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INDONESIA
International Journal of Social Science and Business
Published by Universitas Pendidikan Ganesha
ISSN : 26146533     EISSN : 25496409     DOI : -
Core Subject : Social,
Social Sciences
International Journal of Social Science and Business (IJSSB) is an open access, peer-reviewed and refereed journal published by Universitas Pendidikan Ganesha (Undiksha), Indonesia. The main objective of IJSSB is to provide an intellectual platform for the international scholars. IJSSB aims to promote interdisciplinary studies in Businnes and social science and become the leading journal in Businnes and social science in the world.
Arjuna Subject : -
Articles 891 Documents
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Strategies to Create Competitive Advantage Through Promotions at Samana Resto Villa and Catering I Gusti Made Oka Astana
International Journal of Social Science and Business Vol. 5 No. 2 (2021): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.33310

Abstract

This study aims to create excellence compete at the Samana Resto Villa and Catering. Data collection techniques used in. This study uses documentation techniques and interview techniques with several informants. The results of this study explain that based on the results of the VRIO analysis obtained from interviews with several informants, it was found that there were 18 resource and capability that can be specified are 8 tangible resource competencies and resources There are 6 intangibles while for the capabilities there are 4. Competencies owned Samana Resto Villa and Catering more from a resource aspect than capabilities because resource competencies are 14 and there are 4 competencies. Based on 18 resources and capability included in the highly rated category need a new strategy such as for the resources there are strategies that can be done, namely from Human resources, by involving human resources in workshops, seminars or training regarding the Resto Villa and Catering industry as well as increasing the number of competent employees in the hospitality industry; Facility strategy can be done with maximize the use of the internet as a means of promoting the dissemination of information as well as a branding tool; Location, to draw visitors are not only a strategic location but also need cooperation with travel parties and tour agents, because this strategy can be done as a means promotions and branding; The use of technology can have done by leveraging android to increase promotion and increase services with android applications. While the strategy that can be done from the side Capabilities; Service Skills with care improve employee abilities in serving visitors and improving language skills by following training; networking skills, this can be done by increasing the number network and cooperation so as to create new networks and can improve number of visitors.
Accountability: Efforts to Prevent Rush Money at Village Credit Institutions Ni Wayan Novi Budiasni; Ni Made Sri Ayuni
International Journal of Social Science and Business Vol. 5 No. 2 (2021): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.33623

Abstract

Ensuring the confidence of customers and other stakeholders, LPD requires an internal control system, presentation of financial statements and accountability. The purpose of this research is to know the implications of the internal control system and the presentation of financial statements to accountability. This study used quantitative method, population of 149 LPD that is still operating and selected 60 LPD samples in Buleleng Regency.  Questionnaire as an instrument to collect research data. The analysis technique used is SEM (Structural Equation Modelling) with PLS (Partial Least Square) method. Based on the first hypothesis it appears that the relationship between internal control system variables and accountability of parameter coefficients 0.364 with a statistical t value of 4.056 greater than the table t value of 1,960 (4,056>1,960). Similarly, the second hypothetical relationship between the presentation of financial statements has a parameter coefficient value of 0.525 with a statistical t value of 6.362 greater than the table t of 1,960 (6,362>1,960). Based on the results of the study, it can be concluded that the internal control system is positively related to accountability, and the presentation of financial statements relates positively to accountability.
The Impact of Product Promotion and Innovation on Purchase Decisions at Prices as Intervening Variables Joe Eklesia Apostolos Sujarwo; Eko Suseno Hendro Riyadi Matruty
International Journal of Social Science and Business Vol. 5 No. 2 (2021): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.33646

Abstract

Technological developments, especially in the field of digital marketing, in the new normal era this time had become a phenomenon that is no longer rare in society to carried out various activities, such as buying and selling online. The development of digital marketing in the new normal era is currently very fast. Several online shops that use digital marketing techniques such as Shopee and Tokopedia. This study aims to analyzed the effect of promotion and product innovation on purchasing decisions with price as an intervening variable. The research method used purposive sampling technique where the data is examined using measurements by considering individual choices. The sample collection used a questionnaire, and the number of samples used is 100 respondents. The analysis technique used multiple linear regression and multiple test. The results showed that the first hypothesis did not have a significant influence between the promotional variables on purchasing decisions. While the second hypothesis there is a significant influence between product innovation variables on purchasing decisions. Furthermore, the third and fourth hypothesis of the price variable mediate the relationship between promotion and product innovation on purchasing decisions.
The Cross-Provincial Data of Life Expectancy Effect on Pension Fund in Indonesia Sari Lestari Zainal Ridho; Habsah Binti Haji Mohamad Sabli; Heri Setiawan
International Journal of Social Science and Business Vol. 5 No. 2 (2021): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.33672

