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Journal of Communication Sciences (JCoS)

JCoS
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Published by Universitas Islam Makassar

ISSN : - EISSN : 26548755 DOI : 10.55638

Core Subject : Humanities, Education, Social,

Humanities Languange, Linguistic, Communication & Media Social Sciences

Journal of Communication Sciences (JCoS) is an academic journal concerned with the study of mass media studies, new media studies, film studies, interpersonal communication studies, group communication studies, organization communication studies, political communication studies, public relations studies, etc.

Arjuna Subject : Ilmu Sosial - Komunikasi

Articles 111 Documents

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Pola Komunikasi Antara Mahasiswa dan dosen dalam Pembelajaran Online Program Studi Ilmu Komunikasi di Universitas Islam Makassar Andi Muhammad Nur; Nahdiana Nahdiana
Journal of Communication Sciences (JCoS) Vol. 4 No. 2 (2022): April 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

Online learning uses several learning applications and social networks. The role of technology in online learning is needed so we must have good knowledge and skills in the use and management of technology both as students and lecturers. This study aims to determine: 1) How is the pattern of communication between students and lecturers in online learning in the Communication Studies Program at the Islamic University of Makassar? 2) What factors support and hinder online learning between students and lecturers in the teaching and learning process? The type of research used is qualitative research with data collection techniques through interviews and documentation. Data analysis techniques used are data reduction techniques, data presentation, and drawing conclusions. The results of the study explain that: 1) The dominant communication pattern occurs in online lectures conducted by communication science students, namely a secondary communication pattern in which the process of delivering messages by the communicator to the communicant by using tools or facilities as the second medium after using the symbol on the first media. Communicators use this second media because the target of communication is far away or many in number. In this secondary communication process, the longer it will be more effective and efficient because it is supported by increasingly sophisticated information technology. In online lectures, communication that occurs is supported by the development of information technology, namely the internet 2). The supporting factors for online learning between students and lecturers in the teaching and learning process are the technology and media used, while the inhibiting factor for the internet network is one of the obstacles faced by students in online learning.

Persepsi Remaja Terhadap Program Siaran Gade-gade’na Televisi Republik Indonesia (TVRI) di Sulawesi Selatan Hasni Hasni; Pramudita Budi Rahayu
Journal of Communication Sciences (JCoS) Vol. 4 No. 2 (2022): April 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

This study aims to determine : 1) the perception of teenagers on local broadcast entertainment events, Gadegade’naTelevision of The Republic of Indonesia in South Sulawesi. 2) What factors influence youth perceptions of theGade-gade’na broadcast program on Television of the Republic of Indonesia, South Sulawesi. The type of research usedqualitative research with data collection techniques through interviews and documentation. Data analysis techniquesused data reduction, data presentation, and drawing conclusions. The result of the study stated that: 1) teenagers'perceptions of the Gade-gade’na broadcast program were categorized into perceptions based on the source and host,perceptions based on language style, and perceptions based on the content of the show. 2) Factors that influence youthperceptions of TVRI South Sulawesi’s Gade-gade’na broadcast program were internal factors and external factorsbecause internal factors had interest, the need for Gade-gade’na broadcast programs and literacy were also influentialbecause individuals were able to filter the information they accept. Then external factors, where there was an environment,experience, and communicators played an important role in receiving information.

Peran Kameramen LPP TVRI Sulawesi Selatan Dalam Meningkatkan Pemahaman Etika Pengambilan Gambar di Kalangan Milenial Karmila Karmila; Andriansyah Andriansyah
Journal of Communication Sciences (JCoS) Vol. 4 No. 2 (2022): April 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

The purpose of this study was to determine the role of LPP TVRI South Sulawesi cameramen in increasing the understanding of shooting ethics among millennials and the inhibiting factors in the application of shooting ethics among millennials. The research method used is descriptive qualitative. Data was obtained through interviews, observation, and documentation. The interview technique was conducted on 30 informants consisting of 10 employees of LPP TVRI South Sulawesi, 10 millennials who have been directly involved in LPP TVRI South Sulawesi, and 10 people who have never been directly involved in LPP TVRI South Sulawesi. The results of the study indicate the role of LPP TVRI South Sulawesi cameramen in improving the understanding of shooting ethics This is felt by millennials who have been directly involved in LPP TVRI South Sulawesi. But for millennials who have never been directly involved in LPP TVRI South Sulawesi, did not feel the role of the cameraman even though almost all of the informants stated that they did not know the ethics of taking pictures. Lack of application of ethics shooting among millennials creates a low awareness of respecting the right to privacy.

