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Journal of Communication Sciences (JCoS)

JCoS
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Published by Universitas Islam Makassar

ISSN : - EISSN : 26548755 DOI : 10.55638

Core Subject : Humanities, Education, Social,

Humanities Languange, Linguistic, Communication & Media Social Sciences

Journal of Communication Sciences (JCoS) is an academic journal concerned with the study of mass media studies, new media studies, film studies, interpersonal communication studies, group communication studies, organization communication studies, political communication studies, public relations studies, etc.

Arjuna Subject : Ilmu Sosial - Komunikasi

Articles 116 Documents

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ANALISIS STRATEGI KOMUNIKASI MARKETING PT. QUIPPER DALAM INDUSTRI E-LEARNING SEBELUM DAN DI MASA PANDEMI COVID-19 Ade Giovani; Zohrah Basalamah
Journal of Communication Sciences (JCoS) Vol. 5 No. 1 (2022): Oktober 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

This research aims to analyze the marketing communication strategy of PT. Quipper, a company in the e-learning industry, before and during the Covid-19 pandemic. The qualitative study found that the company initially implemented a Direct Marketing model and received positive market response, leading to expansion in 2016 by opening branch offices in 12 cities. PT. Quipper also developed a strategy using five models in the Marketing communication mix, including advertising, sales promotion, events and experiences, publicity, and personal marketing. However, the company faced competition from other companies providing material things to schools and had difficulty transitioning to online marketing during the pandemic.

POLA KOMUNIKASI ANTARA GUGUS TUGAS DAN TIM RELAWAN PERCEPATAN PENANGANAN COVID-19 DI DESA BALANGTAROANG KECAMATAN BULUKUMPA KABUPATEN BULUKUMBA Syaiful Novriansyah; Nahdiana Nahdiana
Journal of Communication Sciences (JCoS) Vol. 5 No. 1 (2022): Oktober 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

In an organization, communication has a very great influence on achieving goals. Communication flow would go well if the parties involved in the organization were able to cooperate. This study aims to determine (1) communication patterns between the task force and the volunteer team for the acceleration of covid-19 handling and (2) factors that affected the communication pattern between the task force and the volunteer team for the acceleration of covid-19 handling in Balangtaroang Village, Bulukumpa District, Bulukumba Regency. The research method used qualitative description. Data collection techniques were carried out through interviews, observations, and documentation. Data analysis techniques used methods of reduction, data presentation, and drawing conclusions. The results showed (1) communication patterns between the COVID-19 task force and a team of volunteers in Balangtaroang Village using primary, secondary, linear, and circular communication patterns. These four patterns were considered the most routine and appropriate to be applied in an effort to deal with covid-19 (2) Factors supporting communication patterns between the task force and the volunteer team for the acceleration of handling covid-19 include the involvement of a number of parties consisting of health workers, security, religious leaders, youth leaders, and the community. The obstacles encountered in their communication process were the activeness of the sub-district task force in communicating with volunteers and the sub-district task force, as well as the difficulty of volunteers in convincing the community of the truth of covid-19.

PENGARUH KONTEN VIRAL AVOSKIN PADA MEDIA SOSIAL TIKTOK TERHADAP PERILAKU KONSUMTIF BAGI PENGGUNA TIKTOK DI KOTA MAKASSAR Micha Selya Malacopo; Andriansyah Andriansyah
Journal of Communication Sciences (JCoS) Vol. 5 No. 1 (2022): Oktober 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

This study aims to determine the effect of Avoskin's viral content on social media tiktok on consumptive behavior of tiktok users in Makassar City. The method in this study uses a type of quantitative research. The population in this study is the people of Makassar City totaling 512,764 people aged 15-34 years. The sample in this study amounted to 100 people who were determined by the Slovin formula with a 10% inaccuracy allowance with data collection techniques through questionnaires distributed by researchers and data processing using simple regression analysis with the help of the SPSS ver 25 program. The results showed that the correlation test value was 0.461, the calculated value of the t test was 5.139 > ttable 1.983 and a significance value of 0.000 <0.05. Then the coefficient of determination is 0.212 or 21.2% as seen from R Square while the remaining 78.8% is influenced by other factors. From the results of the data analysis it can be concluded that there is an influence of Avoskin's viral content on the social media tiktok on consumptive behavior of tiktok users in Makassar City.

