Garuda - Garba Rujukan Digital

Article Per Year (5 Year)

All

Jurnal Manajemen Pemasaran

mar
Website

Published by Universitas Kristen Petra Surabaya

ISSN : 1907235X EISSN : 2597615X DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Managemen Pemasaran dipublikasikan secara berkala setiap tahun oleh Program Studi Manajemen Pemasaran Universitas Kristen Petra Surabaya. Tujuan Jurnal Manajemen Pemasaran adalah: 1. Menyebarluaskan pengetahuan, penemuan, dan pengembangan ilmu pemasaran secara teori maupun praktis melalui hasil-hasil riset. 2. Mengakomodasi hasil-hasil riset ilmiah denga dunia bisnis yang membutuhkan. 3. Memotivasi para peneliti pemasaran dan praktisi bisnis untuk mempublikasikan hasil temuan dalam bidangmya.

Arjuna Subject : -

Articles 193 Documents

7 8 9 10 11

EVALUASI CUSTOMER PT POS INDONESIA DITINJAU DARI KEPUASAN KEPERCAYAAN DAN SWITCHING BARRIERS Edwin Japarianto
Jurnal Manajemen Pemasaran Vol. 8 No. 1 (2014): APRIL 2014
Publisher : Institute of Research and Community Outreach - Petra Christian University

This research is aimed to analyze the evaluation of perceived quality and perceived value to PT. Pos Indonesia customers satisfaction and to examine the customers satisfaction based on trust, customers loyalty and switching barriers. Research data are collected through survey method with interview method straight to 400 respondents who use PT. Pos Indonesia. The technique of collecting sample is using Non probablity sampling. Methodology that is used are CHAID, Suharjo, Split, Penalty-Rewards. Based on several tolls we can collcect almost evaluation result about PT. Pos Indonesia performance.

PENGARUH CELEBRITY ENDORSEMENTTERHADAP PURCHASE INTENTION DENGANBRAND IMAGE SEBAGAI VARIABEL INTERVENING (STUDI KASUS IKLAN PRODUK PERAWATAN KECANTIKAN POND’S) Finna Anastasia Wijaya; Sugiono Sugiharto
Jurnal Manajemen Pemasaran Vol. 9 No. 1 (2015): APRIL 2015
Publisher : Institute of Research and Community Outreach - Petra Christian University

This study aims to analyze the influence of Credibility , Attractiveness , and Power to Purchase Intention beauty products Pond'sdengan consider factors Brand Image ( Sincerity , Excitement , Competence , and Shophistication ) .Penelitian conducted by distributing questionnaires to 100 respondents who had seen the ads Pond's in the last 2 months . Analysis technique used is the technique of quantitative analysis analysis.Hasil path method showed that the variables that have a significant effect only Attractiveness, Power , Brand image and Purchase intention

EXPERIENTIAL MARKETING (SEBUAH PENDEKATAN PEMASARAN) Fransisca Andreani
Jurnal Manajemen Pemasaran Vol. 2 No. 1 (2007): APRIL 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

