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International Journal of Social Science and Business
Published by Universitas Pendidikan Ganesha
ISSN : 26146533     EISSN : 25496409     DOI : -
Core Subject : Social,
Social Sciences
International Journal of Social Science and Business (IJSSB) is an open access, peer-reviewed and refereed journal published by Universitas Pendidikan Ganesha (Undiksha), Indonesia. The main objective of IJSSB is to provide an intellectual platform for the international scholars. IJSSB aims to promote interdisciplinary studies in Businnes and social science and become the leading journal in Businnes and social science in the world.
Arjuna Subject : -
Articles 891 Documents
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Economic Value Added and Market Value Added as A Measuring Tool for Financial Performance Rina Silvia; Novriani Wangka
International Journal of Social Science and Business Vol. 6 No. 1 (2022): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i1.30371

Abstract

Setiap perusahaan memiliki tujuan masing-masing yang ingin dicapai. Namun, tujuan utama dari sebuah perusahaan adalah untuk mendapatkan keuntungan dan keuntungan pemegang saham. Konsep EVA dan MVA dapat melengkapi analisis rasio keuangan karena dapat mengukur kinerja secara tepat dengan memperhatikan kepentingan pemegang saham, dengan konsep ini dapat diketahui berapa sebenarnya biaya yang harus dikeluarkan sehubungan dengan modal usaha perusahaan. Penelitian ini bertujuan untuk menganalisis kinerja keuangan distributor produk menggunakan metode Economic value added (EVA) dan metode Market Value Added (MVA). Jenis penelitian ini merupakan penelitian kuantitatif. Metode pengumpulan data menggunakan observasi. Pengamatan dilakukan pada distributor produk selama 2018-2019 dengan mengamati laporan keuangan triwulanan 1, 2 dan 3. Analisis statistik deskriptif digunakan untuk mencari nilai EVA dan MVA. Berdasarkan analisis kinerja keuangan dengan menggunakan metode EVA dan MVA menghasilkan nilai positif yang artinya perusahaan mampu menciptakan nilai tambah ekonomi bagi investornya, meskipun tergolong perusahaan yang baru merintis. Maka, kinerja keuangan menggunakan metode EVA dan MVA menghasilkan nilai positif yang artinya perusahaan mampu menciptakan nilai tambah ekonomi kepada para investornya, walaupun dikategorikan perusahaan yang baru merintis.
Analysis of Employee Satisfaction Towards Salary, Position, Position Promotion, and Supervision Evan Mardua Putra; Lise Asnur
International Journal of Social Science and Business Vol. 4 No. 4 (2020): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v4i4.30411

Abstract

Job satisfaction is a general attitude towards one's job, as the difference between the amount of reward received by workers and the amount of reward that is believed to be received. This research aims to analyze employee job satisfaction with salary, position, promotion, and supervision. This research is a quantitative study using a survey method. The population in this study were 70 people. The sample was obtained using a saturated sample technique. The data in this study were collected using a questionnaire and documentation. Data were analyzed using the principles of editing, tabulating, analyzing, interpreting, and concluding. The results showed that the salary indicator showed the respondents' assessment interpretation 49% agreed and 40% was sufficient; The position indicator shows the respondent's interpretation of 56% agree and 30% is sufficient; the job promotion indicator shows the interpretation of the respondents' assessment. 36% stated that the category was sufficient and 26% said the category did not agree; the supervision indicator shows the respondent's assessment interpretation. 57% agreed and 41% sufficient. So it can be concluded that overall employees show satisfaction at work.
Price Discount Framing: How it Can Increase the Purchase Intention? Gede Widiadnyana Pasek; Ni Luh Sri Kasih
International Journal of Social Science and Business Vol. 5 No. 1 (2021): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i1.30533

