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Journal of Communication Sciences (JCoS)

JCoS
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Published by Universitas Islam Makassar

ISSN : - EISSN : 26548755 DOI : 10.55638

Core Subject : Humanities, Education, Social,

Humanities Languange, Linguistic, Communication & Media Social Sciences

Journal of Communication Sciences (JCoS) is an academic journal concerned with the study of mass media studies, new media studies, film studies, interpersonal communication studies, group communication studies, organization communication studies, political communication studies, public relations studies, etc.

Arjuna Subject : Ilmu Sosial - Komunikasi

Articles 116 Documents

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Pengaruh Terpaan Iklan Media Online Produk Wardah Terhadap Prilaku Mahasiswi Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Islam Makassar Yunita Prastia Dewi; Andriansyah Andriansyah
Journal of Communication Sciences (JCoS) Vol. 4 No. 1 (2021): Oktober 2021
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

This study aims to determine how, the effect of exposure to online media advertisements for Wardah products on thebehavior of students at the Faculty of Social and Political Sciences, Makassar Islamic University. The type of researchused is quantitative research with data collection techniques through surveys and google form questionnaires with dataanalysis using Simple Linear Regression Analysis with the help of SPSS version 20. The results show that the influence ofexposure to online media advertisements for Wardah products on the behavior of students of the Faculty of Social andPolitical Sciences Makassar Islamic University so that H0 is rejected because there is no significant effect and Ha isaccepted because it has a strong and significant positive influence on buying interest in Wardah products, the effectgiven is 79.8% with a sig level. 0.000<0.005. While the remaining 20.2% is influenced by other factors.

Pengaruh Media Sosial Akun Instagram @Jjs_Pangkepp terhadap Minat Berkunjung Followers ke Objek Wisata Pangkep Musdalifah Musdalifah; Sabaruddin Machmud; Raidah Intizar Yusuf
Journal of Communication Sciences (JCoS) Vol. 4 No. 1 (2021): Oktober 2021
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

This study aims to find out how the influence of social media on the Instagram account @jjs_pangkepp on followers'interest in visiting Pangkep tourism objects. The type of research used is quantitative research with data collectiontechniques through surveys with data analysis Multiple Linear Regression Analysis using SPSS version 20.The results showed that the influence of social media on the Instagram account @jjs_pangkepp gave a strong andsignificant positive influence on followers' interest in visiting the Pangkep tourist attraction, the magnitude of theinfluence given was 61.2% with a sig level. 0.000 < 0.005. While the remaining 38.8% is influenced by other factors.

Strategi Marketing Public Relations Hotel Neo Malioboro dalam Meningkatkan Pengunjung di Masa Pandemi Covid-19 Wahyu Rasyidi; Mufid Salim
Journal of Communication Sciences (JCoS) Vol. 4 No. 2 (2022): April 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

Yogyakarta's Hotel NEO Malioboro is one of the city's three-star lodgings. This hotel, which is under the management of Archipelago International, promises a modern brand with modern and beautiful interior spaces. NEO Malioboro is a mainstay for out-of-town tourists to stay because of its very strategic location from the city center. Coronavirus makes Hotel NEO Malioboro lose visitors. Government policies that led to restrictions on community activities made tourism closed again breaking the chain of the spread of the Corona Virus. This study aims to analyze how the role and handling of a public relations officer in dealing with the pandemic situation and visitor crisis that befell Hotel NEO Malioboro. Hotel NEO's public relations measures will be analyzed to deal with the visitor crisis and increase the positive brand in the public sphere. So with that, the role of public relations is very necessary to overcome this potential so that Hotel NEO does not die in the storm of the Covid-19 pandemic. This research method uses a qualitative descriptive research approach, with Hotel NEO Malioboro as the object of research. This study uses data collection techniques based on in-depth interviews, observations, and documentation. The resource persons are public relations, the Director of sales, and a Graphic designer, while the other three speakers are respondents/visitors. Data analysis is divided into three stages: data reduction, data display, verification, and conclusion. The triangulation method is a measure of the validity and correctness of the data through data validation. The results of this study indicate that the marketing strategy carried out by public relations uses a pull strategy, pass strategy, and push strategy by maintaining customer loyalty and then is broken down with a public relations strategy process through the stages of defining problems, planning, and programming, taking action and communication, and ends with an evaluation. The number of visitors to Hotel NEO Malioboro has increased drastically after PPKM. According to insight data, viewers on various social media have also increased. The use of marketing public relations strategies can be said to be able to attract visitors back to Hotel NEO Malioboro which is experiencing a visitor crisis.

