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Jurnal Kewirausahaan dan Bisnis
Published by Universitas Sebelas Maret
ISSN : 1979861X     EISSN : 25491555     DOI : -
Core Subject : Social,
Social Sciences
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Articles 30 Documents
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Pengaruh Dark Triad Personality terhadap Intensi Berwirausaha pada Mahasiswa Yoliser, Syatriana; Prihastuty, Rahmawati
Jurnal Kewirausahaan dan Bisnis Vol 28, No 2 (2023): December
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v28i2.73182

Abstract

Intensi berwirausaha atau keinginan memulai usaha baru pada mahasiswa berperan penting untuk mengurangi angka pengangguran. Adapun motif individu untuk memulai wirausaha didasari oleh keinginan terbebas dari organisasi, dan keinginan mengejar kekuasaan serta kontrol atas orang lain. Motif individu memulai wirausaha memiliki kemiripan dengan karakteristik dark triad personality. Dark triad personality diartikan sebagai tiga sifat kepribadian atau sisi gelap saling berkaitan satu sama lain yang berfokus kepada tiga traits yaitu machiavellianism, narcissism, dan psychopathy. Sifat kepribadian ini dicirikan oleh keinginan untuk mendominasi (kekuasaan), dan memanipulasi orang lain untuk mencapai tujuannya. Individu yang memiliki dark triad personality tinggi cenderung berkeinginan memulai wirausaha yang disebabkan oleh kesamaan motif individu memulai wirausaha. Tujuan penelitian adalah (1) untuk mengetahui pengaruh dark triad personality terhadap intensi berwirausaha pada mahasiswa, (2) mengetahui pengaruh variabel kontrol jenis kelamin dan latar pendidikan terhadap intensi berwirausaha pada mahasiswa. Metode penelitian menggunakan kuantitatif dengan model regresi linear berganda dalam analisis data pada 186 Mahasiswa di Universitas Negeri Semarang. Hasil membuktikan bahwa, secara bersamaan dark triad personality dapat berpengaruh terhadap intensi berwirausaha mahasiswa secara signifikan positif sebanyak 21% dengan p<0.001. Secara parsial hanya mahasiswa kepribadian narcissism dominan yang dapat berpengaruh terhadap intensi berwirausaha dengan p<0.001, namun mahasiswa memiliki machiavellianism dan psychopathy dominan ditemukan tidak berpengaruh signifikan terhadap intensi berwirausaha dengan p>0.001. Kemudian, hasil menunjukkan pengaruh variabel kontrol latar pendidikan mahasiswa dapat mempengaruhi intensi berwirausaha secara signifikan positif dengan p=0.02<0.05, namun variabel jenis kelamin tidak dapat mempengaruhi intensi berwirausaha pada mahasiswa dengan p=0.73> 0.05.Kata kunci: dark triad personality; intensi; kekuasaan; manipulatif; wirausaha
Input Indicators of Audit Quality: A Framework Based on Literature Review Syalwa, Mutiara; Saftiana, Yulia; Susanto, Hendra; Yusrianti, Hasni
Jurnal Kewirausahaan dan Bisnis Vol 29, No 1 (2024): June
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v29i1.95642

Abstract

Audit quality is a fundamental aspect of ensuring the transparency and accountability of financial statements. This study investigates the input factors influencing audit quality, based on the IAASB (2014) framework, focusing on auditor values, ethics, attitudes, knowledge, skills, and experience. Using a systematic literature review (SLR) approach, 34 articles published between 2014 and 2024 were analyzed to identify key factors and theoretical perspectives, including Agency Theory and Stakeholder Theory. The findings highlight the significant impact of input factors such as auditor competence, independence, and ethical conduct on audit quality, while also revealing inconsistencies due to differences in research contexts, methodologies, and external influences like regulatory changes. By addressing these gaps, this study offers new insights into the relationship between input factors and audit reliability, emphasizing the need for integrated frameworks to enhance audit practices and ensure financial accountability.Keywords: audit quality, auditor competence, ethical conduct, systematic literature review (SLR)
The Role of Business Courses and Collaboration Between Business Teams at The University on Entrepreneurial Intention Prabowo, Puji
Jurnal Kewirausahaan dan Bisnis Vol 29, No 1 (2024): June
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v29i1.78075

