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Wacana: Jurnal Ilmiah Ilmu Komunikasi
Published by Universitas Prof. Dr. Moestopo
ISSN : 14127873     EISSN : 25987402     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Arjuna Subject : -
Articles 973 Documents
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ANALISIS SEMIOTIKA CITRA POLISI DALAM FILM PENDEK JONI SOK JAGOAN DI YOUTUBE Anisa Diniati; Soraya Ratna Pratiwi
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 17, No. 1 June 2018
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v17i1.508

Abstract

Citra Kepolisian Negara Republik Indonesia (Polri) di tengah masyarakat seringkali dianggap belum maksimal dan tidak profesional. Polisi yang biasanya digambarkan sebagai sosok profesi tidak profesional dan kerjaannya hanya menilang, film pendek Joni Sok Jagoan menggambarkan citra polisi dari sudut pandang berbeda. Pemaknaan pesan tentang citra polisi yang digambarkan dalam film pendek itulah yang menjadi fokus pada penelitian ini. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana citra polisi yang ditampilkan oleh film pendek Joni Sok Jagoan melalui tanda-tanda atau pesan nonverbal tertentu. Penelitian ini dilakukan dengan menggunakan pendekatan kualitatif dengan semiotika dari Charles Sanders Peirce sebagai teknik analisisnya. Data diperoleh melalui data primer dan data sekunder. Hasilnya menunjukkan bahwa citra polisi dalam film pendek ini cukup tersampaikan dengan baik di mana masyarakat khususnya anak muda selama ini menganggap bahwa tugas polisi hanya bisa menilang dan meminta uang. Apa yang masyarakat pikirkan selama ini tentu sangat mempengaruhi citra kepolisian dalam ranah negatif. Namun, film pendek tersebut berhasil membangun citra positif polisi kembali, di mana polisi ditampilkan sebagai sosok pahlawan dengan beragam macam tugas yang harus tetap rendah hati dalam menghadapi beragam sikap para pelanggar maupun msyarakat sipil yang membutuhkan bantuan. Citra positif juga terlihat dari sikap tanggap untuk menolong orang lain meskipun orang tersebut sudah merendahkan profesinya.
PERPEKTIF MATEMATIKA PADA TEORI INFORMASI DAN TEORI SISTEM Ritonga, Rajab
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 2, No 7 (2004)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v2i7.470

Abstract

PERPEKTIF MATEMATIKA PADA TEORI INFORMASI DAN TEORI SISTEM
MENGKOMUNIKASIKAN PILKADA PARADIGMA BARU KEPADA RAKYAT Manihuruk, Amin Saragih
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 4, No 13 (2006)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v4i13.473

Abstract

MENGKOMUNIKASIKANPILKADAPARADIGMABARUKEPADARAKYAT
MOTIF MENUHI INFORMASI LEWAT SITUS www.juventusclubindonesia.com DENGAN KEPUASAN ANGGOTA JUVENTUS CLUB INDONESIA Fauzi, Rizky
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 12, No 4 (2013)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v12i4.120

Abstract

Website nowadays has become a means of communication for everyone , thats what the fan community Juventus( Juventus Club Indonesia ) . Www.juventusclubindonesia.com site by the author as research object because www.juventusclubindonesia.com site presents useful information for members of the Juventus Club Indonesia , the authorsare interested to raise permasalan about whether members club Juventus Indonesia Bekasi chapter satisfiedwith the presentation of information on the website www . juventusclubindonesia.com . In this study the authorsassign members Juventus Club Indonesia Bekasi chapter of the study population . The purpose of this study soughtto determine satisfaction and satisfaction obtained for members of the Juventus Club Indonesia Bekasi chapterwww.juventusclubindonesia.com accessing the site .In this study, the theory used is the Uses and Gratification theory , this research is descriptive quantitative , Populationtaken juventus club is a member of Indonesia Bekasi chapter . The sample used berdarkan Taro Yamaneformula . Sampling technique using Simple Random Sampling . Research data that has been collected throughquestionnaires answered by the sample , each answer was given a score based on the Likert scale . In this study ,researchers used quantitative analysis techniques with Descriptive type
MENGELOLA KOMUNIKASI Ardhoyo, TE
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 14, No 1 (2015)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v14i1.88

Abstract

Komunikasi dan konsultasi adalah esensial dalam seluruh pemapanan. Keduanya diperlukan untuk mendorong efisiensi operasional dan pengertian timbal balik, maupun perasaan kepuasan individu pegawai dan keterlibatan dalam pekerjaannya.
SOME SUGGESTIOS ON THE FOLK TRADISIONAL MEDIA THE INDONESIA EXPERINCE. Kertopati, Ton
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 5, No 20 (2007)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v5i20.200