Pola Komunikasi Antara Mahasiswa dan dosen dalam Pembelajaran Online Program Studi Ilmu Komunikasi di Universitas Islam Makassar Andi Muhammad Nur; Nahdiana Nahdiana
Journal of Communication Sciences (JCoS) Vol. 4 No. 2 (2022): April 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

Online learning uses several learning applications and social networks. The role of technology in online learning is needed so we must have good knowledge and skills in the use and management of technology both as students and lecturers. This study aims to determine: 1) How is the pattern of communication between students and lecturers in online learning in the Communication Studies Program at the Islamic University of Makassar? 2) What factors support and hinder online learning between students and lecturers in the teaching and learning process? The type of research used is qualitative research with data collection techniques through interviews and documentation. Data analysis techniques used are data reduction techniques, data presentation, and drawing conclusions. The results of the study explain that: 1) The dominant communication pattern occurs in online lectures conducted by communication science students, namely a secondary communication pattern in which the process of delivering messages by the communicator to the communicant by using tools or facilities as the second medium after using the symbol on the first media. Communicators use this second media because the target of communication is far away or many in number. In this secondary communication process, the longer it will be more effective and efficient because it is supported by increasingly sophisticated information technology. In online lectures, communication that occurs is supported by the development of information technology, namely the internet 2). The supporting factors for online learning between students and lecturers in the teaching and learning process are the technology and media used, while the inhibiting factor for the internet network is one of the obstacles faced by students in online learning.

Persepsi Remaja Terhadap Program Siaran Gade-gade’na Televisi Republik Indonesia (TVRI) di Sulawesi Selatan Hasni Hasni; Pramudita Budi Rahayu
Journal of Communication Sciences (JCoS) Vol. 4 No. 2 (2022): April 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

This study aims to determine : 1) the perception of teenagers on local broadcast entertainment events, Gadegade’naTelevision of The Republic of Indonesia in South Sulawesi. 2) What factors influence youth perceptions of theGade-gade’na broadcast program on Television of the Republic of Indonesia, South Sulawesi. The type of research usedqualitative research with data collection techniques through interviews and documentation. Data analysis techniquesused data reduction, data presentation, and drawing conclusions. The result of the study stated that: 1) teenagers'perceptions of the Gade-gade’na broadcast program were categorized into perceptions based on the source and host,perceptions based on language style, and perceptions based on the content of the show. 2) Factors that influence youthperceptions of TVRI South Sulawesi’s Gade-gade’na broadcast program were internal factors and external factorsbecause internal factors had interest, the need for Gade-gade’na broadcast programs and literacy were also influentialbecause individuals were able to filter the information they accept. Then external factors, where there was an environment,experience, and communicators played an important role in receiving information.

Peran Kameramen LPP TVRI Sulawesi Selatan Dalam Meningkatkan Pemahaman Etika Pengambilan Gambar di Kalangan Milenial Karmila Karmila; Andriansyah Andriansyah
Journal of Communication Sciences (JCoS) Vol. 4 No. 2 (2022): April 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

The purpose of this study was to determine the role of LPP TVRI South Sulawesi cameramen in increasing the understanding of shooting ethics among millennials and the inhibiting factors in the application of shooting ethics among millennials. The research method used is descriptive qualitative. Data was obtained through interviews, observation, and documentation. The interview technique was conducted on 30 informants consisting of 10 employees of LPP TVRI South Sulawesi, 10 millennials who have been directly involved in LPP TVRI South Sulawesi, and 10 people who have never been directly involved in LPP TVRI South Sulawesi. The results of the study indicate the role of LPP TVRI South Sulawesi cameramen in improving the understanding of shooting ethics This is felt by millennials who have been directly involved in LPP TVRI South Sulawesi. But for millennials who have never been directly involved in LPP TVRI South Sulawesi, did not feel the role of the cameraman even though almost all of the informants stated that they did not know the ethics of taking pictures. Lack of application of ethics shooting among millennials creates a low awareness of respecting the right to privacy.

STRATEGI PROMOSI PENGELOLAAN PARIWISATA INSTAGRAMMABLE DALAM MENINGKATKAN KUNJUNGAN WISATA DI KABUPATEN BANTAENG (Studi Komunikasi Pemasaran Pariwisata Pemandian Alam Batu Doli Kabupaten Bantaeng) Sabaruddin Machmud; Muhammad Abdi Dzil Ikram
Journal of Communication Sciences (JCoS) Vol. 4 No. 2 (2022): April 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

This study aims to find out the promotional strategies carried out by the manager of the Batu Doli natural baths tourism area in Bantaeng Regency in increasing millennial tourist visits in the Batu Doli Bantaeng tourist area and to find out the factors that support and hinder the implementation of the promotion strategy for the managers of the Batu Doli natural baths tourism area This research is descriptive qualitative this research lasted for two months and used the methods of observation, interviews, and documentation. The results showed that the promotional strategies used by managers of instagrammable tourist areas are: word of mouth strategy or word of mouth, print media advertising strategies through newspapers, brochures, leaflets, and banners, and strategies for using social media, namely Instagram, blogs, and Facebook. In addition, it also implements other promotional strategies such as the use of employees as promotional communicators and the use of social media accounts. The factors that support the promotion strategy include the beauty of the panorama around the natural baths which are beautiful, cool, and still beautiful, the facilities are quite complete, the location of instagrammable spots is quite a lot and access to tourist locations that are easy, and smooth. Meanwhile, the inhibiting factor is the use of social media Instagram and Facebook belonging to the manager which has not been maximal in promoting the Batu Doli tourist area and the Covid-19 pandemic which is still ongoing today.

