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INDONESIA
J-MACC : Journal of Management and Accounting
Published by Universitas Islam Darul Ulum
ISSN : 26206951     EISSN : 26209756     DOI : -
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Arjuna Subject : -
Articles 119 Documents
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PENGARUH STRATEGI CO-BRANDING TERHADAP KEPUTUSAN PEMBELIAN Lina Budiarti; Rena Feri Wijayanti
J-MACC Vol 6 No 1 (2023): April
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v6i1.4149

Abstract

Co-branding is often striven by marketers. There are many advantages of co-branding for a brand that makes many companies do joint branding. This research was conducted with the aim of knowing the effect of co-branding strategy on purchasing decisions. Consumers who use the co-branding product Dear Me Beauty with KFC were chosen as the population of this study, with a sample of 62 people selected by purposive sampling technique. The hypothesis was tested using simple linear regression analysis which resulted in the finding that co-branding had an effect on purchasing decisions.
PENGARUH TEKNOLOGI INFORMASI, PENGETAHUAN INVESTASI DAN MOTIVASI INVESTASI TERHADAP MINAT INVESTASI MAHASISWA Tia Nur Faridah; Damayanti Damayanti
J-MACC Vol 6 No 1 (2023): April
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v6i1.4153

Abstract

Investment interest is a desire that arises from within a person to learn everything related to investment. The purpose of this study was to see how much influence information technology, investment knowledge and investment motivation had on the investment interest of YPPI Management Study Program students at Rembang University with an active student population of YPPI Management Study Program at Rembang University from Class of 2019 to 2021, totaling 260 and obtaining a sample of 80 student. In selecting the sample of this study using a proportional stratified random sampling technique. With multiple linear regression data analysis techniques. This study found that the variables of information technology and investment motivation had a positive and significant effect on the investment interest of YPPI University Management Study Program students in Rembang. while the investment knowledge variable has a positive but not significant effect on the investment interest of YPPI University Management Study Program students in Rembang. the determination test shows a result of 73.6%, which means that the independent variables (information technology, investment knowledge and investment motivation) can explain the influence of the dependent variable (student investment interest) of 73.6%, while the remaining 26.4% is influenced by factors other than the research model.
INDIRECT TAX COMPONENTS AND ECONOMIC GROWTH OF SELECTED AFRICAN COUNTRIES: PANEL AUTOREGRESSIVE DISTRIBUTED LAG APPROACH Uche Okoro Orji
J-MACC Vol 6 No 1 (2023): April
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v6i1.4154

Abstract

This study tries to assess the causal link between components of indirect tax namely Value added tax and Custom and Excise Duties and economic growth measured using Real Gross Domestic Product. The study used panel data drawn from six (6) selected African countries namely Nigeria, Ghana, South Africa, Kenya, Egypt and Morocco from 2000 to 2018. These are countries within the African region that has a robust economy, broad gross domestic product and modernized business environment. Secondary data used were generated from World Bank World Development indicator, OECD data base on tax revenue in Africa and Central Bank of Nigeria. Quadratic match –Sum procedure was adopted in converting the annual data into quarterly data from E-views and the data are in their natural logarithm. Different econometric techniques were applied in the study while the data was analyzed by means of Autoregressive Distributed Lag (ARDL) Model using E views 10 and Stata version 16 packages. The study revealed that custom and excise duties had a positive and significant relationship with economic growth of selected African countries in the long run, while there is a positive but insignificant influence of custom and excise duties on economic growth of these countries in the short run. Also, the findings showed that there is no significant influence of Value added tax (VAT) on real GDP of the selected African countries in the long run; while Value added tax exhibited a positive though insignificant influence on real GDP in the short run in these countries. The study recommends among others that a conducive environment for entrepreneurship, tax incentives, and innovation must be offered, as well as job opportunities in order to increase these countries’ revenue bases, particularly through business and also these countries’ government should expand, nurture and sustain their value added tax and other tax bases in order to continue to support positive economic growth.
PENGARUH FASILITAS DAN HARGA PADA MINAT BERKUNJUNG DI PANTAI LON MALANG SAMPANG Khairul Huda; Yustina Chrismardani
J-MACC Vol 6 No 1 (2023): April
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v6i1.4155