Abstract

Althouht a product of the cultural heritage is nevertheless notes for its uniqueness were one to try to characterize it in a few words.It might be said to teveal a preference for internal grace as opposed to external splendor. The sense of beauty characteristic of the javanese and sundanese wayang as expressed in such concepts of refined elegance and the pathos of nature, works of aesthetic and emotional harmony.Culture is a general term for such areas as communicating, learning religion and the arts which again an be segmented into several forms of uniquenessNevertheless we may apply such domentaries as the one made to at at easty the wayang as the folk tradisional media.
Pengaruh Event ESMOD Fashion Festival 2012 terhadap citra ESMOD Jakarta Rahayu, Sri
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 12, No 3 (2013)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v12i3.128

Abstract

The problem in this study is how much influence the ESMOD Fashion Festival 2012 Event on the image ESMODJakarta on students of SMK Negeri 30 Jakarta Department of dressmaking . The purpose of this study was to determinethe influence of ESMOD Fashion Festival 2012 Event on the image ESMOD Jakarta on students of SMKNegeri 30 Jakarta Department of dressmaking .Theory is used for solving the problem is the overlapping of Interest theory that explains the communicationprocess will run well when the communication between the actors involved much in common in terms of frame ofreference . Sources need to first recognize the characteristics of the individual , social and cultural rights of therecipient before he delivered the message to be conveyed . The second uses the model of Fishbein Multi Attributedescribing the event activities . Fishbein model explains the formation of attitudes in response to the attributes. Fishbein models showed that the attitude of an object depends on the probability that an object has certain attributesand the attributes diinginkanya level and at the level of the attributes desired . Confidence of the object isthen formed , because the attributes that exist at the object .This research is explanatory research, which aims to examine the effect of two variables: the independent variable( Event ESMOD Fashion Festival 2012 ) and the dependent variable ( Image ESMOD Jakarta ) . Samples takenare students of SMK Negeri 30 Jakarta as many as 30 of the student population of 30 students . Sampling basedon total sampling . Data were collected through questionnaires answered by the respondents , any answer in thequestionnaire that was answered by the respondents were given a score based on a Likert scale . The score sheetis inserted into the coding ( coding sheet ) . For purposes of data analysis techniques used Pearson Product Momentwith SPSS ( Statistical Package for Social Science ) .From the analysis of the coefficient of determination between the ESMOD Fashion Festival 2012 Event of theESMOD Jakarta Image obtained a value of 0.678 or 67.8 % . ESMOD Fashion Festival Event means to give effectto the image ESMOD Jakarta of 67.8 % , while the remaining 32.2 % is influenced by other factors .
PENGARUH KONTEN DAN GAYA KOMUNIKASI DI PLATFORM KONSULTASI BERBASIS ONLINE@IBUNDA_ID TERHADAP BRAND AWARENESS Deska Dera Aisah; Yuliana Riana Prasetyawati
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 17, No. 1 June 2018
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v17i1.510

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh konten dan gaya komunikasi dalam social media terhadap brand awareness Ibunda.id. Perkembangan teknologi dan internet memicu berbagai perusahaan menggunakan social media dalam menyapaikan informasi dan meningkatkan brand awareness melalui social media. Teori yang digunakan dalam penelitian ini adalah Social Information Processing. Penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif. Pengumpulan data dilakukan dengan menggunakan kuesioner yang disebarkan kepada 100 responden pengguna layanan Ibunda yang mengikuti akun Instagram @Ibunda_id. Berdasarkan penelitian, konten yang disebarkan dan gaya komunikasi yang digunakan berpengaruh secara simultan terhadap brand awareness.
IDE KREATIF DALAM MEMBUAT IKLAN Priyadi, Catur
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 3, No 9 (2004)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v3i9.469

Abstract

IDE KREATIF DALAM MEMBUAT IKLAN
CITA RASA TEH BOTOL SOSRO TERCERMIN PADA PROMOSI PENJUALANNYA Bayquni, Bayquni
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 4 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v10i4.443

Abstract

Companies must have a marketing strategy to promote or market a product, in order to attract the attention of consumers. One strategy used by companies in marketing their products, through advertising. Advertising is the most effective marketing medium. Advertising can drive purchasing decisions. Therefore the content of advertisements should be clear and understandable to consumers. An advertisement should be able to represent the product being advertised .. Effective advertising can influence buying decisions. This means that advertising has become a marketing tool to assist in establishing effective communication between the company and its customers to penetrate the increasingly fierce market competition.In the effect between advertising and sales promotion with this then, can drive the purchase decision, need to do a variety of efforts to create a strategy to create customer satisfaction by analyzing the needs and desires of consumers to the products on offer. With this strategy by presenting the company's thinking about a different product with other products, as well as having a high quality to strengthen its position in promoting a product, then the consumer makes such products as the main option.Many options that are promoted or beverage products offered through advertising by introducing the benefits of the drink product. With so many choices beverage products, increasing competition that drives the purchase decision in determining the sales promotion of such products. One of the beverage products that have achieved market share, The Botol Sosro issued by PT. SINAR SOSRO.

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