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JURNAL VISIONIDA
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INDONESIA
JURNAL VISIONIDA
Published by Universitas Djuanda Bogor
ISSN : 2442417X     EISSN : 25500694     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 205 Documents
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BRAND ASSOCIATION PERGURUAN TINGGI JAWA BARAT MENGHADAPI PERSAINGAN MASYARAKAT EKONOMI ASEAN (MEA) DAN DUNIA Rahmat Gunawan
Jurnal Visionida Vol. 3 No. 1 (2017): June
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.339 KB) | DOI: 10.30997/jvs.v3i1.970

Abstract

The condition of State and Private Universities in Indonesia, especially West Java, is connected with the condition of universities in the world is still very alarming. PTN and PTS rankings in Indonesia and West Java in particular are still far from expectations. West Java Higher Education Position for world level still not able to occupy the rank of 100 magnitude. Still far from the top 50 positions. Even to the level of Asia although not many PT in Indonesia especially West Java which is able to occupy the top 50 rankings. In ASEAN only UI is able to rank 6th ASEAN. The others are far from expectations. The phenomenon of such problems need to be explored and sought by the solution so that Indonesian universities in West Java can advance in the competition among PT in the world, especially ASEAN and Asia so as to increase the competitiveness of Indonesian nation in the competition of nations in the world.Keywords: Universities, Competitiveness, Asean Economic Community
PENGARUH MANAJEMEN TALENTA DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI PADA PT. BDP BOGOR . Sudarijati; Bambang Setiawan
Jurnal Visionida Vol. 5 No. 1 (2019): June
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (853.445 KB) | DOI: 10.30997/jvs.v5i1.1805

Abstract

Penelitian bertujuan untuk mengetahui tanggapan karyawan dan pengaruh manajemen talenta serta motivasi kerja, terhadap kinerja karyawan PT. BDP Bogor baik secara simultan maupun parsial. Objek penelitian melibatkan karyawan yang terbagi menjadi beberapa departemen sejumlah 100 responden untuk dijadikan sampel. Bentuk penelitian ini menggunakan  deskriptif dan verifikatif. Kuisioner tersebut menggunakan uji validitas dan uji reabilitas. Data mencakup regresi berganda, uji determinasi dan uji signifikan secara simultan dan parsial. Hasil dari penelitian ini: 1) Tanggapan karyawan terhadap kinerja tertinggi adalah sikap kerjasama; 2) nilai korelasi ganda R sebesar 0,882 artinya hubungan Manajemen Talenta dan Motivasi Kerja memberi pengaruh yang sangat kuat; 3) besarnya koefisien determinasi nilai R Square didapatkan 0,778 yang artinya variabel independen berupa motivasi dan talenta secara bersama-sama mempengaruhi variabel dependen kinerja sebesar 77,8% dan 22,2% dipengaruhi oleh unsur-unsur lain yang tidak diteliti penulis ;4) Hasil penelitian secara parsial maupun simultan diketahui bahwa Manajemen Talenta dan Motivasi Kerja berpengaruh positif juga signifikan pada kinerja karyawan.Kata kunci : Manajemen Talenta, Motivasi, Kinerja
PEMBENTUKAN SIKAP KONSUMEN YANG DIPENGARUHI OLEH KEBIJAKAN DISTRIBUSI DAN KEBIJAKAN PROMOSI (Studi Kasus Pada Produk Roti Unyil Venus di Kota Bogor) Siti Jenab; Lucky Hikmat Maulana
Jurnal Visionida Vol. 2 No. 2 (2016): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (643.297 KB) | DOI: 10.30997/jvs.v2i2.627

Abstract

The aim of this research is to figure out the influence of distribution and promotion policies toward the consumer attitudes establishment of bakery products Roti Unyil Venus in Bogor both simultaneously and partially. Populations of these studies are consumers of Roti Unyil Venus. Samples are taken from 45 respondents using the random sampling method. Data are collected by questionnaires, instrumentt test method is using validity, reliability and classical assumption method, while the data analysis method is using multiple regression analysis, correlation analysis, coefficient of determination analysis and statistical test (F test and t test). Based on the results of multiple regression analysis by F test, distribution and promotion policy show a positive and significant impact on the establishment of consumer attitudes at Roti Unyil Venus simultaniously. The t test shows that distribution and promotion policy partially remain a positive and significant impact on the establishment of consumer attitudes at Roti Unyil.Keywords: Distribution Policy, Promotion Policy, Consumer Attitudes.
METODE ECONOMIC QUANTITY INTERVAL (EOI) UNTUK OPTIMALISASI PERSEDIAAN BARANG CONSUMABLE ADEM SARI CHINGKU PADA PT SARI ENESIS INDAH CIAWI BOGOR Anissa Ariesty; Titiek Tjahja Andari
Jurnal Visionida Vol. 2 No. 1 (2016): June
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (866.42 KB) | DOI: 10.30997/jvs.v2i1.563