Experiential marketing ia an approach in marketing which has been done from the old time till today. As time goes by and technology grows faster, marketers emphasize this approach as a very effective tool to differentiate their products with their competitors’. In experiential marketing, customers are able to differentiate one product or service with another since they experience themselves directly in the process of selecting and consuming the product or service using five approaches, such as sense, feel, think, act and relate. Experiential marketing is very effective for the marketers to build brand awareness, brand perception, brand equity, and brand loyalty, or even purchasing decision of their customers. Therefore, they have to be careful in chosing the right way and appropriate media so that the objective of marketing can be achieved as expected. Abstract in Bahasa Indonesia: Abstrak: Experiential marketing merupakan sebuah pendekatan dalam pemasaran yang sebenarnya telah dilakukan sejak jaman dulu hingga sekarang oleh para pemasar. Pendekatan ini dinilai sangat efektif karena sejalan dengan perkembangan jaman dan teknologi, para pemasar lebih menekankan diferensiasi produk untuk membedakan produknya dengan produk kompetitor. Dengan adanya experiential marketing, pelanggan akan mampu membedakan produk dan jasa yang satu dengan lainnya karena mereka dapat merasakan dan memperoleh pengalaman secara langsung melalui lima pendekatan (sense, feel, think, act, relate), baik sebelum maupun ketika mereka mengkonsumsi sebuah produk atau jasa. Experiential marketing sangat efektif bagi pemasar untuk membangun brand awareness, brand perception, brand equity, maupun brand loyalty hingga purchasing decision dari pelanggan. Oleh karena itu pemasar juga harus berhati-hati dalam memilih sarana yang benar dan media yang tepat agar tujuan pemasaran dapat tercapai seperti yang diharapkan. Kata kunci: experiential marketing, sense, feel, think, act, relate, brand awareness, brand perception, brand equity, brand loyalty, purchasing decision

PENGARUH IMPLEMENTASI ERP TERHADAP PRODUCT DIFFRENTIATION DAN COST LEADERSHIP DALAM MENINGKATKAN KINERJA PERUSAHAAN (Studi Kasus Manufaktur Jawa Timur) Zeplin Jiwa Husada Tarigan
Jurnal Manajemen Pemasaran Vol. 4 No. 1 (2009): APRIL 2009
Publisher : Institute of Research and Community Outreach - Petra Christian University

The study presented in this paper examines the adoption ERP practices a systematic explanation of the relationships marketing strategy, and enterprise performance. By examining ERP in relation to organization strategy, the study seeks to advance the understanding of ERP in a broader context. It also resolves some controversies that appear in the literature concerning the relationship between ERP and differentiation strategies and low cost strategies as well as quality and innovation performance. The empirical data for this study was drawn from a survey of 53 enterprises from East Java. The analysis was conducted using structural equation modeling (SEM) with software Amos 16 start technique by examining two competing models that represent full. The findings indicate that adoption ERP is positively and significantly related to low cost strategy and not significantly to differentiation strategy. The implication is that ERP needs to be complemented by other resources to more effectively realize the strategy in achieving a high level of performance.

PERSEPSI HARGA, PERSEPSI MEREK, PERSEPSI NILAI, DAN KEINGINAN PEMBELIAN ULANG JASA CLINIC KESEHATAN (STUDI KASUS ERHA CLINIC SURABAYA) Ike Kusdyah
Jurnal Manajemen Pemasaran Vol. 7 No. 1 (2012): APRIL 2012
Publisher : Institute of Research and Community Outreach - Petra Christian University

Price and brand perception has an influence on intents to repurchase mediated by perceived value. The results of the analysis of 112 women respondents using Structural Equation Modelling (SEM) obtained results that: (1) positive effect on price perception of perceived value, (2) positive effect on brand perception of perceived value, (3) perceptions of the price effect the desire repeat purchases, (4) does not affect the perception of the brand re-purchase desire; (5) Perceived value has a positive effect on repeat purchase desire.

PENGARUH EXPERIENCE QUALITY TERHADAP CUSTOMER LOYALTY DENGAN PERCEIVED VALUE DAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING DI DE SOEMATRA 1910 SURABAYA Meyer Fossetta Hansory; Diah Dharmayanti
Jurnal Manajemen Pemasaran Vol. 8 No. 2 (2014): OKTOBER 2014
Publisher : Institute of Research and Community Outreach - Petra Christian University

The growth of the upper class society in Indonesia has increased, especially in the second largest metropolitan city of Surabaya. In Surabaya, there is a function house where to understand the way of thinking of its customer and the target are the upper class society in Surabaya. This research aims to analyze the influence of Experience Quality (accessibility, competence, customer recognition, helpfulness, personalization, problem solving, promise fullfilment, value for time) on Customer Loyalty by considering the factors of Perceived Value (instrumental value, the expressive value, hedonistic values, sacrifice value) and Brand Image (mystery, sensuality, intimacy). This study conducted by distributing questionnaires to 120 respondents who are the consumers of De Soematra 1910. Analysis technique used is of quantitative analysis with path analysis method

