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Journal of Entrepreneurship, Management and Industry (JEMI)
Published by Universitas Bakrie
ISSN : -     EISSN : 2620777X     DOI : https://doi.org/10.36782/JEMI
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Entrepreneurship, Management and Industry (JEMI) merupakan jurnal ilmiah yang menyajikan artikel orisinal dari Multi dan lintas disiplin dalam bidang dunia usaha, bisnis, entrepreneurship, dan industri dengan format Bauran (mix) Artikel : Hasil Riset (full reaserch), mini riset, novelty, journey, best practice, resensi/review books; iklan dan produk kemitraan lainnya. Journal of Entrepreneurship, Management and Industry (JEMI) dikelola oleh Program Studi Manajemen Fakultas Ekonomi dan Ilmu Sosial Universitas Bakrie (FEIS UB)
Arjuna Subject : -
Articles 134 Documents
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Rencana Bisnis Aksesoris PALM's Craft Nursiska, Lena; Annastasia, Marizka; Andriani, Putri Rizki; Rachmawati, Sofa; Munira, Tsurayya; Suwandi, Suwandi
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 1, No 4 (2018): Desember 2018
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v1i4.1834

Abstract

Fashion becomes an indispensable part of everyday looks and style. Objects such as clothing, accessories and styles worn are not just body coverings and ornaments, but rather as a form of non-verbal communication tool in conveying a personal identity or group identity. This final project journal contains a summary of the "PALM'S Craft" business plan in the fashion accessories world of bracelets, from business processes to development plans for the coming year. The analysis includes analysis of marketing strategy, SWOT, and pricing. In its development plan, it also contains some financial information related to "PALM'S Craft", as well as information on funding and profit and loss "PALM'S Craft". 
Rencana Usaha Pengembangan Desa Wisata Kampung Tajur melalui YoLo (Youth-Based Local Tourism Indonesia) Eriyang, Kevin; Oktari, Reza; Amanda, Rizky; Annisa, Salma; Arindiani, Shofia; Herawati, Sunya
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 1, No 4 (2018): Desember 2018
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v1i4.1835

Abstract

Abstrak - YoLo (Youth-Based Local Tourism Indonesia) merupakan suatu bisnis di bidang jasa tour dan travel yang berfungsi sebagai pengembang suatu wisata khususnya wisata yang jarang diketahui masyarakat umum dan sebenarnya memiliki postensi lebih untuk menjadikannya potensi wisata yang berkelanjutan Ide ini berangkat dari pengalaman penulis sendiri pada saat mengunjungi Desa Wisata Kampung Tajur dan melihat adanya potensi yang dapat dikembangkan dari potensi tersebut. Varian produk di buat beragam dan di sertakan dengan berbagai promo yang menarik. Peluang pasar masih sangat terbuka dan berdasarkan alat analisis yang di gunakan, rencana usaha ini memiliki prospek yang cukup baik dan layak untuk di implementasikan. Abstract— YoLo (Youth-Based Local Tourism Indonesia) is a business in the field of tour and travel services that serves as a developer of a tour, especially tourist that is rarely known to the general public and actually has more postensi to make it a sustainable tourism potential This idea departs from the author's own experience on when visiting Desa Wisata Kampung Tajur and see the potential that can be developed from the potential. Variety of products made diverse and included with various promos of interest. The market opportunity is still very open and based on the analytical tools that are used, this business plan has a good prospect and feasible to implement.
Efektivitas Tagline #DijaminOri terhadap Brand Awarness E-Commerce JD.ID Widyastuti, Dominica A.; Nugroho, Muhammad Rizky
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 1, No 4 (2018): Desember 2018
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (531.626 KB) | DOI: 10.36782/jemi.v1i4.1836

Abstract

This study aims to analyze the effectiveness of the #dijaminOri tagline used by JD.ID companies to establish their brand awareness. In testing this study a questionnaire was used with 10 items of statements distributed to 100 respondents. The sample used in this study were people who had seen the #DijaminOri tagline. The sample is done by purposive sampling method. In this study simple regression analysis was used. The results of this study indicate that the tagline has a very significant effect with a positive direction. 
Rencana Pengembangan Bisnis Herona Express Putri, Ajeng Denia; Suwandi, Suwandi
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 2, No 1 (2019): Januari - Maret 2019
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v2i1.1814

