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BBM (Buletin Bisnis dan Manajemen)
Published by Sekolah Tinggi Ilmu Ekonomi YPPI Rembang
ISSN : 2442885X     EISSN : 26566028     DOI : 10.47686
Core Subject : Economy,
Economics, Econometrics & Finance
Buletin Bisnis & Manajemen (BBM) terbit awal pada Pebruari 2015. BBM merupakan terbitan berkala ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi 'YPPI' Rembang. Penerbitan BBM dimaksudkan sebagai media penuangan karya ilmiah baik berupa kajian ilmiah maupun hasil penelitian di bidang bisnis dan manajemen. BBM terbit dua kali dalam setahun, bulan Pebruari dan Agustus. Setiap naskah yang dikirimkan ke BBM akan di telaah oleh Mitra Bestari yang sesuai bidangnya. Penulis akan menerima dua eksemplar cetak lepas (off print) setelah terbit.
Arjuna Subject : -
Articles 101 Documents
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ANALISIS PENGARUH KREATIVITAS PROGRAM PEMASARAN, HUBUNGAN DENGAN PELANGGAN TERHADAP INOVASI PRODUK SERTA PENGARUHNYA TERHADAP KINERJA PEMASARAN (Studi Kasus Pada UKM Pengolahan Kayu di Kabupaten Rembang) Maslichan, Malichan; Dewi, Dian Ayu Liana
BBM (Buletin Bisnis & Manajemen) Vol 3, No 2: Agustus 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v3i2.121

Abstract

This study aims to analyze the influence of customer relationship to product innovation, the influence of marketing program's creativity toward product innovation, the influence of relationship with customer to the improvement of marketing performance, the influence of marketing program creativity toward the improvement of marketing performance and analyze the effect of product innovation on marketing performance in order to increase marketing performance SMEs processing wood in Rembang regency. The expected target of this research is to get a concrete picture of strategy of improving marketing performance of SMEs of wood processing in Kabupaten Rembang which will be used as a reference for business improvement in SME development. The population of this study includes all actors SMEs Rembang wood processing. Determination of sample in this research is done by random sampling technique by purposive that is selecting wood processing SME with criterion specified. The respondents are the managers or owners of SMEs. Analytical techniques used in this study are the model of causality or influence and relationship. Analyzer used in processing the data to test the hypothesis that is proposed is by using SEM (Structural Equation Model). The result of the research shows that customer relationship has significant effect on product innovation with Standardized coefficient value 0,460. Creative marketing programs also significantly influence product innovation with the value of Standardized coefficient of 0.378. Furthermore, the relationship with the customer also significantly influences the marketing performance improvement with the value of Standardized coefficient of 0.264 as well as the creativity of the marketing program is also significant to the improvement of marketing performance with the value of standardized coefficient of 0.514. For product innovation also have an effect not significant to increase marketing performance with standardized coefficient value 0,183. Kata Kunci: marketing performance, innovation, marketing creativity, dan customer relationship
PERAN IBU RUMAH TANGGA DALAM PEREKONOMIAN KELUARGA STUDI KASUS DI DESA GUNEM KABUPATEN REMBANG Dewi, Dian Ayu Liana
BBM (Buletin Bisnis & Manajemen) Vol 1, No 02: Februari 2015
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v1i02.112

Abstract

The role of a housewife who works in this study has the objective to improve theeconomy of the family. The purpose of this study was to determine the contribution ofthe role of a housewife who works in general, are able to support their families,especially in Gunem village, subdistrict Gunem, Gunem district. The problem in thisresearch is how the role of housewives in in Gunem village, subdistrict Gunem, Gunemdistrict in helping the family economy, in the context of the daily needs of their families.The method used the qualitative description of the approach. In the process of datacollection through direct observation, interviews with respondents and analyze existingdata, both primary and secondary data. The results of this study indicate that women ingeneral, housewives in particular has a strong role, morale high despite low income.Housewives who work can fill critical sectors role in the household. Such as education,health, economic and social. With the workings of a housewife, automatically becomes adouble role, namely as a housewife and a female worker. That is where the role ofhousewife devoted to the family and the role of women who produce social interactioncommunication with parties outside the family. From the sociological aspect in this studythe role and work of the spirit of the housewife in her efforts to help the welfare of thefamily is very high.Keywords: housewife, a dual role, working.
PENGARUH MOTIVASI, KEPUASAN KERJA DAN GAYA KEPEMIMPINAN TERHADAP KINERJA DOSEN PADA POLITEKNIK SWASTA KOTA PALEMBANG Eni, Cahyani
BBM (Buletin Bisnis & Manajemen) Vol 4, No 1: Februari 2018
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v4i1.148