CUSTOMER RELATIONSHIP MANAGEMENT (CRM) DAN APLIKASINYA DALAM INDUSTRI MANUFAKTUR DAN JASA Fransisca Andreani
Jurnal Manajemen Pemasaran Vol. 2 No. 2 (2007): OCTOBER 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

Customer Relationship Management (CRM) is one of the ways to maintain continuous relationship between a company and its stakeholders as well as its shareholder. A lot of companies are using CRM to maintain its relationship with the customers. By using CRM, the companies will be able to find out their customers’ needs and wants so that emotionally they can be involved with each other. This enables them to have a two-way communication. As a result, they will have close and open business relationship which makes the customers, especially, loyal to the companies; and they will not easily change their preference to another product or brand. Abstract in Bahasa Indonesia: Customer Relationship Management (CRM) merupakan salah satu sarana untuk menjalin hubungan yang berkelanjutan antara perusahaan dengan para stakeholder maupun shareholdernya. Saat ini banyak perusahaan yang memanfaatkan Customer Relationship Management (CRM) untuk menjalin hubungan dengan pelanggan. Dengan memanfaatkan CRM, perusahaan akan mengetahui apa yang diharapkan dan diperlukan pelanggannya sehingga akan tercipta ikatan emosional yang mampu menciptakan hubungan bisnis yang erat dan terbuka serta komunikasi dua arah di antara mereka. Dengan demikian kesetiaan pelanggan dapat dipertahankan dan tidak mudah berpindah ke lain produk dan merek Kata kunci: customer relationship management, hubungan bisnis, komunikasi, kesetiaan pelanggan.

DETERMINANTS AND CONSEQUENCES OF CORPORATE COMMUNICATION MANAGEMENT: REVIEW OF THE CURRENT LITERATURE AND A CONCEPTUAL MODEL Bahtiar Mohamad; Hassan Abu Bakar
Jurnal Manajemen Pemasaran Vol. 3 No. 1 (2008): APRIL 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

This paper is a literature review which analyses the influences of managerial communication, marketing communication and organizational communication on corporate communication. In addition, this paper shows how corporate communication management influences organizational performance. The paper also investigates the role of corporate leadership in moderating the relationship between corporate communication and organizational performance. An integrative framework and a detailed summary table are provided. Three categories of determinants, namely, management communication, marketing communication and organizational communication are gathered from the literature. Direct consequences and indirect consequences through relevant mediators are identified. Future research directions are also offered. The compendium of determinants and consequences of Corporate Communication Management can be used by corporate communication practitioners to segment and target stakeholders

ANALISIS SWITCHING INTENTION PENGGUNA JASA LAYANAN RUMAH KOS DI SIWALANKERTO: PERSPEKTIF KUALITAS LAYANAN DAN KEPUASAN PELANGGAN Liza Agustina Maureen Nelloh; Carolina Chandra Purwanto Liem
Jurnal Manajemen Pemasaran Vol. 6 No. 1 (2011): APRIL 2011
Publisher : Institute of Research and Community Outreach - Petra Christian University

The Increasing number of new universities nowadays in Surabaya led to higher competition in services especially in boarding house services. This study wanted to see the switching intention from the point of service quality and customer satisfaction which is a fraction of the integration model of push, pull, and mooring factors in the sector of boarding house users. To test the hypothesis, the researcher use PLS (Partial Least Sqaure). The results of this study indicate that the service quality have a significant and positive impact on customer satisfaction, as well as having a significant negative impact on switching intention. However, customer satisfaction can not have a significant effect on switching intention. Managerial implications of this research would be to improve service quality and lower the user's intention to switch to another houses and it would applied in service boarding house for both Siwalankerto area and as general in Surabaya.

