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Mochamad Yusuf Putranto
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INDONESIA
JRB-Jurnal Riset Bisnis
Published by Universitas Pancasila
ISSN : 25810863     EISSN : 2598005X     DOI : https://doi.org/10.35592/jrb.v3i1
Core Subject : Economy,
Economics, Econometrics & Finance
JRB-Jurnal Riset Bisnis diterbitkan oleh Fakultas Ekonomi Dan Bisnis, Universitas Pancasila sejak tahun 2017, merupakan Jurnal Manajemen dan Akuntansi yang menyajikan artikel hasil penelitian (empiris) serta isu manajemen dan akuntansi terkini (konseptual) yang mencakup Keuangan, Pemasaran, SDM, Operasional, Biaya, Manajemen, Sektor publik, Investasi, Internasional, Auditing dan Perpajakan. Setiap naskah yang dikirimkan ke Jurnal Riset Bisnis akan ditelaah oleh Mitra Bestari dan Dewan Editor yang relevan.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 9 Documents
 1 
Search results for , issue "Vol 4 No 1 (2020): Oktober" : 9 Documents clear
Dampak Kondisi Pandemi di Indonesia Terhadap Trend Penjualan (Studi Kasus pada PD. Sumber Jaya Aluminium) Lingga Yuliana
JRB-Jurnal Riset Bisnis Vol 4 No 1 (2020): Oktober
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v4i1.1480

Abstract

The purpose of this study was to analyze the sales conditions at PD. Sumber Jaya Alunimium, through the sales data pattern, identified the relationship between PSBB and the sales impact of PD. Sumber Jaya Aluminum, as well as factors from the decline in sales due to the Pandemic conditions. The research method used is descriptive quantitative analysis through purposive sampling technique with Analytic Network Process (ANP). The results showed that the sales data pattern of PD. Sumber Jaya Aluminum during the period December 2019 to April 2020 has a sales trend that tends to decline. Based on processing with the Analytic Network Process (ANP), Large-Scale Social Restrictions (PSBB) are a problem with the decline in company sales which causes the company's operations to stop. This is followed by the unavailability of raw materials, decreased demand and the effect of panic buying.
Analisa Citra Merek, Kualitas Produk, Perluasan Merek Terhadap Kepuasan dan Loyalitas Pelanggan Reni Fitria Nugraheni; Sampurno; Iha Haryani Hatta
JRB-Jurnal Riset Bisnis Vol 4 No 1 (2020): Oktober
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT Kimia Farma Tbk, as one of the pioneers of the Indonesian pharmaceutical industry, is currently participating in the development of cosmetic products under the Marcks brand. Marcks' products are known to the public as powder, and always ranks third in the Top Brand title. The success of Marcks 'powder in dominating Top Brand has not been followed by other Marcks' products such as compact face powder, moisturizers and facial cleansers. This study aims to determine the effect of brand image, product quality, and brand extension on customer satisfaction and its impact on customer loyalty. This research is an explanatory research with a quantitative approach using a questionnaire as a research instrument. The population in this study were all Marcks product users who live in Jakarta. The sampling method is purposive sampling with a sample of 174 respondents. Data analysis uses the Structural Equation Modeling (SEM) LISREL 8.70 program. The results of the study explained that there is an influence between variable brand image, product quality and brand extension partially on customer satisfaction. However, brand image, product quality and brand extension have no effect on customer satisfaction. Customer satisfaction affects customer loyalty.
Faktor-Faktor yang Meningkatkan Organizational Citizenship Behavior Heidi Simanhadi; Niko Sudibjo
JRB-Jurnal Riset Bisnis Vol 4 No 1 (2020): Oktober
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v4i1.1515