Abstract

This business plan aims to identify, analyze and develop the business strategy of Herona Express related to freight forwarding services, branch brand image and airline cooperation in its development. This business plan uses internal SWOT, TOWS RBV and VRIO analysis and external porter analysis's five models and Pestel analysis. This business plan explains how Herona Express will develop its business by adding services and branch brand image and cooperate with airlines so that the income that will be obtained will increase. It is expected that the business development plan produced can help its development for the next five years. This business development plan is projected with a payback period for 0.5 years or for 6.5 months and an IRR of 100%. This business development plan shows that business development is profitable and feasible to run.
Analisis Gaya Kepemimpinan Lee Kuan Yew dalam Mengantarkan Singapura menjadi Negara Maju Harahap, Insan Harapan
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 2, No 1 (2019): Januari - Maret 2019
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v2i1.1841

Abstract

Lee Kuan Yew merupakan Perdana Menteri Singapura pada periode 1953-1990. Dalam masa kepemimpinannya, Lee menuai pro-kontrasi gaya kepemimpinan yang  otoriter sekaligus demokratis, yang kemudian disebut sebagai mobokrasi atau hybrid regime atau ‘Demokrasi ala Asia’ yaitu membatasi kebebasan demokrasi dengan tujuan untuk dapat memelihara tradisi komunitas di Singapura. Oleh beberapa pakar, Lee digambarkan sebagai pemimpin yang kharismatik, diktator, dan sekaligus pemimpin transformasional, karena mampu memotivasi dan membawa kemajuan besar pada semua sektor. Model kepemimpinan Lee telah menjadi alat pemelihara proses politik dan ekonomi Singapura yang berkinerja tinggi dan stabil, dalam waktu yang bersamaan. Lee berhasil merubah Singapura menjadi negara maju dan negara metropolitan ketiga di dunia dengan waktu yang relatif singkat (tiga dekade). Oleh The Heritage Foundation dalam 2013 Ten Economic Freedom, Singapura mendapat peringkat kedua dunia dengan skor rata-rata 88.0 sebagai negara yang memiliki kepatuhan hukum, pemerintahan yang terbatas, efisiensi, dan pasar tebuka. Selain itu, Singapura berhasil memperoleh GDP US$14.000, serta negara yang bersih dari korupsi.Kata Kunci: kepemimpinan, demokrasi, otoriter, Lee Kuan Yew   Lee Kuan Yew was the Prime Minister of Singapore in the period of 1953-1990. During his leadership, Lee evoked the controversy of an authoritarian and democratic leadership style, which was known as mobocracy or hybrid regime that limits the democratic freedom with the aim at maintaining the traditions of the community in Singapore. Some experts think that Lee is described as a charismatic, dictator and transformational leader because he is able to motivate and bring great progress to all sectors. At the same time, Lee's leadership model has become a tool for maintaining Singapore's high-performance and stable political and economic processes. Lee managed to turn Singapore into a developed country and the third metropolitan country in the world with a relatively short time (three decades). By The Heritage Foundation in the 2013 Ten Economic Freedom, Singapore was the second rank in the world with an average score of 88.0 as a country that has legal compliance, limited governance, efficiency, and open markets. In addition, Singapore managed to obtain US $ 14,000 GDP, as well as a country that is free from corruption. Keywords: leadership, democracy, authoritarian, Lee Kuan Yew
PENGARUH KOMPETENSI DAN KINERJA KARYAWAN TERHADAP PENGEMBANGAN KARIR DI PERUSAHAAN KONSTRUKSI Fauzi, Firman; Siregar, Muhammad Hanafiah
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 2, No 1 (2019): Januari - Maret 2019
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v2i1.1842

Abstract

Penelitian ini dilaksanakan pada PT WB dengan tujuan menganalisis pengaruh Kompetensi dan Kinerja Karyawan terhadap Pengembangan Karir di perusahaan yang bergerak dibidang industri konstruksi. Penelitian ini menggunakan desain penelitian deskriptif kuantitatif dengan menggunakan sampel 100 responden sebagai sampel sekaligus populasi atau disebut sampel jenuh. Model test menggunakan SPSS versi 23.0.0. Uji validitas dan reabilitas dengan menggunakan taraf signifikan 0,05 dan uji multikolinearitas dengan ambang batas toleransi 0.10, uji normalitas menggunakan tes Kolmogorov-Smirnov. Didapatkan hasil kesimpulan bahwa kompetensi karyawan memiliki pengaruh positif dan signifikan terhadap pengembangan karir karyawan dan kinerja karyawan juga memiliki pengaruh positif dan signifikan terhadap pengembangan karir karyawan.
Analisis Pengaruh Endorser Credibility pada Brand Equity dan Minat Beli Konsumen Dewantoro, Reza Rizky; Adidarma, Wijaya
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 2, No 1 (2019): Januari - Maret 2019
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v2i1.1843