LEARNING ORGANIZATION, KOMITMEN PADA ORGANISASI, KEPUASAN KERJA, EFEKTIVITAS PENERAPAN SISTEM ISO DAN DAMPAKNYA TERHADAP KINERJA ORGANISASI (STUDI KASUS STAF ADMINISTRASI UK PETRA SURABAYA) Monica Ida Uniati
Jurnal Manajemen Pemasaran Vol. 8 No. 1 (2014): APRIL 2014
Publisher : Institute of Research and Community Outreach - Petra Christian University

This research analyzes the simultaneous effects of Learning Organization (LO), Job Satisfaction, Effectiveness of ISO Implementation, Organizational Commitment on Organizational Performanace as perceived by the staff of administrative supporting units. The result of data processing shows that there is not any direct effect of LO on Orgnizational Performace. However, there is a strong positive effect of LO toward Organizational Performance through Job Satisfaction. LO does not have a direct effect on Organizational Commitment, however, the strong positive effect of LO toward Organizational Performance is formed through Job Satisfaction and Organizational Commitment. This research also found that there is a negative effect of Effectiveness of ISO Implementation on Job Satisfaction, which simultaneously weakens the effect of LO on Organizational Performance through Job Satisfaction.

Page 9 of 20 | Total Record : 193

7 8 9 10 11

Filter by Year

2006 2025

Filter By Issues

All Issue Vol. 19 No. 1 (2025): APRIL 2025 Vol. 18 No. 2 (2024): Oktober 2024 Vol. 18 No. 1 (2024): April 2024 Vol. 17 No. 2 (2023): Oktober 2023 Vol. 17 No. 1 (2023): April 2023 Vol. 16 No. 2 (2022): Oktober 2022 Vol. 16 No. 1 (2022): April 2022 Vol. 15 No. 2 (2021): Oktober 2021 Vol. 15 No. 1 (2021): APRIL 2021 Vol. 14 No. 2 (2020): OCTOBER 2020 Vol. 14 No. 1 (2020): APRIL 2020 Vol. 13 No. 2 (2019): OCTOBER 2019 Vol. 13 No. 1 (2019): APRIL 2019 Vol. 12 No. 2 (2018): OKTOBER 2018 Vol. 12 No. 1 (2018): APRIL 2018 Vol. 11 No. 2 (2017): OKTOBER 2017 Vol. 11 No. 1 (2017): APRIL 2017 Vol. 10 No. 2 (2016): OKTOBER 2016 Vol. 10 No. 1 (2016): APRIL 2016 Vol. 9 No. 2 (2015): OKTOBER 2015 Vol. 9 No. 1 (2015): APRIL 2015 Vol. 8 No. 2 (2014): OKTOBER 2014 Vol. 8 No. 1 (2014): APRIL 2014 Vol. 7 No. 1 (2012): APRIL 2012 Vol. 6 No. 1 (2011): APRIL 2011 Vol. 5 No. 1 (2010): APRIL 2010 Vol. 4 No. 1 (2009): APRIL 2009 Vol. 3 No. 1 (2008): APRIL 2008 Vol. 2 No. 2 (2007): OCTOBER 2007 Vol. 2 No. 1 (2007): APRIL 2007 Vol. 1 No. 2 (2006): OCTOBER 2006 Vol. 1 No. 1 (2006): APRIL 2006 More Issue

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
-

Contact Email
-

Phone
-

Journal Mail Official
-

Editorial Address
-

Location
Kota surabaya,

Jawa timur

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name -

Contact Email -

Phone -

Journal Mail Official -

Editorial Address -

Location Kota surabaya, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
-

Contact Email
-

Phone
-

Journal Mail Official
-

Editorial Address
-

Location
Kota surabaya,

Jawa timur

INDONESIA