Abstract

The teacher is the front liner needed to achieve the school's vision and mission because it is the teacher who interacts directly with students and their parents. Teachers who spontaneously contribute more than what is written in the job description are compulsory. So, the impact on overall school effectiveness will be felt and can also reduce tensions between teachers and school management. A teacher's attitude and willingness to go beyond a predetermined target can be translated into the Organizational Citizenship Behavior (OCB) variable of the teacher. This study aimed to determine the effect of perceived organizational support, procedural fairness, and organizational commitment to OCB teachers at SD Methodist Jakarta. The study data were obtained from distributing questionnaires to 28 teachers who were actively teaching in the Methodist Elementary School. This study uses a quantitative approach to the PLS-SEM method, where data analysis uses the SmartPLS v 3.2.7 software to calculate the outer model and the inner model. The results showed that the perception of organizational support, procedural fairness, and organizational commitment had a positive effect on OCB teachers at SD Methodist Jakarta.
Formulasi Strategi Pemasaran Produk Maria (Curcuma zedoria) Hand Sanitizer di Tengah Pandemi COVID-19 Danang Satrio; Nur Ermawati
JRB-Jurnal Riset Bisnis Vol 4 No 1 (2020): Oktober
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v4i1.1604

Abstract

Maria hand sanitizer is an innovative product of hand sanitizer based on natural ingredients which formulated from Curcuma zedoria which was produced during the Covid-19 phenomenon. However, as a company that is new to this industry, a reliable and precise marketing strategy is needed. An effective and efficient strategy must be developed by the company by looking at the opportunities, strengths, threats and weaknesses it faces. Through this marketing strategy analysis, it is hoped that the company will be able to determine the right marketing strategy so that it can continue to survive and develop an appropriate competitive strategy to face all possible changes that occur in the company environment. This research method is comparative, which is not conducting experiments on the object of research, but only determining the right strategy for the company in facing competition according to the Quantitative Strategic Planning Matrix (QSPM) matrix. The research data used are quantitative and qualitative data obtained from internal and external factors in the form of primary data and secondary data. The results showed that internal factors that affect product sales are strengths and weakness, while external factors are opportunities and threats. The formulation of alternative marketing strategies obtained based on external and internal factors is collaboration with partners, product differentiation, joint promotion and for reach a wider market thereby increasing sales.
Analisis Biaya dan Manfaat Berbagai Skema untuk Pelayanan Hemodialisis di Rumah Sakit DR. Sitanala Tangerang Nasron Azizan; Sutoto; Mary S. Maryam
JRB-Jurnal Riset Bisnis Vol 4 No 1 (2020): Oktober
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted to review the clinical pathway and the calculation of total cost of hemodialysis services and to see the comparison of cost and benefits of hemodialysis services with the Operational Cooperation system and self-management in RSK DR Sitanala Tangerang in 2017 from 3 (three) Hemodialysis Machine Providers. The total cost of hemodialysis services with the Operational Cooperation system and self-management is the result of direct and indirect cost calculation with a combination of Activity Based Costing (ABC) methods in accordance with outpatient clinical pathways. Total Cost is obtained by summing the multiplication results between each activity cost in the period of 18 months. Revenue is obtained by summing the multiplication of hospital rates to the number of actions or visits of patients in 18 months. The result of the analysis of the benefits of hemodialysis costs turns out that the Operational Cooperation system is more profitable than self-managed.
Pengaruh Customer Relationship Manajemen dan Kualitas PelayananTerhadap Kepuasan Pasien serta Dampaknya kepada Loyalitas Pasien Non BPJS Faizah; Wahono Sumaryono; Derriawan
JRB-Jurnal Riset Bisnis Vol 4 No 1 (2020): Oktober
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v4i1.1678

