be tested together with other variables. This research was conducted by providing an online survey to Agoda & Traveloka users with the sampling technique used was non-random with accidental sampling so that 120 respondents were obtained. The data analysis method used is SEM-PLS. The research results show that design quality influences satisfaction. Satisfaction influences website reuse intentions. However, interaction does not act as a mediator between these variables. These results can then be used as a reference for online utilization and improving the quality of websites in business.
Cover dan Daftar Isi Vol 18 No 1 Maret 2024 Bisma, Jurnal
BISMA: Jurnal Bisnis dan Manajemen Vol 18 No 1 (2024)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Cover dan Daftar Isi Vol 18 No 1 Maret 2024
PENGARUH CORPORATE SOCIAL RESPONSIBILITY DAN LEVERAGE TERHADAP KINERJA PERUSAHAAN TRANSPORTASI Arnan, Sendi Gusnandar; Bayunitri, Bunga Indah; Brata, Ignatius Oki Dewa; Laksono, R. Roosaleh; Prayitno, Yogo Heru
BISMA: Jurnal Bisnis dan Manajemen Vol 18 No 1 (2024)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v18i1.44506

Abstract

Financial performance or profitability is very critical for a company. The financial performance can support management in making decisions. The better the financial performance, the higher the company value. This research aimed to determine the influence of corporate social responsibility and leverage on company performance. The method used in this research was a descriptive method using a quantitative approach. The sample selection applied in this research was a non-probability sampling technique using a purposive sampling method. The data analysis technique adopted the Multiple Linear Regression equation. Based on the research results, Corporate Social Responsibility has no effect on company performance. Transportation companies are encouraged to put more effort into implementing Corporate Social Responsibility in order to increase company value. Meanwhile, leverage for transportation companies is an important factor in improving company performance.
PENGARUH CELEBRITY ENDORSER, KUALITAS PRODUK, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK BODY LOTION SCARLETT WHITENING Damayanti, Alvina; Inayati, Titik
BISMA: Jurnal Bisnis dan Manajemen Vol 18 No 1 (2024)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v18i1.46565

Abstract

In the beauty industry, facial and body care is a major need for women to have an attractive and special appearance. This research aimed to 1) test and analyze the influence of celebrity endorsers on purchasing decisions for Scarlett Whitening body lotion products; 2) test and analyze the influence of product quality on purchasing decisions for Scarlett Whitening body lotion products; and 3) test and analyze the influence of word of mouth on purchasing decisions Scarlett Whitening body lotion product. The population in this study were 299 students from the Faculty of Economics and Business from the Management Study Program at Wijaya Kusuma University, Surabaya. The sampling technique used a non-probability sampling method with purposive sampling. The sample determined was 171 respondents with criteria: 1) respondents have seen advertisements for Scarlett Whitening body lotion products, and 2) respondents have repurchased Scarlett Whitening body lotion products at least 2 times. Data was collected by distributing questionnaires and analyzed using the normality test, coefficient of determination test, multiple linear regression analysis, T test. SPSS version 20 for Windows was then operated as analysis tools. The research results show that celebrity endorsers do not have a significant influence on purchasing decisions. Meanwhile product quality and word of mouth has a significant influence on purchasing decisions.
ANALISIS FAKTOR ANTESEDEN NIAT BELI KONSUMEN MEREK SKINCARE Lukiman, Jessica Imanuela; Magdalena, Nonie
BISMA: Jurnal Bisnis dan Manajemen Vol 18 No 1 (2024)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v18i1.46537

Abstract

This research seeks to examine the factors that contribute to consumer purchase intentions for skin care products. An investigation into forms of communication media, namely advertising and celebrity endorsements, which can increase brand awareness and ultimately impact purchase intentions was carried out. The questionnaire was distributed online in the form of a Google Form using a purposive sampling method. A total of 150 data were collected from respondents who were aware of celebrity advertisements supporting skin care products through multiple regression analysis. The research results show that there is a direct influence of advertising, celebrity endorsement, and brand awareness on consumer purchasing intentions, as well as an indirect influence, where brand awareness plays a role in mediating advertising and celebrity endorsement on consumer purchasing intentions. Companies can benefit from this research by formulating marketing communications tactics to increase their consumers' brand awareness, thereby driving increased consumer purchase intentions and gaining a competitive advantage over their competitors.
PENGARUH FAKTOR PENDORONG RANTAI PASOK TERHADAP INISIATIF GREEN SUPPLY CHAIN DAN EFEKNYA TERHADAP KINERJA LINGKUNGAN DAN BISNIS Hasudungan, James; Yunus, Erlinda N.
BISMA: Jurnal Bisnis dan Manajemen Vol 18 No 1 (2024)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v18i1.45976

Abstract

Currently, stakeholders continuously encourage companies to implement green supply chain management (GSCM) to reduce negative impact to environment. In this research, there are 4 drivers of green supply chain(GSC), consist of regulatory measures, customer pressures, competitor pressures, and socio-cultural responsibility. These GSC drivers was then used as variables to determine their impact on GSCM practice in Indonesian manufacturing companies. Despite the influence of GSC drivers on GSCM implementation, this research also seeks for the impact of GSCM implementation to company environmental and business performance. The sampling method utilized was purposive sampling method. This research used online questionnaire to collect the data and SmartPLS 4.0 as a tool to process data. This result reveals that regulatory measures, customer pressures, and socio-cultural responsibility give positif influence for GSCM implementation. However, this research found that competitor pressures have no impact to GSCM implementation in Indonesian manufacturing companies. GSCM implementation have positif impact for company environmental and business performance.

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