Abstract

The motivation behind this awareness is to find out the effect of prices and facilities on visiting intentions. People who know or have heard in the last 1 year. With a population of 100 respondents with a purposive sampling method. Methods of data collection is done by distributing questionnaires, this research is quantitative. The analytical methods in this study are instrument test (validity and reliability), classic assumption test, multiple linear regression analysis and t test, F test, and test of the coefficient of determination. The results of this study indicate (1) facilities have a significant effect on visiting intentions, (2) prices have a significant effect on visiting intentions, (3) facilities and prices have a significant effect on visiting intentions.
PENGARUH MOTIVASI, DISIPLIN KERJA DAN GAYA KEPEMIMPINAN TERHADAP KINERJA KARYAWAN PT. SURYA EKASARI UTAMA Dewi Kusmayasari; Abdul Hadi; Nurul Fauziyah
J-MACC Vol 6 No 1 (2023): April
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v6i1.4156

Abstract

Motivation, Work Discipline, Leadership Style are variables that affect employee performance. To determine the magnitude of the influence of employee performance, it is done by multiple regression analysis. This study aims to determine the effect of motivation, work discipline, leadership style on employee performance either simultaneously or partially. This study used a sample of 61 respondents. Simultaneous analysis results show that all independent variables, namely motivation, work discipline and leadership style have a significant effect on employee performance. The magnitude of the effect is 0.261 or 26.1%. After the F test, the magnitude of the F-count is 70.321 > F-table 2.09 and the p-value is 0.000 <0.05 and the effect is significant both from the F-test and the significant test. This shows that together the variables of motivation, work discipline and leadership style have an effect on employee performance. It means that there is a simultaneous influence of the variables of Motivation, Work Discipline, and Leadership Style on Employee Performance.
STRATEGI OPTIMALISASI DIGITAL MARKETING BAGI KLINIK MAWAR SIMO SUNGELEBAK LAMONGAN Amalia Alfi Karromallahu Darojat
J-MACC Vol 6 No 1 (2023): April
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v6i1.4159

Abstract

A Digital media is a marketing communication that has been implemented in several companies that produce goods and also health services, including clinics. This research aims to explain how to market the clinic by utilizing digital media. The research method was by means of a literature review from the Science Direct database., ProQuest and SpringerLink. Articles were selected according to the exclusion and inclusion criteria. A total of 3 articles were filtered from 2,100 articles and then a literature review was carried out. The results of the Mawar Clinic research need to carry out effective and efficient digital marketing, in order to promote medical care services in expanding clinical business marketing while continuing to provide quality care services. Social media as a digital marketing platform that is in great demand by patients. The use of digital marketing can be applied to the marketing of Health Clinic service products and can strengthen the brand image of owned health facilities. Digital marketing can be through applications designed by the clinic personally or other models. Social media platforms can be increased by the highest participation from the patient's side. Supervision and monitoring as well as consistent commitment from the clinic can improve service quality.
PENGARUH DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Bambang Raditiya Purnomo; Nur Hasanah
J-MACC Vol 6 No 1 (2023): April
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v6i1.4160

Abstract

This study aims to analyze the effect of work discipline and work environment on employee performance through job satisfaction as an intervening variable. The object of research is the employees of PT. Wahana Kreasi Ultima Surabaya with a population of 35 people. The method used in this study is a quantitative research method. The analysis technique used is the Partial Least Square (PLS) technique with validity testing, reliability testing, and hypothesis testing. The results of the study are : (1) work discipline has a significant effect on job satisfaction, (2) The work environment has a significant effect on job satisfaction, (3) Work discipline has a significant effect on employee performance, (4) The work environment has a t significant effect on employee performance, (5) Job satisfaction has a significant effect on employee performance, (6) Work discipline has a significant effect on employee performance through job satisfaction, (7) The work environment has a significant effect on employee performance through job satisfaction
PENGARUH NON PERFORMING FINANCING PADA KINERJA KEUANGAN BANK SYARIAH : DEWAN PENGAWAS SYARIAH SEBAGAI MODERASI Africa, Laely Aghe
J-MACC Vol 6 No 2 (2023): Oktober
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v6i2.3858

