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Wacana: Jurnal Ilmiah Ilmu Komunikasi
Published by Universitas Prof. Dr. Moestopo
ISSN : 14127873     EISSN : 25987402     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Arjuna Subject : -
Articles 973 Documents
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STRATEGI MARKETING BRAND DI NEW MEDIA Murtani, Hanafi
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 13, No 4 (2014)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v13i4.156

Abstract

The growth of the Internet as a new media (new media) is a very fast has changed the way companies do business changes, the way we communicate and interact with the audience. Internet revolution continues, increasing Internet audience. The Internet is an interactive communication medium that is an integral part of the communication strategy and even business strategy for many companies. The purpose of this research is to determine how the brand is able to adapt to changes, particularly the use of social media, and be able to be a medium of communication for the audience and superior to its competitors, with a case study conducted on social media The Body Shop Indonesia. This study uses a case study with a descriptive qualitative research, namely to understand social phenomena with an overview and in-depth understanding. The paradigm used in this study is the constructivist paradigm with data collection techniques through in-depth interviews and observations on the subject of research. The results showed that the implementation of brand marketing strategy in new media, particularly on social media was The Body Shop Indonesia has been able to attract visitors and consumers, despite the emergence of The Body Shop Indonesia is relatively new socially mediated.
KOEVOLUSI RADIO BERITA RRI PRO3 PADA PROGRAM INDONESIA MENYAPA Sri Ulya Suskarwati
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 18, No. 2 December 2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v18i2.922

Abstract

Persaingan antara media radio tidak bisa dihindari akibat munculnya internet. Hal tersebut dialami juga oleh Radio Republik Indonesia Programa Tiga atau RRI Pro3 dengan mengubah konten berita dari FM 88,8 MHz ke RRI Net. Penelitian ini bertujuan untuk mendeskripsikan transformasi konten berita oleh RRI Pro3. Penulis menggunakan konsep koevolusi dari teori Mediamorfosis Roger Fidler, untuk mengarahkan pemahaman transformasi bentuk media komunikasi. Pendekatan yang digunakan kualitatif dengan paradigma konstruktivis. Teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Unit analisis penelitian adalah program Indonesia Menyapa'. Hasilnya ditemukan bahwa, pendengar RRI Pro3 layaknya menonton program televisi dalam format konten radio yang ia sukai. Terdapat pemikiran baru tentang konten berita, yang awalnya berbentuk auditif imajinatif, kemudian diubah menjadi konten radio visual.
PERBEDAAN PERSEPSI PENGANTAR KEARIFAN SOLUSI Harjanto, Rudy
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 7, No 25 (2008)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v7i25.318

Abstract

Advertising activity in practice should be conducted in full manner of social responsibility due to differentiated of perception. The appearance of advertisements expected to be executed in line with ethics, and consumerism regulatory. Negative perceptions on advertising should be taken as control tools how to make advertisements could contribute in better way to society The difference perceptions bridge wisdom of solution.
MENDIDIK KONSUMEN MELALUI CORPORATE SOCIAL RESPONESIBILITY Educating Customers Through Corporate Social Responsebility Bayquni, Bayquni
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 3 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v10i3.456

Abstract

MENDIDIK KONSUMEN MELALUI CORPORATE SOCIAL RESPONESIBILITYEducating Customers Through Corporate Social Responsebility
BAHASA NEGARA YANG TERABAIKAN POLA BARU BERKOMUNIKASI DAN MARTABAT BAHASA INDONESIA Anggraini, Siti
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 14, No 2 (2015)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v14i2.95

Abstract

The important of Information Technology mostly in social media now often effect the common use in Indonesian language. The new pattern of a communication made side effect for the written and pronounciation of the lan-guage itself especially often use by the university students. The Bahasa Indonesika as the national language must strictly use in a good and right way.
THEORI ASSOSIASI DAN REDUNDANSI DALAM KOMUNIKASI Kertopati, Ton
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 4, No 13 (2005)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v4i13.257

Abstract

The role of human communication, both oral and written is crucialI to the success of personal and corporate or institutional goals.Although the process of human communicationis essentially the same; theoretically in a multitude setting, we can see the basic process and fundamental principles and adapt them to the setting. We know that there is a great ideal of noise around us and most of it is aimed at some sort of communication. Communication is the creating of meaning through the use of signal and symbols.To understand communication, we need to appreciate the complexityof the process, for it is always dynamic
ANALISIS FRAMING BERITA PENERTIBAN MINIMARKET ILEGAL PADA SURAT KABAR POS KOTA DAN INDOPOS Rizky, Muhammad
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 2 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v11i2.176

