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Jurnal Manajemen Pemasaran

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Published by Universitas Kristen Petra Surabaya

ISSN : 1907235X EISSN : 2597615X DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Managemen Pemasaran dipublikasikan secara berkala setiap tahun oleh Program Studi Manajemen Pemasaran Universitas Kristen Petra Surabaya. Tujuan Jurnal Manajemen Pemasaran adalah: 1. Menyebarluaskan pengetahuan, penemuan, dan pengembangan ilmu pemasaran secara teori maupun praktis melalui hasil-hasil riset. 2. Mengakomodasi hasil-hasil riset ilmiah denga dunia bisnis yang membutuhkan. 3. Memotivasi para peneliti pemasaran dan praktisi bisnis untuk mempublikasikan hasil temuan dalam bidangmya.

Arjuna Subject : -

Articles 193 Documents

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RELATIONSHIP BETWEEN CORPORATE IDENTITY AND CORPORATE REPUTATION: A CASE OF A MALAYSIAN HIGHER EDUCATION SECTOR Bahtiar Mohamad; Hassan Abu Bakar; Nik Adzrieman Abdul Rahman
Jurnal Manajemen Pemasaran Vol. 2 No. 2 (2007): OCTOBER 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

Organizations need corporate identity for survival. This identity is developing through the projection of one positive image that will increase its public confidence about the quality and achievements of the organization. This paper attempts to identify corporate identity and reputations of Universiti Utara Malaysia from its future prospective clients. Specifically, this research test the relationship between corporate identity and corporate reputation based on a Malaysian higher education sector. Further tests were conducted to identify which corporate identity component will be a significant predictor of corporate reputation. It reveals that there is significant positive relationship between corporate identity and corporate reputation.

CORPORATE SOCIAL RESPONSIBILITY, PURCHASE INTENTION DAN CORPORATE IMAGE PADA RESTORAN DI SURABAYA DARI PERSPEKTIF PELANGGAN Hatane Semuel; Elianto Wijaya
Jurnal Manajemen Pemasaran Vol. 3 No. 1 (2008): APRIL 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

This research is done to find out the implementation of Corporate Social Responsibility (CSR) towards purchase intention in some restaurants in Surabaya by using corporate image as an intervening variable. There are 105 respondents who become the customers of some restaurants implementing CSR. CSR is viewed from triple bottom line dimensions, which are economic dimension, social dimension, and environmental dimension. The research shows that Corporate Social Responsibility (CSR) has direct influence on purchase intention as well as corporate impage; whereas corporate image has influenced directly on purchase intention. In this case corporate image serves as an intervening variable between Corporate Social Responsibility and purchase intention.

ANALISA PERBEDAAN “RETAIL IMAGE” MALL DAN SHOPPING CENTRE DI SURABAYA PADA SEGMEN PELAJAR DAN MAHASISWA Edwin Japarianto
Jurnal Manajemen Pemasaran Vol. 7 No. 1 (2012): APRIL 2012
Publisher : Institute of Research and Community Outreach - Petra Christian University

In today’s shopping center growth in Surabaya, it is necessary to create an attractive image to invite consumers visit. This research try to observe retail image captured by the consumers, the observed variables are: location, merchandise, price, service, and physical facilities. Purposive sampling conducted for 100 repondents in total from student and undergraduate student based on similar charateristics of those two groups. One way ANOVA developed to analyze differences among those two groups. This research concludes that from those five factors it is known that there are few differences of consumer’s valuation image for Royal Plaza and CITO especially from the physic facilities.

ANALISIS WEBSITE QUALITY, TRUST DAN LOYALTY PELANGGAN ONLINE SHOP Hotlan Siagian; Edwin Cahyono
Jurnal Manajemen Pemasaran Vol. 8 No. 2 (2014): OKTOBER 2014
Publisher : Institute of Research and Community Outreach - Petra Christian University

The use of online store as purchasing media of goods and services increased rapidly in Indonesia. The number of online store owners also rose sharply such that competition unavoidable. Website quality is one of the factors that influece trust and trust will generate loyalty of the online shop customer. This research aimed to analyze the influence of website quality on trust and the influence trust on customer loyalty in East Java area. The research was conducted by distributing questionnaires to 249 respondens which selected randamly at Petra Christian University campuss. Data was analyzed using SPSS for Windows Version 16 and SmartPLS Version 1.01. The results obtained, website quality influence trust, and trust influence customer loyalty.