Pengaruh Iklan Ruangguru terhadap Minat Siswa SMAN Negeri 10 Makassar untuk Menggunakan Aplikasi Ruangguru Risnawati Risnawati; Zohrah Basalamah; Raidah Intizar Yusuf
Journal of Communication Sciences (JCoS) Vol. 4 No. 2 (2022): April 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

This study aims to determine the effect of Ruangguru advertisements on student interest in SMA Negeri 10 Makassar touse the Ruangguru application. The type of research used is Quantitative Research with respondents taken from students(i) SMA Negeri 10 Makassar class XI and XII with 147 respondents obtained in the study more than the number ofsamples needed by researchers as many as 100 respondents from 685 populations. Data were obtained through questionnairesdistributed by researchers by processing data using simple linear regression analysis with the help of the SPSS ver 24program. The results showed that the teacher's room advertisement influenced the interest of the students of SMA Negeri10 Makassar by 0.542 or 54.2% as seen from the Adjusted R Square value while the remaining 45.8% was influenced byother factors. The resulting significant value (Sig.) is 0.000 while the probability value or number is 10% or 0.01, so asignificant value (Sig.) 0.000 < 0.01 means H0 is rejected and H1 is accepted so that it can be said that the relationshipbetween the independent variables (X ) Ruangguru advertisement with the dependent variable (Y) of student interest isconsidered significant.

Komunikasi Krisis di MECnesia dan Upaya Pemulihan Citra Perusahaan di Masa Pandemi Dian Muhtadiah; Hafied Cangara
Journal of Communication Sciences (JCoS) Vol. 5 No. 1 (2022): Oktober 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

The Covid-19 pandemic has impacted the stability of companies in Indonesia, including that experienced by MECNesia. Due to the absence of company income for one year, this company experienced crisis communication so that many employees resigned. This research uses Situational Crisis Communication Theory (SCCT) with qualitative research methods. The results showed that company leaders took a number of strategic steps to overcome crisis communication problems in their companies, including conducting open dialogue with employees, changing the leaner organizational structure, implementing online learning systems, launching for re-branding the company name by inviting journalists and utilizing social media to make public apologies.

Analisis semiotika Roland Barthes pada Film Tarung Sarung (Interpretasi budaya Laki-Laki Berani) Ibnu Hajar; Kamaluddin Tajibu; Andi Fauziah Astrid
Journal of Communication Sciences (JCoS) Vol. 5 No. 1 (2022): Oktober 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

This study aims to examine the cultural message of brave men in the film Tarung Sarong with the objectives, 1) to find out the meaning of denotations, connotations, and myths contained in the film Tarung Sarong 2) to know the cultural message of brave men contained in the film Tarung Sarong This research uses qualitative methods with semiotic analysis in order to make it easier to analyze the symbols/signs in the film. Data collection was carried out by watching the film first and observing the dialogue and images in the Tarung Sarong film, or other data related to the research object and having relevant and factual data. The results of the research show that in the film Tarung Sarong is a picture of a man who has a courageous attitude and responsibility in solving a problem he faces in the land of Bugis, Makassar. This film contains 12 cultural messages for brave men in the film Tarung Sarong, namely, mobs are not problem solving, men must dare to take responsibility, have a chivalrous spirit, side with the truth, uphold siri', be responsible for their own problems, do not deify money, social spirit, mutual help, learning to obey iklas, the firmness of the Bugis Makassar people in solving problems, and the attitude of resignation. The implications of this research are expected to be able to contribute to competent parties in the field of semiotic analysis and increase knowledge about cultural messages in the film "Tarung Sarong" using Roland Barthes' semiotic analysis.

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Home Page

OAI Link

Editorial Team

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Reviewer

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Contact Name RAIDAH INTIZAR

Contact Email raidah.intizar@gmail.com

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Journal Mail Official jcos@uim-makassar.ac.id

Editorial Address Universitas Islam Makassar Jl. Perintis Kemerdekaan No.9, RW.29, Tamalanrea Indah, Kec. Tamalanrea, Kota Makassar, Sulawesi Selatan 90245

Location Kota makassar, Sulawesi selatan INDONESIA

Abstract

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Abstract

Contact Name
RAIDAH INTIZAR

Contact Email
raidah.intizar@gmail.com

Phone
-

Journal Mail Official
jcos@uim-makassar.ac.id

Editorial Address
Universitas Islam Makassar Jl. Perintis Kemerdekaan No.9, RW.29, Tamalanrea Indah, Kec. Tamalanrea, Kota Makassar, Sulawesi Selatan 90245

Location
Kota makassar,

Sulawesi selatan

INDONESIA