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Journal of Secretary and Business Administration

jsab
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Published by Akademi Sekretari dan Manajemen Taruna Bakti

ISSN : - EISSN : 25808095 DOI : -

Core Subject : Economy, Humanities, Science, Education, Art, Social,

Arts Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

The history of the Journal Journal of Secretary and Business Administration (Henceforth JSAB) is established in June 2017. It is created as a medium for practitioners, lecturers, and researchers interested in studying the disciplines of secretary and business administration, both in theory and practice. It is published twice a year that is in February and August. Due to the technical issues, the first publication was in October 2017. Yet, for the upcoming publication, it will follow the regular schedule.

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Articles 8 Documents

Search results for , issue "Vol 2 No 1 (2018): Jurnal Sekretaris dan Administrasi Bisnis" : 8 Documents clear

Attitude towards English Slogan Used by Culinary Products of SMES and How It Affects Purchase Decisions Gartika Rahmasari; Wawan Hendrawan
Jurnal Sekretaris dan Administrasi Bisnis Vol 2 No 1 (2018): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

This study examines the perception and comprehension of consumers towards 6 English slogans used by SMEs’ culinary product, particularly fruit-based crackers. Slogans examined include Aruna ( “Original taste and crispy”), Jecko ( “So crunchy), Matoh ( “Good things come to those who share”), Miun Chips ( “Indonesian sweet cassava chips”), Paradis Crunch (“Premium Indonesian banana chips”), and Zanana ( “Try it; Love it; Miss it.”). As a result, the most easy to understand English slogan considered by respondent is Aruna (“Original taste and crispy”) as much as 96,2%, and the most difficult slogan to understand is Matoh (“Good things come to those who share”) as much as 34,6%. In addition, slogans considered to be the easiest translated are Aruna and Zanana, where 100% of respondents stated that they were able to translate both slogans. However, when they were asked to translate all 6 slogans, it is slogan of Jecko which could be translated correctly by most, as much as 86,4%, and the most difficult slogan to translate is the slogan of Miun Chips. Also, Jecko has the slogan whose meaning is well understood by most of respondents, as much as 88,5 % respondents, and the slogan whose meaning is the most difficult to understand is the slogan of Miun Chips (30,8%). This study concluded that the use of English slogans by SMEs’ culinary product, despite how easy or difficult they are to be understood, did not affect buying decision. It is the package (46,2 %) and the taste of product (34,6%) that become the main reason for consumers to make buying decision, besides the price (15,4%) and halal sertificate (3,8%). Keywords: English Slogan, Purchase Decision, SME

Pengaruh Persepsi Bank Syariah di Indonesia terhadap Customer Switching Intention dengan Customer Satisfaction sebagai Mediator Anisa Miftahul Jannah; Arry Widodo
Jurnal Sekretaris dan Administrasi Bisnis Vol 2 No 1 (2018): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Indonesia's banking industry is still dominated by conventional banking. Sharia banking in Indonesia should use competitive marketing strategies and pay particular attention to the behavior of communities to compete in the national and global banking environment. This study aims to determine the effect of perception of sharia banks in Indonesia to customer switching intention with mediated by customer satisfaction. This research uses descriptive analysis method. Data collection techniques using questionnaires with Likert scale distributed to 100 customers of conventional banks. Hypothesis testing is done by using PLS (Partial Least Square). The results of this study indicate that the perception of sharia banks affect positively and significantly to customer satisfaction and influence directly or indirectly through customer satisfaction as a mediator of customer switching intention. Keywords: Perception, Customer Satisfaction, and Customer Switching Intention.