STRATEGI PROMOSI PENGELOLAAN PARIWISATA INSTAGRAMMABLE DALAM MENINGKATKAN KUNJUNGAN WISATA DI KABUPATEN BANTAENG (Studi Komunikasi Pemasaran Pariwisata Pemandian Alam Batu Doli Kabupaten Bantaeng) Sabaruddin Machmud; Muhammad Abdi Dzil Ikram
Journal of Communication Sciences (JCoS) Vol. 4 No. 2 (2022): April 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

This study aims to find out the promotional strategies carried out by the manager of the Batu Doli natural baths tourism area in Bantaeng Regency in increasing millennial tourist visits in the Batu Doli Bantaeng tourist area and to find out the factors that support and hinder the implementation of the promotion strategy for the managers of the Batu Doli natural baths tourism area This research is descriptive qualitative this research lasted for two months and used the methods of observation, interviews, and documentation. The results showed that the promotional strategies used by managers of instagrammable tourist areas are: word of mouth strategy or word of mouth, print media advertising strategies through newspapers, brochures, leaflets, and banners, and strategies for using social media, namely Instagram, blogs, and Facebook. In addition, it also implements other promotional strategies such as the use of employees as promotional communicators and the use of social media accounts. The factors that support the promotion strategy include the beauty of the panorama around the natural baths which are beautiful, cool, and still beautiful, the facilities are quite complete, the location of instagrammable spots is quite a lot and access to tourist locations that are easy, and smooth. Meanwhile, the inhibiting factor is the use of social media Instagram and Facebook belonging to the manager which has not been maximal in promoting the Batu Doli tourist area and the Covid-19 pandemic which is still ongoing today.

Komunikasi Krisis di MECnesia dan Upaya Pemulihan Citra Perusahaan di Masa Pandemi Dian Muhtadiah; Hafied Cangara
Journal of Communication Sciences (JCoS) Vol. 5 No. 1 (2022): Oktober 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

The Covid-19 pandemic has impacted the stability of companies in Indonesia, including that experienced by MECNesia. Due to the absence of company income for one year, this company experienced crisis communication so that many employees resigned. This research uses Situational Crisis Communication Theory (SCCT) with qualitative research methods. The results showed that company leaders took a number of strategic steps to overcome crisis communication problems in their companies, including conducting open dialogue with employees, changing the leaner organizational structure, implementing online learning systems, launching for re-branding the company name by inviting journalists and utilizing social media to make public apologies.

Analisis semiotika Roland Barthes pada Film Tarung Sarung (Interpretasi budaya Laki-Laki Berani) Ibnu Hajar; Kamaluddin Tajibu; Andi Fauziah Astrid
Journal of Communication Sciences (JCoS) Vol. 5 No. 1 (2022): Oktober 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

This study aims to examine the cultural message of brave men in the film Tarung Sarong with the objectives, 1) to find out the meaning of denotations, connotations, and myths contained in the film Tarung Sarong 2) to know the cultural message of brave men contained in the film Tarung Sarong This research uses qualitative methods with semiotic analysis in order to make it easier to analyze the symbols/signs in the film. Data collection was carried out by watching the film first and observing the dialogue and images in the Tarung Sarong film, or other data related to the research object and having relevant and factual data. The results of the research show that in the film Tarung Sarong is a picture of a man who has a courageous attitude and responsibility in solving a problem he faces in the land of Bugis, Makassar. This film contains 12 cultural messages for brave men in the film Tarung Sarong, namely, mobs are not problem solving, men must dare to take responsibility, have a chivalrous spirit, side with the truth, uphold siri', be responsible for their own problems, do not deify money, social spirit, mutual help, learning to obey iklas, the firmness of the Bugis Makassar people in solving problems, and the attitude of resignation. The implications of this research are expected to be able to contribute to competent parties in the field of semiotic analysis and increase knowledge about cultural messages in the film "Tarung Sarong" using Roland Barthes' semiotic analysis.

ANALISIS STRATEGI KOMUNIKASI MARKETING PT. QUIPPER DALAM INDUSTRI E-LEARNING SEBELUM DAN DI MASA PANDEMI COVID-19 Ade Giovani; Zohrah Basalamah
Journal of Communication Sciences (JCoS) Vol. 5 No. 1 (2022): Oktober 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

This research aims to analyze the marketing communication strategy of PT. Quipper, a company in the e-learning industry, before and during the Covid-19 pandemic. The qualitative study found that the company initially implemented a Direct Marketing model and received positive market response, leading to expansion in 2016 by opening branch offices in 12 cities. PT. Quipper also developed a strategy using five models in the Marketing communication mix, including advertising, sales promotion, events and experiences, publicity, and personal marketing. However, the company faced competition from other companies providing material things to schools and had difficulty transitioning to online marketing during the pandemic.