Abstract

The high level of competition makes companies compete to retain and win the market competition, one of the strategies are granting price discounts. This was an experimental study that aims to analyze the differences between males and females' intention for online purchase by given the price discount framing conditions, namely percentage saving and absolute saving. The participants in this study were 80 participants. This study was an experimental study since it involved the symptoms had to be investigated. The design of the study was a 2X2 factorial design. A case questionnaire was used for the data collection. The data were analyzed by using 2-ways ANOVA statistical analysis. The study reveals that (1) there is a difference in online purchase intention between those given the percentage saving condition and those given the absolute saving condition, (2) there is a difference in purchase intention between males and females. The consumers have different assumptions about the two types of discount framing even though they both have the same meaning. This should be a concern for retailers in providing sales promotions, especially for discounts because based on the results of this study it is found that discount framing with absolute savings had a slightly stronger effect on purchase intention than percentage saving.
Strategies for Maintaining SMEs Performance During Covid-19 Pandemic Mohamad Nur Utomo; Iin Ariska; Sulistya Rini Pratiwi; Kaujan Kaujan
International Journal of Social Science and Business Vol. 5 No. 1 (2021): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Covid-19 pandemic has forced the world to experience a global economic crisis.   Economic decline has greatly harmed the business, including Small and Medium Enterprises (SMEs). Small and Medium Enterprises must be able to take strategic steps to maintain their business. The current research is aimed to conduct empirical test on the effect of responsive digital marketing, customer relationship management, and working capital efficiency on SMEs' efforts to maintain performance during the Covid-19 pandemic. The research sample was 57 respondents who represent SMEs of Processed Food. The data analysis technique used SEM-PLS.  Result of research has shown that responsive digital marketing has been proved as helpful to SMEs in maintaining their sale performance during covid-19 pandemic. Besides this result, other finding has shown that main key to maintain customers and sale performance in sustainable manner during covid-19 pandemic is by improving customer satisfaction and building long term relationship with customers. Other finding has indicated that aggressive working capital management will facilitate SMEs to maintain their performance during covid-19 pandemic.
Maximizing Bali Village Tourism Potential Using Penta-Helix Model Khusnul Rofida Novianti
International Journal of Social Science and Business Vol. 5 No. 1 (2021): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i1.30650

Abstract

The rapid growth of the tourism sector has made the government committed to implementing the principle of sustainable tourism development. To develop regional tourism, it is relatively necessary to direct, integrated, cross-sectoral, and sustainable programs so that the economic benefits of tourism are increasingly felt evenly distributed by the community. Bali, popular as one of the most tourist destinations in the world, is used as an example for the development of a national destination by the Indonesian government by creating 10 new Bali destinations, but this scheme must be postponed due to the covid-19 outbreak that hit Indonesia. This study aims to explore the sustainable tourism strategy in Bali’s village tourism sector using a qualitative approach based on content analysis based on secondary data since Bali has the largest number of village tourism in Indonesia using the Penta-helix model (synergy between academic, business, community, government, and media). With the synergy and collaboration of these five central sectors (especially during decreasing tourism sector of coronavirus outbreak), it is expected to increase awareness and maximizing the potential among the public regarding Bali sustainable tourism.
Canggah Coffee as the Processed Products of Micro Enterprises: System Design of E-Commerce Slamet Rahayu; Muhammad Iqbal; Nurizzi Rifqi Ferdian; Ferdi Fathurahman
International Journal of Social Science and Business Vol. 5 No. 1 (2021): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i1.30755

Abstract

The current spread of the Covid-19 virus in Indonesia has had a major impact in every aspect, especially Micro, Small, and Medium Enterprises. One of them is the production of Canggah Coffee (Kopi Canggah) in Subang regency located in Cupunegara village. Since the presence of Covid-19 pandemic, sales of Canggah Coffee have started to decline due to the reduced number of visitors to buy these processed coffee products. Thus, to face this problem, State Polytechnic of Subang supported by Indonesia Bangkit Micro, Small, and Medium Enterprises program intended to assist the problem by designing an e-commerce system to expand the the promotion of Canggah Coffee. The system design is developed by System Development Life Cycle (SDLC) method. The system is built through 5 stages, namely survey / analysis, design, coding, testing, implementation and maintenance. Afterwards, the system was successfully designed and built, it is begun to be used by Canggah Coffee. This system can provide information and online product sales so that the customers can order and buy these processed coffee products from their home. Additionally, this system also facilitates periodic transaction reports which is very useful for this Micro, Small, and Medium Enterprises.
Sustainable Tourism Development Through Improving the Role of Customary Village I Gusti Ayu Purnamawati
International Journal of Social Science and Business Vol. 5 No. 1 (2021): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i1.30778