Abstract

PT Sari Enesis indah is a company of engaged in the beverage industry. In this research will discuss about inventory control consumable goods in 2014 as well recommend the optimal inventory control method and optimalization of total cost for the company. In analyzing inventory control used method EOQ, EOI and min-max stock to compare and search the optimal result and according to the company. The result of analysis or calculation of inventory control will be reanalyzed used sensitivity analysis to determine whether the result of these calculation are sensitive or effect on the price changes of consumable goods caused by inflation West Java. The result of analysis that the optimal method and according with the company is EOI method, and the sensitivity analysis result that EOI method insensitive or no effect on the price changes of consumable goods.Keywords: Inventory Control, consumable Goods, EOQ, EOI, Min-Max, Sensitivity analysis
PENGARUH PERTUMBUHAN KREDIT TERHADAP DINAMIKA INDUSTRI DENGAN METODE MARKOV SWITCHING MODEL Aulia Keiko Hubbansyah
Jurnal Visionida Vol. 4 No. 2 (2018): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (452.544 KB) | DOI: 10.30997/jvs.v4i2.1527

Abstract

 Penelitian ini bertujuan untuk menganalisis dampak pertumbuhan kredit terhadap pertumbuhan industri. Dalam menganalisis dampaknya, penelitian ini mengklasifikasi pertumbuhan industri ke dalam dua state atau regime. Sehingga, dapat diidentifikasi dampak pertumbuhan kredit pada masing-masing regime. Dengan menggunakan Markov Switching Model, hasilnya didapati bahwa pengaruh pertumbuhan kredit terhadap pertumbuhan industri lebih besar pada regime pertumbuhan rendah dibandingkan regime pertumbuhan tinggi. Hal ini mengindikasikan bahwa pertumbuhan kredit dapat memainkan peran dalam menstabilisasi tren pertumbuhan yang sedang berlangsung. Sementara itu, terkait dengan probabilitas transisional, studi ini juga mendapati bahwa transisi dari regime pertumbuhan rendah ke pertumbuhan tinggi dan sebaliknya cenderung bersifat persisten. Kata Kunci: Pertumbuhan Kredit, Pertumbuhan Industri, Model Markov Switching   
PENGARUH CELEBRITY ENDORSER DAN PESAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN ICE CREAM WALLS CORNETTO DISC CHOCOLATE DI KOTA BOGOR Abdul Zaelani; Lucky Hikmat Maulana
Jurnal Visionida Vol. 3 No. 2 (2017): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (381.23 KB) | DOI: 10.30997/jvs.v3i2.974

Abstract

The purpose of the research is to determine effect celebrity endorser and advertising messages to purchase decision ice cream walls cornetto disc chocolate in Bogor City. Questioner distributed 100 konsuments. The method used is descriptive analysis and verification. The questioner validity and reliability testing. Likert scale used prior to testing with multiple regressions. In order to know the effect of four free variable that is used for dependent variable.Based on the result all indicators expressed validity and reliability, simultaneously with celebrity endorser (X1) and advertising messages (X2) influencing the purchase decision ice cream walls cornetto disc chocolate in Bogor City (Y). Partially, celebrity endorser and advertising messages influencing positive to purchase decision ice cream walls cornetto disc chocolate in Bogor City.Keywords: Celebrity Endorser, advertising messages and purchase decision
ANALISIS FAKTOR BUDAYA, SOSIAL, PRIBADI DAN PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN PRODUK AIR MINUM DALAM KEMASAN MEREK VIRO DI KOTA BOGOR M Ihsan Fahrudin; Samsuri Samsuri
Jurnal Visionida Vol. 1 No. 1 (2015): June
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (679.838 KB) | DOI: 10.30997/jvs.v1i1.239