Makna dan Pesan yang Terkandung dalam Iklan Video Sirup Marjan pada Ramadhan 1442 H (Sebuah Kajian Semiotika) Inda Milyana Sari; Pramudita Budi Rahayu
Journal of Communication Sciences (JCoS) Vol. 5 No. 1 (2022): Oktober 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

The study aimed to determine the message and meaning contained in the Marjan 1442 H advertisement using Roland Barthes' theory of denotation, connotation, and myth. The research used a qualitative approach with descriptive analysis, and the data was the advertisement itself. The results showed that the denotational meaning of the advertisement was a new superhero named Reogman, who unites to maintain peace and security in society by defeating the villain named Codot Bati. The connotative meaning was unity in maintaining peace and security symbolizes togetherness and success. The mythic meaning was to always maintain unity and togetherness in society, as unity is not only a source of strength but also important for survival. The message contained in the advertisement was to help each other, maintain unity, and work together. A united society will live in peace and harmony, without animosity and division. Togetherness, mutual assistance, and cooperation are very important in the survival of society and will lead to harmony and peace.

Kajian Pemanfaatan Media Massa oleh Aktivis dalam Kampanye Kesetaraan: Kajian Deskriptif Kualitatif Organisasi Perdik di Kota Makassar Yohanes Lado Tukan; Anil Hukma
Journal of Communication Sciences (JCoS) Vol. 5 No. 1 (2022): Oktober 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

The purpose of this study is to: 1) examine the utilization of mass media by activists with disabilities in liberation campaigns and 2) identify the advantages and disadvantages of using mass media for these activists. The research design used is qualitative descriptive, using the AIDDA theory approach, and the data collected was primary qualitative data through interviews and observations. The results revealed that: 1) PerDIK utilized various forms of mass media in their commemoration campaigns, including internet media such as blogs, YouTube, and online news portals, as well as electronic media like television; 2) the advantages of using mass media in liberation campaigns are that it is effective, creates dynamic images, encourages participation from people with disabilities, reaches a wide range of society including stakeholders, and strengthens movements. However, some disadvantages of using mass media for these campaigns include biased perceptions, potential loss of control, and lack of quality content.

Pengungkapan Diri (Self Disclosure) melalui Fitur Instagram Story pada Mahasiswa Ilmu Komunikasi Universitas Muhammadiyah Indah Pratiwi Pratiwi; Siti Nurkholisa Pradini Mukhtaruddin
Journal of Communication Sciences (JCoS) Vol. 5 No. 2 (2023): April 2023
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

This study aims to find out how self-disclosure on the Instagram Stories feature is carried out by Communication Science Students at the University of Muhammadiyah Makassar. The research method used is descriptive qualitative research by interviewing three Communication Science students as respondents who have Instagram accounts and using Instagram Stories frequently. As for the results of the study, namely the number or frequency of the number and time of self-disclosure messages is influenced by the size of the topic discussed, the comparison or quality of self-disclosure is supported by the presence and effort motivation, accuracy is based on how individuals frame information about themselves, goals are influenced by self-control and dyadic effects, and intimacy based on the influence of a sense of togetherness, such as the Johari Window classification (open self).

ANALISIS FRAMING PEMBERITAAN TRIBUN-TIMUR.COM TENTANG DEMONSTRASI MAHASISWA UNIVERSITAS MUHAMMADIYAH MAKASSAR Dian Muhtadiah; Natasyah Dewanty
Journal of Communication Sciences (JCoS) Vol. 5 No. 2 (2023): April 2023
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

Demonstrations displayed by the mass media are always associated with violence and crime, creating conflict scenarios involving demonstrators and the police. The Makassar East Tribune media also reporterd on demonstrations that were often carried out by students. This study aims to analyze how the online portal Tribun Timur.com frames news about demonstrations carried out by students of Muhammadiyah Makassar University. This study uses a qualitative descriptive approach using Zhongdang Pan and Gerald M. Kosicki’s framing analysis method, with 4 structure namely syintax, script, thematic and rethorical. Data collection techniques through observation, interviews, and documentation. Based on the results of the research by analyzing 5 news stories, the researcher saw that the news presented by Tribun Timur.com had fulfilled the four structures, namely syntax, script, thematic and rethorical. The tribune focused more on the road blockade by students. News of the demonstration can harm the institution, namely the University of Muhammadiyah Makassar, but students do the opposite. The news narrative displayed by Tribun Timur.com can be said to be short. This is because the Tribune presents breaking news, where news is presented briefly and quickly, followed by follow up news.

ANALISIS SEMIOTIKA KOMUNIKASI NILAI RELIGI DAN NILAI SOSIAL DALAM NOVEL REMBULAN TENGGELAM DI WAJAHMU KARYA TERE LIYE Amin Rais Dawan; Pramudita Budi Rahayu
Journal of Communication Sciences (JCoS) Vol. 5 No. 2 (2023): April 2023
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

This study analyzes the social and religious values contained in the novel “Rembulan Tenggelam di Wajahmu" by using Ferdinand de Saussure's semiotics theory.This study used a descriptive qualitative approach and employed Ferdinand de Saussure's semiotic analysis theory to analyze social and religious values in the novel. The results showed that social values include affection, not hearting and blaming others, having care,pleasing help,being loyal friends,respecting each other, not replying to evil, being humble,being trusted,doing the best,and respecting other people life. Then, religious values include being honest, trustworthy,consistent,sincere,patienct, forgiving others,and helping each other.