ANALISIS PEMBENTUKAN DISONANSI KOGNITIF KONSUMEN PEMILIK MOBIL TOYOTA AVANZA Edwin Japarianto
Jurnal Manajemen Pemasaran Vol. 1 No. 2 (2006): OCTOBER 2006
Publisher : Institute of Research and Community Outreach - Petra Christian University

The main objective of this research is to clarify factors to develop customer Cognitive dissonance when bought a Toyota Avanza. Cognitive dissonance has 3 dimensions: Emotional, Wisdom of Purchase, Concern Over the Deal. Emotional observed by the factors of: desperate, regret, disappointed, empty, angry, anxious, make a mistake, upset, frustration, furious, depressions, angry to himself, disgusted and get a problem. Wisdom of purchased observed by factors of: need Toyota Avanza, Right to buy Toyota Avanza, Make a right choice, to do right to buy Toyota Avanza. Concern over the Deal observed by the factors of: to do with a foolish, salesman not make confused and comfort with their agreement. With factor Analysis this research gets a three new factor: right chooses, right decision, right agreement Abstract in Bahasa Indonesia : Penelitian ini mencoba untuk melihat pembentukan Disonasi Kognitif konsumen pada saat mereka memutuskan untuk membeli mobil Toyota Avanza, Disonansi kognitif memiliki tiga dimensi yaitu, emotional, wisdom of purchase, concern over the deal. Emotional ditinjau dari putus asa, menyesal, kecewa dengan diri anda sendiri, takut, hampa, marah, cemas atau khawatir, telah membuat sesuatu yang salah, kesal atau jengkel, frustasi, sakit hati, depresi, marah dengan diri sendiri, muak dan mendapat masalah. Wisdom of Purchase ditinjau dari sangat membutuhkan mobil merek Toyota Avanza, perlu membeli suatu Toyota Avanza, telah membuat pilihan yang tepat, telah melakukan hal yang tepat untuk membeli mobil merek Toyota Avanza sedangan Concern over the deal ditinjau dari tidak merasa telah melakukan suatu ketololan, Tenaga Penjual tidak membuat mereka bingung, merasa nyaman dengan persetujuan yang telah di buat. Menggunakan Analisa faktor hasil penelitian memunculkan 3 faktor utama pembentuk disonansi yaitu: pilihan tepat, keputusan tepat, persetujuan tepat. Kata kunci: Emotional, Wisdom of Purchase, Concern Over the Deal.

PENGGUNAAN KARTU KREDIT DAN PERILAKU BELANJA KOMPULSIF: DAMPAKNYA PADA RISIKO GAGAL BAYAR Sumarto .; Andi Subroto; Adil Arianto
Jurnal Manajemen Pemasaran Vol. 6 No. 1 (2011): APRIL 2011
Publisher : Institute of Research and Community Outreach - Petra Christian University

Realization of Non-Performing Loans (NPL) credit cards in the period 2007 to 2010 has experienced a rising trend. Anincrease of NPLhave been caused by the use of credit cards and compulsive buying. The purpose of this study was to determine the effect of credit card use and compulsive buying against default risk. Variables consisted of: the use of credit cards (independent variable), compulsive buying, and default risk (dependent variable). By using the method of sampling purpose, the respondents of this study is the user's credit card Bank X in Surabaya, and the number of samples are 120 respondents. The analytical method used is descriptive analysis and inferential statistical approach using SEM Approach. Researchconclusionsare: the use of creditcards havesignificant effect on compulsive buying, the use ofcreditcards have no significant effect on default risk andcompulsive buyingsignificantly influence to default risk.

ANALISIS DAMPAK SERVICE PERFORMANCE DAN KEPUASAN SEBAGAI MODERATING VARIABLE TERHADAP LOYALITAS NASABAH (Studi pada Nasabah Tabungan Bank Mandiri Cabang Surabaya) Diah Dharmayanti
Jurnal Manajemen Pemasaran Vol. 1 No. 1 (2006): APRIL 2006
Publisher : Institute of Research and Community Outreach - Petra Christian University

The researcher is highly interested in many different opinions among same experts about the influence of service performance and customer satisfaction in establishing customer loyalty. Thus, the aims of the research is to test the influence of service performance in establishing customer loyalty, and to test the influence of interaction of service performance and customer satisfaction in establishing the customer loyalty with customer satisfaction as a moderating variable between service performance and customer loyalty. This research use Moderator Regression Analysis (MRA) technique. This research was conducted in Surabaya with research objects of three service industrie. They are Mandiri Banking in Surabaya. The data of this research from the 300 questionaires distributed, 275 were returned. The result of the research indicates that the interaction between service performance and customer satisfaction being participated in the model of moderator regression equality so the result will explain more of the variance in customer loyalty than the direct influences of either service performance or customer satisfaction. Abstract in Bahasa Indonesia : Peneliti sangat tertarik dengan adanya perbedaan pendapat diantara para ahli tentang pengaruh kinerja jasa/layanan (service performance) dan kepuasan dalam pembentukan loyalitas nasabah, sehingga penelitian ini mempunyai tujuan yaitu: menguji pengaruh langsung service performance terhadap loyalitas nasabah, dan menguji pengaruh interaksi service performance dan kepuasan nasabah terhadap loyalitas nasabah dengan kepuasan sebagai variabel moderator antara service performance dan loyalitas nasabah. Penelitian ini menggunakan alat analisis Moderator Regression Analysis. Dilakukan di Surabaya dengan obyek penelitian tiga Bank Mandiri cabang Surabaya. Data yang terkumpul 275 dari 300 kuesioner yang disebarkan. Hasil penelitian menunjukkan bahwa interaksi antara service performance dan kepuasan nasabah sebagai variabel moderator dapat lebih menjelaskan variasi loyalitas nasabah daripada masing-masing variabel. Kata kunci: service performance, kepuasan nasabah, loyalitas nasabah.