Abstract

Based on theory life cycle hypothesis of saving and consumption, it is believed that this increase in life expectancy is to be one of the reasons for participating in investing; one form of investment is pension fund. Nonetheless, there was a contrary condition between the slightly increase in life expectancy and decrease in pension fund during period of 2015 to 2019 in Indonesia. Therefore, the purpose of this study is to analyse the effect of life expectancy on pension fund total participation and the number of pension fund in provinces in Indonesia. The data presented in this research is a cross-province data of life expectancy and pension funds. The data were extracted from the published database of Statistic Indonesia and Indonesia Financial Services Authority, covering a period of 2015 to 2019. The approach in this research is a quantitative approach; with the type of research used is verification research. The collected data were analysed; using a panel data regression model on random effect assumptions with Generalized Least Squares. The finding of this research it can be concluded that there is a positive and significant effect of life expectancy on pension fund. This research paper data will assist in promoting the opportunity for pensions fund business or institution. The finding of the processed and analysed data are beneficial for the stakeholder, among other the entrepreneur, pensions fund institution, or business in order to develop precise strategy. Hence, these related institutions may better prepare for the coming opportunity in creating better future, welfare in line with the sustainability.
Relationship Between Integrated Marketing Communication and Brand Equity Nadia Theodora
International Journal of Social Science and Business Vol. 5 No. 2 (2021): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.33782

Abstract

Integrated Marketing Communication (IMC) system became a warm and tangible topic in the field of marketing activities. Whereas in previous years, most marketing activities only utilize traditional advertising media, but now the situation has been different, the marketing funds owned by the company are allocated to various communication activities such as sales promotion, direct sales to consumers, branding activities, public relations, and advertising. This study will try to explain the relationship between the application of integrated marketing communication (IMC) and its influence to the establishment and development of brand equity and also will look at the role of each element of integrated marketing communication to brand equity. This article uses the literature review method by summarizing the result of various credible studies that highlight the relationship between IMC and brand equity. The result shows that there is a direct relationship between the simultaneous application of all elements of IMC to the formation of brand equity. But partially each element of IMC has its own impact on the formation of brand equity, depending on the context of the company, region, time, and target consumers. The conclusion of this research is that along with the seven elements in integrated marketing communication have an influence on the formation and development of brand equity, but partially each of these elements has their own implications for the formation of brand equity depending on the context of the company, region, time, and target consumer.
Customers Loyalty Through Experiential Marketing on The Salon Crisni in Singaraja Ni Luh Nurkariani; Gusti Putu Eka Kusuma
International Journal of Social Science and Business Vol. 5 No. 2 (2021): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.33815

Abstract

Business development is currently growing rapidly, one of which is a business engaged in services. In running a beauty salon service business, it is very important to make customers loyal or what is called Customer Loyalty. Customer loyalty is customer commitment to a store brand or supplier based on a very positive attitude in long-term purchases, it is easier to develop and succeed if the company can make customers loyal. The purpose of this study was to determine sense, feel, think, act, relate to customer loyalty at Krisni salon. The analysis technique used in this research is validity and reliability test, multiple regression analysis, multiple correlation analysis, classical assumption test, determination test, t-test and hypothesis test with t-test. The results showed that experiential marketing which consists of sense, feel, think, act, relate has a positive and significant effect on customer loyalty at Krisni salon in Singaraja. These results are proven by testing the hypothesis with the t-test which shows that t-count> t-table and the results of model testing with t-test which show that t-count> t-table. This result means that in creating customer loyalty, Krisni salon must pay attention to the strategies used, one of which is experiential marketing.
Social Media Effect: Building the Customers Loyalty of Hennes & Mauritz Brand Fashion in Indonesia Liesta Augustine; Rewindinar Rewindinar; Rustono Farady Marta
International Journal of Social Science and Business Vol. 5 No. 2 (2021): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.34355