Abstract

This research focuses on business students, especially those who have attended business courses at universities and are active in collaboration programs for their businesses. Through the development of theoretical instruction and the provision of soft skills in entrepreneurship education, the aim is to offer a valuable experience for business students, enhancing their abilities and fostering their aspirations to become entrepreneurs. The main objective of this study is to explore the effect of business course integration and collaboration between businesses on their entrepreneurial intentions. The approach taken in this study is to use quantitative methods. This research was conducted on 205 business students in Bandung using the PLS-SEM (Partial Least Square - Structural Equation Model) method. The results of this study confirm the contribution of business courses with collaboration between business teams in entrepreneurship education, which contributes positively to developing interest in entrepreneurship among students. This research is useful for universities and schools that are carrying out entrepreneurship education for curriculum or program development.Keywords: business student, education, entrepreneurship, soft skills, university
Systematic Literature Review (SLR): Gen Z Entrepreneurial Performance Based on Internal Factors Nabilla, Puan; Yulastri, Asmar; Yuliana, Yuliana
Jurnal Kewirausahaan dan Bisnis Vol 30, No 1 (2025): June
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v30i1.104296

Abstract

Indonesia as a developing country continues to encourage its economic growth through various sectors, one of which is entrepreneurship which is now largely driven by Generation Z. This generation has great potential in creating new businesses due to its proximity to technology, but still faces various internal obstacles such as low managerial skills, financial literacy, and readiness to face business risks. This research was conducted using a Systematic Literature Review (SLR) approach. The purpose of this study is to identify and synthesize internal factors that influence the entrepreneurial performance of Gen Z comprehensively as an effort to support entrepreneurship development. Research data was obtained from Scopus for the period 2015-2025. In addition, restrictions were also made with the keyword’s "entrepreneur" and "generation and Z" based on the initial search found 65 documents and only 63 documents were used as data sources and will be studied further. This study found that Gen Z's entrepreneurial performance is influenced by internal factors such as self-efficacy, motivation, digital skills, work experience, and values and mindset. Strengthening through educational practices, ecosystem support, and access to alternative funding is necessary for Gen Z to become innovative and socially impactful entrepreneurs.The conclusion of the study found that aspects of human resources include self-efficacy and courage to take risks, aspects of motivation and personal goals include intrinsic and extrinsic motivation, aspects of knowledge and skills consist of managerial and innovative skills; Personal experience aspects include previous work, internship, or business experience and value and mindset aspects include growth mindset, independence, and social innovation as dominant internal factors that influence the entrepreneurial performance of Generation Z.
Pola Pengembangan Kewirausahaan melalui Inkubator Bisnis pada Lingkungan Universitas di Daerah Istimewa Yogyakarta Virgiawan, Rheyza
Jurnal Kewirausahaan dan Bisnis Vol 28, No 2 (2023): December
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v28i2.73531