Abstract

The appeal of an advertisement is measured whether it can attract the attention of the viewers or not. For this purpose, TOP instant coffee uses a credible endorser to advertising its brand. This study is aimed to analyze the influence of the endorser’s credibility on brand equity and purchase intention. This research involved 162 respondents those are instant coffee lovers. The result found that the endorser credibility has positive impact on brand equity, but there’s only one aspect that influence brand equity, that is trustworthiness. Other aspects of endorser’s credibility partially influence brand equity. Endorser credibility also has positive impact on purchase intention, but only for one aspect, that is trustworthiness. Others aspects those are attractiveness and expertise have no effect on purchase intention. Brand equity also influence positively on purchase intention. Three aspects of brand equity including perceived quality, brand awareness and brand loyalty have significant effect on purchase intention, however only brand association that has no effect on purchase intention. The appeal of an advertisement is measured whether it can attract the attention of the viewers or not. For this purpose, TOP instant coffee uses a credible endorser to advertising its brand. This study is aimed to analyze the influence of the endorser’s credibility on brand equity and purchase intention. This research involved 162 respondents those are instant coffee lovers. The result found that the endorser credibility has positive impact on brand equity, but there’s only one aspect that influence brand equity, that is trustworthiness. Other aspects of endorser’s credibility partially influence brand equity. Endorser credibility also has positive impact on purchase intention, but only for one aspect, that is trustworthiness. Others aspects those are attractiveness and expertise have no effect on purchase intention. Brand equity also influence positively on purchase intention. Three aspects of brand equity including perceived quality, brand awareness and brand loyalty have significant effect on purchase intention, however only brand association that has no effect on purchase intention. Keywords: Credibility Endorser, Brand Equity, Purchase Intention
Analysis of Financial Performance Impact to Expected Return on listed bank (Period 2009-2017) Zakchona, Elia; Sihombing, Pardomuan
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 2, No 1 (2019): Januari - Maret 2019
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v2i1.1847

Abstract

This research aims to analyze the relationship between financial performance to expected return in bank sector listed on Indonesian stock exchange (BEI) in 2009 – 2017, by partial and simultaneous equation model. The research population was limited to banking sector and research’s sample was used to sampling based on the total of biggest assets from 11 banks. This research used panel data model with regression analysis on E-views 10 programme to gauge the impact of independent variables (Capital Adequacy Ratio, Non-Performing Loan, Net Interest Margin, Return on Assets, Loan to Deposit Ratio, Debt to Equity Ratio, and Price to Book Value) to the dependent variable (expected return). The results showed that CAR, NPL, NIM, ROA, DER, LDR, and PBV ratios have significant and positive impacts on expected return by simultaneous equation model. In partial equation model, CAR, NPL, NIM, and ROA ratios have not significant and have positive impacts on expected return. DER’s ratio has significant and positive impact on expected return. LDR and PBV ratios have significant and negative impacts on expected return.
PENGARUH TINGKAT LIKUIDITAS, PROFITABILITAS DAN LEVERAGE TERHADAP NILAI PERUSAHAAN PADA SUBSEKTOR MAKANAN DAN MINUMAN YANG TERCATAT DI BEI (BEI) PERIODE 2010-2017 Andriani, Putri Rizki; Rudianto, Dudi
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 2, No 1 (2019): Januari - Maret 2019
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v2i1.1848

Abstract

This study aims to determine the effect of the level of liquidity as measured by the Current Ratio, the level of profitability measured by Net Profit Margin and the level of leverage measured by the Debt to Asset Ratio effect on Company Value as measured by Price to Book Value in the food and beverage subsector listed on the Indonesia Stock Exchange (IDX) for the period 2010-2017. The analytical method used begins with descriptive analysis, model estimation, classical assumptions, multiple linear regression, coefficient of determination, then hypothesis. The results of this study indicate that the Current Ratio, Net Profit Margin and Debt To Asset Ratio significantly influence the Price To Book Value both partially and simultaneously. Judging from the magnitude of the regression coefficient Net Profit Margin is the largest, it means that the contribution of changes in the Net Profit Margin to Price to Book Value is the largest of the independent variables in this study. It is expected that the results of this study can be used as a reference for Investors in making investment decisions as well as for the Management of the Company to increase Company Value.
Analisis Pengaruh Stuktur Modal Terhadap Harga Saham Dengan Ukuran Perusahaan Sebagai Variabel Moderasi Pratiwi, Monica Weni
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 2, No 1 (2019): Januari - Maret 2019
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v2i1.1849

Abstract

This research aims to test the influence of capital structure towards the stock price to the firm size as variable moderation. The population used is company property and real estate sectors listed on the Indonesia stock exchange during the year 2015 to 2017. The sample in this research as much as 78 obtained with the method of purposive sampling. This research uses a quantitative approach with multiple linear regression for hypothesis testing. The test results show that the capital structure has an effect on stock prices, and capital structure has an effect on stock prices moderated by the firm size.

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