Abstract

Pos Kota newspaper and Indopos, has a method of storytelling (story telling), respectively in reporting illegal demolition in Jakarta minimarket. Pos Kota newspaper leads to a more traditional market increasingly cornered by many minimarket. While Indopos understand correctly that the superior position minimarket, but wherever possible, non-partisan one. This study uses the social construction of reality from Peter L. Berger and Thomas Luckman. The method used is a framing analysis developed by Pan and Gerald M. Zhongdang Kosicki. From the research findings, Pos Kota looks alignments against traditional traders can be seen from the syntactic and rhetorical elements. While Indopos more directed to the syntactic elements.
STRATEGI KOMUNIKASI PEMASARAN KOPI JANJI JIWA DI ERA DIGITAL DAN ERA PANDEMI COVID-19 Mayang Riyantie; Alamsyah Alamsyah; Iswahyu Pranawukir
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 20, No. 2 December 2021
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v20i2.1721

Abstract

Kopi Janji Jiwa is a fast-growing coffee shop chain in Indonesia. This research was motivated by external obstacles to the level of sales of the Promised Soul coffee caused by the Covid-19 pandemic. This is what makes one of the soul's promise coffees engaged in the coffee shop setting up marketing communication strategies during the Covid-19 pandemic. By using marketing communication strategies and theories and qualitative descriptive methodologies as well as non-participant observation techniques and in-depth interviews, it is found that the research results of Kopi Promise Jiwa maximize marketing communication strategies through digital strategies by carrying out the concept of PENCILS (Publications, Events, News, Community Involvement, Identity). Media, Lobbying and Social Investment) and digital media strategy. The results of the study found that in Publications Kopi Janji Jiwa conveyed a lot of information through its social media. Events are held consistently once a month with a different theme. News or news conveyed by Kopi Janji Jiwa to the mass media are also often seen in digital traces on search engines. The community found for the soul's promise coffee is often called #Temansejiwa. Media identity is carried out in the form of applying the image in each of the attributes used in its products. Lobbying and social investment are carried out in connection with promotions carried out by Kopi Promise Jiwa and other social activities.
REPRESENTASI SIKAP OPTIMISME DALAM TAMPILAN IKLAN NIVEA MEN Yosia Kurnia Nugroho; Radja Erland Hamzah
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 17, No. 1 June 2018
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v17i1.16

Abstract

Iklan tak hanya bersifat komersial, kini iklan pun juga berorientasi membangun realitas.Penelitian ini bertujuan untuk mengetahui representasi optimisme pada iklandan mengidentifikasi makna-makna denotasi, konotasi, dan mitos yang terdapat dalam Iklan Nivea Men: The Untold Story of Bepe #preparetoinspire di youtube dengan menggunakan model Roland Barthes, yang mencakup juga unsur-unsur visual yang terlihat dan juga suara narasi dari iklan tersebut. Peneliti mencoba mengupas satu demi satu tanda dan petanda yang ada pada iklan Youtube Nivea Men dengan menggunakan model semiotika Roland Barthes dan pendekatan kualitatif. Hasil dari penelitian ini menyimpulkan bahwa terdapat tanda dan makna optimisme pada iklan Nivea Men: The Untold Story of Bepe #preparetoinspire berupa makna denotasi yang meliputi gerakan dan kegiatan seperti memberi arahan, menendang bola, ekspresi mencetak gol. Sedangkan untuk makna konotasi dan mitos, iklan ini selalu menampilkan karakter-karakter optimisme, kerja keras, dan memberikan inspirasi.Temuan penlitian ini menyimpulkan bahwa iklan Nivea Men ini memang dibuat oleh produsen dengan menggunakan tanda dan makna optimisme
ASPEK ASPEK POLITIK HUKUM DARI UNDANG UNDANG NOMOR 40 TAHUN 1999 TENTANG PERS DANKODE ETIK JURNALISTIK Abdikoro, HM
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 2, No 7 (2004)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v2i7.401

Abstract

ASPEK ASPEK POLITIK HUKUM DARI UNDANG UNDANG NOMOR 40 TAHUN 1999 TENTANG PERS DANKODE ETIK JURNALISTIK

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