Abstract

This study aims to determine the effect of motivation, job satisfaction and leadership style,on the performance of Private Polytechnic lecturer in Palembang City. The population thatbecome the object of research are lecturer of Polytechnic of Anika, Polytechnic of Palcomtech,Polytechnic of Akamigas and Polytechnic of Darussalam with status of permanent lecturer,sampling technique is census (sample saturation) 96 people, processed data 72 primary data.This research was analyzed using data analysis with Structural Equation Modeling. Partially,motivation variable have positive effect on lecturer performance but not significant while jobsatisfaction have positive and significant influence to service quality whileleadership style has no effect to lecturer performance.Keywords: Motivation, Job Satisfaction, Leadership, Performance and Polytechnic
PENGARUH HARGA DAN PRODUK TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Indomaret Menoreh Semarang) Widodo, Untung
BBM (Buletin Bisnis & Manajemen) Vol 1, No 2: Agustus 2015
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v1i2.13

Abstract

This study aimed to analyze the effect of pricing, product and customer loyalty with customer satisfaction as an intervening variable (Indomaret Menoreh case study in Semarang). The sampling method used purposive sampling technique. Determination of the number of samples using the formula Slovin (Rao, 1991), which resulted in a sample of 74 respondents.The method of analysis in this study using the validity, reliability, classic assumption test, multiple linear regression analysis, t test, F test and coefficient of determination. Results from this study is that there is a positive and significant effect on the price variable (X1) on consumer satisfaction (Z)., There is a positive and significant effect of the variable product (X2) on consumer satisfaction (Z), there is a positive and significant effect of the variable price (X1) on customer loyalty (Y), there is a positive and significant effect of the variable product (X2) on customer loyalty (Y), there is a positive and significant impact on consumer satisfaction variables (Z) on customer loyalty (Y).Keywords: Price, Product, Customer Satisfaction and Customer Loyalty
PENGARUH PROMOSI DAN PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA TOKO BNJ ELEKTRONIK KOTA LUBUKLINGGAU Aprianto, Ronal
BBM (Buletin Bisnis & Manajemen) Vol 2, No 1: Februari 2016
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v2i1.4

Abstract

Effect of Promotion and Service to the Customer Satisfaction HSD Electronic Stores Lubuklinggau. The purpose of this study was to determine the effect of Promotion and Service to the Customer Satisfaction HSD Electronic Stores Lubuklinggau. The population in this research were as many as 885 customers and the sample in this study amounted to 88 respondents. The data collection technique using a questionnaire (questionnaire) that have been tested beforehand using validity and reliability test. Data analysis technique used is the classical assumption (normality test, and test liniearitas), multiple linear regression, determination and F test where researchers using SPSS version 20. The linear regression equation obtained positive value is Y = 18.324 + 0,316X1 + 0,370X2. Values obtained amounted constants a = 18.324 units, variable regression coefficients Promotion obtained at b1 = 0,316 units, variable regression coefficients Services obtained for b2 = 0.370 units. Determinant coefficient value (R2¬) acquired, amounted to 0.443, can be interpreted that the variation of the dependent variable value changes Customer satisfaction can be explained by all the variables are non-Promotion and Service together (simultaneously) by 44.3% and the balance of 55, 7% is influenced by other variables such as, product prices, interest in buying, product quality, state of the economy and so forth. The conclusion that: the F test results obtained value of F = 33.771> F table = 3.10 significance level simultaneously and significantly F was 0,000. Attested and accepted hypotheses.Key Words : Promotion and Service, Customet Satisfaction.
PENGARUH MODAL SOSIAL DAN LEADER MEMBER EXCHANGE TERHADAP KINERJA MELALUI KOMITMEN ORGANISASIONAL R.M. Firdaus, R.M. Firdaus
BBM (Buletin Bisnis & Manajemen) Vol 3, No 2: Agustus 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v3i2.123

Abstract

This study aimed to find out the effects of Social Capital and LMX (leader member exchange) on the Performance through Organizational Commitment studies on Kisnala Batik Pekalongan firm. The population of this study was all employees ofKisnala Batik Pekalongan with the number of 150 people. This study usedproportional random sampling which is a way of sampling by selecting each sampling unit in accordance with the size of the sampling unit so that the sample became 100 people. The hypothesis testing was done by using direct and indirect hypothesis test or mediation test. Based on the study, the results showed that:The effects of Social Capital on Organizational Commitment were insignificant, Leader Member Exchange (LMX) had significant and positive impact on Organizational Commitment., Social Capital had a significant and positive impact on Performance, The effects of Leader Member Exchange (LMX) on the Performance were insignificant.,Organizational Commitment had significant and positive impact on Performance. Keywords: Social Capital, Leader Member Exchange (LMX), Performance, and Organizational Commitment
INTEGRASI GENDER DALAM PENGEMBANGAN POTENSI KEMITRAAN YANG BERBASIS KEARIFAN LOKAL MASYARAKAT PESISIR REMBANG Ngadenan, Ngadenan; Nurhidayati, Anik Nurhidayati
BBM (Buletin Bisnis & Manajemen) Vol 3, No 1: Februari 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v3i1.38