Abstract

Tujuan penelitian ini untuk menguji pengaruh Non Performing Financing terhadap kinerja keuangan yang diproksikan dengan ROE (Return on Equity) pada Bank Umum Syariah di Indonesia dan menguji kemampuan Dewan Pengawas Syariah untuk memoderasi pengaruh Non Performing Financing terhadap kinerja keuangan dengan menambahkan variabel FDR (Financing to Deposit Ratio) dan CAR (Capital Adequacy Ratio) sebagai variabel kontrol. Penelitian ini menggunakan 72 data observasi bank syariah di Indonesia periode 2014-2021. Hasil penelitian menunjukkan bahwa terdapat pengaruh negatif Non Performing Financing terhadap ROE, semakin rendah Non Performing Financing maka semakin tinggi kinerja keuangan karena semakin rendah Non Performing Financing semakin baik karena semakin sedikit jumlah kredit bermasalah .Ditemukan juga bahwa variabel Dewan Pengawas Syariah dapat memoderasi pengaruh Non Performing Financing terhadap kinerja keuangan. Penelitian ini menambah literatur sebelumnya dengan menganalisis pengaruh Non Performing Financing terhadap kinerja keuangan Bank Syariah di Indonesia dan kebaruan artikel ini adalah penggunaan variabel Dewan Pengawas Syariah Bank Syariah sebagai variabel moderasi. Temuan ini juga bermanfaat bagi pengambil kebijakan perbankan terkait mengantisipasi kondisi kredit bermasalah yang sedang terjadi di sektor perbankan
FAKTOR-FAKTOR YANG MEMPENGARUHI RISIKO SISTEMATIS PERUSAHAAN INDEX LQ-45 Irana, Intan Adi; Damayanti, Damayanti
J-MACC Vol 6 No 2 (2023): Oktober
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v6i2.4045

Abstract

This study aims to prove the effect of leverage, liquidity, and asset growth on systematic risk in companies that are members of the LQ-45 index on the Indonesia Stock Exchange. The population used in this study is companies that are members of the LQ-45 index on the Indonesia Stock Exchange in 2017-2021. The sample selection technique uses purposive sampling. Data analysis technique using multiple linear regression analysis. The results of this study indicate that leverage has a significant positive effect on systematic risk, liquidity has an insignificant positive effect and asset growth has an insignificant negative effect on systematic risk of companies listed on the LQ-45 index on the Indonesia Stock Exchange. The value of Adjusted R² is 0.210, which means that 21% of the variation in the systematic risk of companies listed on the LQ-45 index on the Indonesia Stock Exchange can be explained by the three independent variables, namely leverage, liquidity and asset growth. While the remaining 79% is explained by other variables not examined in this study.
MENINGKATKAN KINERJA PEGAWAI DI LINGKUNGAN RSUD KABUPATEN SERANG Mastur, Mastur; Mariska, Tika; Piqhi, Opik; Riesata, Yusuf; Pancasati, Ranthy
J-MACC Vol 6 No 2 (2023): Oktober
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v6i2.4175

Abstract

The reliability of the employees of the Serang District Hospital in terms of the results of the employee's performance. Performance results that prioritize the quality and quantity of their work can increase performance. Employee performance can be increased by placing employees in accordance with the knowledge possessed by employees. Discipline of employees who are able to carry out their duties with agreed procedures is able to elevate employee performance. Compensation given and in accordance with the results of employee performance can elevate employee performance. The research aims to see whether employee performance can be influenced by good placement, increasing discipline, and providing compensation according to work results. The novelty of this study is that placement and compensation are not able to influence employee performance at Serang District Hospital. Research limits itself to employees' assumptions about placement, discipline and placement that have an impact on employee work. The research was conducted on 30 employees of the Serang District Hospital, data collection was carried out by distributing questionnaires which were then analyzed using the Smart PLS method. The results of this study indicate that; 1) Placement has no effect on employee performance, 2) Discipline has an effect on employee performance 3) Compensation has no effect on employee performance.

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