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Jurnal Kewirausahaan dan Bisnis
Published by Universitas Sebelas Maret
ISSN : 1979861X     EISSN : 25491555     DOI : -
Core Subject : Social,
Social Sciences
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Articles 30 Documents
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Perancangan Label Kemasan Produk Olahan Gerit Duwet Polinema Tortilla Chips sebagai Media Promosi Lestari, Baroroh; Utamaningsih, Arni; Nurbaya, Siti; Anjari, Becik Gati; Himma, Mahmudatul
Jurnal Kewirausahaan dan Bisnis Vol 28, No 1 (2023): June
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v28i1.67153

Abstract

Masyarakat Dusun Petungsewu, Desa Duwet, Kecamatan Tumpang, Kabupaten Malang merupakan penghasil olahan gerit berupa Duwet Polinema Tortilla Chips (Dupitos). Dupitos merupakan tortilla chips dengan bahan baku dasar jagung. Terdapat kelemahan dalam usaha tersebut, yakni mengemas hasil ke dalam label sederhana, membuat produk secara visual kurang berkesan bagi konsumen. Oleh karena itu, tujuan kegiatan adalah merancang label kemasan Dupitos sebagai media promosi. Kegiatan dilaksanakan mulai bulan April sampai November 2022. Metode dalam kegiatan ini menggunakan pengumpulan data dan analisis. Proses desain menggunakan teknik THINK. Kegiatan ini menghasilkan label untuk Dupitos. Desain label mengadopsi metode THINK untuk mendesain label setelah melakukan analisis SWOT. Kegiatan yang telah dilaksanakan di masyarakat Dusun Duwet Desa Petungsewu Kabupaten Tumpang mampu meningkatkan penjualan Dupitos. Hal ini dapat dilihat dari penjualan yang semula hanya 20 pak ukuran 100g per minggu menjadi 35 pak ukuran 100g dan 10 pak ukuran 250g per minggu.Kata kunci: desain; Dupitos; label; Petungsewu
Influence of Capital, Business Duration, Education Level, and Gender on Business Income Mariska, Refi; Imsar, Imsar; Dharma, Budi
Jurnal Kewirausahaan dan Bisnis Vol 29, No 1 (2024): June
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v29i1.88264

Abstract

Income refers to the total sum of money that a family or individual receives monthly in exchange for services; it can also be defined as the profitability of a business. Understanding company income is crucial for business owners who want to track financial performance. This study examines the impact of capital, business duration, gender, and educational attainment on the revenue generated by businesses in Sukasari Village, Pegajahan District, Serdang Bedagai Regency. The research employs a quantitative method, utilizing questionnaires and interviews for data collection. A sample of sixty respondents was analyzed using path analysis, with data processed through the SmartPLS program. The results indicated that capital, length of operation, education level positively and significantly impacted income, whereas gender did not. This suggests that gender is not a reliable predictor of a company's income, and no evidence of gender bias was found in the data. However, capital, business duration, education level, and gender collectively positively and significantly affected company income. The findings suggest that strategies to enhance business income should focus on increasing capital investment and ensuring operational sustainability, education level as these factors are more critical to profitability than demographic variables.Keywords: business income; capital investment; education impact; gender
Analisis Usaha Industri Kecil Jrangking di Kabupaten Magetan Pratiwi, Galuh Wahyu; Barokah, Umi; Khairiyakh, Refa'ul
Jurnal Kewirausahaan dan Bisnis Vol 28, No 2 (2023): December
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v28i2.74102