Abstract

Penelitian Integrasi Gender Dalam Pengembangan Potensi Kemitraan  Yang  Berbasis  Kearifan  Lokal Masyarakat Pesisir Kabupaten Rembang, dilaksanakan di wilayah pesisir Kabupaten Rembang pada lima desa yaitu Desa Tasik Agung, Desa Punjulharjo, Desa Dasun, Desa Pandangan, Desa Bonang. Desa-desa tersebut berada disepanjang pantai utara namun ha tidak menjamin bahwa kualitas sumber daya tinggi, ini tampak pada rendahnya pendidikan ibu-ibu rumah tangga. Meski pendidikan perempuan di pesisir Kabupaten Rembang masih rendah, tetapi hal itu tidak menghalangi mereka untuk berperan aktif dalam wilayah publik. Jika kegiatan berdagang ikan di pasar, dikategorikan sebagai pekerjaan di luar rumah, maka, perempuan pesisir Kabupaten Rembang lebih dominan dibandingkan laki-laki, temasuk dalam hal pemenuhan kebutuhan ekonomi rumah tangga.Masalah peran-peran perempuan seperti ini tidak dianggap sebagai yang utama. Kegiatan ekonomi perempuan dianggap sebagai pelengkap yang membantu pekerjaan laki-laki atau suami. Kegiatan ekonomi kenelayanan perempuan pesisir, terutama lembaga non-ekonomi terbukti sangat membantu pengembangan ekonomi mereka. Pengembangan lembaga ekonomi tersebut bisa dilakukan sejauh perempuan dilibatkan sebabagi subyek dalam pengembangan organisasi ekonomi. Keikutsertaan pemerintah, laki-laki dan pihak-pihak luar dalam pengembangan organisasi ekonomi perempuan, harus lebih dari sebagai ‘pelengkap’. Kata kunci: gender, masyarakat pesisir, pertumbuhan ekonomi
PENGARUH MOTIVASI DAN KECERDASAN EMOSIONAL TERHADAP KINERJA PEGAWAI Purwanto, Agus Budi
BBM (Buletin Bisnis & Manajemen) Vol 1, No 2: Agustus 2015
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v1i2.9

Abstract

This study aims to determine the effect of motivation and emotional intelligence to employee performance. The research sample was determined by proportional random sampling method. Research data collection techniques by spreading questionnaires to employees of villages in the city of Semarang systematically arranged with multiple choice answers are easy to understand. The research sample is determined by slovin numbered 90 people. Previously conducted research with the instrument test validity and reliability. This study uses multiple linear regression model. The research proves that there is a positive and significant impact either partially or simultaneously motivation and emotional intelligence to employee performance.Keyword : motivation, emotional intelligence, employee performance
PENGARUH LAYANAN BIMBINGAN KONSELING, POLA ASUH ORANG TUA, DAN INTERAKSI SOSIAL TERHADAP KEMANDIRIAN PESERTA DIDIK SMP MUHAMMADIYAH 02 SEMARANG R. Pratiwi, R. Pratiwi
BBM (Buletin Bisnis & Manajemen) Vol 3, No 2: Agustus 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v3i2.122

Abstract

Independence a child in face of life challenge have to earn to be grown early on possibly, in growing independence attitude each, every child need aid in accepting self and also insuffiency dan excess of him. So that environment go to school more than anything else family environment expected to have sensitivity to requirement of child, derestricted possibilities and potency for child self to expand, thereby a child can find way out. Hurlock, E.B (2008). This research have target to know influence of guidance and counseling, pattern of old below and social interaction to student independence in Junior School  Muhammadiyah  02 Semarang. This research is descriptive research with quantitative analysis. Population in this research is stundent and of sampel research counted 65 responden. The technic of collecting data using quisionnaires and the data where tasted and  analyzed using regression analysis with SPSS Ver 17.0 for windows.Based on the result of the data analysis concluded that guidance and counseling, pattern of old below and social interaction have a positive and significan impact to student independence.  Keywords : Guidance and Counseling, Pattern of Old Below, Social Interaction, Student Independence
IDENTIFIKASI MODEL PEMBIAYAAN USAHA KECIL DAN MENENGAH OLEH LEMBAGA KEUANGAN MIKRO DI KABUPATEN JEPARA Anam, A. Khoirul; Nahar, Aida
BBM (Buletin Bisnis & Manajemen) Vol 1, No 02: Februari 2015
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v1i02.113

Abstract

The development of Micro, Small and Medium Enterprises (SMEs) is determined by thepresence of microfinance institutions (MFIs) that offer financing models are diverse. Buton the other hand the diversity of models offered MFI financing has yet to be exploited.The objectives of the study was to identify the characteristics of business and financingneeds of SMEs, as well as identifying financing models that fit the character of SMEs. Theapproach used in this research is descriptive qualitative research through a case studyapproach, the informants in this study were employees and managers are authorized toprovide information on financing models. While the research conducted in the district ofJepara. Based on comparative models and characteristics of SME financing, MFIcooperative model provides relatively brief filing procedure with a low ceiling making itsuitable for small and micro businesses. As for MFIs BPR models have the advantage inproviding kinds of products are more varied and larger loan limit and interest ratesvaried so suitable for this type of small and medium enterprisesKeywods: SMEs, MFIs, financing model.

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