Pengaruh Gaya Kepimpinan Direktur terhadap Kinerja Dosen dan Karyawan ASMTB Periode 2015-2016 Sofiatiningsih Sofiatiningsih
Jurnal Sekretaris dan Administrasi Bisnis Vol 2 No 1 (2018): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Lecturers and employees of ASMTB at this time show less optimal performance. The lack of optimum utilization of existing human resources, lack of motivation lecturers and employees to show their best performance, work climate created in conditions of less creativity, visible lack of supervision. The problem is allegedly influenced by the leadership style of the ASMTB director. To the authors want to reveal the influence of Leadership Style Effects on Lecturer and Employee Performance ASMTB Period 2015-2016. The method used in this research is analytical descriptive, which is solving the problem in actual way by collecting data, compiling, classifying it further analyze and interpret. The population in this study is all lecturers and employees of ASMTB 2016, totaling 29 people, consisting of 24 lecturers and 5 employees. The design of the research conducted through the survey method that comes from primary data, in the form of answers to the list of questions asked to lecturers and employees with Likert scale. The results showed that the leadership style ASMTB director 2015-2016 period is a motivational style with a total scor of 128. This leadership style significant effect on the performance of lecturers and employees ASMTB can be seen at the correlation value of 0.673, then the value of determination coefficient. The director's style in leading this institution is poorly utilized so that the performance of lecturers and employees is not optimal, according to the calculation result through the coefficient of determination by using SPSS for windows software shows the result of 45.29% leadership style 2015-2016 period influence on the performance of lecturers ASMTB, the rest of 54.71% influenced by other factors not examined by the author, is a study material for further research. Keywords: Employee Performance, Leadership Style, Lecturer.

Driving Factors of Consumer to Purchase Furniture Online on IKEA Indonesia Website Trisha Gilang Saraswati
Jurnal Sekretaris dan Administrasi Bisnis Vol 2 No 1 (2018): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

The tendency of consumers in shopping for furniture is very different from shopping for other goods or services, because furniture is expected to be stored and used in a long time. Considering that, consumers tend to want to shop directly to offline stores in order to see, feel and check quality directly because of many aspects that are assessed such as the quality of materials, models, colors and more. Behind the trend to shop furniture offline, IKEA continues to innovate to improve the performance of its website so that consumers can shop online. Therefore, this study intends to analyze what factors are driving consumers in shopping for furniture online especially on the website of IKEA Indonesia. From two grounded theory employed on this research, there are 14 factors that can influence consumers to buy online. This data analysis uses Principal Component Analysis (PCA), a factor analysis method that extracts factors by using total variance in the analysis. From data calculation, it is known that there are 8 driving factors of consumer to purchase furniture online on IKEA Indonesia’s website: Enjoyment, Perceived Risk, Efficiency, Service & Merchandise Quality, Ease of Navigation, Price Attractiveness, Flexibility and Reliability. By knowing what factors can affect consumers in doing online shopping for furniture, companies in this case IKEA Indonesia can optimize the use of its website in accordance with influential factors. Keywords: Retail Business, Online Purchase Decision, Factor Analysis

The Role of Consumer’s Self-Congruence in the Formation of Brand Attitude Ali Mohamad Rezza
Jurnal Sekretaris dan Administrasi Bisnis Vol 2 No 1 (2018): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

This study examines the brand attitudes of smartphone user. In particular, it examines how users self-image congruence can affect their brand attitudes towards smartphone products. Previous research indicates that self-congruence can facilitate positive behavior and attitude towards products. This research used cross-sectional survey explanatory method and structural equation modelling approach to test the hypothesis. A questionnaire was sent to 200 smartphone users in Bandung. Results indicate that self–congruence was a good predictor of user's brand attitude. Keywords: Brand Attitude, Self-image Congruence, Smartphone Market, Consumer Study

Analisis Faktor-Faktor Green Purchase Intention untuk Meningkatkan Potensi Lokal Usaha Tanaman Organik dan Ketahanan Pangan di Kota Bandung Aryanti Ratnawati; Louisisani Mansoni
Jurnal Sekretaris dan Administrasi Bisnis Vol 2 No 1 (2018): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