Peningkatan Kedisiplinan Prajurit melalui Pola Komunikasi Kepemimpinan Militer Muhammad Akbar; Nahdiana Nahdiana
Journal of Communication Sciences (JCoS) Vol. 5 No. 2 (2023): April 2023
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

Discipline is basically a must for a TNI soldier. The establishment of soldier discipline has been carried out since the basic soldiering education period, then it is the responsibility of the leader of each soldier to always maintain soldier discipline, including for the planning division leader at the XIV/Hasanuddin Makodam, soldier discipline is the responsibility of an Asren. From the explanation above a number of questions arise, what are the patterns of leadership communication in an effort to improve Soldier discipline and what are the factors that influence Soldier discipline in the planning department of the XIV/Hasanuddin Military Command Headquarters. This study used a qualitative descriptive method which took two months to collect and process data through interviews in order to answer the questions. Based on the results of interviews with key informants and secondary informants regarding leadership communication patterns in an effort to improve soldier discipline and the driving and inhibiting factors of soldier discipline, the researcher can conclude that basically efforts to increase soldier discipline have been carried out by the planning division leader of the XIV/Hasanuddin Kodam by using communication patterns. wheels and Y communication patterns. With these two communication patterns, soldiers feel more confident and comfortable communicating with leaders, because with these patterns, a soldier feels valued. In addition, several factors driving and inhibiting the communication and discipline of soldiers at the XIV/Hasanuddin Makodam include the leader's trust in subordinates, honesty, listening skills, and the use of appropriate language. Meanwhile, several factors inhibiting communication and soldier discipline are differences in status and position, language differences, and cultural differences which make communication unable to run efficiently.

Pengaruh Pesan Iklan Tokopedia Edisi "Ciptakan Peluangmu" terhadap Minat Berbisnis Online pada Remaja di Masa Pendemi di Kota Makassar Musyarrif Ali; Andriansyah Andriansyah
Journal of Communication Sciences (JCoS) Vol. 5 No. 2 (2023): April 2023
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

The aim of this research is to determine whether the advertising message of Tokopedia, with the theme "Ciptakan Peluangmu" influences business interest among teenagers during the pandemic in the city of Makassar. The research method used is quantitative research, with a population of 338,444 teenagers aged 18-29 in Makassar. The sample size used is 100 individuals. The primary data collection technique involves using a questionnaire through the Google Forms platform, while secondary data is obtained through observation and documentation. The data analysis technique used in this research is simple linear regression analysis, conducted using the SPSS version 25 software. The results of this research indicate that the advertising message has a significant influence on business interest among teenagers during the pandemic in Makassar. With a calculated t-value of 7.473 > the tabled t-value of 1.671, the null hypothesis (H0) is rejected, and the alternative hypothesis (Ha) is accepted. This means that there is an influence of the advertising message of Tokopedia, with the theme "Ciptakan Peluangmu" on business interest among teenagers during the pandemic in Makassar, with a significance level of 0.000 < 0.05. Based on the coefficient of determination, which indicates the magnitude of the influence of the advertising message on teenagers in Makassar, it is found to be 0.491 or 49.1%. This means that 49.1% of the business interest among teenagers in Makassar during the pandemic can be attributed to the advertising message. The remaining 50.9% is influenced by other factors.

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Home Page

OAI Link

Editorial Team

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Reviewer

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Contact Name RAIDAH INTIZAR

Contact Email raidah.intizar@gmail.com

Phone -

Journal Mail Official jcos@uim-makassar.ac.id

Editorial Address Universitas Islam Makassar Jl. Perintis Kemerdekaan No.9, RW.29, Tamalanrea Indah, Kec. Tamalanrea, Kota Makassar, Sulawesi Selatan 90245

Location Kota makassar, Sulawesi selatan INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
RAIDAH INTIZAR

Contact Email
raidah.intizar@gmail.com

Phone
-

Journal Mail Official
jcos@uim-makassar.ac.id

Editorial Address
Universitas Islam Makassar Jl. Perintis Kemerdekaan No.9, RW.29, Tamalanrea Indah, Kec. Tamalanrea, Kota Makassar, Sulawesi Selatan 90245

Location
Kota makassar,

Sulawesi selatan

INDONESIA