Abstract

Economic growth has accelerated in recent years. Company owners’ tactic was to used social media as a bridge to reach out to customers. A brand gains who gains consumers would attempt to establish a relationship with them and also gain their commitment. This is referred to as consumer loyalty. This loyalty was very critical to the brand’s long term sustainability and growth. Customers’ satisfaction can be used to gain customer loyalty. This study aims to examine H&M's use of Twitter as a social networking platform for building consumer loyalty. This study used a netnographic approach to examine H&M's marketing strategy for building consumer loyalty through the use of social media, specifically Twitter. The netnography approach is an ethnographic method that combines the use of internet with ethnography. The data for this analysis was gathered by reprocessing H&M post data obtained via Twitter. The findings in this research conclude that games and interaction will undoubtedly be required to capture customers' interest and generate their loyalty.  Essentially, consumers' willingness to be in touch with a company decides whether or not they want to give commitment. This commitment will determine the customers’ loyalty by their behaviour in purchase continuously. As a result, it's possible to reduce those customers has chosen to make H&M brand their first preference which show a sign of customers’ loyalty.
The Role of Information Technology on Employee Performance in Universities at New Normal Life Order After Covid-19 Pandemic Upik Sri Sulistyawati; Bahruni Bahruni
International Journal of Social Science and Business Vol. 5 No. 2 (2021): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i3.34584

Abstract

Social restrictions have become a serious problem with regard to employee performance. In order to maximize employee performance, it is necessary to use information technology in the new normal life. The purpose of this study was to determine the effect of the use of information technology (X) on employee performance (Y). The type of research used is explanatory research with a quantitative approach. The sample used in this study were 46 respondents. The data analysis used is descriptive analysis, inferential analysis, and multiple linear regression. The sampling technique used is a saturated sample. The results of this study can be concluded that the independent variables have a significant influence on employee performance simultaneously and partially. The use of IT because it has the largest beta coefficient and t count. From the results of multiple linear regression, it can be concluded that the independent variable has a significant influence on the dependent variable, employee performance, which is 64.7%. While the remaining 35.3% is another variable that can affect employee performance. Other variables that can affect employee performance include employee motivation and ability. Information Technology has had an influence on employee performance at universities in the new normal life order during the Covid-19 period.
Volatility of LQ45 Index Situation Before and After Eid al-Fitr Tiar Lina Situngkir; Nugraha Nugraha
International Journal of Social Science and Business Vol. 5 No. 3 (2021): August
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i3.34727

Abstract

Many factors influence the movement of stocks on the capital market, one of which is a major event that occurs at a certain time, such as religious holiday event. This study aims to examine whether or not there is a change in the level of stock volume movement and abnormal return of stocks affected by the religious holiday event, namely Eid al-Fitr, thus affecting transactions in the capital market. The variable studied is the volume of shares that gives an idea of the number of outstanding shares traded every day and the abnormal variable return of shares is the difference between the actual return that occurs with the return of expectations. Both variables can provide information that is expected to help investors manage investment strategies at major events such as Eid al-Fitr. The data used is secondary data from the www.investing.com sites from 2013 to 2019, namely 15 days before and 15 days after Eid al-Fitr. The method used is Wilcoxon Signed Ranks test because it turns out that the processed data is not distributed normally after being tested for normality. The results of this study prove that there is no difference in the abnormal level of return of shares before and after Eid al-Fitr, and proves the hypothesis that there is a change in stock volume before and after the Eid al-Fitr event.
The Impact of Brand, Product Quality and Price on Sales Volume of Samana Mart Stores I Ketut Suardika; Mertyani Sari Dewi
International Journal of Social Science and Business Vol. 5 No. 2 (2021): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.34766

Abstract

Sales volume is the final result achieved by the company from product sales made by the sales department. Sales volume is calculated based on the assumed target with the realization achieved. Sales volume does not separate in cash or credit, but is calculated as a whole from the total achieved. So if the sales volume increases and distribution costs decrease, the company's profit achievement level increases. On the other hand, if the sales volume decreases, the company's profit will decrease. This study aims to determine the effect of brand, product quality and price on sales volume. This research was conducted at the Samana Mart Store. Data collection techniques using a questionnaire, with a sampling technique to 94 consumers. Data analysis used research instrument test, classical assumption test, multiple linear regression test, determination test and significance test with t test. The results show that the brand has a significant effect on sales volume where the more famous the brand at the Samana Mart Store, the higher the sales volume. The results of the second study, product quality has a significant effect on sales volume, the better the quality of the products owned by the Samana Mart Store, the higher the sales volume. Furthermore, the final result, price has a significant effect on volume, so it can be said that the higher the price, the more competitive the prices offered by Samana Mart Stores, the higher the sales volume.

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