Abstract

Puskesmas as a First Level Health Facility that provides individual health services and community health services, is responsible for its working area. Public health efforts are made to increase public knowledge of the quality of health services it receives. This study aims to determine the activities of Customer Relationship Management and service quality that can affect patient satisfaction and its impact on patient loyalty of non-Social Security Administering Bodies (BPJS) at the Pasar Rebo District Health Center and the Kramat Jati District Health Center. This research method is a survey method. The selection of respondents was carried out using random sampling techniques on non-BPJS patients at the Kramat Jati Subdistrict Health Center and Pasar Rebo District Health Center and primary data was collected using a validated questionnaire. The research approach is quantitative descriptive and statistical data analysis of research results using Structural Equation Modeling. Data analysis from 200 completed questionnaires that meet the inclusion criteria. Based on the results of the study, the path coefficient value on patient satisfaction is Customer Relationship Management of 0.266, service quality of 0.773, while the results of research on patient loyalty are Customer Relationship Management of 0.270, service quality of 0.191 and patient satisfaction of 0.421. Effective Customer Relationship Management, good service quality and high patient satisfaction can increase patient loyalty.
Analysis of the Relationship Between Consumer-Based Brand Equity, Experiential Marketing, Customer Satisfaction, and Customer Loyalty at Starbucks Coffee in Karawang Suhono; Ratih Hurriyati; Mokh Adieb Sultan
JRB-Jurnal Riset Bisnis Vol 4 No 1 (2020): Oktober
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

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Abstract

This study aims to analyze the relationship between consumer-based brand equity, experiential marketing, customer satisfaction, and customer loyalty at Starbucks Coffee in Karawang. One of the marketing approaches to support the creation of customer loyalty is to market products using experiential marketing. By integrating the elements of emotion, logic, and general thought processes, a relationship with customers can be built which can not only increase customer satisfaction but also foster customer loyalty. The number of samples studied was 110 respondents via the internet, customers who had visited Starbucks Coffee in Karawang using non-probability sampling. The analytical tool used descriptive analysis and multiple regression methods. The results showed that the dimensions of consumer-based brand equity, namely physical quality, ideal self-congruence, and lifestyle congruence are factors that have a positive effect on customer satisfaction. However, staff behavior does not affect customer satisfaction. The experiential marketing dimension consisting of feelings, thoughts, and actions also has a positive relationship with customer satisfaction, although feelings do not affect customer satisfaction. In the evaluation of customer satisfaction, it is proven that customer satisfaction has a significant effect. This shows that the higher the customer satisfaction, the higher the loyalty of the Starbucks Coffee Karawang outlet customers
Factors Determining Consumers Intention to Shop Online in Greater Jakarta Lucy Tanurahardja; Yudi; Budi; Mohamad Rosidi; Louis Tirtomoyo Santoso
JRB-Jurnal Riset Bisnis Vol 4 No 1 (2020): Oktober
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Online shopping is increasingly becoming a favorite activity for city dwellers who are smartphones users as a means to fulfil their necessities. Increasingly, people obtain their needs through online shopping and retailers are working hard to increase their sales by winning consumers to shop at their online stores. In this paper, we investigate factors affecting consumer’s intention in online shopping in Greater Jakarta area. These factors includes trust, perceived risk, reference group, behavioral control awareness, business competency, usefulness and convenience, brand image, and promotion. 272 respondents participated in this survey and their responses were documented using Likert scales. After data collection, a Factor Analysis used to identify correlations between variables and Regression Analysis techniques were used to identify significant factors. Our research findings reveal that out of eight factors, four factors affect consumers’ intention to shop online. These factors, starting from the most significant, are promotion, brand image, usefulness and convenience, and business competency
Bauran Pemasaran Hyaluronic Acid untuk Pengobatan Penyakit Ulcerative colitis Atika Rani; Sri Widyastuti; Wahono Sumaryono; Henky Lesmana
JRB-Jurnal Riset Bisnis Vol 4 No 1 (2020): Oktober
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v4i1.1755

Abstract

Ulcerative colitis (UC) is a chronic inflammatory condition in the proximal colon which is generally characterized by abdominal pain, diarrhea, fever and weight loss. Oral medication is usually used in the long term about 6 months or even for life. Study results show that hyaluronic acid (HA) has an important role in colon inflammatory diseases. HA is given by enema form for 28 days of therapy. This study was conducted to determine the doctors interest in HA enema products as an alternative therapy for UC disease treatment. This study is a qualitative exploratory descriptive study by in depth interview to Consultant Internist Gastroenterohepatology (KGEH) and Internist Specialist who treat UC disease patients which focuses on marketing mix, specifically product, price and promotion. The results showed that HA enema products could be accepted as an alternative choice for treatment therapy in UC patients with low to moderate severity in adolescent patients to the elderly.

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