Abstract

Jrangking merupakan makanan tradisional Kabupaten Magetan yang berupa camilan kerupuk berbahan dasar ketan dan kelapa dengan tekstur renyah dan rasa gurih. Perkembangan jumlah industri jrangking di Kabupaten Magetan dapat dikatakan cukup lambat bahkan mengalami penurunan. Evaluasi usaha perlu dilakukan untuk mengetahui kondisi dan potensi industri jrangking.  Penelitian ini bertujuan untuk menganalisis biaya, penerimaan, keuntungan, serta efisiensi usaha industri jrangking di Kabupaten Magetan. Metode dasar penelitian berupa deskriptif analitis dengan didukung metode survei. Penentuan lokasi penelitian dilakukan secara purposive. Metode sampling jenuh digunakan dengan menjadikan semua populasi sebagai sampel yang terdiri dari 21 produsen jrangking. Data yang digunakan adalah data primer dan data sekunder. Analisis data yang digunakan adalah (1) Analisis Biaya; (2) Analisis Penerimaan; (3) Analisis Keuntungan; (4) Analisis Efisiensi Usaha. Hasil analisis menunjukkan bahwa rata-rata biaya total industri jrangking di Kabupaten Magetan Rp5.131.603,00/bulan, rata-rata penerimaan Rp9.921.333,00/bulan, rata-rata keuntungan Rp4.789.730,00/bulan. R/C ratio ratio menunjukkan nilai efisiensi 1,93. Industri jrangking di Kabupaten Magetan menghasilkan keuntungan cukup tinggi sehingga layak untuk diusahakan.Kata kunci: biaya; efisiensi usaha; keuntungan; penerimaan
Aktivitas Branding Pada Pelaku UMKM Solo Art Market Sakuntalawati, Ratna Devi; Susantiningrum, Susantiningrum; Akbarini, Nur Rahmi; Kurniawati, Dyah Yuni; Totalia, Salman Alfarisy
Jurnal Kewirausahaan dan Bisnis Vol 29, No 2 (2024): December
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v29i2.83400

Abstract

A brand is an essential element for marketing success, but MSMEs need to pay more attention to the quality of their brand. On average, they only pursue profits without paying attention to essential perceptions so that consumers always remember the product brand. Apart from that, implementing the branding strategy could have been more optimal, causing brand loyalty to be shallow. This branding condition is very different if you look at the branding function, which can be used for promotion, attraction, product image and market control. This gap raises questions about branding activities carried out by MSME actors. The research aims to identify branding activities carried out by MSME actors. A quantitative descriptive research method was used to achieve the research objectives, with a sample of all MSME actors taken by the census, totalling 90 respondents. The collection technique uses a questionnaire. The research location is Solo Art Market (SAM). The research results show that most MSMEs in SAM carry out branding activities. The targeted output is the identification of branding activities of SAM MSME actors. This is necessary to maximize sales.Keywords: brand; branding activities; MSMEs; Solo Art Market
Business Activities Based on Business Model Canvas in Importance of Tourism Village Sakuntalawati, Ratna Devi; Ibad, Isyadul
Jurnal Kewirausahaan dan Bisnis Vol 29, No 1 (2024): June
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v29i1.83395

Abstract

The business activities in Pentingsari tourism village have yet to maximize profits for the village community fully. This research aims to develop a business activity model based on the Business Model Canvas (BMC) to enhance tourism management. Utilizing David Clark's capability theory, the study employs a quantitative approach, survey methods, and explanatory research. A census of 127 heads of households was conducted as respondents. Four variables are examined: two exogenous and two endogenous, analyzed through path analysis. Path coefficients were estimated using regression statistics with SPSS 25. The findings indicate that community empowerment in tourism management (X1) significantly influences the level of business activity (Y2) through collaboration among business actors (Y1), with a path coefficient of 0.734, supporting the hypothesis (Ha). Additionally, achieving aspirations related to welfare (X2) impacts the level of business activity (Y2) via cooperation between business actors (Y1), with a path coefficient of 0.703, also supporting the hypothesis (Ha). Consequently, a business activity model based on the BMC was established. In conclusion, enhancing business activities in Pentingsari tourism village is contingent upon community empowerment in tourism management and achieving community welfare aspirations facilitated through collaborative efforts among business actors.Keywords: achievement aspirations; business activity; BMC; community empowerment; tourism villages
Analisis Faktor-Faktor yang Mempengaruhi Kesiapan Industri Kreatif Memasuki Digitalisasi Bisnis Berbasis Budaya Lokal Riyanto, Slamet; Azis, Muh Nur Luthfi
Jurnal Kewirausahaan dan Bisnis Vol 28, No 2 (2023): December
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v28i2.77848