Abstract

Tingginya angka pengangguran di Indonesia dan ketatnya persaingan di dunia kerja menuntut para generasi muda untuk lebih kreatif dan inovatif dalam mencari lapangan pekerjaan. Salah satu cara paling tepat dalam meningkatkan kualitas generasi muda sekaligus mengurangi angka pengangguran adalah dengan membangun inkubasi bisnis di lingkungan Universitas. Penelitian ini bertujuan untuk menganalisis pola pengembangan kewirausahaan pada lingkungan Universitas di Daerah Istimewa Yogyakarta. Analisis dilakukan untuk mengetahui konsep dalam mengelola dan mengembangkan inkubator bisnis di lingkungan Universitas. Penelitian ini merupakan penelitian kualitatif dengan metode coding menggunakan software N-Vivo. Analisis dilakukan terhadap jawaban responden serta hasil diskusi grup (FGD) mengenai pengembangan kewirausahaan di lingkungan Universitas yang dilakukan oleh para stakeholders. Narasumber dalam penelitian ini mencakup pengelola lembaga inkubasi bisnis dan pelaku bisnis dari lembaga inkubasi dari empat kampus di Yogyakarta yang telah memiliki inkubasi bisnis yaitu UGM, UII, UNY dan AMIKOM. Hasil dalam penelitian ini adalah secara garis besar terdapat 4 aspek pola pengembangan kewirausahaan melalui pengelolaan inkubator bisnis yaitu model rekrutmen bisnis yang dibina oleh inkubator bisnis Perguruan Tinggi, proses inkubasi bisnis, proses pengawasan dalam inkubasi bisnis dan dampak serta manfaat pasca inkubasi bisnis. Selanjutnya penelitian ini mengusulkan model implementasi inkubasi bisnis di Universitas.Kata kunci: generasi muda; inkubator bisnis; kewirausahaan; konsep bisnis; universitas
Analysis of Business Success of Female MSMEs in Surabaya Culinary Tourism Center Mochklas, Mochamad; Soelistya, Djoko
Jurnal Kewirausahaan dan Bisnis Vol 29, No 2 (2024): December
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v29i2.93643

Abstract

Female MSME entrepreneurs in SWK Surabaya face various challenges in achieving success in business. This study aims to analyze the factors that influence the success of female Micro, Small, and Medium Enterprises (MSMEs) in the Surabaya Culinary Tourism Center (SWK). This study uses a quantitative approach, as many as 191 female MSME actors spread across SWK Surabaya were willing to be respondents, and the incoming data were analyzed using SEM-PLS. The results of the study showed that access to capital, family support, digital literacy, and work motivation each had a positive but not significant effect on business success. And business training had a significant positive effect on business success, this finding emphasizes the importance of business training in improving the performance and success of MSME actors.Keywords: business success, female MSME entrepreneurs, SWK Surabaya
The Impact of Price Discount, Free Shipping, and Live Streaming on Consumer Purchase Intention on Tiktok Shop Salsabila, Rizka; Soemitra, Andri; Aisyah, Siti
Jurnal Kewirausahaan dan Bisnis Vol 29, No 1 (2024): June
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v29i1.87274

Abstract

Due to the rapid growth of the footwear market in Indonesia, both domestic and foreign shoe manufacturers face increasingly fierce competition. To remain competitive, shoe manufacturers must be able to innovate, especially in marketing. This research examines the impact of three independent factors, namely Price Discount, Live streaming, and Free Shipping, on consumer purchase interest in Ventela shoe products on the TikTok Shop platform among students in Medan. This research uses a quantitative approach to evaluate the theory by examining the relationship between variables. Information for research purposes was collected from respondents through questionnaires. Data was analyzed using SPSS version 29 analysis tools. The research population consists of students in Medan City who use the TikTok application and about Ventela shoe products, with a sample of 97 respondents selected through a non-probability sampling method. The questionnaire data were analyzed using multiple linear regression. This research shows that price discounts, free shipping, and live streaming have a positive or significant effect on consumer buying interest. The findings of this research provide a better understanding of the things that impact purchasing interest in terms of discounts, live streaming, and free shipping for Ventela shoe products on the TikTok Shop. These findings can help develop better marketing strategies focusing on increasing customer interest.Keywords: consumer purchase interest; footwear market competition; marketing innovation; tiktok shop strategy
The Role of Tourism Msmes in Local Economic Development: Systematical Literature Review Efendi, Iftita Rahmi
Jurnal Kewirausahaan dan Bisnis Vol 30, No 1 (2025): June
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v30i1.104344