The intention of purchasing green products is the desire or expression of one's intention to commit to activities that support environmental friendliness, green purchase intention is influenced by several factors such Ecological Knowledge and Ecological Affect is everything related with the expression of emotions on the environment with a correlation of 3 factors: attention to self, concern for others, and attention to the environment. The research method used in this research is the Survey method, while the type of research uses Causal Asosiative research with the indicator of the research level of consumer knowledge to the environment, the level of consumer affection to the environment, consumer interest towards the purchase of organic plants and the increase of local potential for organic plants in Bandung.The method of analysis used is multiple linear regression analysis is known to obtain the value Fcount 38.4196> F_tables 3.03 it can be interpreted that simultaneously factor-fator Ecological (Knowledge and Affect) have a significant influence on Green Purchase Intention. Based on the identification of Ecological factors and its effect on Green Purchase Intention, it can be seen that the influence of local potential increase in Bandung is t_count value 11, 160> t_table 1,683 because t_hitung> t_tabel it can be explained that Green Purchase Intention has an effect on increasing the Local Potential of Organic Plants in the city of Bandung. Green purchase intention (X1) and local potential (X2) on food security in Bandung can be shown from the calculation coefficient of determination as follows by 0.46 That is, green purchase intention (X1) and local potential (X2) 46 % in increasing food security of green vegetable production (Y). while the remaining 54.0% is influenced by other factors that are not included into the research model. Keywords: Ecological Knowledge, Ecological Affect, Green Purchase Intention, Local Potential

Pengaruh Satisfaction terhadap Advocacy Merek Lokal dengan Loyalty sebagai Mediator (Studi pada the Executive) Atika Ansary Chairunnisa Mursalin; Citra Kusuma Dewi
Jurnal Sekretaris dan Administrasi Bisnis Vol 2 No 1 (2018): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Tujuan penelitian ini adalah untuk mengetahui pengaruh Satisfaction terhadap Advocacy pada merek lokal dengan Loyalty sebagai mediator (Studi pada The Executive). Penelitian ini merupakan penelitian kuantitatif dengan analisis data deskriptif dan kausal, responden yang diteliti dalam penelitian ini berjumlah 100 konsumen yang pernah membeli produk The Executive. Data yang terkumpul dari 19 item pernyataan kuesioner kemudian diolah menggunakan IBM SPSS 24 dengan teknik analisis jalur. Hasil penelitian ini menunjukan bahwa satisfaction berada pada posisi angka 74,71% dengan kategori baik, loyalty berada pada posisi angka 69,67% dengan kategori baik, advocacy berada pada posisi angka 72,35% dengan kategori baik, satisfaction berpengaruh signifikan terhadap loyalty sebesar 60,68%, loyalty berpengaruh signifikan terhadap advocacy sebesar 21,43%, satisfaction berpengaruh signifikan terhadap advocacy sebesar 13,76%, dan satisfaction berpengaruh terhadap advocacy melalui loyalty sebesar 36,10%. Keywords: Satisfaction, Loyalty, Advocacy, Fashion

Analisis Kesalahan Gramatika dalam Presentasi Bisnis Berbahasa Inggris (Studi Kasus Mahasiswa ASMTB 2016-2017) Hendri Pramadya
Jurnal Sekretaris dan Administrasi Bisnis Vol 2 No 1 (2018): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

This research aims to identify the types of grammatical errors made by ASMTB students (2016-2017) who are studying English business presentation. This research uses descriptive method by counting the number of grammatical errors related to business deals/sales of goods and services. The results of this study show that in the oral presentation (without reading the text) several students had difficulty pronouncing English sentences based on grammatical rules. This research has successfully revealed that in a business presentation simulation, some secretarial program students make grammatical mistakes in making English sentences delivered orally in front of the class. The total number of errors found in 69 of 80 sentences. The most dominant mistake is in the use of tenses 14.49% (highest), passive sentence 13.04%, S-V agreement10.14%, double marking verb 8.69%, preposition 8.69% and the rest under six percent. Grammatical errors mostly occur due to the lackness of students in understanding English grammar because it is still influenced by the structure of the Indonesian language. Therefore, the evaluation of English grammatical errors in lecturing activities must be intensively taught in the first semester, so the students can deliver messages using effective sentences when the sentence is spoken verbally in formal situations. Keywords: Gramatical Mistakes, Business Presentation, English for Business Presentation

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