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At-Tadbir : jurnal ilmiah manajemen
Published by Universitas Islam Kalimantan Muhammad Arsyad Al Banjari
ISSN : 19791127     EISSN : 25027433     DOI : -
Core Subject : Economy, Humanities, Science, Education, Art, Social,
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
urnal ilmiah manajemen At-Tadbir menerbitkan artikel dalam ranah ekonomi, manajemen, dan bisnis dalam lingkup keuangan, manajemen sumberdaya manusia, manajemen pemasaran, manajemen operasional, manajemen sistem informasi, dan menajemen strategi. At-Tadbir diterbitkan pertama pada tahun 2017 secara online dengan volume 1 nomor 1, Januari 2016 oleh Program Studi Magister Manajemen, di bawah Program Pascasarjana Universitas Islam Kalimantan, Muhammad Arsyad Al Banjari, Banjarmasin. At-Tadbir diterbitkan dua kali dalam setahun pada bulan Januari dan bulan Juli.
Arjuna Subject : -
Articles 143 Documents
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The Role of Product Reviews as a Mediator of Influencer Marketing and Tiktok Visual Content on Purchase Decisions Meylani, Safna Dwi; Ali, Ali
At-Tadbir : jurnal ilmiah manajemen Vol 10, No 1 (2026): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/atd.v10i1.21301

Abstract

AbstractThis study examines the impact of influencer marketing and visual content on purchasing decisions for Skintific products on TikTok through product review mediation. The population of this study was Skintific product users residing in Jepara, Central Java, using quantitative methods and analyzed with PLS-SEM 4.0. The results show that influencer marketing, visual content, and product reviews have a significant positive effect on purchasing decisions. Product reviews are proven to mediate the relationship between influencer marketing and purchasing decisions, but visual content does not. These findings confirm the credibility of influencers in shaping consumer trust and psychological motivation compared to visual content. Based on the Stimulus Organism Response (SOR) theory, digital stimuli from social and visual content are effective in triggering emotional responses that drive consumer purchasing behavior.Keywords: Influencer Marketing; Visual Content; Product Reviews; Purchasing Decisions  
The Effect Of Non-Physical Work Environment, Work Load and Compensation on Turnover Intention at PT. OKI Pulp & Paper Mill Widianto, Dede Hadi; Zunaidah, Zunaidah -; Cahyadi, Afriyadi
At-Tadbir : jurnal ilmiah manajemen Vol 10, No 1 (2026): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/atd.v10i1.21271

Abstract

This study investigates the the effect of non-physical work environment, work load and compensation on turnover intention at Pt.OKI Pulp & Paper Mills. Conducted in a private sector company PT.OKI Pulp & Paper Mills in South Sumatra Province, data was collected from employees using a quantitative survey approach and analyzed with multiple linear regression model. Sample was taken using  probability sampling, cluster sampling on 4 supporting departments so that 111 employees was obtained. The results showed that The non-physical work environment does not significantly influence turnover intention, workload has a positive and significant effect on turnover intention and compensation has a negative and significant effect on turnover intention. Also simultaneously, The non-physical work environment, workload, and compensation simultaneously have a significant effect on turnover intention
Factors Effecting Phone Brand’s Purchase Decision, Mediated By Purchase Intention Suprapto, Yandi; Halim, Wiliana; Kesumahati, Eriliana
At-Tadbir : jurnal ilmiah manajemen Vol 10, No 1 (2026): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/atd.v10i1.21273

Abstract

As the global market continues to change dynamically, smartphone brands industry constantly developing and innoovate new features to fulfill the market demands. The rising of new demands feature resulting businesses to have to intensify their efforts to address those needs, while still maintaining continues rise of sales to earn revenues. This research was done with the intention to study further the role of purchase intention mediating the relationships between social media marketing, brand image, E-WOM, and purchase decision as the dependent. By using quantitive method to obtain the data for this research, a sum of 253 different respondents was gathered all over Indonesia with the type of sampling used was nonprobability. The data gathered were then proceesed by using Smart PLS 3 and SPSS 27. This research resulted that all hypothesis is accepted, except for those who’re involved with the social media marketing variable are rejected. In essence, these findings indicate that businesses can utilize better aspects such as brand image and EWOM in gaining customers willingness to purhcase their products.

Page 15 of 15 | Total Record : 143

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