PENGARUH SIKAP, PERSEPSI NILAI DAN PERSEPSI PELUANG KEBERHASILAN TERHADAP NIAT MENYAMPAIKAN KELUHAN (STUDI KASUS PADA PERUSAHAAN ASURANSI AIG LIPPO SURABAYA) Foedjiawati Foedjiawati; Hatane Semuel
Jurnal Manajemen Pemasaran Vol. 2 No. 1 (2007): APRIL 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

Research on the effect of attitude, perceived value, and perceived likelihood of successful complaint on customer complaint intention is conducted on 200 custmers of AIG Lippo Insurance in Surabaya. Findings shows that the group of potential customer s come from private company employees, and entrepreneur background with mor than 3.5 million rupiahs of income and more than 2.5 million rupiahs of expenses per month. The result also show that the three variables; attitude, perceived value, perceived likelihood of successful complaint have positive effect on customer complaint intention. Eventhough all variables have positive effect, cost and benefit consideration as indicator of perceived value has stronger effect on customer complaint intention. Abstract in Bahasa Indonesia: Penelitian tentang Pengaruh Sikap, Persepsi Nilai dan Persepsi Peluang sukses terhadap Niat menyampaikan Keluhan dilakukan terhadap 200 pelanggan Asuransi AIG Lippo di Surabaya. Terungkap dari hasil penelitian, kelompok nasabah potensial adalah kelompok pekerja swasta dan wiraswasta dengan pendapatan lebih dari Rp. 3.5 juta per bulan dan pengeluaran lebih dari Rp. 2.5 juta per bulan. Dari hasil pengujian data diungkapkan bahwa ketiga variabel Sikap, Persepsi terhadap nilai keluhan dan persepsi terhadap peluang keberhasilan keluhan berpengaruh secara positip terhadap niat menyampaikan keluhan, Walaupun terdapat pengaruh positip dari ketiga variabel tadi, namun pertimbangan manfaat dan biaya sebagai indikator persepsi nilai mempunyai pengaruh yang lebih kuat terhadap niat menyampaikan keluhan. kata kunci: sikap, perspsi nilai, keluhan.

ANALISA KUALITAS LAYANAN BISNIS MAKANAN DAN MINUMAN DI SURABAYA DITINJAU DARI DERAJAT PEMENUHAN KEPUASAN KONSUMEN Fransisca Andreani
Jurnal Manajemen Pemasaran Vol. 5 No. 1 (2010): APRIL 2010
Publisher : Institute of Research and Community Outreach - Petra Christian University

Food and beverages industries in Surabaya have grown in the last few years. Businessmen have tried hard to deliver the best service they have to their customers in order to satisfy them. This research is done to find out the service quality of food and beverages industries in Surabaya using a quantitative descriptive approach. Service quality is measured by comparing the actual service with the expected service to find Customer Satisfaction Index (CSI). CSI shows that food and beverages industries in Surabaya have already been able to deliver their best service quality to their customers. Hopefully this research is beneficial for the related industries because it can also serve as their feedback to understand their customers better and improve their service quality when needed.

ANALISIS PROGRAM CORPORATE SOCIAL MARKETING, PENGETAHUAN KONSUMEN DAN REPUTASI PERUSAHAAAN DALAM MENCIPTAKAN GREEN CONSUMERISM (PROGRAM TUMBLER STARBUCK ON THE GO) Devina Susilo
Jurnal Manajemen Pemasaran Vol. 8 No. 1 (2014): APRIL 2014
Publisher : Institute of Research and Community Outreach - Petra Christian University

The study aimed to clarify the influence of corporate social marketing programs on consumer knowledge and reputation of the company in creating green behavior Consumerism. The study was conducted to consumers of Starbucks Coffee, in an explanatory study with a sample size of 200 respondents. The analysis was performed descriptively and kausalistik in the form of structural equation models. The findings of this study is that the implementation of corporate social marketing program has a positive impact on consumer knowledge and the company's reputation as a green company. CSM program can create and educate consumers and then engaged consume products more responsibly towards the environment, and ultimately promote the creation of green Consumerism.

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