Abstract

Industri kreatif merupakan salah satu aktivitas ekonomi utama masyarakat di Kota Madiun. Namun, dalam persiapannya masih ada kendala yang dihadapi diantaranya keterampilan beberapa sumber daya manusia (SDM) yang kurang mumpuni untuk bersaing di pasar domestik, Pengembangan produk kreatif juga masih terbatas pada hal yang umumnya sudah beredar di pasar, serta masih kurangnya akses komunikasi. Tujuan penelitian ini adalah untuk menguji pengaruh people, self development, technology dan innovation terhadap kesiapan pelaku industri kreatif di Kota Madiun. Penelitian ini menggunakan pendekatan kuantitatif dengan bantuan software SmartPls. Hasil penelitian menunjukkan bahwa berdasarkan empat faktor yang mempengaruhi kesiapan pelaku usaha industri kreatif yang meliputi people, self development, technology dan innovation diketahui bahwa faktor ini dinilai siap meskipun masih membutuhkan adanya peningkatan, perbaikan yang menuju kepada kesiapan kelangsungan usaha industri kreatif. Berdasarkan hasil analisis statistik membuktikan bahwa variabel people, self development, technology dan innovation berpengaruh signifikan dan positif terhadap kesiapan pelaku industri kreatif di Kota Madiun. Dari empat faktor tersebut yang memiliki pengaruh paling besar untuk menunjang kesiapan pelaku usaha adalah faktor technology sebesar 36,8%, disusul dengan faktor innovation sebesar 35,4%, self development sebesar 17% dan faktor terkecil adanya people sebesar 9,6%.Kata kunci: digitalisasi; industri kreatif; kelangsungan usaha; kesiapan usaha; wirausaha
Analisis Strategi Bisnis pada Pabrik Tahu Mbah Djoyo Rostiana, Rostiana; Sadjiarto, Sadjiarto; Sitorus, Destri Sambara
Jurnal Kewirausahaan dan Bisnis Vol 29, No 2 (2024): December
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v26i2.52833

Abstract

Economic growth in the current era of globalization can be seen with the development of the business world in various fields. One of the efforts to support economic growth is by developing the Micro, Small and Medium Enterprises (MSME) sector. The role of MSMEs in Indonesia is very important, namely for the distribution of the population's economy and supporting the country's economic development. This study aims to determine the business strategy used by Mbah Djoyo Tofu Factory SMEs in developing their business. The business strategy includes production strategy and marketing strategy. The research approach used is a qualitative approach using descriptive analysis. The results of this study found that the business strategies carried out by Mbah Djoyo's Tofu Factory SMEs in developing their business included production and marketing strategies. The production strategy contributes well to the development of Mbah Djoyo's tofu factory SMEs as evidenced from the production stages, namely by selecting quality raw materials, using adequate production equipment to help the production process run effectively, minimizing production costs by using diesel engines and carrying out quality and supervision in the production process. production. However, there are still obstacles in the production strategy, namely limitations in obtaining husk fuel. While the marketing strategy of this business sells its products using a personal selling strategy and a humanistic approach. This is an obstacle in promoting its products because it is still carried out in a limited manner by relying on personal selling techniques and relationships with the community so that the marketing carried out is less effective.Keywords: business strategy, marketing, production, MSME
The Impact of Family Environment, Self-Leadership, and Entrepreneurship Education on Entrepreneurial Interest of Mechanical Engineering Students Aryasandy, Nensy; Yulastri, Asmar; Ganefri, Ganefri; Jalinus, Nizwardi; Mardizal, Jonni
Jurnal Kewirausahaan dan Bisnis Vol 29, No 1 (2024): June
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v29i1.87111