Abstract

This study aims to analyze the potential of the Customary Village in tourism development, its position, and function in Bali Province. This research is a socio-legal study with a legal and case approach, legal analysis techniques in the form of legal hermeneutics and is analyzed through the theory of legal pluralism, and the concept of recognition of the Customary Law Community. This research was conducted in the area of Bali Province based on local wisdom with the concepts of Parahyangan, Pawongan, and Palemahan. The system and implementation of customary law, institutional Sabha Customary Village and Kerta Customary Village, custom advisory institutions, religion, traditions, arts, and culture, as well as local wisdom of indigenous peoples. Pasraman as an educational institution based on Hinduism for the development of identity, moral integrity, and quality of Balinese society, traditional village security institutions, and traditional village economic institutions by the principles and objectives of tourism, namely the welfare of the community. Especially the Krama Customary Village. The results showed that the Balinese Customary Village in tourism development is an autonomous Balinese customary institution, traditional cultural communities, indigenous peoples, and the collective identity of the people in Bali based on customary law to achieve common goals based on the Tri Hita Karana.
The Influence of Brand Image and Atmosphere Store on Purchase Decision for Samsung Brand Smartphone with Buying Intervention as Intervening Variables Dede Solihin; Ahyani Ahyani; Rahmad Setiawan
International Journal of Social Science and Business Vol. 5 No. 2 (2021): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i2.30847

Abstract

This study aims to analyze a brand image and store atmosphere on purchasing decisions with purchase intention as an intervening variable at the Samsung Experience Store Karawaci customers. This type of research is a quantitative descriptive study. This research is survey research. The number of samples in this study was 98 people who were determined using the accidental sampling technique. The data in this study were collected using an instrument in the form of a questionnaire. Data were analyzed using path analysis. The results showed that brand image has a significant effect on purchase intention with a path coefficient of (0.152), store atmosphere has a significant effect on purchase intention with a path coefficient of (0.769), purchase intention has a significant effect on purchasing decisions with a path coefficient of (0.305). ), brand image has a significant influence on purchasing decisions with a path coefficient of (0.140), store atmosphere has a significant influence on purchasing decisions with a path coefficient of (0.494), Purchase Interest cannot mediate the influence of the Brand Image variable on Purchasing Decisions This can be seen from a one-tailed probability 0.08417935> 0.05, the Purchase Interest variable can mediate the influence of the Store Atmosphere variable on Purchasing Decisions This can be seen from the one-tailed probability 0.00004590 <0.05. The implication of this research is for Samsung to further enhance its brand image by releasing new high-tech products and providing convenience for shopping for customers by increasing the store atmosphere for outlets that sell Samsung products.
E-Learning and Understanding of Accounting During Covid-19 Pandemic Sigit Hermawan; Nur Ravita Hanun; M Ilyas Junjunan
International Journal of Social Science and Business Vol. 5 No. 1 (2021): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i1.30917

Abstract

Covid-19 Pandemic has taken place throughout the world and has changed the whole structure of life including the fields of business education and accounting. This study was designed to analyze various factors that cause accounting understanding in the Covid-19 Pandemic. Some of these factors are emotional intelligence, availability of technological facilities, and implementation of e learning. The study was conducted during the Covid-19 Pandemic period, namely in April and May 2020 by distributing questionnaires to accounting students amounting to 194 as a research sample. Based on the results of the study, Emotional Intelligence and E-Learning implementation affect accounting understanding. However, the availability of information technology partially has no effect on the understanding of its accounting. With the results of this study will have implications for various policies related to learning in business and accounting during the Covid-19 Pandemic, especially on the availability of information technology and implementation of e learning.
Customer Loyalty During Pandemic: Understanding Loyalty Through the Lens of Online Ride Hailing Service Quality Katon Pratondo; Zaid Zaid
International Journal of Social Science and Business Vol. 5 No. 1 (2021): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i1.30933

Abstract

This research study aimed to research and analyze the influence of service quality on customer loyalty mediated by customer delight on online ride hailing industry in D.I. Yogyakarta. This research method used quantitative analysis involving data taken using a purposive sampling technique to collect the data from 128 online ride hailing customers in D.I. Yogyakarta with certain criteria as a sample. The sample data was then collected through a survey by using a questionnaire distributed to respondents. The data that had been obtained then analyzed through regression analysis, and path analysis by using the SPSS Statistics 25 program. The result of this study indicated that while service quality had positive influence on customer delight and customer loyalty. Customer delight also had a positive influence on customer loyalty, and at the same time played an important role in mediating the influence of service quality on customer loyalty. This study indicates that service quality plays an important and becomes the key role in influencing customer delight which is at the same time is an important factor in gaining customer loyalty in online ride hailing industry. Besides service quality, it turns out that customer Delight also has a positive influence on customer loyalty. and as a mediator, its role in mediating service quality on customer loyalty is also proven to be effective.

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