POLA KOMUNIKASI ANTARA GUGUS TUGAS DAN TIM RELAWAN PERCEPATAN PENANGANAN COVID-19 DI DESA BALANGTAROANG KECAMATAN BULUKUMPA KABUPATEN BULUKUMBA Syaiful Novriansyah; Nahdiana Nahdiana
Journal of Communication Sciences (JCoS) Vol. 5 No. 1 (2022): Oktober 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

In an organization, communication has a very great influence on achieving goals. Communication flow would go well if the parties involved in the organization were able to cooperate. This study aims to determine (1) communication patterns between the task force and the volunteer team for the acceleration of covid-19 handling and (2) factors that affected the communication pattern between the task force and the volunteer team for the acceleration of covid-19 handling in Balangtaroang Village, Bulukumpa District, Bulukumba Regency. The research method used qualitative description. Data collection techniques were carried out through interviews, observations, and documentation. Data analysis techniques used methods of reduction, data presentation, and drawing conclusions. The results showed (1) communication patterns between the COVID-19 task force and a team of volunteers in Balangtaroang Village using primary, secondary, linear, and circular communication patterns. These four patterns were considered the most routine and appropriate to be applied in an effort to deal with covid-19 (2) Factors supporting communication patterns between the task force and the volunteer team for the acceleration of handling covid-19 include the involvement of a number of parties consisting of health workers, security, religious leaders, youth leaders, and the community. The obstacles encountered in their communication process were the activeness of the sub-district task force in communicating with volunteers and the sub-district task force, as well as the difficulty of volunteers in convincing the community of the truth of covid-19.

PENGARUH KONTEN VIRAL AVOSKIN PADA MEDIA SOSIAL TIKTOK TERHADAP PERILAKU KONSUMTIF BAGI PENGGUNA TIKTOK DI KOTA MAKASSAR Micha Selya Malacopo; Andriansyah Andriansyah
Journal of Communication Sciences (JCoS) Vol. 5 No. 1 (2022): Oktober 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

This study aims to determine the effect of Avoskin's viral content on social media tiktok on consumptive behavior of tiktok users in Makassar City. The method in this study uses a type of quantitative research. The population in this study is the people of Makassar City totaling 512,764 people aged 15-34 years. The sample in this study amounted to 100 people who were determined by the Slovin formula with a 10% inaccuracy allowance with data collection techniques through questionnaires distributed by researchers and data processing using simple regression analysis with the help of the SPSS ver 25 program. The results showed that the correlation test value was 0.461, the calculated value of the t test was 5.139 > ttable 1.983 and a significance value of 0.000 <0.05. Then the coefficient of determination is 0.212 or 21.2% as seen from R Square while the remaining 78.8% is influenced by other factors. From the results of the data analysis it can be concluded that there is an influence of Avoskin's viral content on the social media tiktok on consumptive behavior of tiktok users in Makassar City.

Makna dan Pesan yang Terkandung dalam Iklan Video Sirup Marjan pada Ramadhan 1442 H (Sebuah Kajian Semiotika) Inda Milyana Sari; Pramudita Budi Rahayu
Journal of Communication Sciences (JCoS) Vol. 5 No. 1 (2022): Oktober 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

The study aimed to determine the message and meaning contained in the Marjan 1442 H advertisement using Roland Barthes' theory of denotation, connotation, and myth. The research used a qualitative approach with descriptive analysis, and the data was the advertisement itself. The results showed that the denotational meaning of the advertisement was a new superhero named Reogman, who unites to maintain peace and security in society by defeating the villain named Codot Bati. The connotative meaning was unity in maintaining peace and security symbolizes togetherness and success. The mythic meaning was to always maintain unity and togetherness in society, as unity is not only a source of strength but also important for survival. The message contained in the advertisement was to help each other, maintain unity, and work together. A united society will live in peace and harmony, without animosity and division. Togetherness, mutual assistance, and cooperation are very important in the survival of society and will lead to harmony and peace.

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Universitas Islam Makassar Jl. Perintis Kemerdekaan No.9, RW.29, Tamalanrea Indah, Kec. Tamalanrea, Kota Makassar, Sulawesi Selatan 90245

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Home Page

OAI Link

Editorial Team

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Reviewer

Google Scholar

Contact Name RAIDAH INTIZAR

Contact Email raidah.intizar@gmail.com

Phone -

Journal Mail Official jcos@uim-makassar.ac.id

Editorial Address Universitas Islam Makassar Jl. Perintis Kemerdekaan No.9, RW.29, Tamalanrea Indah, Kec. Tamalanrea, Kota Makassar, Sulawesi Selatan 90245

Location Kota makassar, Sulawesi selatan INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
RAIDAH INTIZAR

Contact Email
raidah.intizar@gmail.com

Phone
-

Journal Mail Official
jcos@uim-makassar.ac.id

Editorial Address
Universitas Islam Makassar Jl. Perintis Kemerdekaan No.9, RW.29, Tamalanrea Indah, Kec. Tamalanrea, Kota Makassar, Sulawesi Selatan 90245

Location
Kota makassar,

Sulawesi selatan

INDONESIA