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Petra International journal of Business Studies (IJBS)
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : 26216426     DOI : https://doi.org/10.9744/ijbs
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Petra IJBS (Petra International Journal of Business Studies, ISSN: 2621-6426) is a peer-reviewed journal published under the Master of Management program, Faculty of Economics, Petra Christian University (MM FE UKP). The journal serves as a vessel for exchanging business knowledge to scholars and practitioners, which publish their scholarly works twice a year (June and December).
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Articles 8 Documents
 1 
Search results for , issue "Vol 3 No 1 (2020): JUNE 2020" : 8 Documents clear
Is Green Concept in Residential Expensive? Widyanto, Denny Stevanus; Budiman, Januar; Anastasia, Njo
Petra International Journal of Business Studies Vol 3 No 1 (2020): JUNE 2020
Publisher : Master of Management Study Program, Faculty of Business and Economics - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.3.1.64-74

Abstract

A house, especially landed housing is one of the primary needs and yet scarcity continues to occur due to the depletion of land quantity and increasingly rising selling prices. In order for the development of a residential area to be more directed and productive, it is necessary to analyze the appropriate land allocation and generate maximum land value. Through this paper, the author examines the effect of a residential planning with green concepts along with housing support facilities in relevance with highest and best use analysis, especially its impact on costs and revenues.
The Analysis of the Effect of Academic Service Quality on Student Loyalty Through Student Satisfaction and Organizational Performance Muzakki, Muhammad Ajir; Tarigan, Zeplin Jiwa Husada
Petra International Journal of Business Studies Vol 3 No 1 (2020): JUNE 2020
Publisher : Master of Management Study Program, Faculty of Business and Economics - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.3.1.47-53

Abstract

This research aims to analyze the significant influence of quality academic services to student loyalty with student satisfaction and organizational performance as intervening. The sample in this study as many as 40 people, data collection using questionnaires, and then analyzed with SEM PLS using smart software PLS 3.0. Based on the results of the analysis show that the quality of academic services has an effect on student loyalty with a statistical t-value of 2.532, the quality of academic services has no effect on organizational performance with a statistical value of 0.026, the quality of academic services has an effect on student satisfaction with a value of 1.988 statistics, student satisfaction has an effect on organizational performance with a t-value of 1.891, student satisfaction has no effect on student loyalty with a statistical t-value of 0.370, organizational performance influences student loyalty with a statistical T value of 8.380, student satisfaction does not mediate the effect of academic service quality with a statistical t-value of 1.201, student satisfaction does not mediate the effect of academic service quality on student loyalty with a statistical t-value of 0.319, organizational performance mediates the effect of student satisfaction on student loyalty self with a statistical t-value of 1.778, student satisfaction and organizational performance does not mediate the effect of academic service quality on student loyalty with a statistical t-value of 1.169, organizational performance does not mediate the effect of academic service quality on student loyalty with a statistical T value of 0.025.
The Influence of Social Media Advertising on Purchase Intention Through Utilitarian and Hedonic Shopping Motivation: A Study at Beauty Care and Anti-Aging Clinic Service in Surabaya Fernandes, Ervina; Semuel, Hatane; Adiwijaya, Michael
Petra International Journal of Business Studies Vol 3 No 1 (2020): JUNE 2020
Publisher : Master of Management Study Program, Faculty of Business and Economics - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.3.1.23-36

Abstract

This study examines whether online advertising on social media Instagram influences purchase intention through shopping motivation. The study uses causal quantitative research methods with 110 respondents using purposive sampling techniques. The results show that Instagram social media online advertising has a positive effect on buying interest and utilitarian and hedonic shopping motivations for beauty care products and services. Hedonic motivation influences the customer's desire to buy beauty care products and services, but conversely, utilitarian motivation does not affect the interest in buying beauty care products and services. Online advertising can affect utilitarian shopping motivation but does not affect buying interest, while online advertising affects hedonic motivation and then affects customers in buying beauty care at Favourite Beauty Care Surabaya.
Warehouse Relayout Design with Weighted Distance Method to Minimize Time Travel Firmansyah, Adi; Lukmandono, Lukmandono
Petra International Journal of Business Studies Vol 3 No 1 (2020): JUNE 2020
Publisher : Master of Management Study Program, Faculty of Business and Economics - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.3.1.1-8

Abstract

Global competition between companies is becoming increasingly stringent, resulting in companies having to understand their customers better. Customers no longer only need quality products, but also need excellent and timely service. To meet the desires of these consumers, the company must create an effective and efficient work system. PT IJS is a warehouse engaged in logistics services in the Perak area of Surabaya. One of the services provided by PT IJS is bonded warehouse logistic services. A bounded warehouse owned is currently not able to provide maximum service because there are still many late deliveries that do not send goods to the port, and there is a closing time that is detrimental to the customer. The length of the delivery process is due to several factors, one of which is a less effective warehouse layout. Travel time is the time required for a vehicle to carry out activities loading goods PT. IJS from arrival to exit the warehouse. The method weighted distance is a mathematical model used to evaluate the layout based on proximity factors. The design of the layout design by using the technique weighted distance produces an alternative layout that shows calculation travel time a shorter
The Influence of Perceived Security and Perceived Enjoyment on Intention To Use with Attitude Towards Use as Intervening Variable on Mobile Payment Customer in Surabaya Sudono, Fabrianne Setiawati; Adiwijaya, Michael; Siagian, Hotlan
Petra International Journal of Business Studies Vol 3 No 1 (2020): JUNE 2020
Publisher : Master of Management Study Program, Faculty of Business and Economics - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.3.1.37-46