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the tourism sector have a strategic role in local economic development, especially in developing countries and community-based tourism destinations. This study aims to systematically review scientific literature related to the contribution of tourism MSMEs to local economic development in the period 2013 to 2025. Using the Systematic Literature Review (SLR) approach referring to the PRISMA guidelines, 38 selected scientific articles were critically analyzed to explore research trends, key findings, study gaps, and future policy directions. The results of the analysis show that tourism MSMEs not only provide direct economic impacts, such as job creation and increasing regional income, but also contribute to cultural preservation, community empowerment, and post-pandemic destination regeneration. Recent studies emphasize the importance of local entrepreneurial ecosystems, digitalization, and social capital as determining factors for the success of MSMEs. The literature also underlines the paradigm shift towards regenerative tourism that positions MSMEs as the main actors in sustainable development. This study recommends the need for synergy between public policy, community assistance, and technological innovation to strengthen the competitiveness of tourism MSMEs in an inclusive and resilient manner. This study is expected to be an academic and practical reference in supporting the formulation of local economic development strategies that are oriented towards sustainability and social justice.Keywords: Economic, MSMEs, Tourism
Service Blueprint Pelayanan Wisata Edukasi, Desa Wisata Batik Pilang Sakuntalawati, Ratna Devi; Susantiningrum, Susantiningrum; Akbarini, Nur Rahmi; Kurniawati, Dyah Yuni
Jurnal Kewirausahaan dan Bisnis Vol 28, No 2 (2023): December
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v28i2.67010

Abstract

BUMDes Pilang Berdikari telah menetapkan paket wisata edukasi dan  perlengkapan yang belum mampu mendorong terselenggaranya kepariwisataan. Hal ini disebabkan karena diperlukan alur pelayanan pariwisata komprehensif, yang dapat digambarkan sebagai service blueprint. Sampai saat ini, belum dikaji terkait alur pelayanan pengunjung dan service blueprint yang dibutuhkan sebagai pedoman BUMDes dalam melakukan pelayanan wisatawan. Tujuan penelitian ini untuk mewujudkan skema service blueprint wisata edukasi yang mencakup layanan paket wisata untuk TK, SD, SMP, SMA, dan umum. Metode yang digunakan adalah action riset dengan melakukan workshop proses alur layanan wisata, workshop persiapan service blueprint, serta FGD untuk mengidentifikasi alur proses pelayanan pariwisata, dan mengidentifikasi titik-titik rawan kegagalan serta menyusun service blueprint. Pada workshop I, dikaji mengenai alur proses layanan wisata edukasi dan identifikasi titik rawan gagal dalam layanan, dilanjutkan FGD identifikasi. Pada workshop II dikaji tentang penyusunan service blueprint pelayanan wisata edukasi, dilanjutkan FGD penyusunan. Workshop diawali  dengan pre-test dan diakhiri dengan post-test. Hasil penelitian ini, peserta dapat mengetahui materi yang diberikan dalam workshop. Setelah dilakukan FGD identifikasi, peserta dapat membuat diagram dan menyusun service blueprint. Tersusun 2 skema service blueprint untuk paket wisata edukasi pelajar TK, SD dan paket wisata edukasi pelajar SMP, SMA, Mahasiswa dan umum.Kata kunci: BUMDes; service blueprint; workshop
Product Innovation and Digital Marketing Strategies: Key to Small Business Success in the Creative Economy Era Rahman, Habibur; Santosa, Sedya; Kurniawan, Ilham
Jurnal Kewirausahaan dan Bisnis Vol 29, No 2 (2024): December
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v29i2.96868

Abstract

Product innovation and digital marketing strategies are pivotal to the success of small businesses, particularly in the creative economy sector. This study explores the dynamics of small enterprises through a holistic approach encompassing product innovation, digital marketing strategies, and community support. Using a qualitative method and in-depth interviews with banana chip entrepreneurs, it identifies key factors influencing small business success.The findings reveal that innovation, such as creating new flavor variants, is critical in achieving competitive advantage. Moreover, digital marketing via social media platforms like Instagram and Facebook effectively enhances product visibility and fosters emotional connections with customers. Community support also plays a vital role by providing non-material resources such as social networks and psychological motivation, which sustain business operations.This study contributes academically by integrating theories of innovation, digital marketing, and social capital to offer a comprehensive perspective on small business dynamics. Practically, the findings recommend that small business actors adopt sustainable innovation and leverage digital technology as the main pillars of success in the creative economy era.

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