Abstract

The purpose of the study to investigate the impact of family environment, self-leadership quality, and entrepreneurship education on the entrepreneurial interest of mechanical engineering students at Universitas Negeri Padang. Data was collected through questionnaires distributed to 96 mechanical engineering students at UNP who have participated in entrepreneurship subjects. The relationship between the independent variables and entrepreneurial interest was analyzed using regression analysis. The results revealed a strong and statistically significant positive relationship between the home environment and interest in entrepreneurship, explaining 35.5% of the variation, with a p-value of 0.000. Similarly, self-leadership exhibited a positive impact of 47.1% on entrepreneurial interest with a significance value of 0.000. Additionally, entrepreneurship education showed a significant and positive effect of 25.4% on entrepreneurial interest among UNP mechanical engineering students, with a significance value of 0.000. These findings are valuable for understanding the factors influencing entrepreneurial interest among mechanical engineering students at UNP. It can be used to enhance the entrepreneurship education and preparation programs at UNP and provide better support for students aspiring to become entrepreneurs.Keywords: active participation; emotional support; entrepreneurial interest; practical experience; student motivation
Pengaruh Online Customer Review, Kepercayaan, dan Keamanan terhadap Niat Beli Produk Sarana Pertanian melalui Aplikasi Shopee di CV Gunung Subur Niti Sabda, Laila Fatma; Kussudyarsana, Kussudyarsana
Jurnal Kewirausahaan dan Bisnis Vol 28, No 2 (2023): December
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v28i2.81240

Abstract

Sektor pertanian mempunyai kontribusi terhadap perekonomian negara yang berhubungan dengan pemasaran produk pertanian. Saat ini, pemasaran produk pertanian tidak hanya dilakukan secara konvensional, tetapi telah merambah ke e-commerce. Dalam transaksi online, faktor online customer review, kepercayaan dan keamanan merupakan faktor penting dalam keputusan pembelian. Penelitian ini bertujuan menganalisis online customer review, trust, dan security terhadap niat membeli online produk sarana pertanian melalui aplikasi Shopee di CV Gunung Subur. Penelitian  menggunakan pendekatan kuantitatif. Metode analisis memanfaatkan data yang berasal dari jawaban berita umum dengan jumlah responden sebanyak 181 orang. Analisis data dilakukan menggunakan program SPSS Statistics 23. Berdasarkan hasil penelitian, variabel online customer review, kepercayaan dan keamanan secara bersama-sama atau simultan berpengaruh secara signifikan positif hingga 93,5% terhadap niat beli online pada produk sarana pertanian pada marketplace Shopee khususnya pada toko pertanian CV Gunung Subur. Maka penerapan strategi pemasaran yang baik akan mampu meningkatkan jumlah penjualan.Kata kunci: e-commerce; nilai produk; pemasaran digital; preferensi konsumen
Self-Efficacy Mediates Entrepreneurship Course, Social Environment, Financial Literacy, and E-Commerce Towards Entrepreneurial Interest Ningtias, Yurisa Dwi Aprilia; Astuti, Elly; Styaningrum, Farida
Jurnal Kewirausahaan dan Bisnis Vol 29, No 2 (2024): December
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v29i2.101407

Abstract

This research aims to determine the influence of entrepreneurship, social environment, financial literacy, and e-commerce courses on students' entrepreneurial interest through self-efficacy as an intervening variable. This type of research is quantitative research with primary data sources. The population of this research is students from the Faculty of Teacher Training and Education in 2020 and 2021 at PGRI Madiun University, with a total of 982 students. The sampling technique uses purposive sampling—data collection techniques through questionnaires. The data analysis technique uses mediating and Structural Equation Modeling (SEM PLS) methods. The research results show that entrepreneurship courses do not have a positive effect on entrepreneurial interest. In contrast, the social environment, financial literacy, e-commerce, and self-efficacy have a positive effect on entrepreneurial interest. Self-efficacy mediates the social environment, financial literacy, and e-commerce on entrepreneurial interest. These findings contribute to the entrepreneurship literature by highlighting the central role of self-efficacy as a mediator, particularly its ability to amplify the effects of external factors such as social environment, financial literacy, and e-commerce.Keywords: e-commerce; entrepreneurship course; entrepreneurial interest; financial literacy; self-efficacy; social environment

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