Abstract

This study aims to determine the effect of perceived security and perceived enjoyment as moderated variable on intention to use mobile payment, either directly or through mediation of attitude towards use. The method used in this study is quantitative by spreading the questionnaires to 211 respondents of mobile payment application users both online and offline in Surabaya. The selection of this research sample used a judgment sampling technique with criteria determined by the researcher. The data was analyzed with Structural Equation Modeling (SEM), SmartPLS tools. The questionnaire collected was 192 questionnaires. The results show that perceived security and perceived enjoyment have a significant directly influence on intention to use and indirectly through mediating attitudes to use mobile payment. In addition, it was found that perceived enjoyment variable moderated the relationship between perceived security and attitudes to use but did not moderate the relationship between perceived security and intention to use.
Socialization as Integrated Marketing Communication Strategy in Increasing Brand Awareness (Case study "Solo Destination" Application of Solo City Government) Wijaya, Lina Sinatra; Vanel, Zon; Huwae, George Nicholas; Kristanto, Budhi
Petra International Journal of Business Studies Vol 3 No 1 (2020): JUNE 2020
Publisher : Master of Management Study Program, Faculty of Business and Economics - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.3.1.54-63

Abstract

The rapid development of technology makes a city government communicate with the community while building or improving its image. This condition provides its advantages for cities that have a good image, such as increasing the investors, revenue in the tourism sector and cities, and also the development of the cities. The purpose of this study is to socialize the Solo Destination Application to increase brand awareness of the society toward this application. This is descriptive qualitative research and the sample of the population is represented by 131 students from one junior high school, one senior high school and also 100 PKK (Family Welfare Organization) members in two sub-districts in Solo city. The result shows that to increase the awareness of the society in using the application, socialization should be done by the Solo city government to disseminate evenly to strategic targets such as to most of the junior/senior high schools, all the sub-districts citizens and also to other government offices in Solo as a whole. Besides, the use of word of mouth campaigns to ensure that the marketing strategy through social media such as Facebook and Instagram should also be put to the highest and best use.
The Influence of Inflation Rate, Exchange Rate, Corruption Control, and Political Stability to Indonesian Goverment Bond Yield Tjandrasa, Benny Budiawan; Ariwibowo, Agus; Jewarut, Rofinus
Petra International Journal of Business Studies Vol 3 No 1 (2020): JUNE 2020
Publisher : Master of Management Study Program, Faculty of Business and Economics - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.3.1.18-22

Abstract

As a developing country that still has to develop in all fields and to maintain its economic development, the Indonesian government requires significant funds for development. To fulfill the lack of funds obtained from the tax, the Indonesian government sells bonds. Indonesia's 10-year government bonds are known as Surat Utang Negara (or abbreviated as SUN). This study aims to confirm whether the inflation rate, exchange rate, political stability, and corruption control affect the yield of SUN. The research uses descriptive methods and explanatory studies with secondary data based on systematic sampling of periods chosen from January 2013 to December 2019. Multivariate regression equation models were used with a significance level of 5% for the t-test. The conclusions are: partially and simultaneously inflation rate, exchange rate, control corruption, and political stability have a significant effect on the Indonesian Government Bond. This research found that deteriorating political stability and control corruption would cause government bond yields to increase
Perceptions of Visitors towards the Implementation of Sustainable Tourism at Kawasan Ekowisata Mangrove Wonorejo, Surabaya Widiawan, Arvin; Santoso, Thomas; Thio, Sienny
Petra International Journal of Business Studies Vol 3 No 1 (2020): JUNE 2020
Publisher : Master of Management Study Program, Faculty of Business and Economics - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.3.1.9-17

Abstract

The purpose of this study is to determine visitors’ perceptions towards the implementation of sustainable tourism at Kawasan Ekowisata Mangrove Wonorejo (KEMW) as seen from the perspectives of the environmental, economic, as well as social dimensions. The research method used is descriptive quantitative by distributing questionnaires to 101 respondents as KEMW visitors. The study result shows that the implementation of sustainable tourism from the environmental dimension still prioritizes goals that lead to conservation. Sustainable tourism from the economic dimension is directed to provide benefit to the local economy. Whereas from the social dimension, KEMW has given visitors a sense of comfort and security. KEMW management is expected to be able to create more proactive programs, to educate visitors about conservation, and to involve the community to clean up waste in deeper forest areas. Moreover, the management should promote the variety of processed local mangrove products, as well as add facilities that provide easier access for visitors with special needs. Further research can be done by either measuring the level of visitor satisfaction towards the services of KEMW’s employees or identifying the impact of the presence of KEMW on the economic and social characteristics of the local population.

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