Abstract

This study aims to identify and analyze that cultural factors, social, personal and psychological berpengaru the decision of buying bottled water brand in the city of Bogor viro either simultaneously or partially. Analysis method used is descriptive ananlisis method, the method comprising the analysis statistical multiple linear regression analysis, significant testing and testing singnifikan simultaneous partial and determination coefficient testing and statistical test (F test and t test). From vaildtas and reliability test results showed that all the questions declared valid and reliable. Based on the results of the research results of the coefficient of determination (R2) of 56.9%, which means that the influence of cultural, social, personal, and psychological on purchasing decisions bottled water brand viro in Bogor. While the remaining 43.1% is explained in another variable models. Simultaneously cultural, social, personal, and psychological influence on purchase decisions inum water in viro brand packaging. Furthermore, the partial showed that culture, personal and psychological significant effect on the purchase decision inum water in viro brand packaging.Keywords: Cultural, social, personal and psychological, purchasing decisions
PENGARUH KONDISI FISIK LINGKUNGAN KERJA DAN KEPEMIMPINAN TERHADAP ETOS KERJA PEGAWAI PADA BIRO HUBUNGAN MASYARAKAT KEMENTERIAN LINGKUNGAN HIDUP DAN KEHUTANAN JAKARTA Siti Nazla Zakiyah; Sudarijati Sudarijati
Jurnal Visionida Vol. 3 No. 1 (2017): June
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (265.866 KB) | DOI: 10.30997/jvs.v3i1.952

Abstract

The purpose of this research is to analyze the influence of physical conditon of the working environment and leadership to the work ethic of employees at Biro Humas. The respondents in this research consist of 43 employees who work at Biro Hubungan Masyarakat Kementerian Lingkungan Hidup and Kehutanan Jakarta. The result showed that all indicators expressed validity and reliability. The physical condition of the working environment (X1) and leadership (X2) effect the work ethic of employees at Biro Humas(Y). Whereas, partially all the indicators give both positive and significant affect the work ethic of employees at Biro Hubungan Masyarakat.Keywords: physical condition of working environment, leadership, work ethic.
PENGARUH PERUBAHAN DESAIN, PENGEMBANGAN TEHNOLOGI DAN PERFORMA MOTOR TERHADAP TINGKAT KEPUASAN PENGGUNA MOTORSPORT KAWASAKI NINJA 250 F1 DI KOTA BOGOR Aditya Kurniawan; Samsuri Samsuri
Jurnal Visionida Vol. 2 No. 1 (2016): June
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1033.039 KB) | DOI: 10.30997/jvs.v2i1.571

Abstract

This study aims to determine the development of products made by PT Kawasaki Motor Indonesia which includes design, technology development and product performance Kawasaki Ninja 250 FI and to determine the influence of changes in design, technology development and performance simultaneously and partially on consumer satisfaction users Kawasaki Ninja 250 FI. The population in this study is the Kawasaki Ninja 250 FI users belonging to the community Kawasaki Ninja. The sampling of 100 respondents was conducted by using probability sampling. This study was descriptive and verification. The collection of data through questionnaires and interview. Analisys data this research include multiple regression analysis, based on the results of multiple regression analysis of the F-test states that simultaneous factors design changes, technological development and performance motor influence on user satisfaction Kawasaki Ninja 250 FI. While the results of the t-test stating that the factor changes design, technology and performance motor partially affect the user satisfaction Kawasaki Ninja 250 FI.Keywords: Design Changes, Technology Development, Motor Performance, User Satisfaction
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PERCETAKAN PADA PT. BALEBAT DEDIKASI PRIMA BOGOR . Samsuri; Meida Srikinasih
Jurnal Visionida Vol. 4 No. 2 (2018): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (497.36 KB) | DOI: 10.30997/jvs.v4i2.1575

Abstract

Tujuan penelitian untuk mengetahui tanggapan konsumen dan pengaruh bauran pemasaran terhadap keputusan pembelian  produk percetakan pada  PT. Balebat Bogor, baik simultan ataupun parsial. Objek penelitian melibatkan masyarakat yang pernah melakukan pembelian sejumlah 100 responden untuk dijadikan sampel. Jenis penelitian menggunakan bentuk veritifikatif. Analisis data mencakup regresi berganda, uji determinasi dan uji signifikan secara simultan dan parsial.Hasil penelitian ini adalah : 1) tanggapan konsumen pada keputusan pembelian tertinggi adalah kualitas produk; 2) nilai korelasi ganda R sebesar 0,844 artinya hubungan bauran pemasaran memberi pengaruh yang sangat kuat; 3) besarnya koefisien determinasi nilai R Square didapatkan 0,712 yang artinya keputusan pembelian masyarakat 71,2% dijelaskan oleh kualitas produk, penetapan harga ,strategi promosi, saluran distribusi dan 28,8% dipengaruhi oleh unsur-unsur lain yang tidak diteliti penulis ;4) hasil penelitian secara parsial maupun simultan diketahui bahwa bauran pemasaran berpengaruh positif juga signifikan pada keputusan pembelian.              Kata kunci : Produk,  Promosi, Harga, Distribusi, Keputusan Pembelian

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